商务英语自测及答案
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
不正确
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题干
— __________________
— Alright, I will try my best.
选择一项：
A. Do you know about business tax? 不正确
B. What do you think about business tax?
C. Can you give me a brief introduction about business tax?
反馈
答案：C
解析：本题考核“寻求帮助”的交际礼貌用语。当寻求他人帮助时，可以说Can you help me, will you please do me a favor, can you give me…等，故选择C。
正确答案是：Can you give me a brief introduction about business tax?
题目2
不正确
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题干
—
— According to law, they refer to transportation, construction, finance, insurance and the like.
选择一项：
A. Do you know taxable services? 不正确
B. How do you like taxable services?
C. What do you mean by taxable services?
反馈
答案：C
解析：本题考核“请求解释”的交际用语。选项A是一般疑问句，回答应该是yes或no；选项B是询问对纳税服务的评价；选项C是询问对纳税服务的解释，所以选择C。
正确答案是：What do you mean by taxable services?
题目3
不正确
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题干
It means you can ________ online with us.
选择一项：
A. transact
B. transport 不正确
C. translate
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答案：A
译文：这表示您可以在网上跟我们办理业务。
解析：动词transact意为“办理业务”；transport 意为“运输”；translate 意为“翻译”；根据online的提示，在网上可以办理业务，故选择A。
正确答案是：transact
题目4
正确
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题干
Assets appear on your balance ________.
选择一项：
A. sheet 正确
B. flow
C. statement
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答案：A
译文：资产出现在您的资产负债表之中。
解析：短语balance sheet的意思是“资产负债表”，属于固定搭配，故选择A。
正确答案是：sheet
题目5
正确
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题干
________ you have said is very important to us.
选择一项：
A. What 正确
B. That
C. Whose
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答案：A
译文：您刚刚所言对我来说很重要。
解析：这三个连接代词都可以引导主语从句和宾语从句；但是what可在从句中作主语或宾语；that 只起引导作用，在从句中不担任成分；whose 在从句中作定语。此处是个主语从句，从句中缺少宾语，故选择A。
正确答案是：What
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信息文本
二、阅读理解（每题10分）
题目6
部分正确
获得分中的分
题干
阅读下面的文章，根据文章内容给题目选择正确的答案。
No matter how small your business is and what industry you are in, your company has assets. From a computer to a processing plant, every single thing your company owns is an asset.
Assets can be in different forms. Some assets are physical, such as computers, filing cabinets, and delivery vans. Others are legally binding promises, such as accounts receivable, the money owed to your company. Still others seem to exist more on paper, for example, a year’s worth of insurance paid in advance. No matter what form it takes, anything with monetary value that your company owns counts as an asset.
Assets appear on your balance sheet, reporting the key financial statements at the end of each accounting period. Your assets will be split into different types to make analysis easier. The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts.
Assets do more than just show up on reports, though. They are the resources your company uses to produce revenue. Your business cannot bring in sales without assets. For product-based businesses, you can’t produce anything without proper assets. It’s true for service companies as well. At least, you have to have cash to pay your expenses and to help get the word out that your company exists. Service companies also need basic tools to provide service to customers: a hair stylist needs a chair, scissors, and styling tools; an accountant needs a computer and a lot of file cabinets. Assets are key factors for any business.
