网络直播方案
目录
一、网络视频直播概述 (1)
二、网络视频直播优势 (1)
三、网络视频直播受众观众分析 (4)
四、网络视频直播活动品牌 (5)
五、网络视频直播背景 (5)
六、网络视频直播意义 (5)
七、网络视频直播活动内容 (5)
八、人员安排 (9)
九、试播数据反馈 (9)
十、网络视频直播前期所需设备 (10)
一、网络视频直播概述
随着互联网和科技的发展，传统的推广方式已经不能满足现有企业多元化推广的需要。当今的企业已由商品、经销商店铺、生产厂房等实体基础设施和数据中心、电脑、路由器和宽带等IT基础架构融合为一体，现代多媒体营销推广方式将给我们的经营内容带来全新的变革！
而网络视频直播是一种多媒体网络平台，是将音视频信号采集成数字信号，并经过网络传输的一种流媒体应用。随着Intnet技术的不断发展，网络已成为发展速度最快而且越来越占据主要地位的媒体。而随着人们获取信息的要求的提高，人们目前已不局限于只通过网络了解文字信息，更多的用户希望通过网络获取音视频信息，网络视频直播便应运而生。网络视频直播是指人们可以通过网络收看到远端正在进行的现场音视频实况，比如赛事、会议、教学、手术等等。网络视频直播的核心思想是利用既有的局域网、城域网甚至是万维网络条件实现对音视频信号的实时传输，并且能够在远端实现流畅的收看!
网络直播平台如果能把握未来趋势，将来自然容易占领行业优势地位。未来可能出现的趋势包括：名人化、商业化、移动化、短视频。
二、网络视频直播优势
（一）在吸取和延续了互联网优势的同时，利用视讯方式进行网上现场直播，结合直观、快速、内容丰富、交互性强、地域不受限制、受众可划分等特点，加强活动现场的推广效果。
（二）可随时为读者和粉丝提供重播、点播，延长直播时间发挥直播
内容最大价值。
（三）具备电视无法比拟的互联网互动，主动，传播，成本等方面优势。
1、目标精准
做为最兴的方式，与传统网站营销推广方式不同点在于能够精准找到企业想找的那群潜在用户。
2、成本低廉
网络网站推广视频营销投入的成本与传统的广告价格差极大，低廉的价格带来非常高的性价比。例如,电视广告投入几十万几千万实属正常。相比之下，几千块甚至只有一个好创意几个好员工，则可制作出一个网络视频短片，免费放到视频网站传播。随着互联网视频广告的影响力越来越大，但公司为此付出的资金却不会有多大的增长。2010年互联网视频广告支出仅为电视广告费用的3.3%。
3、互动+主动，用户黏着度高
视频直播营销具有互动性，直播者可对观看者的提问进行当时回复，从而提高节目造势，有较高争议率的节目点击率也高调飙升，网友还会对此类有趣节目进行转贴在自己博客或者其它论坛中，让视频直播广告进行“病毒式传播”，让直播视频范围式传播出去，不费企业任何推广费用，这是传统电视广告不能具备的。
4、效果可测
在视频直播过程中，可以看到大量的用户数据，并清晰看到人均停留时间。
5、受众广泛
中国网民规模及互联网普及率
中国手机网民规模及占比
截止2016年12月，中国网民规模达7.31亿，其中手机网民规模6.95亿，互联网普及率53.2%，如此高的网络普及率为网络视频
直播打下了良好的受众基础。
6、获取方式多样
台式电脑、笔记本、平板电脑、智能手机等都可以实现视频直播信息获取。
（四）加快网络传递速度，推进产品电商对外宣传的力度。
例如，小米5上市通过斗鱼TV平台进行现场互动直播小米5发布会，使得第一时间让更多人了解小米5的功能和特性。主持人通过直播后台挑选高质量粉丝的弹幕和主持人进行现场互动，体现直播互动的交流性。
三、网络视频直播受众观众分析
直播观众由80后和90后为主，现阶段已发展为00后开始逐渐加入这一群体，网络直播中这一群体主要以青年亚文化为主，以“叛逆”色彩为主的青年一代，而收视网络直播年龄段高的这部分受众人群恰好为“66结婚网”隐性服务人群。
（网络视频直播收视年龄段图）
wen1）Please give a brief summary of your current recreational and leisure activities, including sports and hobbies.
