国际商务 希尔课后练习

Course: International Business

Fall, 2012 - 2013

Student Name:

Student ID:

Research Task: Exercise 1, Chapter 14, p.339

I. Introduction

(Describe the tasks and the aims of your report.)

My company is producing laptop computers and is considering entering the country, Brazil. Now I should to gather some information from the " Country Commercial Guide", then select the most appropriate entry method.

II. Findings

(Describe the major findings of your research, including tables and graphs, if any.) The Federative Republic of Brazil is Latin America's biggest economy and is the fifth largest country in the world. During the past decade, the country has maintained macroeconomic policies that controlled inflation and promoted economic growth. Brazil is one of the largest IT markets within the emerging economies. IT end-user spending in Brazil is expected to grow to $134 billion in 2014. The largest share of spending will be on telecom equipment, representing 72% of the market , followed by IT services at 13% and computing hardware at 11.9%.

The strategy to entry Brazil market is to build a strong personal relationships in the location by paticipating in local trade shows or using the U.S. Commerical Service's Gold Key Service, through which they can meet with pre-screened potential clients or partners. Some firms establish an office or joint venture in Brazil. Meanwhile , a strong financial partner is important for computer hardware/software distributors in Brazil. So a number of Brazilian distributors are collaborating with strong banking partners to solidify their financial position. Brazil's trade policy has clearly favored domestic production of PCs over the importation of complete systems. Tariffs for complete PC systems remain high, the trend will likely continue. In Brazil , due to the high interest rates on loans, this ability is a distinct competitive advantage. In Brazil, the model of One-Tier Distribution and Two-Tier Distribution are operating by more distributors.

Investments in IT in Brazil will grow more rapidly than the country's GDP. As the 2014 World Cup and the 2016 Summer Olympic Games, Brazil will face strong investments in IT. The important tool to teach by using laptops for teachers and students is a continued investment project. Brazil with a 41.5% share in Latin America's PC market. Brazil's PC market with bulk of growth centering on mobile PCs.

Brazil will continue to import computer hardware and peripherals as local production cannot keep pace with demand. While PC manufacturers may not be able to meet demand because of some processor shortages.

III. Conclusions

(Summarize the major findings of your report.)

Our computer company analysis the information of Brazil's computer market. The market demand for computer in the future in Brazil is large, especially demand for the laptop computer. We think is a good timing to entry Brazil market. However, due to the high tariff and the strict protecting their own companies in Brazil, the export cost will moved up greatly, so the entry method of export is can not used.

Due to Brazil local culture, we should establish potential partners in the location. We decide to establish joint ventures with Brazil firm. Selecting this method we can benefit from Brazil local partner's knowledge, shared cost and risks with partner, reduced Brazil political risk. But at the same time, it is difficult to protect our new technology.

From this case, we should learn to how to select the appropriate entry method. Establishing joint ventures with Brazil firm, this method has advantages and disadvantages. Base on the information of Brazil, we should analysis every factors, select an appropriate method to entry foreign market.

Sources

(Describe sources of your data and other materials that you used in the report.)

My data and other materials from the web site http://global https://www.360docs.net/doc/937015146.html,. In the web site, there is a report known as the "Country Commercial Guide" made by the U.S. Commercial Service for the countries of interest to U.S. Investors. In this report,

I choice the charpter of IT market in Brazil.

●Try to reflect on the ideas learned in class and develop your own ideas.

●Organize the ideas in your own words.

●Draw tables and graphs by yourself, and describe the key ideas you want to

convey by using these tables and graphs.

● 2 – 3 pages.

●Attach PPT (6 slides on a page) of the research task you have presented in

class. Make improvements on your original PPT.

Hand in your report by week 12