Lecture2教学课件

Lecture2 Sales and promotion

What are the repeating words in our text?

We all know that department stores and super-markets use various techniques

to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts

It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Suddenly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list

Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter

Store managers place them at the point just before you pay — knowing that

you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward

If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores

Have you ever found yourself lost in a supermarket? The size of these places means you have to wander around to find all the items on your list — which is good news for the store owner, because the more time you spend wandering, the more likely you are to buy additional items.

Response: Get more efficient

Try to use the same store each time —eventually, you’ll find the items you need quickly and reduce your in-store time.

What are the repeating words in our text?

Technique and response

The main idea

Sales techniques and the way to

resist the techniques. Subtitles are also helpful to

get the main idea of the text.

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Suddenly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter Store managers place them at the point just before you pay — knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores Have you ever found yourself lost in a supermarket? The size of these places means you have to wander around to find all the items on your list — which is good news for the store owner, because the more time you spend wandering, the more likely you are to buy additional items.

Response: Get more efficient Try to use the same store each time —eventually, you’ll find the items you need quickly and reduce your in-store time.

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts

It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Suddenly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life. Response: Stick to your list

Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter

Store managers place them at the point just before you pay — knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward

If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores

Have you ever found yourself lost in a supermarket? The size of these places means you have to wander around to find all the items on your list — which is good news for the store owner, because the more time you spend wandering, the more likely you are to buy additional items.

Response: Get more efficient

Try to use the same store each time — eventually, you’ll find the items you need quickly and reduce your in-store time.

1

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts

It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Sud denly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list

Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter

Store managers place them at the point just before you pay —knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward

If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores

The size of these Have you ever found yourself lost in a supermarket?

2

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Sud denly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter Store managers place them at the point just before you pay — knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores Have you ever found yourself lost in a supermarket? The size of these places means you have to wander around to find all the items on your list — which is good news for the store owner, because the more time you spend wandering, the more likely you are to buy additional items.

1

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts

It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Sud denly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list

Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter

Store managers place them at the point just before you pay —knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward

If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores

The size of these Have you ever found yourself lost in a supermarket?

2

We all know that department stores and super-markets use various techniques to persuade us to buy more than we plan to. For customers, these techniques are like a siren song. You can outsmart them, however, if you’re a little more prepared. Let’s go through a few examples of these techniques, and brainstorm ways to resist them.

Technique: Time-limited offers, sales and discounts It is one of the most obvious and tricky techniques. When a store uses this technique, you often get excited. Sud denly, you’re convincing yourself that passing up this deal would be a mistake you’ll regret for the rest of your life.

Response: Stick to your list Before you go into the store, mentally prepare yourself for these types of offers. Tell yourself in advance that you will only buy the things on your list and nothing else.

Technique: Candies and magazines at the checkout counter Store managers place them at the point just before you pay — knowing that you will have a desire to purchase them. Why candies and magazines? Because they are irresistible, and we feel that we deserve a reward after completing our shopping.

Response: Give yourself a different reward If you find that you cannot resist these rewards, you should fight back. If the candies are what break your will, then put a cookie or some candies in your bag before you leave the house. If the magazines are your weakness, buy a newspaper instead.

Technique: Big stores Have you ever found yourself lost in a supermarket? The size of these places means you have to wander around to find all the items on your list — which is good news for the store owner, because the more time you spend wandering, the more likely you are to buy additional items.

Which shows the structure of the passage?

( ) ( ) ( )

1 2 3 4 5 6

7 7 2 3 5 6 4 1

2 1

3 4 5 6 7

√

sales techniques and the way to resist the techniques Big stores Get more efficient Wandering makes you

buy additional items Using the same store

Candies and magazines at the checkout counter Give yourself a different

reward They are irresistible. Find yourself some alternatives

Time limited

offers,

sales and

discounts

Stick to your

list The most obvious

and tricky

techniques Impulsive purchases Only buy the

things on your

list Technique1 Technique2 Response1 Response2 Response3 Technique3

We deserve a reward.

Other techniques:

1.Most stores place the bakery section by the front door so the first things you see and smell are freshly made baked goods. Of course you want to buy those items.

2.Manufacturers pay stores to place items at eye level to grab your attention but that may not be the best deal.

?3.Grocery stores will use multiple deals like ten for ten to get you to buy more.

4.Grocery stores use special lighting to illuminate the produce and make them look more colorful and more fresh.

5.They also spray the produce with the water throughout the day so it looks fresh and appealing.

The best defense: Create your shopping list. Look at the sales online so you know what items you want to buy and head right to those aisles when you go into the store. Never shop hungry. If your list is short skip the shopping cart. 01 02 03 04