Project_Proposal__项目建议书_英文_模板(可编辑)

Project_Proposal__项目建议书_英文_模板

Proposal for Junior Achievement Project

Yanqin Fu

Xiaoping Hu

South Westfalia University of Applied Science

Table of Contents

Executive Summary 1

Statement of Need 2

Project Description 4

Project Evaluation 7

Budget 8

Organization Profile 12

Timeline 13

Conclusion 14

Appendices 15

Executive Summary

With the fast growth of college graduate population, it is more and more difficult for students to find a jobUnder this circumstance, setting up new businesses is becoming an

effective way out. The government of China is laying great effort to encourage students to start up businesses. “Booming private capital is key to overall economic development”, says Prime Ministry Wen Jiabao. However, the lack of knowledge and experience is setting obstacles for the students. Therefore, we need urgently to strengthen students’ ability in doing business. This proposal aims at introducing how the organization “Brilliant” plans to carry out the project of fostering entrepreneurship of college students in Hangzhou, and asking for a fund of 833,000 yuan to support the project.

Statement of Need

According to the Ministry of the Human Resource and Social Security of People’s Republic of China, the number of graduate students reached 6.99 million in 2013. It is the greatest number of students ever since China was founded. However, as the economic growth rate slows down, the increase in the number of jobs falls short of the increase in the number of graduate students. According to a survey conducted to 500 companies in February, the expected recruitment rate would drop by 15% in 2013. That means, the graduate students are facing a tougher employment environment and the society is facing more unemployment problems and other related economic and social

problems. Hangzhou, as one of the First-tier cities, with 446.7 thousand college students, is undoubtedly facing the same problems tooHangzhou has a GDP of 701.9 billion in 2011, and the annual economic growth rate has been above 10% since 2003. Although the government in Hangzhou has been encouraging graduate students to become entrepreneurs, the confidence index in setting up businesses is falling in the recent years and reached the lowest point of 80.11 in 2012. According to statistics, 1/3 of the graduates who started their own business three years ago gave up their business. One of the biggest reasons is that the graduate students lack ability and experience in running businesses. As a result, many graduate students have to take jobs with lower wages or longer working hours or simply become unemployed. The employment report of Chinese graduates showed that about 14% of graduate students are underemployed. Underemployment is defined by International Labor Organization an underutilization of the productive capacity of the employed population. Underemployment has significant impact on the society. It is associated with many of the same consequences that come with unemployment such as decreased national productivity, heavier social burdens, increased risk of depression and stress, lower self-esteem and

low subjective well-being American Psychological Association.

Statistics also show that the job satisfaction degree was not high for graduates. It’s only 35% for those who graduated in 2008 and have been in the work force for 3 years, 47% for those who graduated in 2011 and have been in the work force for half a year. Low job satisfaction could lead to poor work performance, higher employee turnover rates and higher stress.

Therefore, it is urgent that students be equipped with skills and experience to start up businesses. It is the requirement of the economic development in Hangzhou today and in the future. Setting up businesses not only helps graduates themselves to find a job, it also creates jobs for others and promotes economic growth. Statistics show that China's small and medium-sized enterprises account for 99.9% of the total enterprises. And they provide over 84% of the jobs, 71% of sales revenue, 50% of the tax revenue, 66% of invention patents, 82% of the new product research and development, 68% of foreign trade exports. Therefore, setting up businesses is an effective and productive way to solve the problems of unemployment and underemployment. The following section will offer more detailed description about the project.

Project Description

Goal: To foster entrepreneurship of the college graduates in Hangzhou who want to set up businessesObjective: -To establish centers in each Higher Education Zone in Hangzhou to carry out the program.

-To provide practical business knowledge, skills and experience to college graduates in Hangzhou who want to start up businesses through trainings and internships within 6 months. And therefore, improve the probability of success in running businesses

-To help solve the unemployment and underemployment problems in Hangzhou, and to help improve the economic performance.

-To promote innovation and enrich the diversity of the market

Plans of Action

Establish centers in each Higher Education Zone in Hangzhou There are 4 main Higher Education Zones in Hangzhou, Xiaoheshan Higher Education Zone, Xiasha Higher Education zone, Binjiang Higher Education Zone and Zijingang Higher education zone. Brilliant plans to build one center in each of the Higher Education Zone. And the main center will be in the largest Higher Education Zone, Xiasha Higher Education Zone. The