体验商务英语综合教程第二版unit

体验商务英语综合教程Unit_4答案解析

Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still

英语泛读教程2参考答案(1-10)

英语泛读教程（第2册）参考答案 Unit One Comprehension Points 1.Every year at the same time the stars were in the same place in the sky. 2.They are the planets. 3.He thought that … (Page 2, parag. 12) 4.The idea was that the stars and the sun did not turn around the earth. Instead, it was the earth that was turning. The sun and the stars were not really moving. 5.Because they would upset the whole science of astronomy and cause cruel persecution by the Church. 6.Content/details. https://www.360docs.net/doc/6d17142616.html,mon. 8.Because radio telescopes find out new stars by picking up radio waves from them. 9.It means the group of stars that our earth is a member of. 10.The implication is that probably by then the earth has already been melted. 11.Every three days it gets very dim. It stays dim for a few hours, then it gets bright again. 12.Because a comet isn’t solid. It is thin like a cloud. Its tail is nothing but glowing gas. And its head is made of small pieces that could not hurt the earth. Exercises I. True or false 1. F 2. F 3. T 4. F 5. T 6. F 7. T 8. T 9. T 10. F II. 1.略。 2.Four stages. Childhood, manhood, old age, and the last stage. 3.The very hottest ones are blue. Those not quite so hot are white, and those less hot than the white ones are yellow and red. 4.略。 5.They help sailors to find their way and they help us to tell time. Unit Two Comprehension Points 1.It means to function properly. 2.电气史上最伟大的人物之一迈克尔·法拉第写了一篇报告，介绍了一种叫做gutta percha 的类似橡胶的物质，这种物质是从生在在马来西亚的一种树上提取出来的。 3.It means to bring out of the water on to the land. 4.To lay a cable under the Atlantic. 5.To become weaker. 6.第一个it指的是the telegraph failed，第二个it指的是it ever worked，第三个it指的是 the cable. 7.Because a big ship can’t carry the end of the cable on to the shore, it will get stranded.

大学英语阅读教程2答案

《全新版大学英语阅读教程》 (通用本课后练习答案) 第二册 UNIT ONE The Pleasure of Learning Key to the Exercises I. 1. C 2. A 3. C 4. B 5. B II. 1. F 2. T 3. T 4. T. 5. F. 6. T III. 1.对于太多的人来说,学习似乎是自己的意愿屈服于外界的指引,是一种奴役. 2.然而,只要幸运,有决心,指导得法,人的精神不仅经得起贫穷而且经得起富裕的考验. 3.对一个人来说,形成完整和协调的人格与保持自身的卫生,健康以及经济上的自立是同样必要的,那些从来没有认识到这一点的人已经吃尽苦头. IV. 1. First of all , the writer points out that there is a mistake about learning. Some young people dislike learning simply because they are educated in the wrong way. Learning is a natural pleasure that should be enjoyed. Then he develops this idea by examples to illustrate the different aspects: learning from books, by travel and trough practice. Learning can expand one’s knowledge over a period of time. 2. The chief danger of learning is laziness, sloth, routine, stupidity. It sneaks into people’s mind like wind through the shutters, causing people to slowly give up learning. We should realize that learning is a life-long endeavor, and only by continuous learning can one gain a meaningful and rewarding life. Key to the reading—skill Exercises 1. Students have improved SAT scores. 2. Teenagers planned patrols 3. TV programs are less thorough than newspapers. 4. Welcome to Our City is about the South and its people 5. Some films show little children fascinated at the world. 6. One can communicate with the writer as one reads a book. with Santa Claus Key to the Exercises I . 1. A 2. D 3. C 4. A 5. C 6. B II. . 1. 朱莉让我们如此为难,我的确感到生气.难道圣诞老人不存在的事实不是从同学那里得知的吗 2.我给她讲述了事情的经过,尽量使它听起来滑稽有趣,希望她不要注意到我和杰里在处理我开始认为的"圣诞老人问题"上是如此拙劣. 3.我可以看出,他正努力在想一种办法,用来解释我们的行为,使其听起来不太像事实那样具有欺骗性,那样错误和愚蠢. 4.事情就这样结束了.对圣诞老人不存在的事实悲伤了片刻只后,生活又恢复了正常. III. 1. Santa Claus is an imaginary old man with a long white beard and a red coat.

