餐饮企业素食策划营销方案

餐饮企业素食策划营销方案
餐饮行业形成已经有几千年的历史了，可以说自从人类文明 开始之后，餐饮就已经形成了。经过几千年的发展，餐饮行业 已经得到极大的进步，有了独特的风格，每一家店，每一处地 方都有着自己独特鲜明的特点，这就是构成了我们国家八大菜 系，之外各地还有很多独特小吃，这些个特点构成了中国独特 的餐饮行业的形成。 随着餐饮企业的发展，社会的进步，人民思想意识的提高， 公众对吃的要求不单只是吃饱肚子，过去那种“大鱼大肉、讲 排场”的消费陋习已被逐渐摈弃，消费者越来越重视饮食营养 与卫生、环境保护以及餐饮文化的共同体现。为了体现自身的 价值我将自己在餐饮业中十数年的实践经验进行总结，将其应 用于中型素食馆和企业策划。希望与有着共同理想的有志之士 进行合作，创造一个健康的品牌餐饮公司。 自古以来民以食为天，中国第一部医学典籍《黄帝内经》从 人们日常用生活营养膳食平衡的角度出发，要求人们做到“五 谷为养、五果为助、五畜为益、五菜为充“，补精益气、颐养 天年，其中杂粮、时蔬、水果占主要地位。通常菜馆以经济、 实惠、便捷来吸引顾客，但我不以价格低优势，对现有素食店 的优点进行吸取，结合自己和创新思路。通过选址、内部装 修、人员招聘和培训、以及菜品特色个性化服务与完整的营销 方式，让顾客了解完美、健康、绿色以及营养的正确饮食方 法，体现企业的核心竞争力，即企业为客户带来什么特殊的利 益与产品的附加值？ 一、选址 详细的调查与分析市场，了解周边环境与地理位置，可见度服 务设施，生产原料供给情况。有无居民楼、写字楼、大型厂家 以及所针对消费群体的消费能力、饮食习惯、喜好，了解周边 竞争对手的实力、规模特点。必须亲自去做初步确定。拟订营 业面积为 500 平方米，。必须有三通（水、电、煤气）并咨询 相关部门是否禁止建立餐厅。 二、定位 选好店址的同时，根据对市场的分析调查，确定消费定位。人 均 50 元---60 元，特色以色天然食品、野生菌类为主打突出食
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品营养与养生的文化理念。 三、产品售后 建立客户档案与投诉处理小组。建立详细的客户档案，在节 日、生日或特殊的日子里，发短信或打电话祝福、问候。建立 一个良好的客户群体。投诉意见处理小组。第一时间处理投诉 意见经客户一个满意的结果，防止事态扩大或对企业形象的负 面影响，做到合理完美的处理顾客投诉意见。 四、内部管理制度化 完善各项表格与制度，员工手册，厨房岗位责任制，服务手 册，菜品标准制作单，员工资料单，库存报表，月支出表，外 卖记录表，订餐表，会员卡，员工意见箱。 五、人员招聘 前厅领班、厨房主要人员由自己人担任，其他人员由社会招 聘，前厅服务员由学校统一招聘，同时进行前期考核、培训、 菜谱定制、员工手册与各项制度的学习。培训员工：熟知企业 文化，完全遵守各项规章制度，工作流程、岗位技能、职业道 德、仪容仪表要求，以及十个习惯： 1. 知道餐厅目标价值观，工作范围。 2. 使用姓氏称呼客人，增加亲和力，遇见客人需求财到亲切 的给予服务、热情的迎送客人。 3. 任何时间地点以客人优先。 4. 三轻、礼让、微笑。 5. 为满足客人需求充分利用餐厅给予的权力。
6. 不断提出餐厅的缺点完善服务与菜品质量。 7. 积极沟通不可有消极的情绪。 8. 处理好顾客投诉。 9. 遵守服务行业仪容仪表要求。 10.爱护餐厅公物。前厅服务员加领班和 11 人、传菜 2 人、 根据楼面分布增加/后厨 13 人（冷菜 2 人、炒菜 3 人、配菜 3 人、面点 2 人、荷台 3 人、洗碗粗加工 2 人）人员工资控制在 4.5 万/月以内，培训到正常营业 20 天。 六、前期宣传与营销 确定营销方案，制作广告单页，网站，广告牌及商业广告。 七、设备采购，前期备货。
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厨房设备、前厅设备、员工宿舍用具、厨房原料、先了解市 场，多比较，根据整体定位合理采购设备。装修的同时、厨房 设备与宿舍用具到位。抓好设备采购的每个环节：考察、采 购、验收、安装、调试安排管理人员。 八、试营业 （10 天） 试营业前进行员工的最后考核，采取优胜劣汰的原则。同时进 行产品营销（内部营销和外部营销） 九、装潢 基本格局 500 平方米，厨房 150 平方米（凉菜 20 平方米，面点 20 平方米、粗加工 10 平方米、热菜 100 平方米）更衣室 10 平 方米、库房 33 平方米、办公室 10 平方米、前厅 300 平方米。 （以每个餐位 2 平方米）可摆 150 个餐位，设雅间 4 个（隔断 为活动或可折装式的，方便会议接待、生日聚会等。装修以复 古、原生态、时尚的完美结合，体现企业的经营理念与视觉识 别效果，以方便顾客，方便操作、方便设备运行为原则，每平 方米装修、装饰费 300 元----450 元之间。20 天完成，灯光以 暖色为基调。 十、证照的办理 工商、税务、消防、环保、防疫站、公安局、宿舍租赁 只有做好以上的准备，餐饮企业才可以建立，要不就是不完 全的，不全面的。只有做好这些工作，不断的发展，餐饮才会 得到更大的完善，进步！
本文为 Word 版资料，可以任意修改编辑。如果你看到我上传的资料这个后缀，请删除后使用。 高效学习方法和技巧 学习需要方法，找到适合自己的方法，学习才能事半功倍。接下来，我结合我自己的学习情况，给大家总结的高效学习《五部曲》 一、预习是学习的重要环节上课前充分预习，考试前充分地复习，与“打有准备之仗”有同曲之道。预习效果好，听课才能有针对性；听课有针对性，复习才能顺利进行；复习深 刻，作业、考试才能得心应手。所以说预习是学生学习过程中一个必不可少的环节。 二、掌握好高效的听课方法课上集中精力听课，是掌握知识的捷径。听讲时，思想上必须与老师讲解的思路保持一致，听老师对事物是怎样分析、推理；听老师解决问题是用 什么方法、技巧；听老师对问题有哪些提问和解释。这样才能把握住听课的重点。听讲中，要把自己在预习中的理解，和老师讲解的相比较，看自己和老师有哪些相同点和区别 点。 三、合理安排复习时间很多科学家通过研究发现，有几个时间段有利于巩固记忆：一是学习后最初几分钟内，电生理活动引起蛋白质的合成；二是学习后在 48 小时内复习； 三是一周之后脑突触发生永久性变化。根据人在学习过程中这一生理变化，采用复习加强记忆就显得特别重要了。如果我们能够在学习的内容即将忘记时进行复习，那么复习的效 果最好，效率也最高。著名的心理学家艾宾浩斯通过实验发现了人的记忆与遗忘规律。实验证明：在学习仅过了 20 分钟后，就忘记记忆内容的 42%，1 天后忘却量已经达到了 66%，到了第 31 天，忘却量高达 79%。他根据实验结果，画成了著名的遗忘曲线。并表明遗忘的规律是“先快后慢”。这条规律提示我们，—定要尽早、及时地对所学知识进行 复习，以便在知识还在大脑内时就加深印记，否则大脑中已经没有痕迹了，只能再费精力重学。合理安排复习时间特别重要并且必要，制定复习计划，严格按精英特计划执行，并 力求形成习惯，是我们每一位学生都应该力求努力做到。 我们为什么要复习呢？因为我们记忆效果没有那么好，不可能过目不忘，所以需要重复、增强记忆。同时，复习的进展 也有利于学习效率的提高。 四、做作业的科学方法这里有七种做作业的技巧： 1、先复习后做作业。复习是做好作业的关键，只有复习得好，作业才能做得好。做作业前先把老师这一节课所讲的内容认真地看一看，弄清楚基本原理和概念后再去做作 业，作业才能做得既快又好。 2、认真审题。 做作业最关键的—步就是审题，连题都判断错了，作业内容就全错了。首先第—步要弄清楚题目的内容，所给的条件，什么要求，需要联系哪些知识等等；其 次是考虑好解题思路、方法、步骤，要善于把—道题分成几部分，化大为小、化难为易、分清其中的已知和未知，弄清各部分的联系，设计好整个解题步骤，—定要让自己做到不 明白题意不做题，不清楚方法步骤不下笔。 3、细心的做题。 做题是表达思路的全过程，这个过程要求既动脑、又动手。做题的关键是要保证“规范”、“准确”。要做到这两点就要求学生认真的抄好题，书写格式必须正 确、规范，严格按照各类题的解题要求，仔细演算解题的每—步，得出正确的结果。只有平时做题认真细致，步骤完整，思路正确，表达严密，准确无误，考试时才能按照这种良 好的习惯进行 五、重视错题积累在学习的过程中，同学们可能遇到过一错再错的现象 究其原因，多数是由于在学习中不求甚解，不注意总结积累所致。那么，该怎么办呢？实践证明，自编一本“易错题集”是避免做题一错再错的最好办法。错题本的复习方法： 1、每周把该周错题本中记录的题目快速浏览一遍；2、每月把该月错题本中记录的题目再快速浏览一遍；3、每个季度把错题本中三个月记录的题目再快速浏览一遍；4、大考前 把该错题本中的所有题目认真复习一遍，确保题不二错
