商务英语-商务谈判实例(四)

商务英语-商务谈判实例(四)
商务英语-商务谈判实例(四)

商务谈判实例(四)

今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:

R:We found your proposal quite interesting,Mr.Hughes.We'd like to weigh the pros and cons(衡量得失)with you.

K:Mr.Robert Liu,we've looked all over Asia for a manufacturer;your company is one of the most suitable.

R:If we can settle a number of basic questions,I'm confident in saying that we are the most suitable for your needs.

K:I hope so.And what might be the basic questions you have?

R:First,do you intend to take a position in(投资于……)our company?

K:No,we don't,Mr.Liu.This is just OEM.

R:I see.Then,the most important thing is the size of your orders.We'll have to invest a great deal of money in the new production process.

K:If you can guarantee continuing quality,we can sign a commitment for75,000pieces a year,for five years.

R:At U.S.$1000a piece,we'll make an average return of just4%.That's too great a financial burden for us.

K:I'll check the number later,but what do you propose?

R:Here's how you can demonstrate commitment to this deal.Make it ten years,increase the unit price,and provide technology transfer.

商务英语谈判案例分析[1]1

商务英语谈判课后作业 ——案例分析

商务英语谈判案例分析 Example: Dan smith was a bissiness who works on gymnasium equipment,and it was the first meeting between Robert Liu and him.In just a few minutes of the conversation, Robert Liu felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation. In the first round ,their covercition was as follows: D: I'd like to get the ball rolling by talking about prices. R: Shoot.,I'd be happy to answer any questions you may have. D: Y our products are very good. But I'm a little worried about the prices you're asking. R: Y ou think we about be asking for more?(laughs) D: (chuckles) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount. R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers. D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales――that will slash your costs for making the Exec-U-ciser, right? R: Y es, but it's hard to see how you can place such large orders. How could you turn over so many? (pause) We'd need a guarantee of future business, not just a promise. D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further.But even with volume sales, our coats for the Exec-U-Ciser won't go down much. D: Just what are you proposing? R: We could take a cut on the price. But 25% would slash our profit margin .We suggest a compromise――10%. D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas? R: I don't think I can change it right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this. NEXT DAY D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

商务英语-商务谈判实例(四)

商务谈判实例(四) 今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况: R:We found your proposal quite interesting,Mr.Hughes.We'd like to weigh the pros and cons(衡量得失)with you. K:Mr.Robert Liu,we've looked all over Asia for a manufacturer;your company is one of the most suitable. R:If we can settle a number of basic questions,I'm confident in saying that we are the most suitable for your needs. K:I hope so.And what might be the basic questions you have? R:First,do you intend to take a position in(投资于……)our company? K:No,we don't,Mr.Liu.This is just OEM. R:I see.Then,the most important thing is the size of your orders.We'll have to invest a great deal of money in the new production process. K:If you can guarantee continuing quality,we can sign a commitment for75,000pieces a year,for five years. R:At U.S.$1000a piece,we'll make an average return of just4%.That's too great a financial burden for us. K:I'll check the number later,but what do you propose? R:Here's how you can demonstrate commitment to this deal.Make it ten years,increase the unit price,and provide technology transfer.

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商务谈判英语对话实例 (1) a: you could save a lot if you would order a little more . b: how could we do that ? a: we offer a discount for large orders . b: let me take another look at our requirements . a:如果你单子下得多一点,可以省不少的钱。 b:怎么说呢? a:我们对大量订购有打折。 b:那我们看看我们的需要量有多少。 (2) a: we can offer a 10% discount for orders over 10000 pieces. b: i'm not sure we can use that many . a: it would represent quite a savings . b: ok, i'll see what i can do . a:订购一万个以上,我们可以打九折。 b:我怕我们用不了那么多。 a:这省下的可是一笔不少的钱哩。 b:好吧,我考虑考虑吧。 (3)

a: why are there three prices quoted for this part ? b: they represent the prices for different quantities. a: i see . b: the more you order , the more you will save . a:这种零件为什么有三种不同的报价? b:那表示不同的量有不同的价钱。 a:原来如此。 b:订购愈多,省的钱愈多。 (4) a: is this your standard price ? b: yes ,it is . a: it seems too high to me b: we can negotiate the unit price for large orders . a:这是你们的基本准价吗? b:是的 a:好像贵了一点。 b:如果大量订购,单价可以再谈。 (5) a: i'm calling about mistake on our last invoice . b: what was it ? a: we should have been given the large quantity price . b: yes ,that is absolutely right .