1. Which of the following is NOT physical asset?回答正确
A. Filing cabinets.
B. Accounts receivable.
C. Delivery vans.
2. According to the passage, where do the assets appear?回答正确
A. The balance sheet
B. The income statement
C. The cash flow
3. What do you think an accountant is responsible for?回答正确
A. An accountant is responsible for hair design.
B. An accountant is responsible for computer repair.
C. An accountant is responsible for bookkeeping.
4. According to the passage, which of the following is INCORRECT?回答不正确
A. Every business has assets
B. Assets can be in different forms.
C. Every businesscan bring in sales without assets.
5. What is the passage discussing about?回答不正确
A. Every business has assets.
B. Assets can be in different forms.
C. Assets appear on the balance sheet.
反馈
解析：
1. 这是一道推断题。从第二段来看，资产有各种形式，例如有形资产和无形资产，文件柜
2. 这是一道细节题。从第三段的第一句话看，资产出现在资产负债表之中，所以选择A。
3. 这是一道词汇题。accountant是会计的意思，那么会计的职责之一就是记账，所以选择C。
4. 这是一道细节题。A是文章的题目，B是第二段第一句话的原话，从第四段第二句话your business cannot bring in sales without assets来看，C是错误的，所以选C。
5. 这是一道主旨题。本文介绍的是资产的基本情况，A是文章的题目，B是第二段的主题句，C是第三段的主题句，是所以选A。一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
正确
获得分中的分
未标记标记题目
题干
—
— For individual income tax, it is within the first 7 days.
选择一项：
A. What do you mean by taxable services?
B. What is the deadline for tax declaration? 正确
C. What do you think of the deadline for tax declaration?
反馈
答案：B
解析：本题考核“寻求解释”的交际用语。选项B的意思是“纳税申报的截止日期是什么时候”，选项A的意思是“纳税服务是指什么”，选项C的意思是“你认为纳税申报的截止日期如何”，故选择B。
正确答案是：What is the deadline for tax declaration?
题目2
不正确
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题干
—
— They refer to the royalties, including patent right, copy right, trademark right, and so on.
选择一项：
A. What are intangible assets?
B. What about the tax base? 不正确
C. How about the tax rate?
反馈
答案：A
解析：本题考核“寻求解释”的交际用语。选项A是提问无形资产；选项B是提问计税基数；选项C是提问税率；答语内容是关于无形资产的，故选择A。
正确答案是：What are intangible assets?
题目3
不正确
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题干
That can lead _______ a bigger personal income-tax bill.
选择一项：
A. to
B. on 不正确
C. in
反馈
答案：A
译文：这会导致个人所得税的增加。
解析：动词lead 与to连用，形成词组，意为“导致”，相当于result in，bring about；lead on意为“劝诱，带领”；lead in意为“引导”；所以答案是C。
正确答案是：to
题目4
不正确
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题干
We are engaged in the development of real ________.
选择一项：
A. establishment
B. state 不正确
C. estate
反馈
答案：C
译文：我们从事房地产开发。
解析：短语real estate的意思是“房地产”，属于固定搭配，故选择C。
正确答案是：estate
题目5
正确
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题干
If the case reaches the criminal limit, the taxpayer my be accused _______ criminal responsibilities.
选择一项：
A. at
B. on
C. of 正确
反馈
答案：C
译文：如果达到犯罪标准，就会指控纳税人负担刑事责任。
解析：词组accuse sb. of sth.是固定搭配，介词一定要用of，意为“指控某人做了某事”，所以答案是C。
正确答案是：of
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二、阅读理解（每题10分）
题目6
部分正确
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题干
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.
1. Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.
2. Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.
3. Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they're due improves your company's cash flow.
4. Avoiding bookkeeping tasks: Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end.
5. Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.
6. Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.
7. Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.
1. Accounting mistakes cannot be avoided. 回答不正确
2. With a lot of credit sales, your company may have no cash at hand. 回答不正确
3. It is recommended not to pay bills too soon. 回答不正确
4. Business money and personal money can be mixed up. 回答正确
5. Try your best to know your costs before you set product or service prices. 回答正确
反馈
解析：
1. 这是一道细节题。从第一段many common accounting mistakes can be avoided这句话可以看出，“很多普通的会计问题是可以避免的”，所以选择F。
2. 这是一道推断题。从第三段when you have a lot of credit sales, your company can post big profits without seeing any cash这句话可以看出，“当公司赊销时，虽然有利可图，但是账面可能没有现金”，所以选择T。
3. 这是一道推断题。从第四段Unless you get a discount for paying early, paying your bills only when they’re due improves your company’s cash flow这句话可以看出，“除非提前付款有折扣，是不建议提前付款的”，所以选择T。
4. 这是一道细节题。从第七段mixing up business and personal money can cause
记账或法律方面的问题”，所以选择F。
5. 这是一道细节题。从最后一段know your costs before you set product or service prices这句话可以看出，“在设定产品或服务的价格时，需要预先获悉其成本”，所以选择T。
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
不正确
获得分中的分
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题干
— What is the criminal limit?
