商务英语口译中的文化差异及应对策略

【摘要】商务口译不仅仅是传递语言信息的双语活动，也是一种沟通不同文化内涵的交际行为。因此，商务英语口译员不仅要深刻了解英汉语言文化差异，还要掌握熟练应对这些差异的技巧。本文通过归纳分析中英商务口译中的文化差异现象，探讨了应对这些差异的策略，即如何提高口译员的跨文化交际意识和能力。

【关键词】商务英语口译；文化差异；应对策略；跨文化交际意识和能力

一、引言

随着经济活动日趋全球化，尤其是中国加入wto以来，我国与世界其他国家经济往来越趋频繁，商务口译人才在国际交往和交流中的作用日趋重要。传统上，人们一直认为口译员只是担当着交际过程中语言转换专家的角色，而现在，众多的口译实践已经证明口译员的角色绝不仅限于此，他必须担当起一个新的角色——文化的传播者。只具备较强的语言能力和丰富的商务知识还不足以成为合格的口译员，合格的口译员必须在语言和文化两方面架起沟通的桥梁。因此，口译员的素质直接影响来自不同语言文化背景的商务人士之间交流的顺利进行。译员在交际过程中不仅要克服语言方面的障碍，还要排除文化差异造成的障碍。

二、中英商务口译中的文化差异

在漫长的历史长河中，由于风俗习惯、历史背景、宗教和地理环境的差异，每种语言逐渐形成了自己独特的民族特色。汉语和英语

商务英语口译王艳答案

商务英语口译王艳答案商务英语口译王艳答案【篇一：商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉 chapter1 sluggish economy萧条的经济full employment 充分就业trade deficit 贸易赤字in-depth analysis深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定 international specialization 国际专业化 product differentiation 产品差别 trade surplus 贸易盈余determinative factor决定性因素 chapter2 consumer-goods消费品 discount retailers折扣零售商brand equity品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion 促销 profit margin盈利scanner data 扫描数据 chapter3 privileged minority 享有特权的少数人gas station 加油站

marketing research 市场调查professional petence 专业技能 a sales point 卖点product design 产品设计 potential consumer 潜在顾客business disaster 商业灾难 chapter4 mobility of people 人口流动supplier works 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 plementary economies 互补经济体anti-japanese sentiment 反日情绪 foreign affiliates外方合伙人，外国附属公司go public 上市二、汉翻英 chapter1 经济双赢economic win-win关税壁垒tariff barrier 收入不平等 wage inequality劳动生产率labor productivity 解雇工人lay off works 生产要素factor of production 双边协议bilateral deal 回归分析regression analysis 市场准入market access 世界经济复苏world economic recovery chapter2 价格溢价price premium 基线销售base-line sales 减价price reductions广告支出advertising spending 营销组合marketing mix 销量溢价quantity premium

商务英语口译期末复习资料(参考译文)

P23页 1.我在上午说过，今天我们各国面临一个机会，可以分别和共同作出具体承诺和采取明确措施，确保核材料的安全，防止核材料落入那些无疑会利用它们的恐怖主义分子手中。 2.今晚，我可以这么说，我们成功地把握了这一机遇，作为具体的国家和国际社会，我们已经采取了措施，美国人民将因此更安全，世界将更稳定。 3.我谨在此感谢出席这一具有历史意义的峰会的全体代表，来自世界各地区的49位领导人。今天之所以能取得进展，是因为这些领导人不仅与会发言，而且采取行动；不是含糊地承诺在未来采取行动，而是承诺他们准备立即实施的有意义的步骤。 4.我还要感谢各位同仁在讨论中所表现的坦率与合作精神。今天并无冗长的讲话，亦无要求别国如何是从的训诫。我们互相倾听、互相尊重。我们认识到，虽然不同国家面临不同的挑战，但我们有着共同的利益，即确保这些危险核材料的安全。 P52页 1.在二十一世纪，你们必须承担不分国界的国际金融系统的重任。当香港和雅加达的股票市场下跌时，其影响再也不是局部性，而是全球性的。因此，贵国充满生机的经济成长同整个亚太地区恢复稳定和经济发展紧密相连。 2.在最近一次的金融危机中，中国坚定不移地承担了对本地区和全世界的责任，帮助避免了又一个危险的货币贬值周期。我们必须继续携手合作，对付全球金融系统面临的威胁以及对整个亚太地区本应有的发展和繁荣的威胁。 3.在我以上列举的每一个关键领域，显然，只要我们相互合作而不是互不往来，我们就能取得更大的成就。因此，我们应该努力，确保双方之间目前的建设性关系在下个世纪结出圆满的协作果实。 4.要做到这一点，我们就必须更好地相互了解，了解各自的共同利益、共有的期望和真诚的分歧。我相信这种公开直接的交流有助于澄清和缩小我们的分歧。更为重要的是，允许人们理解、辩论和探讨这些问题，能使他们对我们建设美好的未来更加充满信心。 P69页 1. Presenting gifts is one of the important contents of modern business activities, in order to establish friendly relations, progress friendship, and also can be applied to advertising and promoting. It’s important to select a gift, because it transmits the information of culture, economy, status, knowledge and other aspects. It’s probably both may improve the image of the company and may damage it. 2. Presenting gifts in business activities can generally divide into several conditions as following: (1) Presenting gifts for employees and rewarding their hard work. (2) Presenting gifts for enhancing the business connection with customers. (3) Presenting gifts for each other to build relationships with business counterparts. 3. Therefore, more and more companies realize that presenting gifts in business activities is not only advertising, but also a important tool

