全国2013年01月00910《网络经济与企业管理》真题及答案

全国2013年01月00910《网络经济与企业管理》真题及答案
全国2013年01月00910《网络经济与企业管理》真题及答案

2013年1月高等教育自学考试全国统一命题考试

网络经济与企业管理试题

课程代码:00910

考生答题注意事项:

1.本卷所有试卷必须在答题卡上作答。答在试卷和草稿纸上的无效。

2.第一部分为选择题。必须对应试卷上的题号使用2B铅笔将“答题卡”的相应代码涂黑。

3.第二部分为非选择题。必须注明大、小题号,使用0.5毫米黑色字迹笔作答。

4.合理安排答题空间,超出答题区域无效。

选择题部分

一、单项选择题(本大题共30小题,每小题1分,共30分)

在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将“答题纸”

的相应代码涂黑。错涂、多涂或未涂均无分。

1.麦格雷戈提出了著名的

A.双因素理论

B.激励需求理论

C.X理论-Y理论

D.劳勒模式

2.20世纪80年代末出现的第三次企业管理革命是

A.以质量为中心

B.以顾客价值为中心

C.以效率为中心

D.以企业再造为中心

3.网络经济时代,企业管理拓展的范围不包括

...

A.网络企业管理

B.企业网络化管理

C.企业管理从企业内部价值链的管理拓展到整个供应链

D.企业组织结构的扁平化

4.经验(案例)学派的代表人物是

A.巴纳德

B.西蒙

C.德鲁克

D.孔茨

5.马斯洛的代表性理论成果是

A.双因素理论

B.激励需求理论

C.需求层次理论

D.X理论-Y理论

6.对于历史价值较低而潜在价值较高的客户,较为合理的措施是

A.放弃

B.培育

C.维持

D.投资

7.企业客户关系管理的关键技术不包括

...

A.呼叫中心技术

B.数据仓库

C.ERP

D.Web的集成管理

8.客户关系管理系统中,业务操作管理子系统的销售管理模块不包括

...

A.销售部件

B.现场销售管理部件

C.沟通渠道部件

D.合同部件

9.战略经营单位有较高的市场增长率和较低的市场份额,则其属于波士顿矩阵中的

A.明星类

B.问号类

C.金牛类

D.瘦狗类

10.企业核心能力中使用知识和创造知识的控制系统是

A.企业员工身上的知识和技能

B.技术体系

C.管理体系

D.价值观念与行为规范

11.市场营销宏观环境分析的内容有

A.人口

B.社会文化

C.市场

D.政治

12.制造商在某一地区仅以少数精选的、最合适的中间商推销其产品。这种渠道是

A.密集分销

B.选择分销

C.独家分销

D.定销

13.直线职能制结构的特点不包括

...

A.具有对下面直接进行指挥的权力

B.横向联系较差

C.信息传递路线较长

D.适用环境变化差

14.从网上市场调查的本质来看,其含义不包括

...

A.调查工具

B.分析工具

C.资料库

D.营销工具

15.网上销售渠道不具备

...的功能是

A.订货

B.发货

C.结算

D.配送

16.一般认为,运作管理经历的阶段是:自由粗放式管理阶段、科学管理阶段和

A.网络管理阶段

B.现代管理阶段

C.技术管理阶段

D.运作管理阶段

17.虚拟企业的形式主要有虚拟生产、虚拟开发、虚拟销售、虚拟管理和

A.虚拟服务

B.虚拟财务

C.虚拟经营

D.虚拟调查

18.从财务管理环节的角度来说,财务管理的方法不包括

...

A.财务预测方法

B.财务决策方法

C.财务核查方法

D.财务分析方法

19.常见的财务分析方法不包括

...

A.归纳分析法

B.对比分析法

C.比率分析法

D.综合分析法

20.利润管理主要涉及目标利润规划、股利政策制定和

A.利润分配管理

B.利润分享管理

C.利润增加管理

D.利润控制管理

21.人力资源具有的特点有:双重性、能动性、再生性、时效性和

A.个人性

B.个体性

C.社会性

D.动态性

22.工作分析的作用能体现的方面不包括

...

A.员工招聘与选拔

B.员工培训与开发

C.工作效率提升

D.绩效评估

23.网上招聘的作用不包括

...

A.覆盖面广

B.信息准确性强

C.信息反馈快

D.招聘公开透明

24.不属于

...企业知识管理个人策略的特点的是

A.注重隐性知识的交流和共享

B.主要采用的是“专家”模式

C.重视人员网络

D.核心是IT系统

25.供应链管理模式

A.强调企业内部的协调

B.强调提高企业自身的核心竞争力

C.关注如何提高响应顾客的速度

D.强调大规模生产

26.供应链管理的“7R”原则不包括

...

