英语应用文写作课程标准

适用专业：商务英语、应用英语、旅游英语

一、前言

⒈课程定位与作用

英语应用文写作课程是商务英语专业的核心、必修课程，也是应用英语专业、旅游英语专业的主干、必修课程，以涉外文秘、涉外商务助理为典型工作岗位，以培养其岗位工作能力为主，兼顾其他涉外工作岗位需求。

本课程实用性强，直接培养学生英语书面沟通与交际能力，在很大程度上决定了学生在涉外工作中英语应用能力与职业能力的高低。无论是英语教育行业、涉外法律领域、涉外旅游领域、或涉外商务领域，都需要学生具备较强的英语写作能力才能胜任本职工作。结合我国尤其是我省人才需求状况，英语应用文写作课程在保证学生熟练掌握常用涉外文书写作技能的基础上，适当增加了涉外商务方面的专业知识与写作技能训练，以利于学生更好就业

⒉课程设计思路

本课程设计思路坚持“职业导向、能力本位”的原则：由英语类专业毕业生求职应聘涉外工作开始，让学生进入涉外文秘、涉外商务助理的工作角色。由开始设计求职文书，到完成就业岗位工作任务，课程内容按照循序渐进、由浅入深、由点到面的顺序分为“涉外常用文书写作”和“和涉外商务文书写作”两大模块，再将培养过程细分为15个学习模块，具体设置为28个实训项目，兼顾培养学生的专业能力、方法能力、社会能力。

二、课程目标

本课程突出培养三种专业能力、方法能力、社会能力，要求学生学完本课程能达到些列具体目标：

⒈专业能力培养目标。通过学习英语语言文化知识、涉外商务专业知识，让学生掌握常用涉外文书及涉外商务文书的写作格式和技巧，做到：

①能够遵循正确、具体、清晰、完整、礼貌、体贴、简洁等英语应用文写作原则，熟练掌握涉外常用信函格式，专业词汇、句型与习惯表达方法，实现沟通、交际目的。

②能够熟练掌握涉外常用文书的不同特点与格式，常用词汇、句型与习惯

表达方法，实现沟通交际、介绍说明、广告宣传等效果。

③能够熟练运用现代办公技术及各种通讯方式，正确撰写、使用备忘录、电子邮件、传真、电传等帮助实现工作目标。

④能够熟练处理外贸具体业务，如建立业务联系、询盘、报盘、还盘、订货、成交、投诉与索赔等，熟悉外贸合同条款，能运用书面英语与客户有效交流，实现不同交易环节的业务目的；

⒉方法能力培养目标。让学生树立自主学习理念，培养较强的自学能力，能操作使用现代办公设备，利用现代信息技术获取新知识和新技能，搜集、分析信息，在涉外工作中综合运用英语知识和专业知识来分析、解决问题。

⒊社会能力培养目标。培养学生良好的职业道德、职业操守和社会责任心，学会在涉外环境下如何与人交往、团结协作、组织协调、宣传传策划、统筹管理及与客户交流，完成工作任务。

三、教学内容和要求

本课程教学内容选取及安排打破传统的以理论知识讲授为主的学科式体系，结合涉外工作环境下的英语写作技能培养和商务实操技能培养的具体目标，以岗位工作过程为主线，整合序化教学内容，设置为教、学、做、评合一的“涉外常用文书写作、涉外商务文书写作”两大模块，并细分为15个学习性工作任务，对应28个实训项目，其主体教学内容全部依据涉外文秘、涉外商务助理的具体工作任务选取。其他涉外工作岗位的工作内容则尽量从练习、实训任务、实训案例、小组实训活动中体现出来，因此本课程内容选取、安排具有职业化、实用化的特点，具体体现为突出培养专业能力、方法能力、社会能力能力。

学习模块

专业知识与能力方法

能力

社会

能力英语知识与写作能力专业知识与技能

1. 求职应聘1、熟练掌握英语业务信函的必

要组成部分、基本格式、常用表

达法；熟练掌握英语信封格式特

点

3.熟练掌握英语求职信、简历的

一般格式、语言特点、常用词汇

及句式

1、了解应聘、面试的相关知识及注

意事项、所需技巧

2、能依据招聘广告撰写英语求职

信及简历，做到格式规范、语言得

体，突出自身优势及能胜任工作的

信心、热情

●自主学

习能力

●信息搜

集与分析

能力

●办公设

备操作能

●人际交往

能力

●团队合作

能力

●沟通协调

能力

●宣传策划

2. 常用信函写作1、了解各类英文信函的使用的

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