NIKE公司英文版的介绍
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sports fashion series
spokesman
Other competitor: New Balance
Some products about New Balance:
知识回顾 Knowledge
Review
Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan
In the wrong direction 1987 Nike in the face of the REEBOK to enter the market reaction strategy
Nike SB Zoom Stefan Janoski Mid iD
Nike Free Trainer 7.0 (Limited Edition)
Nike Lunar Ballistec
Air Force 1 SRM Max Air NPCE
Jordan Spizike iD
AJ XX8 SE
Jordan CP3.VII iD Jordan CP3.VII iD
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
GEAR CLOTHING
SHOES
MEN
LeBron 11 KD VI
NiBaidu Nhomakorabeae Air Max Lunar90 Nike Air Max 90
Nike Flyknit Lunar2 Nike SB Zoom Stefan Janoski Premium iD
Nike Flyknit Lunar2 iD
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
An aerial view of Nike headquarters in Beaverton, Oregon
NIKE HOMES: BEAVERTON NEIGHBORHOODS AND SCHOOLS
FOUNDER OF NIKE
Bill Bowerman(Track and field coach 田径教练) 1948- 1973
Jordan Legend (Size 7)
Market share
Main Competitor----Adidas
Founded: 1949 Location:German Founder:Adolf Adi Dassler Slogan for 2000: “ Impossible is nothing ” Slogan for 2011: “Adidas is all in”
In 1997 the development of Asian countries
Shanghai
Vietnam
Tokyo
In Seoul
•2000 Sydney Olympic Games •innovative products
Marion Jones won five MEDALS
Advertisement Logo & slogan
Our Mission Is Clear:
To Be the World’s BEST
Sports and Fitness Company
Via
OUR MISSION: To bring inspiration and innovation to every athlete in the world.
FEMALE
Nike Air Max 90 iD
Nike Flyknit Air Max
Free TR 4 iD
LeBron 11 GUMBO iD Nike Studio Wrap Pack Leather Flat
Nike Cortez
Nike SB Zoom Stefan Janoski iD
Market of sports goods: Adidas: No. 2. Nike: No. 1
Representative three series： clover logo three stripes
ball containing three stripes
Traditional sports series Athletic performance series
BACK
CLOTHING （MEN）
Nike Heritage Destroyer
Kobe Dri-FIT
Nike Pro Combat Hyperstrong
Compression 2.0 Nike Element Half-Zip
2013/14 Manchester City FC Stadium
Nike Pro Jordan YOTH Combat Core Perforated Fitted Raglan Leather
1.2 Long- Reversible Sleeve
Nike
Tech
CLOTHING （WOMEN）
Nike Alpenglow Print
The NFL Dallas Cowboys Limited
Advertising early 1974
logo
•symbol of wings feathers •speed , dynamic and gently
The develop of Nike “Swoosh”
1971
1972
Now the funny LOGO.
A enormous success of marketing (1988)
Jersey
Nike Lacrosse All Time Pullover
Nike Futura Fade
Nike Bold Stripe
Nike Rally
BACK
GEAR
Nike Cheyenne Classic 2000 iD
Nike Victory
Nike Burnout Jersey Jordan Dominate
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
1968 The company's second retail outlet opens
NIKE was formally established-----1972
Waffle shoes–Moon 1972
NIKE first launched in March across the United States in 1972 and runners for the first time see nestle shoes outsole.