A.合适的产品

B.合适的服务

C.合适的状态

D.合适的地点

27.不属于

...企业文化的构成内容的是

A.企业哲学

B.企业精神

C.企业价值

D.企业制度

28.影响企业文化管理的因素不包括

...

A.行业特征

B.追求通用模式

C.管理者素质

D.形成的长期性

29.网络时代企业倡导的文化不包括

...

A.人本文化

B.合作文化

C.危机文化

D.创新文化

30.供应链管理的目标是

A.实现对价值流的优化配置

B.促进各个企业和部门之间的协同合作

C.为了给顾客提供满意的产品和服务

D.使得各节点企业实现优势互补和资源共享,共生出更强的整体核心竞争能力和竞争优势

二、多项选择题(本大题共5小题,每小题2分,共10分)

在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其选出并将“答题纸”

的相应代码涂黑。错涂、多涂、少涂或未涂均无分。

31.从培训目的来划分,员工培训可分为

A.在职培训

B.脱产培训

C.文化补习

D.学历教育

E.岗位职务培训

32.企业价值最大化的目标满足了

A.资本所有者的投资要求

B.债权人得到债权收益(利息)及本金的要求

C.客户得到满意商品和相应服务的要求

D.企业管理者得到相应报酬、荣誉和地位的要求

E.企业职工得到劳动报酬、相应的工作条件和福利待遇的要求

33.4C理论主张研究的内容有

A.消费者的需要和欲望(consumer wants and needs)

B.消费者自身的改变(change)

C.消费者为满足其需求所愿意付出的成本(cost)

D.为消费者购买产品提供方便(convenience)

E.加强与消费者的沟通与交流(communication)

34.迈克尔·波特在《竞争战略》中提出,企业竞争战略的基本类型有

A.总成本领先战略

B.差别化战略

C.重点战略

D.价值创新战略

E.组合战略

35.实施客户关系管理基本流程包含的阶段有

A.客户分析

B.深入了解目标客户

C.发展关系网络

D.创造客户价值

E.管理客户关系

非选择题部分

注意事项:

用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

三、简答题(本大题共6小题,每小题5分,共30分)

36.简述网络营销的特点。

37.从战略的五个维度简述价值创新战略的逻辑。

38.简述影响客户终生价值的因素。

39.简述虚拟团队的特征。

40.简述知识管理的基本特点。

41.简述企业文化的产生背景。

四、论述题(本大题10分)

42.企业如何根据自身的特点来选择知识管理策略?

五、案例分析题(本大题共20分)

43.丰田公司的准时生产方式JIT

JIT以订单驱动,通过看板,采用拉动方式把供、产、销紧密地衔接起来,使物资储备、成本库存和在制品大为减少,提高了生产效率,这一生产方式在推广应用过程中,经过不断发展完善,为日本汽车工业的腾飞插上了翅膀,提高了生产效率。这一生产方式亦为世界工业界所瞩目,被视为当今制造业中最理想且最具生命力的新型生产系统之一。

JIT生产管理方式在70年代末期从日本引入我国,长春第一汽车制造厂最先开始应用看板系统控制生产现场作业。到了1982年,第一汽车制造厂采用看板取货的零件数,已达其生产零件总数的43%。80年代初,中国企业管理协会组织推广现代管理方法,看板管理被视为现代管理方法之一,在全国范围内宣传推广,并为许多企业采用。90年代,在我国的汽车工业、电子工业、制造业等实行流水线生产的企业中应用JIT获得了明显效果,例如第一汽车制造厂、第二汽车制造厂、上海大众汽车有限公司等企业,结合厂情创造性应用JIT,取得丰富的经验,创造了良好的经济效益。

丰田公司的经验证明,准时化生产体系的建立不一定需要大量的设备投资,关键是生产经营意识的更新,要用“准时化”的理念指导企业物流和信息流的改造,要根据“准时化”的要求重组企业的造物系统,最终从传统生产模式平稳过渡到现代生产摸式。

问题:

(1)什么是JIT?结合案例分析企业实施JIT的目的、基本逻辑和思想。(12分)

(2)结合上述案例,谈谈你对企业实施JIT生产模式的要点的认识。(8分)

2013年考研英语一真题原文及答案完整版

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全国2013年10月自学考试03708中国近现代史纲要试题及答案

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