—
选择一项：
A. The amount exceeds 10% of the amount that he should declare.
B. My company has been fined. 不正确
C. It depends on different taxes.
反馈
答案：A
解析：本题考核“表达百分比”的交际用语。选项A的意思是“数额超过应申报数额的10%”；选项B的意思是“我公司受罚”；选项C的意思是“这取决于不同的税种”；选项A解释了限额数量，故选择A。
正确答案是：The amount exceeds 10% of the amount that he should declare.
题目2
不正确
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题干
— __________________
— Alright, I will try my best.
选择一项：
A. Do you know about business tax?
B. What do you think about business tax? 不正确
C. Can you give me a brief introduction about business tax?
反馈
答案：C
解析：本题考核“寻求帮助”的交际礼貌用语。当寻求他人帮助时，可以说Can you help me, will you please do me a favor, can you give me…等，故选择C。
正确答案是：Can you give me a brief introduction about business tax?
题目3
正确
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题干
Does that include the turnover_________ in advance?
选择一项：
A. to receive
C. receiving
反馈
答案：B
译文：计税基数包含预收的营业额吗？
解析：过去分词received在该句中作定语，修饰turnover，相当于the turnover that/which is received in advance，所以答案是B。
正确答案是：received
题目4
正确
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题干
According to law, taxable services refer to transportation, ________, finance, insurance and the like.
选择一项：
A. instruction
B. construction 正确
C. introduction
反馈
答案：B
译文：依照法律，纳税项目指运输、建筑、金融、保险等等。
解析：考查名词形近词辨析。名词instruction意为“指令”；construction，意为“建筑”；introduction意为“介绍”，依据语境，答案是B。
正确答案是：construction
题目5
不正确
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It does in the ________ of transfer of intangible assets or immovable property. 选择一项：
A. circumstances
B. operation 不正确
C. case
反馈
答案：C
译文：在转让无形资产或不动产时适用。
解析：考查in the case of的用法。选项A一般与under搭配使用，形成词组under the circumstance，意为“在这种情况下”；选项B的意思是“运行”，形成词组 in operation，意为“在运行中”；C选项一般与in搭配使用，形成词组in the case of，意为“在……情况下”；依据语法和语境，故选择C。
正确答案是：case
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信息文本
二、阅读理解（每题10分）
获得分中的分
未标记标记题目
题干
阅读下面的文章，根据文章内容给题目选择正确的答案。
No matter how small your business is and what industry you are in, your company has assets. From a computer to a processing plant, every single thing your company owns is an asset.
Assets can be in different forms. Some assets are physical, such as computers, filing cabinets, and delivery vans. Others are legally binding promises, such as accounts receivable, the money owed to your company. Still others seem to exist more on paper, for example, a year’s worth of insura nce paid in advance. No matter what form it takes, anything with monetary value that your company owns counts as an asset.
Assets appear on your balance sheet, reporting the key financial statements at the end of each accounting period. Your assets will be split into different types to make analysis easier. The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts.
Assets do more than just show up on reports, though. They are the resources your company uses to produce revenue. Your business cannot bring in sales without assets. For product-based businesses, you can’t produce anything without proper assets. It’s true for service companies as well. At least, you have to have cash to pay your expenses and to help get the word out that your company exists. Service companies also need basic tools to provide service to customers: a hair stylist needs a chair, scissors, and styling tools; an accountant needs a computer and a lot of file cabinets. Assets are key factors for any business.