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There are moments in life when you miss someone so much that you just want to pick them from your dreams and hug them for real! Dream what you want to dream;go where you want to go;be what you want to be,because you have only one life and one chance to do all the things you want to do. May you have enough happiness to make you sweet,enough trials to make you strong,enough sorrow to keep you human,enough hope to make you happy? Always put yourself in others’ shoes.If you feel that it hurts you,it probably hurts the other person, too. The happiest of people don ’ t necessarily have the best of everything;they just make the most of everything that comes along their way.Happiness lies for those who cry,those who hurt, those who have searched,and those who have tried,for only they can appreciate the importance of peoplewho have touched their lives.Love begins with a smile,grows with a kiss and ends with a tear.The brightest future will always be based on a forgotten past, you can ’ t go on well in lifeuntil you let go of your past failures and heartaches. When you were born,you were crying and everyone around you was smiling.Live your life so that when you die,you're the one who is smiling and everyone around you is cryig.Please send this message to those people who mean something to you,to those who have touched your life in one way or another,to those who make you smile when you really need it,to those that make you see the brighter side of things when you are really down,to those who you want to let them know that you appreciate their friendship.And if you don ’ t, don ’ t worry,nothing bad will happen to you,you will just miss out on the opportunity to brighten someone ’ s day with this message.Since we went to school, we have access to English all the time, because it is one of the necessary subjects. Before we attend college, we keep our attention on the grammar, but now college means the new stage and we should pay attention to practical English. Here are some suggestions.First, it is important to speak out loudly. The purpose of learning English is to communicate with foreigners, so as to get to know more about the world. Grammar is not the only thing we care about. What we should do is to open our mouths and improve our ability to use spoken English. It begins with reading textbooks. When we listen to the tapes and repeat many times, then our d.President Trump, as he often does, had a few things to sayAfter admitting that he had been lonely over the holidays, Trump took advantage of his first public appearance of the new year Wednesday to air lingering grievances, make multiple false claims and reinforce recent decisions that have rattled financial markets and his party’s leaders.As he held forth for more than 90 minutes before a small pool of reporters and photographers, members of his Cabinet, ostensibly called to the White House for a meeting, sat quietly around a long conference table.Trump defended his decision last month to withdraw U.S. troops from Syria and sharply cut the deployment to Afghanistan, moves that disturbed Republican allies in Congress and prompted the resignation of Defense Secretary James N. Mattis. In doing so, he contradicted his own recent claim that the U.S. had achieved its objectives of total victory over Islamic State militants in Syria.