商务英语口译

Unit 9 Text A Ever since its establishment in 1984, rainbow has develop from a single store into the leading chain enterprise in shenzhen’s retailing industry. Now rainbow is in the top 100 of retailing giants in China. In its 20 years of development, rainbow has won the trust from the government, business partners,suppliers and customers, by maintaining its corporate philosophy of “Authenticity,integrity, Enthusiasm and Credibility ’’. It has attained the support from the society and achieved excellent economic effects and social effects. Thought its scientific management technique and professional operative style ,Rainbow made a great-leap-forward development and achieved a splendid result .The annual sales steadily grew from RMB 323 million Yuan to RMB 2.82 billion Yuan .Rainbow has expended its business to new areas ;Nanchang, Xiamen, Dongguan and Huizhou. By now, the total of rainbow chain sore is seventeen. Rainbow formulated its management guideline of “Quality First, Customer Uppermost”. It has been providing various kinds of high quality commodities with reasonable price, and convenient services. Moreover it abides by the enterprise philosophy that “Authenticity, Integrity, Enthusiasm and Credibility”are the most important values. Rainbow strictly implements quality policies. Theirs policies guarantee that commodities are at genuinely fair prices in abundant variety and the shopping environment is clean, brightly illuminated, safe and comfortable. Moreover the policies ensure warm and sincere service at the customers’ convenience. We have always been providing satisfactory commodities and services to our customers. Text B A 杰克。萨里文在找到他梦想的工作后感到特别快乐。职位、薪金和津贴正是他所盼望的。但在最初的兴高采烈过后，他发现去上班成为每日重复的一项日常工作。虽然他并不能确切说出究竟是哪里出了问题，但是有一件事是肯定的：他在新工作中并不开心。 B what weng wrong? A 杰克没有适应公司的企业文化，这一点也不奇怪。因为一个公司的文化也就是通常把员工团结起来的信仰、态度和行为一般都没有明确的宣布或写出来。 B Does all the company have a stated set of cultural values? A 先进的公司都认识到企业文化的影响力并且也考虑过他们想要在企业中推广的价值观。吐过这个公司没有写下来的文化价值观，可要求看使命声明，这些声明也提供一些对该公司的文化的深入了解。 B what does it take for someone to be successful here? A 首先他们必须了解面试者正在寻找怎样的个性特征？爱冒风险？有企业家精神？有团队精神？然后留心在这个公司受到鼓励和奖赏的性格，并想一想该公司的企业文化。在面试前及早地问这个问题还可以把这些受欢迎的特征融入你的面

商务英语口译期末复习资料(原文)

