市场营销选择判断复习题

A concert by Jimmy (T)

An opinion leader is a (T)

An MIS gathers data only (F)

An MIS is a planned , compu (T)

An existing product that (T)

A service is any act or perf (T)

Alpha testing means testing (T)

A desirable feature for (F)

A product is anything (T)

A person’s consumption system (T)

A marketing information…makers (T)

A marketing information…making (F) According to the text , a company should (T) According to Porter , a segment is (T)

A company is more likely to be harmed (T)

A two-level channel consists of a (F)

A zero-level channel involves the (F) Agent intermediaries , such as brokers (T) Any paid form of nonpersonal promotion (F)

A company that sells bottled water (F) Audiences can be measured according (T)

A firm that wants to attract new triers (T)

A coupon is a type of consumer promotion (F) Although sales promotions are short-term (T) Buyers’ bargaining power grows as (F) Because of the digital (T)

Consumers today have (T)

Concept testing is the (F) Conceptually, international (T)

Culture is the most (T)

Cereal manufactures Kellogg and Quaker (T) Coca-Cola is most likely to use (F) Consumer payments flow backward in a (T) Consumers are likely to be more (T) Computers have automated the buying (T) Develop the research plan (F)

Exporting is the most traditional and (T) Exclusive distribution means severly (T) External marketing refers (T)

Franchise operations , such as Krispy (T) Fixed costs are costs that do not (T)

Family members constitute (T)

Going-rate pricing is especially (F)

Hotel guests expect a clean (F)

Increasing usage , frequency (F)

In spite of the benefits (T)

If you reject the values (T)

If speed is of the essence (T)

Intermediaries may perform the functions (F) It does not matter how or where (T)

If a firm chooses the objective (T)

In going-rate pricing , the firm bases (T)

If versatility is the most (T)

Industries can be classified according (T)

Less than 10 percent of (T)

Large-scale direct expansion may be less (F) Many of the best idea for (T)

Marketing communications are (F) Moving from exclusive to selective (T) Marketing channels are sets of interdependent (T) Marketing information (T)

Nonprofits and public organizations (T) Nondurable goods are tan (T)

One way to extend a brand (T)

On average,companies budget (F)

Once the difficult process of (F) Of the major factor (T) Primary data is generally (F)

Psychological pricing methods (F) Producers of specialty products (F) Public relations is an ineffective tool (F) Public relation involves a variety of (T) Price is the only element (T)

Price is one of the least flexible (F)

Primary data is data that (F)

Religious , professional (T)

Retailers that employ everyday (F)

Retail stores pass through a retail (T) Reminder advertising works best for (F) Researchers who use probability (T)

Strong firms competing against companies (T) Social classes are relatively (F)

Shopping goods are goods (F)

Supplies are short-lasting (T)

Simulated test marketing (F)

Single-channel occurs when a single (F) Some wholesalers do not take title (T) Small companies can (T)

The internet allow (T)

The production concept (T)

The ultimate purpose (T)

The societal marketing (T)

The owners of the Plane (T)

The last step in marketing (F)

The second step in the (F)

The least constructive response to competition (F) The systematic collection (T)

The new product develop (F)

The basic strategy for (F)

The stage of the product (F)

The strp-by-step new (F)

The marketing objective (T)

The most enduring meanings (T)

The fact that services are (T)

The fact that services are used (F)

The quality of service depends (T)

The value of the social (T)

The CEO’s salsry is an example (F)

Target costing focuses on trying to (T)

Target costing requires determining (T)

The percentage-of-sales method is a (F)

The objective-and-task method for bu (T)

The first step in designing a marketing (T) Trade associations represent (T)

Telephone interviews are a (F)

Typically , the longest stage (T)

Usually people from the (F)

Unsought goods are goods (F)

Usually , syndicated service (T)

When AmeriSuites Hotel chain (F)

When coca-cola introduced (T)

When a manufacturer varies its cost (T) Wholesaling includes all of the (T) Wholesalers rely primarily on sales (F) When developing an advertising program (T) When 50 independent hardware (F) Whirlpool uses staff (F)

( )are wants for specific (Demands)

( )is the ratio between (V alue)

( )is the set of marketing (Marketing mix)

( )are relatively homogeneous (Social classes)

( )is a person’s pattern (Lifestyle)

( )lobby government officials (political-action) ( )data is data that was gathered (Secondary)

( ) prespecify all of the possible (Closed-end question)

( ) allow respondents to answer (Open-end questions)

( ) consist of the sum of the fixed (Total costs) ( ) are costs that do not vary with (Fixed costs) ( ) costs considerably more than (personal selling) ( ) involves a variety of programs (Public relations)

( ) is a key ingredient in many (Sales promotion)

( ) are occurrences such as news (Events)

( ) is the set of beliefs , ideas (Image)

( ) do not carry inventories , are paid (Brokers) ( ) have long-term relationships (Purchasing agents)