英语泛读教程2(王守仁)答案

Keys to Reading Course 2 Unit 1 Reading Section A Word Pretest Reading Comprehension Vocabulary Building Word Search — 1. assignment 2. irony 3. reverse 4. accomplish 5. assemble 6. squeeze 7. sensual 8. fragment 9. narcotic 10. adolescence Use of English 1Bob agreed to take on the leadership of the expedition. 2The world was taken in by his fantastic story of having got to the Pole alone. 3He took up his story after a pause for questions and refreshments. 4That takes me back to the time I climbed to the top of Mount Fuji. 5The members of the party took it in turns to steer the boat. 6They took it for granted that someone would pick up their signals and come to their aid.、 Stems 7proclaim: to announce officially and publicly; to declare 8percentage: a proportion or share in relation to a whole; a part 9confirm: to support or establish the certainty or validity of; to verify 10affirm: to declare positively or firmly; to maintain to be true 11centigram: a metric unit of mass equal to one hundredth of a gram 12exclaim: to express or utter(something) suddenly or vehemently Synonyms 1. adaptability 2. purpose … Cloze important second France student bilingual monolingual serious means use difficult Section B Section C

体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)

英语泛读教程王守仁答案

K e y s t o R e a d i n g C o u r s e2 Unit 1 Reading Section A Word Pretest Reading Comprehension Vocabulary Building Word Search 1. assignment 2. irony 3. reverse 4. accomplish 5. assemble 6. squeeze 7. sensual 8. fragment 9. narcotic 10. adolescence Use of English 1Bob agreed to take on the leadership of the expedition. 2The world was taken in by his fantastic story of having got to the Pole alone. 3He took up his story after a pause for questions and refreshments. 4That takes me back to the time I climbed to the top of Mount Fuji. 5The members of the party took it in turns to steer the boat. 6They took it for granted that someone would pick up their signals and come to their aid. Stems 7proclaim: to announce officially and publicly; to declare 8percentage: a proportion or share in relation to a whole; a part 9confirm: to support or establish the certainty or validity of; to verify 10affirm: to declare positively or firmly; to maintain to be true 11centigram: a metric unit of mass equal to one hundredth of a gram 12exclaim: to express or utter(something) suddenly or vehemently Synonyms 1. adaptability 2. purpose Cloze important second France student bilingual monolingual serious means use difficult Section B Section C Unit 2 Music Section A Word Pretest 1. B 2. C 3. B 4. C 5. B 6. B Reading comprehension

体验商务英语综合教程中文双语对照版

体验商务英语综合教程3 第二版双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产

体验商务英语综合教程2 教案

外语系教案第次课学时：授课时间：第周

Context: Unit 1 Title: Introductions The tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries: a.Introduce businesspeople in order of professional rank –the person of highest authority is introduced to others in the group in descending order, depending on their professional position. b.When possible, stand up when introductions are being made. c.If clients are present, they should be introduced first. d.The same and title of the person being introduced is followed by the name and title of the other person. PROCEDURES Lesson 1 Starting up Ss listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titles Ss list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: Nationalities Ss match countries and nationalities. Reading: Describing people This reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2

体验商务英语综合教程3第二版重点词汇

体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product

体验商务英语综合教程1-词汇

Unit 1 a cc ountant 会计会计师 ad agency (advertising agency) 广告代理 advertising n.广告业广告 advertise v. advertisement n. advertising永远是不可数名词。有三个意思： 1、指整个广告业； 2、指广告活动（比如说某公司正在筹备做一个广告）； 3、指所有广告的总称（例：All the advertising here in this chamber is brilliant. 这个屋子里的所有广告都很有创意。）而advertisement则在第一个意思中是可数名词，第二个是不可数名词。有两个意思： 1、一则广告，某一个具体的广告； 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。） commercial 商业广告 agency 代理处行销处代理中介 agent n./v./adj. airway s航空公司 airline Aloha [?'l?u?, ɑ:'l?uhɑ:]欢迎再见 a nalyst 分析师 analyze v. Argentina 阿根廷 Beaverton 比佛顿 Brazil 巴西 Brazilian 巴西人巴西的巴西人的 Buenos Aires 布宜诺斯艾利斯 cashier 出纳 CEO（chief executive officer）首席执行官 officer一般指军官，或者有指挥权利的官员，比如警官，船长。 official一般指公务员，官方。 conference 会议 meeting consultant 顾问 adviser consulting n.咨询adj.顾问的资讯的 consult 查阅商量向请教当顾问 e-mail 电子邮件 executive [iɡ'zekjutiv] n.管理人员经理adj.经营管理的 finance 财政金融 financial analyst 金融分析师

