电大学习资料：变化中的英语试题(3)

中央广播电视大学2003—2004学年度第一学期“开放本科”期末考试

英语(经)专业经贸英语(上)试题

2004年1月

注意事项

一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。

二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

Paper I Listening Test (15 points)

Information for candidates

~ There are three parts to the test and you will hear each part twice.

~ There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers.

~ Write your answers in the spaces indicated in the test paper.

~ You will have ten minutes at the end of the listening test to transfer your answers to the answer sheet.

Part 1

You are going to hear a dialogue at a meeting where the marketing team discuss how to promotethe new toothpaste. In the chart below, you see the options they discussed on the left.

Part 2

Listen to the sales presentation and answer the following questions. (5 points)

8. What company does Graham work for?

9. What model of photocopier is he presenting?

10. What are the three main features of the product?

Part 3

You will hear a short passage. As you listen, mark the following statements True or False according to the information you have heard. (3 points)

11. The chief duty of every government is to protect people and their property.

12. tn the past, the government raised money by selling coal and other natural products.

13. This passage is about people's attitudes toward taxes.

Paper 2 V ocabulary and Structure (30 points)

II. Complete the following sentences, using the appropriate phrasal verbs from the box below.

1. They new staff to deal with the increase in orders.

2. One thing that in the advertisement was the need for a person who could get on

with other members of staff.

3, Sales in the domestic market soon

4. After she had an operation, she decided to retire and the business.

5. We the job description and the person specification, and from these we wrote

the job advertisement.

6. I couldn't arrange the shipment from Tokyo as something was wrong with the telephone and we kept being

7. It won't be long before banking on the Intemet really . h:s so much easier than mainstream banking.

IIL The text below gives the procedure that staff have to follow when a guest enters Guzzles.

Complete the text using the word or phrase in the box. Make changes if necessary.

First of all the waiter (1) the guests when they come into the restaurant and

takes their coats. If a table is not (2) , he takes the guests to the bar area and tells

them how long they will have to wait.

If a table is available, the next (3) is to take them immediately to their seats.

By the time they reach the table, he has already given them the (4) When the

guests have been seated, the waiter offers them a drink and then leaves them to look at the menu. (5) five minutes the waiter returns to the table, and asks the guests if they

are ready to order. (6) taking the order he kneels beside the guests so that he is

(7) the same level as them. (8). he is taking the order, he explains the ingredients of dishes. Afterwards he (9) the order with the guests to make sure

that he has written it (10)

As soon as the order has been prepared by the kitchen, the waiter brings it to the guests. (11) the meal he checks to see if everything is all right.

At the end of the meal, he (12) the guests coffee. He does not bring the

guests the bill (13) they have asked for it.

When the guests are (14) to go, he brings them their coats and escorts them to

the door. Finally he says goodbye (15) them.

Paper 3 Translation and Short-Answer Questions. (25 points)

Part 1

Translate the following two paragraphs into Chinese. (15 points)

Asians economies have been driven by a few key sectors. South Korea and Malaysia have relied on export manufacturing for more than 400/4 of gross national product. In Hong Kong and Bangkok, property developers and banks account for the lion's share of traded companies. Asian consumers, meanwhile, figured little in the old growth equation. Local financial systems funneled their savings into favored industries, while protectionist policies forced them to pay much more than their Western counterparts for everything from telephone service to electric appliances. The financial crisis and changes in the global economy have dealt a heavy blow to that economic model. Many of the giant family groups that propelled Asians Tiger economies in the past are in shambles, as are the banks that supported them.

At the same time, Asians manufacturing base has come under threat by falling world prices and rising competition from Latin America and Eastern Europe. So Asian governments are struggling to find new engines of growth for the 21s' century. Governments are investing heavily in science parks, business-training institutes, and small-business incubators in the hopes of stimulating high-tech startups. And recognizing that red tape and coddled cartels hinder job creation, most are deregulating sectors like banking', telecom, and real estate development.

