课程名称国际商务英语(双语)

课程名称：国际商务英语(双语)

课程编码：7042101

课程学分：2学分

课程学时：32学时

适用专业：国际经济与贸易

《国际商务英语 (双语)》

（International Business English）

教学大纲

一、课程性质与任务

《国际商务英语（双语）》是国际经济与贸易专业本科生的专业选修课，也是一门重要的专业技能深化课程。课程通过活动教学，模拟实际商务环境，介绍国际贸易与国际商务领域中的一些基本概念和知识，其重点在于通过本课程的学习促进学生对英文专业术语的掌握，并在运用商务专业英语进行沟通交流方面有所提高。同时，也为考取剑桥商务英语（BEC Vantage）证书作准备。

Business English is a basic course for college students majoring in international economics and trade. This lesson provides basic concept and knowledge of international business. The main purpose is to encourage students to learn necessary English terms and improve their ability to communicate with others in English.

二、教学基本内容及基本要求

Module 1

1、教学基本内容

1.1 Ways of working

1.2 Making contacts

1.3 Getting through

1.4 Speaking skills: part one

2、教学基本要求

了解：The principle of working and meeting people under different circumstances.

理解：The appropriate topics of business talk and social talk.

掌握：Words, phrases and sentence structures used in making contacts;

Communicate with people through telephone in different business situations.

Module 2

1、教学基本内容

2.1 Company benefit

2.2 Presenting your company

2.3 Management

2.5 Writing skills: part one

2、教学基本要求

了解：The principles of company organization and benefit.

理解：How to ask questions about job.

掌握：Words, phrases and sentence structures used in describing company history; discuss with your workmates about the working environment, company development and work arrangement.

Module 3

1、教学基本内容

3.1 Starting a business

3.2 Leaving and taking messages

3.3 Business Law

3.4 Listening skills: part one

3.5 Speaking skills: part two

2、教学基本要求

了解：The types of business and legal terms.

理解：How to start a business and obey the legal constraints.

掌握：Words, phrases and sentence structures used in leaving and taking messages on the phone, dealing with legal problems in business.

Module 4

1、教学基本内容

4.1 Advertising

4.2 Branding

4.3 Delegating

4.4 Reading skills: part four

4.5 Presenting your own product/service

2、教学基本要求

了解：The principles of making advertisement and branding.

理解：Different means of advertisement, skills of branding.

掌握：Words, phrases and sentence structures used in designing and presenting a marketing plan for your own products and services.

Module 5

1、教学基本内容

5.1 The workplace

5.2 Participating in a meeting

5.3 Solving Problems

5.4 Reading skills: part three

2、教学基本要求

了解：The principles of dealing with problems in business situation.

理解：How to face the crisis, how to prepare and participate in a meeting.

掌握：Words, phrases and sentence structures used in dealing with problems; Capable of correct mistakes and handling crisis.

Module 6

1、教学基本内容

6.1 Recruitment

6.2 Emailing

6.3 Simulation of Job application and interview

6.4 Reading skills: part two

2、教学基本要求

了解：The characteristics of a resume and job application letter; the principle of writing emails.

理解：The preparation of a job interview .

掌握：Words, phrases and sentence structures used in job application and interview.

Module 7

1、教学基本内容

7.1 Sales

7.2 Selling

7.3 Showing you’re listening

7.4 Reading skills: part one

7.5 Writing skills: part two

2、教学基本要求

了解：The characteristics and importance of sales and marketing.

理解：The characteristics of different means of selling.

掌握：Words, phrases and sentence structures used in market research and analysis; Capable of conducting marketing activities and market analysis.

Module 8

1、教学基本内容

8.1 Ethical economics

8.2 Training

8.3 Handling questions

8.4 Presentation

2、教学基本要求

了解：The characteristics and importance of ethical economics.

理解：The characteristics of different means of training.

掌握：Words, phrases and sentence structures used in economic ethics ;

Capable of asking and answering questions during training.

三、本课程与其它相关课程的联系与分工

先修课：《国际贸易导论》、《国际贸易实务》、《宏观经济学》、《大学英语》。

The characteristic of this course is a combination of English and core courses of Business major. The pre-required courses include International Trade, Macro Economics and International Trade Practices as well as College English.

四、实践性教学内容的安排与要求

本课程的实践内容为讨论课或讲座。讨论课要求学生分为3-5人小组，就一个课题进行充分准备，做成PPT，在课堂上进行演讲，回答其他同学和教师的提问，课后据此完成报告并提交。讲座将邀请国内外教授进行专题报告，要求学生听完讲座之后提交报告一份。

The practical parts of this course include class discussions and seminars. During the discussion class, students are divided into groups of 3 to 5 to prepare a presentation, answer questions from the classmates and teacher, finish and hand in a report after class. Seminars will be given by professors domestic and overseas and the students are required to hand in a report after the seminar.

五、课程各教学环节和各篇章(节)学时分配

六、本课程采用的教学方法和教学手段

本课程使用电脑多媒体投影仪进行现代化手段的教学。将课堂讲授与课堂练习及课外阅读写作相结合，引导学生主动积极学习。

七、本课程课外练习要求

课内外学时比为1:1。作业包括对各章节的预习和复习；和课程对接的剑桥

商务英语考试（BEC Vantage）的真题和模拟练习；为课堂讨论而准备的演讲和报告。

八、教材及教学参考资料

教材：John Hughs, 新编剑桥商务英语（中级），经济科学出版社，2008年教学参考资料：①Leo Jones，《剑桥国际商务英语》，华夏出版社，2001年

②Guy Brook-Hart 剑桥标准商务英语教程，西安交通大学出

版社，2008年

③《Economist》、《Times》等杂志

九、本课程的考核方法及成绩评定标准

课程考核方法：平时与期末闭卷考试相结合。

成绩评定标准：总评成绩以百分制计算，由平时成绩和期末考试成绩两部分组成。平时成绩占50%，包括作业和课堂表现两部分；期末考试成绩占50%。

十、其它问题的说明

无

大纲撰写人：白小伟

大纲审阅人：姜延书

系负责人：丁娟娟

学院负责人：孙道银

制定（修订）日期： 2013年3月