( ) includes all of the activities (Wholesaling)

( ) conflict involves conflict between (Horizontal channel)

( ) are created when a channel member (Franchise organizations)

( ) organize groups of independent (Wholesaler-sponsored voluntary)

( ) are sets of interdependent organizations (marketing channels)

( ) are short-lasting goods (Supplies)

( ) are goods that consumers (Unsought goods) ( ) are tangible goods that are (Nondurable goods)

( ) are best suited for descriptive (Surverys) “Animal,” the drummer for (brand loyalty)

A(n) ( ) is a group of firms using (strategic group) A(n) ( ) is a group of firms that offer a (industry)

A(n) ( ) consists of a set of questions (questionnaire)

A(n) ( ) is any act or performance (service)

A(n) ( ) is a gathering of 6 to 10 (focus group )

A brand name such as (brand image)

A marketing information (the people , equipment)

A trade restriction that (an import quota)

All of the following are (compare data to)

After working for a roofing (exploratory) According to Hippel , the highest (customers) A potential marketer of new combination (concept development and )

According to the concept of (products have a limited )

An airline is considering offering (the potential product)

Absolute Snowboard Shop offers (augmented)

https://www.360docs.net/doc/d316236192.html, has a good (is distinctive)

A zero-level channel (is the same as a diret)

A firm might choose when it want (exclusive distribution)

A vertical marketing system is (the producer , wholesaler(s))

A single manufacturer produces high-end (multichannel marketing)

A two-level marketing channel (an independent producer) A businesswoman has agreed to buy (franchisee) A consists of a wholesaler-spon (voluntary chain)

Ads that state you should buy (moral)

A pharmaceutical drug rep giving (personal) Advertising for Advil pain reliever (persuasive) Assume you are advertising very expe (magazine) A firm that wants to attract new (sales promotion)

A manufacturer of picture frame (functional discount)

A pricing objective is suitable (survival)

A market segment has a large number (market-skimming pricing)

A common mistake in pricing (setting prices independently)

A catalog retailer wants to know (behavioral)

Birth control pills didn’t diffuse as (compatibility)

Bowers will drive hours to (specialty)

Brand equity () (is closely related) Best Buy will often try to (a tangible good with)

Brighton Resort , up the canyon (perishability) Because of Coca-Cola’s size and (administered vertical marketing)

Best Buy stores carry a deep (specialty store)

Business firms that operate in (intermediaries) Because the number of valid (personal selling) Bernardo’s Italian Kitchen gets its meats (build a win-win )

Beth has noticed the (societal marketing) Concern with the population (demographic)

Cinders for low-maintenance landscaping (monopolistic competition)

Consumers can buy lumber (pure competition)

Computer chips , heavy duty (component parts) Consumer behavior is (consumers’ stated needs)

Dr . Lucinda Willis is (upper middle)

Disney advertises a number of (inseparability) DaimlerChrysler markets vehicles (multibrand) During commercialization , a company (how?) Doug Small is married (family life)

Every August ,Fat Tire Ale hosts (special-event) Every time Nike doubles the total (experience curve)

Every night after working the swing (convenience store)

Echo goes to Asian Gourmet for (perishability) External marketing research data (trade association data)

For $5 a day , Chlena (pure service)

For which of the …distribution (dish soap) GEICO Insurance agreed to include H&R (horizontal marketing system)

Franchise operations , such as Krispy (contractual VMSs)

Hospitals are engaged in intense (informative ) Holdsworth Contracting operates (intangibility) Highway billboard advertise (intangibility)

If reducing the cost of data gathering (personal interview)

Intel ,one of the (production)

In , a few companies offer (differentiated

oligopoly)

In , many competitors…premium (monopolistic competition)

In , many competitors…same (pure competition))

In order to maintain dominance in (seek to monopolize the)

If a chipmaker gives personal co (cash discount) In 1991 , Taco Bell began offering (market-penetration)

If Ohana Surf , on the north shore (advertising)

In an ideal world , which is the (objective-and-task-)

If speed is a concern , the two best (air and truck) If the transportation goal is low (pipeline and water)

In a(n)…, two or more unrelated com (horizontal marketing system)

In which stage of the PLC (the maturity stage)

If a marketer wanted to evaluate (Are the benefits to)

In terms of new-product development (idea generation)

In terms of private (profitability and)

Joe Montes hand-makes guitars and (multichannel)

Jane and Henry produce (who their market is)

Long-lasting goods such as a (capital items)

Lee is constantly begging (reference group) Marketer can increase (raising benefits)

Mountain sports , a retailer of outdoor (exit)

Markup pricing is popular because (many people feel cost-plus)

Michelin Tires has commercials (emotional) Mcraes’s is a chain of stores found (department store)

