长影世纪城主题公园运营模式研究

摘要

近几年，主题公园的兴起已经成为全球旅游业发展的主要特征，诸多国家和地区纷纷致力于建设具有鲜明特点和吸引力的旅游产品，各种类型和规格的主题公园就成为城市发展旅游业的关键形式。事实证明，一个高水平的主题公园创造的经济效益是非常显著的，其能够增强区域旅游的辐射广度和深度，能够推动相关产业的发展，增强消费者的娱乐结构和程度，实现城市的可持续性发展。总之，主题公园有力地推动了城市旅游业的发展。

电影主题公园是以电影作为鲜明特色的主题公园，高水平的技术手段、多元素的表现形式将电影元素一一呈现在消费者面前，依靠电影魅力吸引消费者，营造巨大的经济效益。对于电影产业而言，电影主题公园是电影产业链的重要环节，拓宽了电影产品后期的价值节点，创造了巨大的物质和精神财富，有效地推动了电影产业的可持续性成长；对于城市而言，电影主题公园的发展有利于推动区域旅游业的发展，有利于优化区域产业结构，促进区域经济的升级和发展。

因此，本文以长影世纪城作为电影主题公园的代表，深入地调查和分析长影世纪城现阶段的运营情况，尤其是对其宏观环境、行业环境以及自身的优劣势展开研究，找出该主题公园运营过程中存在的问题，并根据问题提出较具新意的发展对策，以提高长影世纪城主题公园的运营效率，增强其与社会发展、消费者需求的契合度，也为我国其他主题公园的可持续性发展提供理论借鉴和参考。

关键词：主题公园；电影产业；长影世纪城；运营模式

ABSTRACT

In recent years, the rise of the theme park has become a major feature of the global tourism development, many countries and regions have committed to building with distinctive features and attractive tourism products, various types and specifications of the theme park will become a city of tourism development key form. It turns out that a high level of theme park created by the economic benefits are very significant, which is capable of enhanced radiation breadth and depth of regional tourism, it is possible to promote the development of related industries, and enhance the structure and level of consumer entertainment, to achieve sustainable urban development. In short, the theme park strong impetus to the development of tourism in the city.

Movie theme park based on movies as a distinctive feature of the theme park, a high level of technical means, manifestations of the multi-element film elements presented one by one in front of consumers, relying on charm of the film to attract consumers, and create a huge economic benefits. For the film industry, the movie theme park chain is an important part of the film industry, and broaden the value of products late movie nodes, creating enormous material and spiritual wealth, to effectively promote the sustainable growth of the film industry; and for the city words, development of the film theme park will help promote the

development of regional tourism, help to optimize the regional industrial structure, upgrade and promote regional economic development.

Therefore, this paper as a representative of Changchun Movie Wonderland movie theme park, in-depth investigation and analysis of operations Changchun Movie Wonderland stage, in particular a study of its macroeconomic environment, industry environment and their own strengths and weaknesses, identify the theme park operator during the problems, and the development of measures based on the more innovative issues in order to improve operational efficiency Changchun movie Wonderland theme park, and to enhance their social development, fit consumer demand, but also for our other topics sustainable development of the park to provide theoretical reference and reference.

Keywords：Theme park; film industry; Changchun Movie Wonderland; operation mode

目录

摘要................................................................ I ABSTRACT........................................................... I I 绪论. (1)

一、主题公园概念与运营模式比较 (1)

（一）主题公园定义 (1)

（二）国内外主题公园运营模式比较 (2)

1.国外主题公园发展现状 (2)

2.国内主题公园发展现状 (2)

二、长影世纪城发展运营现状分析 (3)

（一）长影世纪城概况 (4)

（二）长影世纪城宏观环境分析 (4)

1.政治法律环境 (4)

2.经济发展环境 (5)

3.社会因素环境 (6)

4.科技水平环境 (7)

（三）长影世纪城行业环境分析 (7)

（四）长影世纪城SWOT分析 (8)

1.优势分析 (8)

2.劣势分析 (8)

3.机会分析 (9)

4.威胁分析 (9)

三、长影世纪城运营模式的问题分析 (9)

（一）缺乏创新机制 (9)

（二）市场定位模糊 (9)

（三）专业性管理人才匮乏 (10)

（四）产品竞争力变弱 (10)

四、长影世纪城运营模式的创新对策 (10)

（一）实现资源开发创新 (10)

（二）加强差异化市场定位 (11)

（三）创造互惠盈利模式 (11)

（四）打造品牌文化体系 (12)

结论 (13)

参考文献 (14)