索尼公司英文简介

索尼公司英文简介

院系：经33

专业：国210-1

姓名： 22

学号： 3

1. company profile

Sony Corporation is in the world the civil/specialized seeing and hearing product, the communication product and the information technology and so on one of domain forerunners, it in music, the film and television and the computer entertainment operation service aspect achievement also causes it to become one of global biggest comprehensive entertainment companies.The company in cuts off in 2001 fiscal year merge sales volumes which finished to March 31, 2002 achieved 57,000,000,000 US dollars, the global employee total achieve more than 150,000 people. Face in 2005 soon the true arrival wide band network time, Sony Corporation continuously devotes in constructs a perfect hardware, the content service and the network environment, enables the consumer to be possible to enjoy the alone charm anytime and anywhere the entertainment content and the service.In order to realize this dream world, the Sony group the electron, the game and the entertainment locates for the company three big core business domain, further advances the management resources the centralism.

2. Nescafe business history

In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo.[4] The next year he was joined by his colleague Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K.[5], which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.[6]

In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor.[7] He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. While the American companies Regency and Texas Instruments built transistor radios first, it was Ibuka's company that made the first commercially successful transistor radios.

In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model.[8] In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported the model to North America, the Netherlands and Germany.

That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character.[9] The following year, 1957, Sony came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.[10]

University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by

the end of 1958. However, this huge growth in portable transistor radio sales that saw Sony rise to be the dominant player in the consumer electronics field[11] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by

a distinctly new American phenomenon at the time called Rock and Roll.

3. corporate structure

Company announcement, the company executives, executive vice President and chief financial officer, kato, executive vice President and chief strategy officer cane side, will be fully responsible for SONY group finance, corporate strategy and business strategy. In terms of electronic business, besides kato and cane, executive vice President of the company executive and fundamental chapter 2 will be responsible for technical strategy, executive vice President of the company executive and suzuki are will be responsible for product strategy. The team will take responsibility in SONY's electronics business renewal, help horizontal well and the business group and operating functions of the platform and the unity cooperation, to speed up the recovery of SONY's electronics business operations.

4.Core product

Various core business domain all has face the wide band network time explicit mission, through enhances the rentability and the brand value two aspects unceasingly continues the enhancement company diligently the competitive power.In the electronic service aspect, Sony's goal becomes the leader who the network expense electronic products domain deserves, provides the fill charm electronic hardware product to the consumer which all may use with wishes fulfilled in the family and the motion environment.In the game service aspect, further will devel op “Play Station” the service, the game category which the surmounting former people understood, will create a wide band network time the electronic entertainment brand-new industry.In the entertainment service domain, besides Hollywood, Sony will devote in manufactures the high standard in global each different area the entertainment content, and will distribute in the global scope. In strengthens various core business competitive power unceasingly in the foundation, Sony positively is also attempting establishes each kind of wide band network time the brand-new business model.In order to further strengthen between electronic, the game and the entertainment service relation, enhances the group overall value, in April, 2002 Sony officially had been established the network application and the content service department (NACS-Network Applications & Content Service).NACS will take Sony's content service domain with take the electronic hardware as the central area of technology bridge, will attempt in the Sony innate network platform carries out the service.And in order to let the user community personal feel exciting the open wide band network environment as soon as possible the change which lives for the people brings, Sony positively with will also have the communal development idea enterprise to carry on the elastic alliance (strategic cooperation). The Sony group has many kinds of different service domain, is an extremely unique enterprise.Sony will be full uses own service structure the characteristic, through with the field other enterprise's mutual cooperation, will

become the wide band network time to eagerly anticipate the tidal current the media and the technical company.

5.Regional distribution scale

Sony (China) the limited company expands unceasingly to China invests, Sony has at present surpassed 800,000,000 US dollars in the Chinese total investment cost, after this is continues in 2001 the total investment cost surpassed 500,000,000 US dollars unceasingly increases the investment the most recent data.Sony will invest the high speed growth tendency in China which and the localization developed still to continue. Settles down in the Jiangsu Province Wuxi country high technology and new technology industry development zone Sony electron (Wuxi) the limited company, took Sony in China's important production base, at first 2,300 ten thousand US dollars investment costs gradually grew to near 100,000,000 US dollars, becomes the Sony acceleration native place service development the important place of origin.Shanghai Rope Broad Electron Limited company is Sony the first joint venture which sets up in China, for many years always obtains the outstanding enterprise which the government approves highly.Since 2003, the rope broad electron has gone into production one after another has reached the dozens of funds the digital camera, the digital camera new product and new generation of large capacity Memory Stick the Pro memory stick and so on the new product, among, the digital camera output estimated achieves last year in 2003 fiscal years 10 times.Beginning sets up (Huizhou) the limited company also from sets up in Guangdong's Sony precision part its total investment 1,624 ten thousand US dollars to grow one after another in recent years to 5,500 ten thousand US dollars, already became in the world one of large-scale optics production bases.