Part 2

Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (10 points)

1. What is TQM? (4%)

2. What are the 3 main financial statements included in the annual report? (3o,,4)

3. What are the three main formats of a CV? (3%)

Paper 4 Reading (30 points)

Passage 1 (16 points)

You may have heard that doing business on the Internet is in some way ' insecure’.

Don’t let that put you off- if you stop to think about it, your everyday business dealings

are n't exactly without hazard. If you fret about ' Internet security’ you might be better offvisualizing an American-style mall, full of outlets, the majority of which you have never visited. Should you do business there? Of course you should. Remember, it's just like doing business in the local high street. Anyone can look into your shop window and enter your

shop--after all, that's what you want them to do, isn't it?

Perhaps you are worrying about losing customers through credit card fraud. With a little care, you really needn't be. Credit card fraud existed long before the Internet arrived. If

your customer provides their credit card details over the Internet, then in some sense you are already trusted as a business, although you do, of course, need to protect your customer

against an ill-intentioned third party. So advise your customer to keep a record of what he or

she has ordered and for how much.

Another common worry is that linking your business to the Internet will somehow

allows rivals to get at your computers and your information. Well, in one sense, this is the

whole point of linking your business to the Internet: you want people to get at your

computers and all the information they contain. However, just because I invite members of

the public to enter my shop, I needn't give them permission to enter my head office. A

security guard stops unwanted visitors from getting in, and it's just the same in cyberspace.

I don't connect our internal network to the Internet, I use a firewall that works just like my

security guard -- except it doesn't have a day off.

Use the Internet in the Same way you conduct business in the local high street,

restaurant or pub. Display your products with abandon on the World Wide Web. Of course,

you should exercise caution when dealing with sensitive information on things like credit

cards, but you~ ve got more to lose by not taking advantage of ~ electronic commerce~ than by being on it.

Answer the following questions according to the information provided inthe passage.

1. This passage discusses three common worries that people have about doing business on

the Internet. What are these worries?

2. What does the author compare the Internet to?

3. Doing Internet business is like doing what in the author's opinion?

4. If your customers give you their credit card numbers, what does it indicate?

5. What advice should you give your customers to protect themselves?

6. How do you ensure that your company is protected against rivals?

Passage 2 (14 points)

For the manager of the 1990s, time is apparently of the essence. Consumers, the

argument runs,want to get their hands on the products faster than ever. The fashionable will

buy from your firm only if you have the latest designs before your rivals. Better still, they

will invariably pay more for the privilege of speed. The key is to look at the entire manufacturing operation and then restructure that, systematically.

Traditionally, manufacturing is a carefully ordered affair, tasks usually have a sequence

that can be changed only in small ways. Most firms will have employed specialists to determine the best scheduling logic for manufacturing. But ' precedence constraints ~ (e. g.

task A must be carried out before task B) can cause queues and bottlenecks in even the most logical manufacturing process. This not only results in delay, it also introduces an unpredictable variability into a company's operations.

There is a cheaper route. By breaking down tasks into ever smaller, faster bits, companies can increase their manufacturing flexibility. This, in turn, will tend to increase

the number of tasks that can be performed in parallel rather than in sequence. For instance, several smaller machines can be used to perform one task, rather than a single large

machine. Parallel tasks have precedence constraints and reduce bottlenecks. That helps

speed a company ~ s manufacturing process closer to the theoretical ideal -- which reduces queues and bottlenecks elsewhere in the factory.

Perhaps the single most effective answer to the problem is to invest in lots of excess capacity. It eliminates queuing and bottlenecks, sharply reducing unpredictable variations in

the time needed to complete each part of the manufacturing process. As a consequence, production time tend to fall while manufacturing reliability ( and hence the reliability of products) soars. It also introduces much greater flexibility into the factory -- which helps companies respond more rapidly to customers’ whims.

All told, experts reckon that cutting production time by a quarter can reduce overall

costs by about a fifth.

