商务英语阅读 第二版 王艳 习题答案之 英汉互译
一、英译汉
Chapter1
sluggish economy 萧条的经济full employment 充分就业
trade deficit 贸易赤字in-depth analysis 深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化product differentiation 产品差别
trade surplus 贸易盈余determinative factor 决定性因素
Chapter2
consumer-goods 消费品discount retailers 折扣零售商
brand equity 品牌资产价值advertising budget 广告预算
real-time sales data 实时销售数据sales promotion 促销
profit margin 盈利scanner data 扫描数据
Chapter3
privileged minority 享有特权的少数人gas station 加油站
marketing research 市场调查professional competence 专业技能
a sales point 卖点product design 产品设计
potential consumer 潜在顾客business disaster 商业灾难
Chapter4
mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术complementary economies 互补经济体anti-Japanese sentiment 反日情绪
foreign affiliates 外方合伙人，外国附属公司go public 上市
Chapter5
publicly traded companies 上市公司keep a weather eye on... 对……随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司
cost efficient经济划算的take a wait-and-see approach持观望态度reconciliation reports (财务）调整报告performance measures业绩评定指标/方法
Chapter6
explicit inflation target 明确公开的通货膨胀指标/目标volatile prices 波动的价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭紙押贷款利率surging and plunging asset prices 大起大落的资产价格
do more harm than good 得不偿失/弊大于利
Chapter7
Competitive edge 竞争优势Breach of contract 违反合同
Convertibility of profit 收益的可兑换性Financial instruments 金融工具
Currency conversions 货币转换Financial hedges 金融避险
Cost-benefit analysis 成本效益分析Record-high 破纪录的高点
A vested interest 既得利益In its infancy 初期阶段
Chapter8
the company’s vision of the future 公司未来愿景cost reduction 削减成本
leverage resources 利用资源 a portfolio of businesses 投资多样化untapped niches 尚未被竞争者发现的市场机会convenience stores 便利店
market segments 细分市场premium brand 高端品啤
Chapter9
Public awareness 公众认识Regulatory changes 政策变动
International assignment 海外任务Global recruitment 全球招聘
Economic downturn 经济萧条Advisory service 咨询服务
Reward scheme 奖励机制Talent management 英才管理
Chapter10
Adaptive ability 适应能力Biometric technology 生物技术
Non-stop flight 直达航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Front-line workers 一线工作人员
Substantial salary cuts 大幅度减薪Job rotation 岗位轮换
Chapter11
by virtue of 由于crush to bits 溃不成军
dole out 少量的发放grapple with 尽力克服
in the heyday 在鼎盛时期most of all 尤其是
take pains to 尽力设法，煞费苦心to the tune of 共计，达……之多scare the wits out of极度惊吓，吓得魂不附体serve up 提供
Chapter12
Case in point 有针对性的例证Competitive edge 竞争优势
Flat-footed 笨手笨脚的Fuel economy 燃油经济性，节油Market capitalization 总市值Polish the image 粉饰形象
Profit-obsessed 关注利润的Renewable resources 可再生资源
Strike a balance 达到平衡，取得平衡Utility company 公共事业公司二、汉译英
Chapter1
经济双赢economic win-win 关税壁垒tariff barrier
收入不平等wage inequality 劳动生产率labor productivity
解雇工人lay off works 生产要素factor of production
双边协议bilateral deal 回归分析regression analysis
市场准入market access 世界经济复苏world economic recovery
Chapter2
价格溢价price premium 基线销售base-line sales
减价price reductions 广告支出advertising spending
营销组合marketing mix 销量溢价quantity premium
产品数量（种类）product-line variety 美元分配allocation of dollars
Chapter3
日常生活daily life 广告活动advertising campaigns
物理特征physical characteristic 视觉想象visual imagination
国内媒体national media 销售增长sales increase
销售渠道distribution system 产品到导向型的广告product-orientated advertising Chapter4
企业并购mergers and acquisition 海外扩张overseas expansion
全球化战略globalization strategy 保护主义措施protectionist measures
市场准入access of market 知识产权intellectual property right
贸易伙伴trading partners 资本投入capital investment
Chapter5
通用/公认会计准则generally accepted accounting principles
收益确认revenue recognition
损益表/收益表income statement
每股收益earnings per share
常务/执行董事managing director
信用评级机构credit-rating agencies
财务管理人员/主管finance chiefs/ executives
机构投资者/投资机构institutional investors
Chapter6