“Look, we don't want Syria,” he continued. “We're talking about sand and death. That's what we're talking about. We're not talking about vast wealth. We're talking about sand and death,” he said, seemingly contrasting the war-wracked country with Iraq and its vast oil reserves.Iran “can do what they want there, frankly,” he added, a comment likely to unnerve officials in Israel, who have worried that a U.S. withdrawal from its positions in eastern Syria would allow Iran to expand its influence there.“It’s not my fault,” he said. “I didn’t put us there.”Trump offered little further clarity on the U.S. withdrawal from Syria, which he initially said would take place in 30 days, saying now that the pullout will “take place over a period of time.”Later, in a long riff about Afghanistan, Trump seemed to endorse Moscow’s 1979 invasion of the country — an act that the U.S. viewed as an attempt to spread communism and waged a long, covert operation to combat during the Carter and Reagan administrations.“The reason Russia was in Afghanistan was because terrorists were going into Russia,” Trump said, making a case to leave the policing of hot spots in the Mideast and Central Asia to countries in the region. “They were right to be there. The problem is it was a tough fight.”The Soviet Union eventually was bankrupted by its Afghan war, Trump added. “Russia used to be the Soviet Union. Afghanistan made it Russia, because they went bankrupt fighting in Afghanistan.”Historians generally agree that the Russian invasion and subsequent occupation of much of Afghanistan was one of several factors that contributed to the collapse of the Soviet Union, although the country never went bankrupt.For years, Republicans have credited President Reagan with bringing an end to the Soviet Union by his aggressive increase in U.S. military spending.Trump’s comments stood i n stark contrast to the view Mattis espoused in the resignation letter he presented last month after failing to convince the president to hold off on withdrawing from Syria.“We must do everything possible to advance an international order that is most conducive to our security, prosperity and values, and we are strengthened in this effort by the solidarity of our alliances,” Mattis wrote.Mattis’ comments clearly stung Trump, who responded last month with criticism of his former Pentagon chief. On Wednesday, he stepped that up, claiming that he fired Mattis.“What's he done for m e? How had he done in Afghanistan? Not too good,” Trump said. “As you know, President Obama fired him, and essentially so did I.”Obama did not fire Mattis, although the general did retire several months early in 2013 from his position as the head of the military’s Central Command after dissenting from Obama administration policy decisions.Tuesday was Mattis’ final day at the Pentagon. Trump, in a fit of pique after the resignation letter became public, had moved up Mattis’ termination dateIn addition to his foreign policy comments, Trump also downplayed December’s stock market losses, which erased all positive gains for the year, as “a little glitch” and asserted — wrongly — that there are “probably 30-35 million” immigrants in the U.S. illegally. The nonpartisan Pew Research Center estimates that as of 2016, there were 10.7 million unauthorized immigrants living in the country, a number that has declined in recent years.Trump repeated his call for Democrats to agree to $5.6 billion in funding for a border wall, and expressed surprise not to have received overtures from them over the holidays to negotiate an end to the government shutdown.