If it sounds too costly and risky, concentrate on the margin. Benetton, an Italian clothes company, does just that, as does Nissan. For the core products bought by the bulk of their customers, a prompt response to new trends is not a priority. But for their growing number

of faddish innovation-loving customers, these companies have developed fast-response marketing, manufacturing and distribution. Benetton has undyed stocks of clothes waiting to

be coloured according to the latest trends. Nissan will quickly assemble from standardized components a limited run of vehicles for micro-niches in the market -- including speciality versions of its snail-like S-Cargo delivery vans suitably tailored for customers such as bakeries, flower shops or boutiques.

Mark the following statements True or False according to the information provided.

1. Consumers will pay more for goods if they can get them quickly.

2. Manufacturing operations are broken into small tasks which always happen at random.

3. Manufacturers can become more flexible if more tasks are performed in parallel.

4. Larger machines are better than smaller machines.

5. If manufacturers invest in increased capacity, they can respond to customers' requirements more

quickly.

6. Benetton can't respond quickly to changes in fashion.

7. Nissan uses special components to assemble limited numbers of vehicles that only a few people want.

中央广播电视大学2003—2004学年度第一学期“开放本科，，期末考试

英语(经)专业经贸英语(上)试题答案及评分标准

(供参考)

2004年1月

Paper 1 Listening Test (15 points)

Part 1 (7 points)

One point for each item.

(1) reach people who sell product in their shops and the trade press

(2) expensive to set up, and take up a lot of time

(3) expensive; not targeted at our niche market

(4) advertise direct to our target customers -- but the campaign must be well designed

(5) expensive

(6) attract shoppers' attention and persuade people to buy the product on impulse

(7) require space in shop and big effort from sales staff

Part 2 (5 points)

(8) His company is Copex Ltd. (1 point)

(9) He is presenting a Copex XII photocopier. (1 point)

(10) Three main features are compact size, (1 point) zoom lens (1 point) and colour reproduction. (1 point)

Part 3 (3 points)

One point for each item.

(ll)T

(12) F

(13) F

Paper 2 Vocabulary and Structure (30 points)

~ One point for each item.

I. Match the words on the !eft with their definitions on the right. (8 points)

1.——b

2.——g

3.——f

4.——h

5.——c

6.——d

7.——e

8.——a

II. Complete the following sentences, using the appropriate phrasal verbs from the box below.

Remember to put the verbs in the correct form. (7 points)

1. took on

2. stood out

3. took off

4. wind (wound) up

5. drew up

6. cut off

7. catches on

III. Choose a word or phrase from the list for each space in the passages below. (15 points)

(1) greets (2) available (3) step (4) menu

(5) After (6) Before (7) on (8) While

(9) checks (10) clearly (11) During (12) offers

(13) until (14) ready (15) to

III. Translation and Short-Answer Questions (25 points)

Part 1 Translate the following paragraph into Chinese. (15 points)

~ Award a maximum of 15 points.

亚洲的经济发展一直以来取决于几个关键方面。(1％)韩国和马来西亚的出口制造业收

入在国内生产总值中所占比例超过40％；(2％)在香港和曼谷，绝大多数贸易公司同房地产开发和银行业有关。(1％)同时亚洲消费者在旧的增长方程式中占的份额很小。(1％)一方面，地方的金融机构将其存款投入到一些热门行业；(1％)另一方面，保护性政策使他们无论在电话服务方面还是在电器方面都要比西方消费者支付更多的钱。(2％)但金融危机和全球经济的变化已经使亚洲旧的经济模式受到沉重打击。(2％)过去推动几只“亚洲虎”迅速发展的众多家族大企业都已遥遥欲坠，支持他们的银行系统也是如此。(2％)同时，由于国际市场价格的不断降低和来自拉丁美洲和东欧的竞争压力越来越大，(2％)亚洲作为加工基地的地位受到很大威胁。(1％)

how much. (2%)

6. You don't connect your internal network directly to the Internet~ you use a firewall. (2%)

Passage 2 (14 points)

~ Two points for each item.

True: 1, 3, 5

False: 2, 4, 6,7