P23页 1. I said this morning that today would be an opportunity for our nations, both individually and collectively, to make concrete commitments and take tangible steps to secure nuclear materials so they never fall into the hands of terrorists who would surely use them. 2. This evening, I can report that we have seized this opportunity, and because of the steps we’ve taken--as individual nations and as an international community--the American people will be safer and the world will be more secure. 3. I want to thank all who participated in this historic summit -- 49 leaders from every region of the world. Today’s progress was possible because these leaders came not simply to talk, but to take action; not simply to make vague pledges of future action, but to commit to meaningful steps that they are prepared to implement right now. 4. I also want to thank my colleagues for the candor and cooperative spirit that they brought to the discussions. This was not a day of long speeches or lectures on what other nations must do. We listened to each other, with mutual respect. We recognized that while different countries face different challenges, we have a mutual interest in securing these dangerous materials. P52页 1. In the 21st century your generation must also lead the challenge of an international financial system that has no respect for national borders. When stock markets fall in Hong Kong or Jakarta, the effects are no longer local; they are global. The vibrant growth of your own economy is tied closely, therefore, to the restoration of stability and growth in the Asia Pacific region. 2. China has steadfastly shouldered its responsibilities to the region and the world in this latest financial crisis -- helping to prevent another cycle of dangerous devaluations. We must continue to work together to counter this threat to the global financial system and to the growth and prosperity which should be embracing all of this region. 3. In each of these vital areas that I have mentioned, we can clearly accomplish so much more by walking together rather than standing apart. That is why we should work to see that the productive relationship we now enjoy blossoms into a fuller partnership in the new century. 4. If that is to happen, it is very important that we understand each other better, that we understand both our common interest and our shared aspirations and our honest differences. I believe the kind of open, direct exchange can both clarify and narrow our differences, and, more important, by allowing people to understand and debate and discuss these things can give a greater sense of confidence to our people that we can make a better future. P69页 1.赠送礼物是现代商务活动的重要内容之一，是为了建立友好关系、增进友谊，也能用于广告和促销。礼品的选择是非常重要，因为它传递着文化、经济、

商务英语翻译材料

公司简介红苹果家具有限公司于年成立于香港，年在深圳设立生产基地，专业从事高档板式家具、床褥及沙发的研发、生产及经营，注册资金万港元，资产总额亿千万元，是国内最具规模的家具生产企业之一。厂房面积超过万平方米。公司吸纳了大批专业设计、市场营销和企业管理人才，并有素质较高的熟练工人两千多人。我公司“红苹果”家具分割简约现代，产品种类齐全，材料精挑细选，工艺精益求精，多年来秉承质量至上和不断进取的理念为我们赢得了荣誉。“真材实料才是真诚所在”，致力于引领家具时尚，倡导健康生活的红苹果将一如既往地位打造健康、环保、个性、时尚的家居产品而不断开拓进取。飞跃是中国十大照明灯具制造商之一。年月飞跃的全球销售额已高达万美元，其中有来自中国以外的国家。飞跃是照明产业的高科技公司，的销售额来自省电产品。公司雇佣超过位员工，为约个国家的客户供应产品，并在多个国家拥有销售代理。酒店简介白天鹅宾馆坐落在广州闹市中的“世外桃源”——榕荫如盖、

历史悠久的沙面岛的南边，濒临三江汇聚的白鹅潭。宾馆独特的庭园式设计与周围优雅的环境融为一体，一条专用引桥把宾馆与市中心连接起来，实为商旅人士下榻的最佳之处。白天鹅宾馆拥有间精心设计的客房，无论是标准房、豪华套房，还是商务楼层，室内装潢及设计都经过深思熟虑，设备齐全，舒适温馨，处处显示出以客为先的服务理念。您更可从客房饱览广州市容和珠江美景。别具特色的中西食府，为您提供中、法、日等精美菜肴。多功能国际会议中心是举办各类会议、中西式酒会、餐舞会的理想场所。另有健康中心、美容发型中心、商务中心、委托代办、票务中心、豪华车队等配套设施。今年来，白天鹅宾馆把经营管理的发展和高科技成果相结合，使宾馆的服务水平紧跟国际酒店发展的潮流。无论您是商务公干，还是旅游度假，在白天鹅宾馆都能感受到方便、舒适、自然的感觉。白天鹅宾馆在实践中把国际先进酒店的管理经验与中国的国情相结合，走出一条融中西管理模式于一炉的酒店管理之路，不断追求卓越，以严谨、高效的管理和真诚的服务为海外宾客提供一个温馨的家外之家。上海宾馆位于国际花园城市——深圳市中心繁华地段的深南中