“I was in the White House all by myself for six or seven days,” he said. “It was very lonely. My family was down in Florida. I said, ‘Stay there and enjoy yourself.’ I felt I should be here just in case people wanted to come and negotiate the border security.”Trump, who met later in the day with congressional leaders away from TV cameras, has already dismissed a funding proposal from House Democratic leader Nancy Pelosi that includes $1.3 billion in border security funding.While leaving the door open to a compromise, Trump continued to argue for the importance of a wall, pointing to other examples of barriers. He incorrectly asserted that Obama’s Washington residence is surrounded by a 10-foot wall and cited the Vatican, which he said “has the biggest wall of them all.”“When they say the wall is immoral, then yo u better do something about the Vatican,” he said. “Walls work.”As Trump spoke, a “Game of Thrones”-style movie poster teasing Iran sanctions — “SANCTIONS ARE COMING,” it read — lay unfurled across the table directly in front of him. But he made no remarks on the subject.He did, however, comment on Sen.-elect Mitt Romney of Utah, who wrote in the Washington Post on Tuesday that he was troubled by Trump’s “deep descent in December” and that his deficit in “presidential leadership in qualities of character … has been most glaring.”“I wish Mitt could be more of a team player,” Trump said. “And if he’s not, that’s OK too.”Seeming to warn Romney about the fate that lies ahead for Republican lawmakers who vocally criticize him and his presidency, Trump boasted that he “got rid of” former Sens. Jeff Flake of Arizona and Bob Corker of Tennessee, both of whom opted not to seek new terms las t year.Accusing both men of seeking publicity in taking stands against him, Trump suggested that Flakewould be seeking a job as a paid cable news contributor — or perhaps in another profession that Trump himself once plied.“Jeff Flake is now selling real estate or whatever he’s doing,” he said dismissively.
There are moments in life when you miss someone so much that you just want to pick them from your dreams and hug them for real! Dream what you want to dream;go where you want to go;be what you want to be,because you have only one life and one chance to do all the things you want to do. May you have enough happiness to make you sweet,enough trials to make you strong,enough sorrow to keep you human,enough hope to make you happy? Always put yourself in others’ shoes.If you feel that it hurts you,it probably hurts the other person, too. The happiest of people don ’ t necessarily have the best of everything;they just make the most of everything that comes along their way.Happiness lies for those who cry,those who hurt, those who have searched,and those who have tried,for only they can appreciate the importance of peoplewho have touched their lives.Love begins with a smile,grows with a kiss and ends with a tear.The brightest future will always be based on a forgotten past, you can ’ t go on well in lifeuntil