商务英语翻译复习材料

（注：本材料译文全部取自网络，个别翻译缺失，此为参看译文，请以老师上课所讲为准）

任务商标翻译

实例（）试分析运用以下商标译名的商品在西方市场推销能否成功，为什么？

（）（五羊牌自行车）

不好，译为公羊，但是在英语中还有横冲直撞的意思，作为自行车的商标不好。

（）（席而灵牌小闹钟）

好，音译为“席而灵”，意译为“航行”，因此作为旅行小闹钟的商标十分贴切。

（）（芳芳牌口红）

不好，在英语中指（犬、狼等）的大牙或毒牙，用于口红的商标则适得其反。

（）（金凤牌毛巾）

好，汉语中“凤”是高贵、吉祥的象征，在西方中，“凤”也是吉利的象征，有重生、复活的意义。

（）（白翎牌钢笔）

不好，英语中有一语，意为“软弱、临阵逃脱”

任务广告翻译

实例（）

在这个世界的某个地方——在热带丛林中，在酷热难挨的沙漠里，抑或在极地的荒原上，一位探险家可能正借助仪器测定方位。这时，绝对可靠的计时器可是生命攸关的啊！

自从劳力士年问世以来，一直颇受探险家和勘探人员的青睐。它坚固耐用，计时准确，曾帮多少人走上了成功之路。

而这些曾走遍天涯海角、曾上天入地的劳力士，正是您在任何劳力士表行中所常常见到的那一种。

日内瓦出产的任何一块劳力士表，都将成为主人的忠实伴侣。

您将戴着您的劳力士在何方创建辉煌呢？

实例（）北京烤鸭

, .

. . . . .

实例（）第三部分

、

出售跑鞋

按正常零售价降低至美元出售

仅此天——周四\周五\周六\周日，到年月日结束

下哈特玛格丽特街号

电话及传真：

、榕山宾馆

, , , .

, . , . ' .

' , . .

、

本田总是出好车。人们因此而喜爱他们。我们将实施一个新的计划，帮助你解决有关产品方面的问题。本活动免费，请与本田代理商接洽索要宣传手册。

任务产品说明书翻译

实例（）

产品特点

豪华宽门系列，欧洲最优化人机工程设计无门把手，随处开门；

高效节能，采用高效节能压缩机、三循环制冷系统及加厚发泡层，制冷效率更高、更节能。安全注意事项

务必使用单独的、带接地线的三芯电源插座。

维修或清洁冰箱时，必须拔下电源插头。

禁止将易燃、易爆物品放在冰箱中，以防爆炸和火灾。

搬运和放置

不可抓着门或门把手来搬运冰箱，应从底部抬起冰箱。

不宜将冰箱横抬或倒置。

电器联接

冰箱的额定电压为交流，额定频率为，允许电压波动范围为到。

使用

拆除所有包装组件，包括冰箱底部的泡沫垫及箱内固定附件用的泡沫垫和胶带。

清洁与维护

除霜

清洁

技术参数与装箱单

技术参数

装箱单

客户服务

保修说明

实例（）药品说明书

、它是一种白色或微黄色粉末，加适量水可配制成近乎白色的悬浊液，供肌肉注射用，或配制成黄色的溶液，供静脉注射用。

、它是一种抗菌素，不但能抵抗大多数内酰铵酶，而且抵抗各种革兰氏阳性和革兰氏阴性细菌。

、在感染细菌未被确认出来，或由敏感细菌引起感染时，本药品适用。

、对该药物过敏者禁止使用。

、偶尔可能出现下列副作用：口干、口渴、发困、乏力、头晕、心痛、食欲不振、腹部不适、药疹。

实例（）化妆品说明书

、, , .

、早晚两次，用温开水洗后取本品少许，均匀搽遍面部即可收到满意效果。

、无论是酷热、寒冷或是干燥的气候，本产品都能滋润您的皮肤，具有防晒，预防皮肤干燥、补充水分等功效。

、勿向食物和餐具喷洒。勿在近火源处存放或使用。勿敲撬。宜放在阴凉、儿童不易碰到的地方。

、经常搽用本品，可增强皮肤细胞活力，促进新陈代谢，保持皮肤洁白、红润，延缓衰老。

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3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商

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