1. Which of the following is NOT physical asset?回答正确
A. Filing cabinets.
B. Accounts receivable.
C. Delivery vans.
2. According to the passage, where do the assets appear?回答正确
A. The balance sheet
B. The income statement
C. The cash flow
3. What do you think an accountant is responsible for?回答不正确
A. An accountant is responsible for hair design.
B. An accountant is responsible for computer repair.
C. An accountant is responsible for bookkeeping.
4. According to the passage, which of the following is INCORRECT?回答不正确
A. Every business has assets
B. Assets can be in different forms.
C. Every businesscan bring in sales without assets.
5. What is the passage discussing about?回答不正确
A. Every business has assets.
B. Assets can be in different forms.
C. Assets appear on the balance sheet.
1. 这是一道推断题。从第二段来看，资产有各种形式，例如有形资产和无形资产，文件柜和送货车都属于有形资产，应收账款属于无形资产，所以选择B。
2. 这是一道细节题。从第三段的第一句话看，资产出现在资产负债表之中，所以选择A。
3. 这是一道词汇题。accountant是会计的意思，那么会计的职责之一就是记账，所以选择C。
4. 这是一道细节题。A是文章的题目，B是第二段第一句话的原话，从第四段第二句话your business cannot bring in sales without assets来看，C是错误的，所以选C。
5. 这是一道主旨题。本文介绍的是资产的基本情况，A是文章的题目，B是第二段的主题句，C是第三段的主题句，是所以选A。Generally _________, business tax is based on taxable services, the transfer of intangible assets and sale of immovable property within China.
选择一项：
A. speak
B. to speak 不正确
C. speaking
反馈
答案：C
译文：一般而言，营业税是基于中国范围内的纳税业务、无形资产的转移以及不动产的销售。解析：考查短语generally speaking的用法。generally speaking意为“一般而言”，相当于in general。所以答案是C。
正确答案是：speaking
商务英语初级笔译试题
全国商务英语翻译统一考试 初级笔译试题 注意事项 1. 请首先按要求在试题卷和答题卷的标封处填写姓名、准考证号等； 2. 请仔细阅读题目要求进行答题，答案写在答题卷上； 3. 请保持卷面整洁，不要在标封区填写无关内容； 4. 答题时间为150分钟。 Part I Translate the following sentences into English or into Chinese. 1.早在1910年，通用电器就开始与中国发展贸易，被认为是最活跃和最有影响力的在华外国企业之一。 2.近年来，中泰两国国民经济发展迅速，为两国的经济、贸易合作提供了良好的基础。 3.本合同用中、英两种文字写成，每种文字正本两份。两种文本具有同等效力，签字后双方各执中、英文本一份为凭。 4.布朗先生曾经能吃能睡，但现在由于作为领导责任重大而变得吃不下睡不好。 5.由于我们也要支付我们供货商的货款，因此您的还款期限不能再延长了。 6.Do not ask questions that respondents feel are rude or embarrassing. If such questions are necessary, people should be offered the chance to say that they prefer not to answer. What constitutes an invasive question will vary from culture to culture. 7. He knew this guy was a smart political worker. But he was hard to control. In fact, he was a loose cannon who might do more damage to his side than the man he was running against. 8. As a region with the largest number of developed countries, the EU boasts abundant capital and advanced technology. Therefore, both the EU countries and China enjoy a high degree of complementarities in economic, trade, scientific and technological fields. 9. I had the honour of attending the opening ceremony of the Beijing Y outh Palace earlier this week and was proud to see that Compaq was making such a large contribution to China’s youth. 10. Though the possibility of living a long and happy life is greater than ever before, every day we cite the incredible slaughter of men, women and children on the roads. Man versus the motor car! PartⅡTranslate the following passages into Chinese. Passage 1 On behalf of the U.S. Department of Commerce and the Association for Manufacturing Technology, I would extend my greetings to the seventh China International Machine Tool Show (CIM T—2010), and welcome the visitors to the U.S. Pavilion. We are proud of our U.S. Pavilion, where 170 U.S. exhibitors are displaying the latest world class machine tool technology and related manufacturing services. The technology and services demonstrated here are the primary building blocks for industrialization in every nation of the
BEC商务英语高级真题及答案(5)
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
国开学习网商务英语3作业七
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— Alright, I will try my best. 选择一项： A. Do you know about business tax? B. What do you think about business tax? C. Can you give me a brief introduction about business tax? 反馈 答案：C 解析：本题考核“寻求帮助”的交际礼貌用语。当寻求他人帮助时，可以说Can you help me, will you please do me a favor, can you give me…等，故选择C。 正确答案是：Can you give me a brief introduction about business tax? 题目3 It means you can ________ online with us. 选择一项： A. transact B. transport C. translate 反馈 答案：A
商务英语3自测1及
— But what do you want me to do there? — ______________________________ 选择一项： A. Thank you for doing me such a favor. B. You have to give a presentation on what our products are. C. Could I get an estimate before placing an order? 反馈 答案：B 解析：本题考核“提出问题”的交际用语。对此类特殊疑问句，需要直接给出所问问题的具体信息即可。三个选项中，选项A和C均没有给出对方要求的信息，为答非所问；只有选项B的信息与问题相对应，故正确答案为B。 正确答案是：You have to give a presentation on what our products are. 题目2 正确 获得10.00分中的10.00分 标记题目 题干 — Why did you choose our company? — __________________________ 选择一项： A. Please speak up a little bit. B. I'm afraid I can't understand you. C. Sorry, I didn't catch that. Would you say it again?