you let go of your past failures and heartaches. When you were born,you were crying and everyone around you was smiling.Live your life so that when you die,you're the one who is smiling and everyone around you is cryig.Please send this message to those people who mean something to you,to those who have touched your life in one way or another,to those who make you smile when you really need it,to those that make you see the brighter side of things when you are really down,to those who you want to let them know that you appreciate their friendship.And if you don ’ t, don ’ t worry,nothing bad will happen to you,you will just miss out on the opportunity to brighten someone ’ s day with this message.Since we went to school, we have access to English all the time, because it is one of the necessary subjects. Before we attend college, we keep our attention on the grammar, but now college means the new stage and we should pay attention to practical English. Here are some suggestions.First, it is important to speak out loudly. The purpose of learning English is to communicate with foreigners, so as to get to know more about the world. Grammar is not the only thing we care about. What we should do is to open our mouths and improve our ability to use spoken English. It begins with reading textbooks. When we listen to the tapes and repeat many times, then our d.President Trump, as he often does, had a few things to sayAfter admitting that he had been lonely over the holidays, Trump took advantage of his first public appearance of the new year Wednesday to air lingering grievances, make multiple false claims and reinforce recent decisions that have rattled financial markets and his party’s leaders.As he held forth for more than 90 minutes before a small pool of reporters and photographers, members of his Cabinet, ostensibly called to the White House for a meeting, sat quietly around a long conference table.Trump defended his decision last month to withdraw U.S. troops from Syria and sharply cut the deployment to Afghanistan, moves that disturbed Republican allies in Congress and prompted the resignation of Defense Secretary James N. Mattis. In doing so, he contradicted his own recent claim that the U.S. had achieved its objectives of total victory over Islamic State militants in Syria.“Look, we don't want Syria,” he continued. “We're talking about sand and death. That's what we're talking about. We're not talking about vast wealth. We're talking about sand and death,” he said, seemingly contrasting the war-wracked country with Iraq and its vast oil reserves.Iran “can do what they want there, frankly,” he added, a comment likely to unnerve officials in Israel, who have worried that a U.S. withdrawal from its positions in eastern Syria would allow Iran to expand its influence there.“It’s not my fault,” he said. “I didn’t put us there.”Trump offered little further clarity on the U.S. withdrawal from Syria, which he initially said would take place in 30 days, saying now that the pullout will “take place over a period of time.”Later, in a long riff a bout Afghanistan, Trump seemed to endorse Moscow’s 1979 invasion of the country — an act that the U.S. viewed as an attempt to spread communism and waged a long, covert operation to combat during the Carter and Reagan administrations.