市场营销经典书单(2011年2月)

分类图书名称作者

营销管理（第13版·中国版）（工商管理经典译丛）Marketing Management in China [美]菲利普·科特勒、凯文·莱恩·凯勒Philip Kotler, Kevin Lane Keller

混沌时代的管理和营销

Chaotics: The Business of Managing and Marketing in the Age of Turbulence [美]菲利普·科特勒、约翰·卡斯林Philip Kotler , John A. Caslione

营销想象力

The Marketing Imagination [美]西奥多·莱维特Theodore M. Levitt

奎尔奇论营销

Readings in Modern Marketing [美]约翰·A·奎尔奇John A. Quelch

全球营销管理(英文影印版) Global Marketing Management [美]沃伦·J·基根Warren J. Keegan

定位：头脑争夺战

Positioning: The Battle for Your Mind, 20th Anniversary Edition [美]艾·里斯、杰克·特劳特Al Ries, Jack Trout

22条商规：美国CE0最怕竞争对手读到的商界奇书

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![美]艾·里斯、杰克·特劳特Al Ries, Jack Trout

BCG视野：市场营销的新逻辑[日]今村英明

从产品到服务

From Products to Services: Insights and experience from companies which have embraced the service economy [英]劳里·杨Laurie Young

顾客要买什么

Treasure Hunt: Inside the Mind of the New Consumer [美]迈克尔·西尔弗斯坦、约翰·巴特曼Michael J. Silverstein, John Butman

买

Buyology: Truth and Lies About Why We Buy [美]马丁·林斯特龙Martin Lindstrom

为什么顾客不购买你的产品

Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales [美]哈利·沃什伯恩、金堡·瓦里斯Harry Washburn, Kim Wallace

文化密码

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do [美]克洛泰尔·拉帕耶Clotaire Rapaille

亿万市场：洞察中国新兴消费群

Billions: Selling to the New Chinese Consumer [美]唐锐涛Tom Doctoroff

当购买成为习惯：让顾客离不开你的N个理由Indispensable: How To Become The Company That Your Customers Can't Live Without [美]乔·卡洛威Joe Calloway

市场营销及营销管理、销售及销售管理经典书单市场战略

营销理论

消费者心理学