体验商务英语综合教程3-课文翻译

第一单元欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。美国皮具制造商蔻驰（Coach）是一个典型的例子。在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。巴宝莉（Burberry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的顾客却偏爱该集团欧洲生产的产品。为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。” 古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。因此，他认识到高品质的时尚产品并非总是要在意大利生产。欧洲工商管理学院市场营销系的Amitava Chattopadhyay教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。对于奢侈品，品牌的作用至关重要。破坏它是一种弥天大罪。没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。” 第三单元活儿脏，点子棒 SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉就像走进了一个商业广场。它坐落在赫尔辛基市中心一家翻新过的电影制片厂里，里面色彩炫烂、气氛喧闹，彰显着非凡的创造力。墙壁刷上了明亮的红色、白色和黄色；员工在大厅里来去行走，不时用黄色的手提电话交谈。丽莎·乔洛南11年前在家族拥有的150年工业帝国的基础上开发了SOL清洁服务。SOL的竞争公式有五个关键成分。很少人会梦想成为一个清洁工。但是，这并不意味着清洁工不能在工作中找到满足。乔洛南认为，满足的关键是乐趣和个人自由。SOL的清洁工穿着红色和黄色的连身衣裤，强化了公司的乐观形象。SOL的标志是一张黄色快乐的脸，它出现在所有的东西上，从鲜艳的外套到公司的预算报告。自由意味着废除企业传统文化中所有的条条框框。在SOL没有头衔或秘书，没有个人办公室或工作时间表。公司取消了所有的特权和身份符号。 SOL的培训计划包括七个模块，每个历时四个月，最后是严格的考试。当然，擦桌子或洗地毯的方法毕竟是有限的几种，这就是为什么SOL的员工也要学习时间管理、编制预算和人际交往。许多公司都谈论下放责任和权力。而在SOL，它是一种生活方式。公司有实权的员工是135名管理员，每个管理员带领一个不超过50名清洁工的团队。这些管理员与自己的团队一起工作，制定团队的预算，安排招聘，与客户谈交易。丽莎·乔洛南相信自主性，但她也关注责任感。SOL十分注重业绩评估，并频繁地、大张旗鼓地进行评估，其中重点关注客户满意度。例如，每次SOL签订合同前，销售人员与团队人员一起到要进行清洁工作的新顾客的现场。他们共同设定清洁的标准。然后，每个月客户根据这些标准来评价团队的表现。乔洛南说：“我们越是要让员工摆脱规则，就越需要良好的衡量标准。” 在SOL，笔记本电脑和手机是所有管理员的标准装备。这些设备可以让他们到任何地点做他们想做的工作。在办公室内，几乎没有存放纸张的地方。因此，公司是在内联网上储

体验商务英语综合教程U11-U13课文双语版

商英 Unit 11 Trustworthy 可靠的law-biding 守法的corrupt 贪污的 A slush fund 行贿基金 a sweetener 贿赂compensation 补偿 Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露，被泄露的丑闻 A whistleblower 告密者 a fraudster 骗子 a con artist 骗子 A bribe 贿赂 a bonus 奖金 a commission 提成 Fraud 诈骗secrecy 保密integrity 正直的 A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白 1.Our company does nothing illegal. We are very law-abiding. 2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes. 3.Their car looked so much like our new model, we suspect industrial espionage. 4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory. 5.He denied accepting a bribe when he gave the contract to most expensive supplier. 6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity. 7.Many companies ask new employees to sign a confidentiality agreement to avoid future litigation problems. Controversial 有争议的corruption 腐败transparency 透明度threats 威胁Regulation 规章制度peer pressure 同辈压力 companies in the oil and mining sector have been taking the issue of corporate responsibility much more seriously recently. They are worried about threats to their reputations due to rumours of corruption and bribery. Gocernment regulation and peer pressure from other companies has resulted in more transparency in the industry and less secrecy. The aviation industry has also received attention. Senior managers have been criticised for controversial decisions regarding payments to secure contracts. Unit 13 Drawing board 计划阶段prototype 雏形brainwave 灵机一动patent 专利证 Concept 观念discovery 发现setback 挫折阻碍R&D（research and development）Breakthrough 突破pioneers 开发者 The idea of a lone inventor who makes a discovery or has sudden clever idea or brainwave is maybe a little our of date today. While these types of pioneers do still exist, these days companies often have large R&D departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a concept and then build a prototype, or

体验商务英语综合教程1_词汇

Beaverton 比佛顿 Brazil 巴西 Brazilian 巴西人巴西的巴西人的 Buenos Aires 布宜诺斯艾利斯 cashier 出纳 CEO（chief executive officer）首席执行官 officer一般指军官，或者有指挥权利的官员，比如警官，船长。 official一般指公务员，官方。 conference 会议 meeting consultant 顾问 adviser consulting n.咨询adj.顾问的资讯的 consult 查阅商量向请教当顾问电子 executive [iɡ'zekjutiv] n.管理人员经理adj.经营管理的finance 财政金融 financial analyst 金融分析师 fitness 健康 golf 高尔夫 graphic ['ɡr?fik]图的绘画的 graphic designer 平面设造型计师 Greece 希腊

体验商务英语综合教程3 unit2 case study

Good afternoon, everyone. Welcome to my presentation today. My presentation will be divided into two parts. At first, I’ll talk about the problems about our company .Then I’ll show you my ideas about the problems. If you have any questions, I will be very glad to answer you after my presentation. Ok, first, let’s talk about the problems. As we all known, our market share has declined by 25% in the last two years. Brand loyalty, price, copycat’products, Brand image, account for the big loss, and these are also what we need to devote ourselves to solving. Now, let’s move on to the solutions, this will be also the main part of my presentation. As far as I’m concerned, copycat’s products, brand image, these two are the problems demanding prompt solution. We can see the chart from the report, most of our former market share was taken away by the top five European coffee brands, our competitors. So a new strong competitive product is needed. For example, we can bring out an instant coffee, which aims for office workers. Or we can bring out a series of food related to coffee under our brand. Besides , stretching our brand is also a good idea to be considered, that means we can allow selected manufacturers of coffee equipment (cafetieres, percolators, coffee machines) to use our brand on