“The reason Russia was in Afghanistan was because terrorists were going into Russia,” Trump said, making a case to leave the policing of hot spots in the Mideast and Central Asia to countries in the region. “They were right to be there. The problem is it was a tough fight.”The Soviet Union eventually was bankrupted by its Afghan war, Trump added. “Russia used to be the Soviet Union. Afghanistan made it Russia, because they went bankrupt fighting in Afghanistan.”Historians generally agree that the Russian invasion and subsequent occupation of much of Afghanistan was one of several factors that contributed to the collapse of the Soviet Union, although the country never went bankrupt.For years, Republicans have credited President Reagan with bringing an end to the Soviet Union by his aggressive increase in U.S. military spending. Trump’s comments stood in stark contrast to the view Mattis espoused in the resignation letter he presented last month after failing to convince the president to hold off on withdrawing from Syria.“We must do everything possible to advance an international order that is most conducive to our security, prosperity and values, and we are strengthened in this effort by the solidarity of our alliances,” Mattis wrote.Mattis’ comments clearly stung Trump, who responded last month with criticism of his former Pentagon chief. On Wednesday, he stepped that up, claiming that he fired Mattis.“What's he done for me? How had he done in Afghanistan? Not too good,” Trump said. “As you know, President Obama fired him, and essentially so did I.”Obama did not fire Mattis, although the general did retire several months early in 2013 from his position as the head of the military’s Central Command after dissenting from Obama administration policy decisions.Tuesday was Mattis’ final day at the Pentagon. Trump, in a fit of pique after the resignation letter became public, had moved up Mattis’ termination dateIn addition to his foreign policy comments, Trump also downplayed December’s stock market losses, which erased all positive gains for the year, as “a little glitch” and asserted — wrongly — that there are “probably 30-35 million” immigrants in the U.S. illegally. The nonpartisan Pew Research Center estimates that as of 2016, there were 10.7 million unauthorized immigrants living in the country, a number that has declined in recent years.Trump repeated his call for Democrats to agree to $5.6 billion in funding for a border wall, and expressed surprise not to have received overtures from them over the holidays to negotiate an end to the government shutdown.“I was in the White House all by myself for six or seven days,” he said. “It was very lonely. My family was down in Florida. I said, ‘Stay there and enjoy yourself.’ I felt I should be here just in case people wanted to come and negotiate the border security.”Trump, who met later in the day with congressional leaders away from TV cameras, has already dismissed a funding proposal from House Democratic leader Nancy Pelosi that includes $1.3 billion in border security funding.While leaving the door open to a compromise, Trump continued to argue for the importance of a wall, pointing to other examples of barriers. He incorrectly asserted that Obama’s Washington residence is surrounded by a 10-foot wall and cited the Vatican, which he said “has the biggest wall of them all.”“When they say the wall is immoral, then yo u better do something about the Vatican,” he said. “Walls work.”As Trump spoke, a “Game of Thrones”-st
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