?楼市暴跌housing crush/ collapse
?维持价格稳定maintain price stability
?核心通货嘭胀率core inflation rate
?消费者物价指数consumer price index (CPI)
?资产负债表balance sheet
?预除负面影响forestall the adverse effects
?政策框架policy framework
?市场预期market expectations
Chapter7
新兴市场emerging markets
金融危机financial meltdown
民间暴乱civil disturbance
股票价格share prices
风险溢价risk premium
政治周旋political spin
平衡竞争环境level the play field
利害关系have a stake in
数据采集data-mining
博弈论game theory
Chapter8
实施战略execute strategy
竞争优势competitive advantage
实证研究empirical studies
核心品牌core brand
分销系统distribution system
控股公司a holding company
文化冲突culture clashes
股东财富shareholders wealth
Chapter9
员工离职staff turnover
涨薪pay rises
安然丑闻the Enron scandal
甄别程序selection praedure
新员工raw recruits
职业阶梯career ladder
董事会主席board director
公司结构organizational structure
Chapter10
连续创新者 a serial innovator
行业危机industry crises
商务舱business class
高级管理层senior management
产品开发product development
同伴压力peer pressure
地勤部门ground services department 恐怖袭击terrorist attack
Chapter11
从无到有，白手起家from scratch
点击欺诈click fraud
利基市场，细分市场niche market 迫切需要cry out for
如大家所说by all accounts 消灭，彻底摧毁wipe out
蓄意侵犯willfully infringe on
严格控制，严加管束rein in
赚钱pull in
最大的一份lion’s share
Chapter12
操纵价格price manipulation/manipulation of price 成形，初具规模take shape
粗制滥造churn out
客户忠诚度customer loyalty
全力应付，努力克服wrestle with
全球水资源匮乏global water scarcity
替代能源alternative resources
温室气体排放greenhouse gas emission
新兴市场emerging market
致力于commit oneself to
商务英语翻译试题汇总
广东外语外贸大学公开学院辅导资料 商务英语翻译课程试卷 （课程代码：5355） 考生注意：1. 答案必须写在答卷上，写在问卷上无效。 2. 考试时间150分钟。 I. Multiple Choices (20 points, 2 points for each) 第一套试卷 1.It is not surprising, then, that the world saw a return to a floating exchange rate system. Central banks were no longer required to support their own currencies. A.在这种情况下，世界各国又恢复浮动汇率就不足为奇了。各国中央银行也就无须维持本币的汇价了。 B.不足为奇，全世界看到了汇率的回归，因此各国中央银行无需维持本币的汇价了。 C.此时此刻，世界各国又恢复了移动的交换比率，因此各国中央银行无需维持本币汇价。 D.在这种情况下，全世界又恢复了浮动交换率，这已不足为奇了，因此各国中央银行也就无需维持本币价格了。 2．Assuming the laboratory tests go well, and you can quote us a competitive price, we would certainly be able to place more substantial orders on a regular basis. A.假定实验室检验顺利，并且你的报价有竞争力，我们会大量向贵公司订货的。 B.若实验室检验合格，且你们给我们的报价具有竞争力，我们一定会定期大量订货的。 C.若实验室检验良好，且你们给出的报价具有竞争性，我们一定会定期定量订货的。 D.假定实验室发展良好，且你们的报价具有竞争力，我们一定会大量定期订货的。 3．Chinese researchers have made a breakthrough in developing new materials for nickel-hydrogen batteries used in low temperatures, Inhaul reported. A.中国研究者已经在开发新材料用于低温下使用的镍氢电池方面有了突破，据新华社报道。 B.新华社报道，中国科学家在从事新材料制造低温镍氢电池方面有了突破。 C.新华社报道，中国研究人员在开发利用新材料制造在低温下使用的镍氢电池方面已有了突破。 D.中国研究者在开发新材料制造低温镍氢电池有了重大突破，这是新华社报道的。 4. Since the initiation of economic reforms in the late 1970s, China has achieved impressive
商务英语翻译试题(二)试卷及答案-2
商务英语翻译试题(二)试卷及答案-2
商务英语翻译试题（二） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) promote A. to encourage the popularity, sale or development B. to change or vary C. to act as judge in an argument D. to speak or write to someone (2) to address A. to speak or write to someone, or to direct information at someone. B. to offer, supply C. to stipulate D. to come up with ideas (3) to indemnify A. to pay for the damage B. to state something officially C. to suggest an idea D. to use something instead of another (4) to cancel an order A. to confirm an order B. to deliver a letter C. to recommend a candidate D. to make void or of no effect (5) ceiling A. upper limit B. cancellation C. bottom D. the lowest point (6) tide over A. to help sb. during a period of difficulty B. to spend a lot of time doing C. to tie to sth. D. to try one’s best (7) carry out A. to take away B. to perform or complete C. to give or offer something D. to suggest an idea (8) to complicate A. to finish something B. to be dissatisfied with something C. to make something more difficult to deal with D. to compare with something (9) to put on an event A. to come up with ideas B. to come on for sth. 2
