英文版形象设计公司创业文案

Z Image Design Company

XXX University of Finance and Economics, School of International Business

Mission Statement

We are working on creating an international image design brand. We provide professional and sincere service to our customers, helping them look better, work better and live better. Bring fashion and hope to everyone, make best efforts to let people enjoy a confident life. We make little change of you, and you make a difference of your life!

Sample of Survey

1.Your gender? A. Male B. Female

2.How old are you?

A. 16-18

B. 19-21

C. 22-25

D. 25+

3.How important do you consider your appearance is?

A.Not important.

B. Less important.

C. Very important

4.Are you confident of your current image?

A.Of course yes

B. I’m not sure.

C. No

5.If not, which part, you are not satisfied with? You can choose more

than one.

A. Hair style

B. Facial appearance

C. Body shape

D. dressing style

6. Dose your career require a professional image?

A. No.

B. A little bit.

C. A lot

D.I don’t know.

7. Do you need professional advice from a top-designer?

A. Yes

B. No

8. How much it account for your daily expense to? For example, buy clothes, cosmetic, go to beauty salon, go to fitness club.

A.20%

B.50%

C.80%

9. How much do you want to spend on image?

A.I don’t want to spend on it.

B. 500

C. 2000

D.2000+

10. Do you want to experience a image design for free?

A. Yes

B. No

Graphs

1.

The Part People Want to Change about Their Image

2. 0

1

2

3

4

5

6

hair style facial

appearance

boby shape dressing style1

Spending on Appearance accounted

for Monthly Expense

20% of monthly expense

50% of monthly expense

80% of monthly exoense

3.

Graph Description

The first bar chart shows the parts that our respondents want to change most of their current image. Most people are not satisfied with their body shape and their hair style, followed by the facial appearance. The last one is dressing style. So we conclude that we should mainly develop our training programs on fitness, hair and dressing style designing services. From the second pie chart, we can see 75% of our respondents spend about 20% of their money on their image every month. Only 15% of people will spend half of what they earn on it. And the third graph indicates that over 80% of them are willing to spend around 500 yuan on image designing. But if it’s higher, very few people could afford it. Combining the data from these charts, we think we should not set the

price too high. We will make it around 500 yuan to cater for the majority.

Progress report

Our Z Image company is an Image design company, based in Dalian, China. We aim at creating professional and excellent image for people, helping them become more confident to pursue a better career, as well as a better life. After doing market surveys, we mainly make college graduates and people in their 20s and 30s our target customers. Because they have big demand for image advice and relevant services when competing in the job market. From the information we collected, many of them are not confident about their current image, like body shape and hair style. They need some changes. Therefore, our company will provide a series of “Image Changing” training for people to help them look more smart and professional for work. We make special changing plan for

every customer. They can take Image-building course, fitness program, etiquette training class, and get healthy diet advice from our professors after thorough test of their current condition. And because our customers are mainly college students who don’t have big budget for image designing, so we will make the best service with affordable price. Moreover, our company will develop more career counseling and internal personality training courses in the long run, to service people more comprehensively and attentively in the long run. Over all, we are confident that our business will have a bright future!