My current recreational and leisure activities are as follows:
Reading: I am fond of reading detective novels, thrillers (e.g. Alfred Hitchcock’s);
M ovies and TV play series: I am a moviegoer and recently I saw Schindler’s List, which is directed by Steven Spielberg. My favorite TV play series are American sitcoms (e.g. Friends);
Dancing: I am learning ballroom dance as an elective course;
Sports: I always go jogging and rope skipping to keep fit;
Drawing: I enjoy doodling and I’m very good at facsimile. You can find my graffito on my sketch paper or the blank places of my textbooks.
2）What clubs and societies are you a member of and in what capacity?
I worked as a team player on the student team belonging to Market Research Section in Beijing New Oriental School last year (Jan. 2008-Sep. 2008). New Oriental Education & Technology Group focuses on foreign language education and training. The group was listed on the New York Stock Exchange on September 7, 2006, the first private education company to achieve this feat in China.
Main goal of our team: Collect and analyze useful data from activities of other education and training companies and then transfer the data into information, which will make considerable contribution to managers’ decisions.
My duties and responsibilities: Collect data from activities of our competitors (e.g. New Channel International Education Group Ltd.), including the number of students, the location of teaching building, the date of courses, new training projects, etc. Obtain the data and information by visiting their official website or consulting directly through phone call. Input and save the data in Excel in an organized way. Participate in lectures and campaigns held by our competitors and record information such as date, place, lecturer and content in Word. Analyze merits and defects of these activities. Take part in meetings every other week to discuss difficulties we met and bring up constructive measures to solve these problems.
Results and learning: Last summer holiday I received an individual prize for excellent performance of the last half year’s hard work. This experience cultivates my strong team spirits and the ability to work well under pressure.
3）What factors have influenced your career choice?
Subjective factors:
1) Personality: Cautious, patient, responsible; sensitive and accurate with numbers; look at challenges as opportunities; a quick learner;
2) Ability: Good interpersonal skills, leadership potentials, strong team spirits, ability to work well under pressure, ability to work efficiently and pay attention to detail;
3) Skills: Language Skill: Understand most articles in English, engage in an extended conversation with English-speaking foreigners, write a report or essay that communicates the desired messages;
Computer Skill: Collect and analyze data with Excel, confident with other Microsoft Office applications, email and the web;
Professional Skill: Attain the knowledge of accounting and financial management; analyze
the financial reports basically;
Objective factors:
1) Family: My father is a computer teacher and my mother is an engineer. They are both intelligent. I am the only child so that I have to take the financial burden and take care of them when they are old;
2) Educational background: My major is financial management and I have learnt a combination of courses in financial accounting, management accounting, Financial Management and Financial Statement Analysis. Other relevant courses include Accounting Computerization, Assets Appraisal and Internal Control.
3) Social background and economic trends: In the recent twelve years, China actively participates in globalization, especially the economic globalization, which has obviously affected the career choices of Chinese young people.
4）Outline your career ambitions and objectives.
Short-term objective: Be involved in a dynamic and fast growing company, which provides me with great opportunities to improve my skills and accumulate experiences;
Mid-term objective: After the efforts and study for a couple of years, I could be a qualified professional such as an excellent accountant or auditor, who can be a considerable leader striving for the prosperity of the company;
Long-term objective: Set up a company of my own. To be the chairman as well as CFO;
Besides, I have to attain professional qualifications such as CPA, ACCA during the pursuit of my career ambitions.
My current recreational and leisure activities are as follows:
Guzheng, I have been learning the guzheng for some time, the music always cultivates the mind, and make people quiet down.
Drawing:I am deeply loved with Chinese painting,You can find my paintings hanging on every blank corner in my house , after every completion of a painting, I have a sense of accomplishment.
Reading: I am fond of reading Poetry appreciation, Detective novels (e.g. The Da Vinci Code);
Swimming:Swimming is one of my favorite sports, it makes my body get fully exercised, and what's more important,it's a pretty good way to lose weight;
Movies and TV play series: I am a moviegoer and recently I saw Sherlock Holmes ;My favorite movies is The Lord Of The Rings, I can even tell every scener after years of time;
1)I was one of the school securities investment community, we organized a simulated stock investment ,and that was my first contact with the securities and financial markets, some students won a lot of money while others lose.
Experienced by this community, I learned how to collect the relevant data, and the importance of sharing with teammates, and I also gain the happiness of the actual operation.
2)I was a member of the Student Union art departmentin my freshman year.