•calculated risk •the growth of the NIKE
NIKE AIR MAX ----Tailwind 1979
$50
Nike and the games
1984 Los Angeles
1980 Moscow
Nike's first gold medal -- -- -British Steve Ovett 800 metres gold medal
Nike Lightweight Speed Cheetah Nike E2 Prime Performance
Polar WearLink Transmitter. Nike+ SportWatch GPS
Nike RZN Red Golf Balls
Nike Pitch
Nike V-Flight Airlock (Size 8)
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
Carl Lewis won four gold
Joan Benoit first gold medal in women's marathon
Rapid infiltration sports market
Marathon NBA
Baseball American football
神话
Michael Jordan 1985
spokesman
Other competitor: New Balance
Some products about New Balance:
知识回顾 Knowledge
Review
Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan
In the wrong direction 1987 Nike in the face of the REEBOK to enter the market reaction strategy
Nike SB Zoom Stefan Janoski Mid iD
Nike Free Trainer 7.0 (Limited Edition)
Nike Lunar Ballistec
Air Force 1 SRM Max Air NPCE
Jordan Spizike iD
AJ XX8 SE
Jordan CP3.VII iD Jordan CP3.VII iD
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
GEAR CLOTHING
SHOES
MEN
LeBron 11 KD VI
NiBaidu Nhomakorabeae Air Max Lunar90 Nike Air Max 90
Nike Flyknit Lunar2 Nike SB Zoom Stefan Janoski Premium iD
Nike Flyknit Lunar2 iD
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
An aerial view of Nike headquarters in Beaverton, Oregon
NIKE HOMES: BEAVERTON NEIGHBORHOODS AND SCHOOLS
FOUNDER OF NIKE
Bill Bowerman(Track and field coach 田径教练) 1948- 1973
Jordan Legend (Size 7)
Market share
Main Competitor----Adidas
Founded: 1949 Location:German Founder:Adolf Adi Dassler Slogan for 2000: “ Impossible is nothing ” Slogan for 2011: “Adidas is all in”
In 1997 the development of Asian countries
Shanghai
Vietnam
Tokyo
In Seoul
•2000 Sydney Olympic Games •innovative products
Marion Jones won five MEDALS
Advertisement Logo & slogan
Our Mission Is Clear:
To Be the World’s BEST
Sports and Fitness Company
Via
OUR MISSION: To bring inspiration and innovation to every athlete in the world.
FEMALE
Nike Air Max 90 iD
Nike Flyknit Air Max
Free TR 4 iD
LeBron 11 GUMBO iD Nike Studio Wrap Pack Leather Flat
Nike Cortez
Nike SB Zoom Stefan Janoski iD
Market of sports goods: Adidas: No. 2. Nike: No. 1
Representative three series： clover logo three stripes
ball containing three stripes
Traditional sports series Athletic performance series
BACK
CLOTHING （MEN）
Nike Heritage Destroyer
Kobe Dri-FIT
Nike Pro Combat Hyperstrong
Compression 2.0 Nike Element Half-Zip
2013/14 Manchester City FC Stadium
Nike Pro Jordan YOTH Combat Core Perforated Fitted Raglan Leather
1.2 Long- Reversible Sleeve
Nike
Tech
CLOTHING （WOMEN）
Nike Alpenglow Print
The NFL Dallas Cowboys Limited
Advertising early 1974
logo
•symbol of wings feathers •speed , dynamic and gently
The develop of Nike “Swoosh”
1971
1972
Now the funny LOGO.
A enormous success of marketing (1988)
Jersey
Nike Lacrosse All Time Pullover
Nike Futura Fade
Nike Bold Stripe
Nike Rally
BACK
GEAR
Nike Cheyenne Classic 2000 iD
Nike Victory
Nike Burnout Jersey Jordan Dominate
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
1968 The company's second retail outlet opens
NIKE was formally established-----1972
Waffle shoes–Moon 1972
NIKE first launched in March across the United States in 1972 and runners for the first time see nestle shoes outsole.
•calculated risk •the growth of the NIKE
NIKE AIR MAX ----Tailwind 1979
$50
Nike and the games
1984 Los Angeles
1980 Moscow
Nike's first gold medal -- -- -British Steve Ovett 800 metres gold medal
Nike Lightweight Speed Cheetah Nike E2 Prime Performance
Polar WearLink Transmitter. Nike+ SportWatch GPS
Nike RZN Red Golf Balls
Nike Pitch
Nike V-Flight Airlock (Size 8)
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
Carl Lewis won four gold
Joan Benoit first gold medal in women's marathon
Rapid infiltration sports market
Marathon NBA
Baseball American football
神话
Michael Jordan 1985