Mars recently tested a fudge-flav (line extension) Mr. Tse an his family took a (a major service) McDonald’s golden arches , which (brand mark) Many marketers view political (beyond their control) New brand names introduced (multibrands) Nike , Reebok , Adidas , New (monopolistic competition)

Newspapers , magazines , and direct (print media) Nations vary greatly (raw-material importing ) Odd-even pricing is mostly based (psychological pricing)

Ohana Surf , on the north shore of (perecentage-of-sales)

PURO-V eg is a small Mwxican company (The industry contains)

Price reductions , promotion (decline) Public relations is particularly (building awareness and brand)\

Pepsi is using a sales promotion (consumer promotions)

Penguin sells books through (one-level channel) Products that are bought (convenience)

Professors and other professional (customer-segment)

Protective tariffs are (raise the retail price of) Rita Jenkins , president of (defining the problem) Scott Buttars is marketing his wife’s recipes (every gourmet store)

State Farm’s theme “Like (intangibility) Scotty is in the process of opening (select a pricing objective)

Seven-Up briefly marketed a soda (controlled test marketing)

Suppose a marketing research (controlled test marketing)

Slow feedback , high cost , and d (advertising) Small companies can engage (using an online information)

Taking into account (the societal marketing)

The first computer (production)

The selling concept (if left alone)

The marketing concept (customer need ,target)

The marketing manager (Promotion)

Tiantang is a mineral (societal marketing)

The checker Auto Parts (working class)

The major macroen (managerial)

The U.S. federal Federal Food (technological and) The systematic collection (marketing research) The step in the marketing (develop the research) The second step in the marketing (development of the research)

The manufacturer of Babylok (experimental)

The contact method that minimizes (mail)

The best contact method to use to (telephone)

The companies with the greatest (customer)

The introduction of a new product (the market is highly price)

The number of different persons exposed (reach)

The qualitative value of an exposure (impact) The three distinct benefits of are (sales promotion)

The first step in the development of (identifying the target)

The citizens of North Cheshire V illage (consumer cooperative)

The distribution policy that should (extensive) The goal of channels in the service (available and accessible)

The quality of services depends (variability)

The fact that services are used (inseparability) The V irginia Beach Marine Science (intangibility) The combines successive stages (corporate vertical marketing)

The King Ranches of Texas and (co-branding)

The of the product mix refers (width)

The of product line refers to (depth)

The number of different product (width)

The stage in the product life (maturity) The stage of the life cycle (introduction)

The last step in the marketing (present the findings)

Using an existing brand name (line extension) Unprocessed grain , cotton , (raw materials) Which is typically the most expensive (information collection)

Which of the following…true (Researchers who use…findings)

Which of the following…plan (How will the sample) When Molly’s parents retired (marketing

intelligence)

Which of the following is not (watching how the ) Which of following…legislation (to protect against too)

Which of following…world (U.S….ratio)

Which factor have the (cultural)

Within the united states (subcultures)

Which of the following…concept (Target corporationg)

Which is not true (It always take)

When you are asked to name companies (differentiated oilgopoly)

When Anne Peterson (marketing mix)

Which of the following…product (all of the above) Which of the following…market ( all of the above) Which of the following…groups (a study to see if more)

Which of the following…series (observing how…) Which of the following is not…group (14-18 participants)

Which of the following…product (Sophie gets a clean)

Which of the following…services (They are durable)

Which of the following…goods (They are more variable)

Which of the following…goods (breakfast cereals)

Which of the following…uses (durable goods)

Which of the following…data (watch how members)

Which type of manufacturer (automobiles)

While many swear by the (marketers can seldom)

When SAP software added a Windows- (improved upon an)

Why do new products fail? (New-product develop)

Which of the following is the most (commercialization)

Which of the following…cycle (services do not pass)

When a firm’s product enters (most firms don’t have)

Which of the following…mix (length)

When the Harley-Davidson Motor (co-brand) Which of the following…feature..services (homogeneity)

Which of the following…pure..service (a movie theater)

When Carlos goes into Starr’s (variability) Which of the following…channels (some of their functions)

Which of the following …backward,,,channel (payment of the product)

Which of the following…channel members (They ”dig out” the )

Which of the following…intermediaries (exclusive distribution)

When 50 independent hardware stores (retailer cooperatives)

When a producer has a conflict with (vertical channel )

Wholesaling excludes all of the (distributors) Which of the following…wholesalers (final customer segment)

Which form of marketing communica (personal selling) Which of the following…pages (electronic) Which of the following…method (It makes sales) Which of the following…budget (The percentage-of-sales…opportunities)

Within the last couple of years several (persuasive) When setting the advertising budget (width of the company’s)

When producers direct their p (a push strategy) Wal-Mart does not do frequent (everyday low) When introduced in the late 1970s (market-skimming)

Which of the following is …cost (the protion of your)

Which of the following…fixed cost (monthly $2,000 payment)

Which of the following is not a (reliance on committee )

Y amaha makes engines , musical (brand extension)