1) Personality: Cautious, patient, responsible; sensitive and accurate with numbers; look at challenges as opportunities;
2) Ability: I am willing to work well under pressure, and I have the ability to work efficiently and pay attention to detail;
3) Language Skill: I can understand most of the English articles, and write a report or essay that communicates the desired messages;
Computer Skill: Collect and analyze data with Excel, confident with other Microsoft Office applications, email and the web;
Professional Skill: I have mastered the basic knowledge of accounting bookkeeping, able to make basic financial statements analysis;
1) Family:My parents are both state-owned enterprises of the general staff. I am the only child so that I have to take the financial burden and take care of them when they are old;
2) Educational background: I have a finance-related professional skills and knowledge, my academic background and professional qualifications are a good fit for this position. and I hope to put them into practice, such an interns' experience will allow me to be a better application of book knowledge, such as computerized system, financial management, audit and tax administration;
After graduation I want to enter the accounting firm, I like the fast-paced life and the intense and methodical work, from where I can quickly learn a lot of professional skills and knowledge, and have access to know all walks of life, is a good opportunity to improve the quality of self;
In the long term, my biggest dream is to work at the same time to obtain a master's degree ,afte accumulated enough experience and capital,I am willing to set up an accounting firm named by myself, Thus my passion for accounting, auditing will finally spread to attract more and more people to join this sacred work.
Besides, I have to attain professional qualifications such as CPA, ACCA during the pursuit of my career ambitions
Subjects Institution Course dates
The car driving Driving school 2010
Guzheng Music Academy 2012
Prizes Date
scholarship 2011
The national computer level 2 2010
Jiangsu computer level 2 2010
Intermediate English interpretation 2010
Accounting qualification certificate 2010
Responsible for the collation of the original documents and books of archiving, fill the accounting entries; Familiar with the corporate finance process, read the original certificate ; Responsible for collating the summary of the various departments of the company management fees in the first half of; Finance Assistant
A situation where you have used two of KMPG’s values to achieve a positive outcome
KPMG’s Core Values
The KPMG Way is our definition of who we are, what we do, and how we do it. Our core values lie at the heart of The KPMG Way. They define our culture and our commitment to the highest principles of personal and professional conduct.
We lead by example—at all levels acting in a way that exemplifies what we expect of each other and our member firms’ clients.
We work together—bringing out the best in each other and creating strong and successful working relationships.
We respect the individual—respecting people for who they are and for their knowledge, skills, and experience as individuals and team members.
We seek the facts and provide insight—challenging assumptions, pursuing facts, and strengthening our reputation as trusted and objective business advisers.
We are open and honest in our communication—sharing information, insight, and advice frequently and constructively and managing tough situations with courage and candor.
We are committed to our communities—acting as responsible corporate citizens and broadening our skills, experience, and perspectives through work in our communities.
Above all, we act with integrity—constantly striving to uphold the highest professional standards, provide sound advice, and rigorously maintain our independence.
价值观
“毕马威之道”是我们对我们的身份﹑我们所做的和应怎样去做的认定，它的基石正是我们的价值观，而我们的价值观，就是我们追求最高个人和职业操守水平的文
化和承诺。
以身作则为人表率–各个级别的人员都从我做起，用行动给同事和客户做榜样。
上下一心团队精神–让每个人发挥所长，建立密切和谐的工作关系。
互敬互重群策群力–尊重每个人的个性，尊重他们个人以及作为团体成员的知识﹑技能和经验。
实事求是卓见精辟–求证假设，探究事实，名符其实成为客户值得信赖和客观的合作伙伴。
开诚布公言行一致–经常地﹑有建设性地分享信息﹑观点和建议，凭勇气和真诚战胜困难。
热心公益回馈社会–承担作为企业公民的责任，通过参与社会公益活动，进一步巩固我们的技能﹑经验和洞察力。
诚信为本守正不移–时刻坚持最高的专业准则，提供切实可行的建议，一丝不苟地维护我们的独立性。
I fully support that point of view that unity, mutual help and perseverance is the necessary way to https://www.360docs.net/doc/db6955880.html,st term, our class is willing to apply for provincial excellent class,It is not just assess class by personal achievement, but to examine the collective cohesion of the entire class.
Although I am not the leader, but I actively assist class members, and constantly suggest new ideas.Not only me ,each member was free to come up with his or her viewpoint and we would adopt it if the idea is helpful to our competition.
We guaranteed that each student participated in the competition performances, and the final performance shows a collection of the idea of each student.We rehearsed hard, pointed out shortcomings with each other, learn from each other and help each other.It is in the process, we have gained a lot of fun.
Thanks to the cooperation and mutual support, our class finally obtained the title of the most excellent class in Jiangsu province.
Thank you for your application.
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