the advertising game教案

Lesson Plan of the Advertising Game

First Period

Background information:

Teaching contents: A reading passage, the advertising game, Lesson 3 of Unit11, Book 4

Students: Senior high school students, Grade 1

Lesson duration: 45 mins

Teaching Objectives:

Language knowledge: understand the main idea of the text; learn the new words and expressions according to the context

Language skills: be able to read the passage fluently; by the end of the lesson, the students can retell the passage; be able to discuss advertisements

Sentimental objective: make the students love English; arouse their interest in English and have good attitudes towards English-learning

Cultural consciousness: know more about foreign advertisements and advertising English

Teaching methods:communicative approach; task based language teaching; question and answer; pair work or individual work; role play

Teaching aids: blackboard, chalk, tape, radio, pictures

Key words and structure/ difficulties:

V ocabulary: approach, boom, budget, classic concept, consist of, contemporary…Grammar: Gerunds and its functions

Teaching procedures:

Write the title on the blackboard

Step1. Lead-in (pre-reading) (3 mins)

1, presentation: say something about advertisement

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a sublet influence on us. In their efforts to persuade us to buy this or

that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

2, let’s play a game!! Guess what advertisement the slogan or brand is from?

A diamond lasts forever （戴比尔斯）

Just do it (耐克)

Melt in your mouth, not in your hand.（M&M巧克力）

The taste is great （雀巢）

Good to the last drop （麦斯威尔咖啡）

Intelligence everywhere （摩托罗拉）

Step2. Listening Comprehension (pre-reading) (5 mins)

Task: present the students questions:

1.What does the passage talk about?

2.Is it successful if today’s advertisers repeat the same old ideas or not?

Listen to the tape, and ask 2 Ss to answer the two questions

1, the development of advertising

2, for many of today’s advertisement, repeating the old ideas is not a successful approach

Step3. Fast Reading (while-reading) ( 5 mins)

Please read the passage again and discuss in pairs, do the match exercise

Write on the blackboard （不要擦，板书后面还有用）

What is discussed in each paragraph?

Step4. Intensive Reading (while-reading) (8 mins)

Read the passage again, and try to answer the four questions on Page26 of your books. You have 5 mins, I will ask four students to answer the questions one by one. Answer: 1. They work for products that people need when there is not much competition.

2.Because people are used to seeing high standards of visual design.

3.They use humour as well as new and unusual ideas to surprise people. They hope

to make people forget that someone is trying to sell them something.

4.Over the last decade, the government has worked hard at using advertisements to

educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, ect.

Step5. Read and Retell the Passage (while-reading) (7 mins)

1，R ead the whole passage loudly and read in groups，each group one paragraph

2，T ry to retell the passage briefly by your own words according to the key words on the blackboard

Step6. Language Points (while-reading) (10 mins)

1, read the passage by yourself and underline some difficult words, guess the

meanings according to the passage and do the Exercise5 on Page 27

2, find the gerunds (动名词) in the passage, and think over, how to use them. We will talk more about the gerunds next class. See the Exercise 6, 7, 8, 9 on Page27 Question：Does Gerunds have more functions?

Step7. Pair work or individual roles play (after-reading) (5 mins)

The students can choose one task to do:

Task1: work in pairs; discuss the advantages and disadvantages of the advertisements. Task2: work in pairs, one of you is a customer, the other is a manufacturer, and how will you advertise for your products?

Step8. Summary (after-reading) (2 mins)

Conclude the main idea of the passage and the important points.

Step9. Homework assignments

1, try to complete the exercises on Page27 on your books, we’ll check the answer and explain the difficulties in the next class.

2, Write an article entitled:

“Can you imagine how will the advertisement develop in the next 50 years?”

(more than 100 words)

3, Find more English advertisements from the Internet, and try to translate them into Chinese, we’ll talk about them next class.

Blackboard Design:

Reflection: (to be written immediately after the lesson)