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全国商务英语翻译统一考试_4
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商务英语试题及答案
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III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
商务英语3自测4及答案
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解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是CEO，谓语动词的搭配应该是tell sb about sth/sb, 意为“告诉某人关于某事/某人的事情”，所以关系代词whom前要加about，答案是C。 正确答案是：about whom 题目3 不正确 获得10.00分中的0.00分 未标记标记题目 题干 An example of soft sell is to distribute free samples ______ customers often respond favorably. 选择一项： A. to which B. in which 不正确 C. which 反馈 答案：A 译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。 考点：介词+引起定语从句中关系代词的用法。 解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是samples；从句中谓语是respond，为不及物动词，与其搭配的介词是to，即respond to，表示“对……的反应”；所以关系代词which前要加to，答案是A。 正确答案是：to which 题目4 不正确 获得10.00分中的0.00分 未标记标记题目 题干 So I have a number of other ______ up my sleeve, as well. 选择一项： A. tricks B. strict 不正确 C. trace 反馈 答案：A 译文：所以，我还有其它的一些花样。
商务英语翻译考试
考试简介 全国商务英语翻译（ETTBL）是我国一项系统的“外语+专业”的商务翻译培训、考试，以全国《商务英语翻译教程》（口译/笔译）的培训大纲为基础，内容涵盖广告、产品描述、产品与保险、人力资源与职业、经济、国际贸易、金融证券、市场营销、法律、合同与协议、旅游业等。由商务英语专业教授及富有商务背景的外籍教师进行授课，侧重于常用商务材料英汉互译对照、常用商务专业词汇及典型句型解析、翻译技巧等。打造商务英语翻译培训的优秀品牌，弥补高素质商务英语翻译人才的市场缺口，培养出专业化、知识化的口译/笔译人才，缩短新学员进入企业的磨合期，尽快适应工作；提高在职人员商务英语翻译专业水平及职业能力，更好地胜任工作。 学员完成培训计划规定的全部内容和课时后，参加全国商务英语翻译的考核及综合评定，根据考评结果，颁发相应等级相应层次的《全国商务英语翻译证书》。是商务英语人员上岗就业的依据，是工商、合资企业、外事单位用人的资格凭证.该证书全国通用，并网上注册()。并为学员建立个人资料库，借助中国商务人才网（）的网络平台协助考生就业和提供继续教育服务等。
职业定义 初级：能在商务往来中进行一般性商务英语交谈。涉外企业的员工及同层次的企业外销人员、宾馆接待人员、商场收银员等。 中级：能在一般性商务会谈和商务活动中进行口译和笔译。涉外企业的职员及同层次的秘书，办公室主管等。 高级：能在一般性商务会议和外事商务活动中进行口译和笔译。涉外企业主管及同层次的企业经理助理、企业经理等。 翻译师：能在大型商务会议中进行复杂的口译和笔译，并胜任专职商务翻译工作。 高级翻译师：能在各种国际会议中进行口译和笔译。在口译中能交替传译和同声传译；在笔译中对商务活动会议的文件及商务专业性的资料作笔译。能承担国际商务会议中各种复杂的笔译、口译，解决商务英语中的一切疑难问题。 考试对象 凡遵守中华人民共和国宪法和法律、恪守职业道德、具备一定外语水平、有志于从事商务领域翻译工作的在职和求职人员及在校生，不论学历高低，均可参加。
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.