商务英语口译参考答案

Unit1 Phrase Interpreting A 1. to recover from the jet lag 2. thoughtful arrangement 3. hospitality 4. souvenir 5. accommodations 6. to claim baggage 7. to proceed through the Customs 8. itinerary 9. farewell speech 10. to adjust to the time difference 1．倒时差2．周到的安排3．热情好客4．纪念品5．食宿 6．提取行李7．进行海关检查8．活动安排9．告别词10．适应时差 B 1．为……设宴洗尘2．向……告别3．不远万里来到…4．很荣幸…… 5．久仰大名6．欢迎词7．赞美8．回顾过去9．展望未来 10．美好回忆 1. to hold a banquet in honor of... 2. to bid farewell to... 3. to come all the way to... 4. to be/feel honored... 5. I have long been looking forward to meeting you. 6. a welcoming address 7. to pay tribute to 8. to look back 9. to look ahead 10. happy memory Distinguished Guests, Ladies and Gentlemen, Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visit will give me an excellent opportunity to meet old friends and establish new contacts. I wish to say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China. As an American manager of a Sino-American joint venture for two years, I have to say that there are differences in business management practice between Chinese and Americans. We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all, there are strong points and weak points in both types of management. In recent years, more and more American business executives have recognized the strong points of the more humane way of Chinese management. It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you! 尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。中国是最古老的文明发源地之一，访问这个文明古国是我多年梦寐以求的愿望。这次访问使我有机会重见老朋友，结交新朋友。我为自己能访问贵国和这座美丽的城市，再次表达我的愉快之情和荣幸之感。我对你们为我到达贵国后所做的安排深表谢意。作为在一家中美合资企业工作了两年的美国经理，我认为中国人和美国人在经营管理中存在着差异。基于不同的文化传统，我们的美国同事比大部分中国同行来得直率。我无法断言我们美国的经营方式一定在中国之上。毕竟各有各的优点和弊病。近年来，越来越多的美国管理人员已经认识到中国人那种更具人情味的管理方式的长处。很高兴我们能交换意见和信息，并达成共识。我希望在今后的日子里，我能有机会就

商务英语口译 Unit 1 Passage 3

Passage 3 Yesterday we went through the main ponts of the proposal joint venture. Now you have seen the factory. Shall we discuss technology transfer briefly? Ah, I'm just coming to that. If you want the products to compete successfully on the international market, you'll have to acquire advanced technology. Certainly, the technology to be imported should be advanced and appropriate to China's needs. Excuse me, Mr. Zhao, when you say imported technology, what does the word "technology" refer to? Naturally it doesn't merely refer to industrial property. Know-how is also included. We agree, but the know-how we promise to transfer to the joint venture company is what we are adopting in our production at the moment, and you'll pay for it in the form of royalties apart from a certain initial down payment, right? Yes, and at the same time we also expect that in the duration of the joint venture , you can continue offering us your improved technological expertise. As to the price of technology, the minimum generally accepted is 5% of the sales price of all licensed items made and sold during the term of the agreement, in addition to an initial down payment of USD100,000. I'm afraid both the royalty rate and the initial down payment amount are too high. I'm sure you can understand that the company will have a tough time in the initial stages of cooperation----low yield, possibly unstable quality, high expenses. How could the joint venture bear such a heavy additional load each year? This would certainly break the back of the company. The initial down payment cannot be reduced, but we may consider lowering the royalty rate a bit little. In addition, even the sum of USD100,000 hardly covers all the expenses spent on technological information, drawings , personnel training, etc; not to mention the travelling expenses we'll have to pay for this job of technology transfer. Well, it could work if the first two years of production were exempt from royalty and if the rate came down to 3% of the net sales price. How long will the term of agreement be? Generally not longer than 10 years. We will accept your proposal to begin royalty payments in the third production year to show that we want to cooperate. "To render good for good", as the Chinese saying goes, we agree to the amount of USD100,000 as the initial down payment. That's a sign of our sincere desire to venture jointly. And what do you say to the 3 %

商务英语翻译试题试卷及参考答案

商务英语翻译试题（一（1-5）BBCCB （6-10）ABAAB 2.（1-5）CBCBD （6-10）BCABA ） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) to conclude A. to give one’s place to each B. to end or judge after some consideration C. to explain D. to contain (2) to enforce A. to break or act against a law B. to cause a law or rule to be obeyed C. to prevent movement from happening D. to direct something into a particular place (3) to appoint A. to take back property B. to meet someone’s needs C. to choose someone officially for a job D. to claim for something (4) to approve A. to abide by B. to comply with C. to have a positive opinion D. to come up with (5) obviate A. to violate B. to remove a difficulty, to avoid C. to allow sb to do D. to be apparent (6) to violate A. to break or act against a law, principle B. to beat or threaten someone C. to obey a law D. to cause a rule to be obeyed. (7) with respect to A. comply with B. in relation to C. conform to D. coincide with (8) to entertain a client A. to cater for B. to treat sb. at the table C. to launch a product D. to shorten a vacation