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英语商务谈判对话 Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢?如果答案是否决的话,Robert又有何打算?他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解: K:Wecan'tsignanycommitmentfortenyears.Butifyourproductio nqualityisgoodafterthefirstyear,wecouldextendthecontractand increaseouryearlypurchase. R:Thatsoundsreasonable.Butcouldyoushedsomelighton(透露)thesizeofyourorders? K:Ifwearehappywithyourquality,wemightincreaseourpurchase to100,000ayear,foratwo-yearperiod. R:Excuseme,Mr.Hughes,butitseemstomewe'regivinguptoomuchi nthiscase.We'dbegivingupthefive-yearguaranteeforincreasedyearlysales. K:Mr.Liu,you'vegottogiveupsomethingtogetsomething. R:Ifyou'reaskingustotakesuchalargegamble(冒 险)forjusttwoyear'ssales,I'msorry,butyou'renotinourballpark (接受的范围). K:WhatwouldittaketokeepPacerinterested? R:Athree-yearguarantee,nottwo.Andaqualiltyinspection(质量检 查)tourafteroneyearisfine,butwe'dlikesomeofourpersonnelonth eteam. K:Acceptable.Anythingelse?

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(一) The seller Miss Lin representing Huaxin Trading Co. Ltd. The buyer Miss Cai representing James Brown & Sons A: Good morning, Miss Cai. Glad to meet you. B: Good morning, Miss Lin. It’s very nice to see you in person. Let me introduce my colleagues to you. This is my manager, Miss Cai. A: How do you do? Miss Cai. B: How do you do? Mr. Wang. Nice to meet you. B: ……And this is Mr. Cai. He is in charge of sales department. This is Miss Huang. She is in charge of business with clients. A: Nice to meet you, Mr. Cai, Miss Huang. B: Nice to meet you, Miss Lin. A: How are thing going? B: Everything is nice. A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long. B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?

商务英语谈判技巧

Business Negotiation Skills in English (商务英语谈判技巧) Phases of Negotiation According to Robert Maddux, author of Successful Negotiation, negotiation is the process we use to satisfy our needs when someone else controls what we want、In business negotiations, the two parties endeavor to obtain their business goals through bargaining with their counterparts、Business negotiations are conducted in the following four phases: the preparation phase, opening phase, bargaining phase and closing phase、 Preparation phase 1.Choosing your team The negotiation team should include members in the following areas: ?mercial: responsible for the negotiation on price, delivery terms, and mercial policy of risk taking、 ?Technical: responsible for specifications, programs, and methods of work、 ?Financial: terms of payment, credit insurance and financial guarantees、 ?Legal: contract documents, terms and conditions of contract, insurance and legal interpretation、 ?Interpreter: familiar with the foreign language needed as well as the negotiationrelated knowledge, and having certain munication skills、 The most important role in the team is the chief negotiator (CN), who is supposed to possess the following qualities: sociability, shrewdness, adaptability, patience, endurance、Other than that, extensive knowledge, clear oral expression as well as strong leadership are also important for a CN、 2、Gathering and analyzing information Valuable information covers the areas in political, legal as well as business system, market research, financial policies, infrastructure and logistics、The knowledge on the counterpart is also necessary、With the information at hand, it is time do a feasibility study to adjust our goals to be achieved、 3、The negotiation plan The plan defines the negotiating objectives, sets the minimum acceptable level for each term, and states the time control, initial strategy, the tactics and others including the location, personnel and facilities needed、A welldesigned plan allows more flexibility in different situations and guides the negotiators through the negotiation process without getting off track、 The opening phase It is mon that the seller submits proposals、Then the buyer confronts with three options: outright acceptance, outright rejection, and qualified rejection, the last of which is usually the most choice、Once the positions and objectives of both parties are revealed, the negotiators begin to reflect both on the loss they will suffer if they would concede and on the loss they will receive if they would refuse to concede、 The bargaining phase At this stage, concessions are made and advantages are gained, thus an agreement is to be achieved、Necessarily the team should make a reappraisal of the other party’s concession factor、

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