浅谈商务英语口译教学

浅谈商务英语口译教学摘要：在全球化不断蔓延的今天，尤其是中国加入世贸组织之后，中国与世界各国的联系日趋增进，商务英语口译作为最直接的沟通交流方法，其人才需求量也在不断扩大。那么如何培养出优秀的商务英语专业的口译译员，成为了各大高校面临的难题。除了讲授语言文化知识外，培养学生的口译技巧和能力也是不容忽视的。本文着眼商务英语口译课堂的教学环节，从听力训练、笔记训练、记忆力训练及商务口译场景模拟几个方面分别进行分析阐述，旨在提高学生综合口译水平。关键词：商务英语口译；教学；能力培养一、引言商务口译作为沟通中国和世界各国之间的纽带，在政治、经济、文化等领域发挥了重要的作用。近些年来，商务英语口译市场发展迅速，口译人才难觅。因此各大高校陆续开设商务英语口译专业，或是商务英语专业开设商务英语口译课程。但商务英语口译作为新兴课程，发展尚未完善，有待进一步深入研究。二、商务英语口译课程简介商务英语口译课程旨在培养和提高学生在商务活动和一般生活环境下所需要的商务英语翻译的能力和从多种材料中获取商务信息

并进行分析、理解、翻译等方面的能力。作为商务英语专业的主要课程，该课程的教学质量和效果将直接影响专业培养目标的实现，在提高学生语言应用能力和其他相关职业技能等方面起着极为关键的作用。该门课程主要使学生熟悉相关的商务背景知识、熟悉商务活动的环节，正确使用商务礼仪，最终达到有能力担任多种商务活动口译译员。三、提高学生商务英语口译能力的策略（一）听力训练作为商务英语口译的第一道关卡，听力能力的提高是志在必得的。在训练过程中，可使用精听和泛听相结合的方法。在听力过程中，能够听出一些重要信息是极其考验听力功底的，尤其是商务活动中，不允许出现一丁点的差错，如数字、人名、头衔、地名及事实等，与此同时，又要把握住发言者讲话主旨。在商务口译场上尤其是同声传译和交替传译中，听力的次数只有一次，要求译员对发言者所讲内容在第一时间内做出翻译，不允许译员分心或马虎或其他意外情况发生，所以要在商务场合不出现错误，那背后就要花大量的时间专注于听力水平的提高。在平时练习时学生可采取精听和泛听相结合，在一段录音材料中，同时把两种方法相结合使用，部分精听，部分泛听。在做精听练习时，可对所听录音材料进行反复播放，对难词、难句逐个攻破，直到全部听懂；在采取泛听方法的部分，主要练习掌握大意，理解整段话的主要内容即可，不必过分拘泥于个个细节。如果在一份录音材料中始终采取一种方法，则会导致似懂非懂，见树不见林的效

商务英语口译教程Unite1-Unite4课后习题答案和青少版新概念1B16-25习题

Unit1 P8 1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。 2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。 3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。 4.随函附上我方最新的产品目录及CIF 纽约报价单。 5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。 6. 此盘5天内不接受就作撤销论。 7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。 8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。 9. 石油价格将在未来一段时间内继续下降。 10. 我们还想指出我们主要以承兑交单方式结账。 Unit1 P9 1.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details. 2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated. 3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment. 4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present. 5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter. 6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount. 7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services. 8.（很高兴我们）I’m glad that we have settled the price. 9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom. 10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month. Unit1 P10

《商务英语口译》单词总结

创纪录 a big margin 样品间embroidered 价目表well-illustrated catalogues 供货商CIF 离岸价FOB 佣金packaging model 订货eye-catching 包装cardboard boxes 透明塑料袋wooden cases 装潢设计to get an edge over 样品to honor a claim for 商品目录pilferage 外包装insurance company 防水head office 内衬塑料布royalty 水渍险initial down payment 毛重specification 交货工业产权专有技术提成率入门费净销售价以德报德金秋十月gracious hospitality 中国进出口商品交易会convey 更名warm greetings 历史起点bosom friends 五湖四海business and financial giants 赋予long-term project 历史内涵the Pearl River Delta 肩负重任business community 增强服务意识through partnership with 承办方consultancy service 国际惯例last but not least 启航official invitation 转变观念trade volume 取胜之本sustained growth 明确提出on the occasion of 一如既往hectic trip 预祝…圆满成功the setting of the workshop 大洋彼岸phenomenal success 商业界share the sentiments 有朋自远方来，不亦乐乎welcome address 古话贸易理事会桥梁作用