商务英语阅读-第二版-王艳-习题答案之-句子翻译教学文稿
Chapter 1 1.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。The monitoring system will finally substitute the U.S. government's cap on cigar imports from Cuba. 2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中断。The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement. 3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济失衡的纠正对中国的冲击。An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference. 4.只有少数美国人将此问题归咎于这些明显的因素，即美元贬值或经济周期。Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle. 5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases. 6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。There are rumors that the government struck a private deal with the corporation's chairman last month. 7.反对派对美国政府施加压力，让他们改变对纺织品进口的政策。The opposition is exerting pressure on the U.S. government to change the policy towards textile imports. 8.自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。Since the establishment of the bilateral free-trade agreement, this emerging economy has always been at the forefront of science and technology. 9.一般来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners. 10.据保守预测，到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元，与10个东盟国家的进出口贸易堂将超过2000 亿美元。According to conservative estimates, by 2010, China's import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. Chapter 2 1)政府出资1亿美元用于农村地区再生能源的开发和利用。The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。 2) 开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection. 3) 作为一个负责任的大国，中国将严格遵守世贸组织的规则，履行我们所做的承诺。As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments. 4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施，如较大幅度提
商务英语翻译测试题及答案
商务英语翻译测试题及 答案 集团档案编码：[YTTR-YTPT28-YTNTL98-UYTYNN08]
I. Translate the following sentences paying attention to the meanings of words italicized.(15%) 1. The above quoted are the articles in great demand, which have won a high reputation in various markets. 2. The articles in this agreement must not be modified and ended
without the agreement by the both parties. 3. However, the tariff should not be greater in amount than the margin of price caused by dumping. 4. As usual, the lion’s share of the budget is for defense. 5. He once again imparted to us his great knowledge, experience and wisdom.
II. Translate the following sentences with extension.(15%) 1. There is a mixture of the tiger and ape in the character of Hitler. 2.China, which posted its highest growth rate in a decade, is Asia’s new star performer. 3. John took to his studies eagerly, and proved an adept pupil.
商务英语口译期末复习资料(参考译文)知识分享
P23页 1.我在上午说过，今天我们各国面临一个机会，可以分别和共同作出具体承诺和采取明确措施，确保核材料的安全，防止核材料落入那些无疑会利用它们的恐怖主义分子手中。 2.今晚，我可以这么说，我们成功地把握了这一机遇，作为具体的国家和国际社会，我们已经采取了措施，美国人民将因此更安全，世界将更稳定。 3.我谨在此感谢出席这一具有历史意义的峰会的全体代表，来自世界各地区的49位领导人。今天之所以能取得进展，是因为这些领导人不仅与会发言，而且采取行动；不是含糊地承诺在未来采取行动，而是承诺他们准备立即实施的有意义的步骤。 4.我还要感谢各位同仁在讨论中所表现的坦率与合作精神。今天并无冗长的讲话，亦无要求别国如何是从的训诫。我们互相倾听、互相尊重。我们认识到，虽然不同国家面临不同的挑战，但我们有着共同的利益，即确保这些危险核材料的安全。 P52页 1.在二十一世纪，你们必须承担不分国界的国际金融系统的重任。当香港和雅加达的股票市场下跌时，其影响再也不是局部性，而是全球性的。因此，贵国充满生机的经济成长同整个亚太地区恢复稳定和经济发展紧密相连。 2.在最近一次的金融危机中，中国坚定不移地承担了对本地区和全世界的责任，帮助避免了又一个危险的货币贬值周期。我们必须继续携手合作，对付全球金融系统面临的威胁以及对整个亚太地区本应有的发展和繁荣的威胁。 3.在我以上列举的每一个关键领域，显然，只要我们相互合作而不是互不往来，我们就能取得更大的成就。因此，我们应该努力，确保双方之间目前的建设性关系在下个世纪结出圆满的协作果实。 4.要做到这一点，我们就必须更好地相互了解，了解各自的共同利益、共有的期望和真诚的分歧。我相信这种公开直接的交流有助于澄清和缩小我们的分歧。更为重要的是，允许人们理解、辩论和探讨这些问题，能使他们对我们建设美好的未来更加充满信心。 P69页 1. Presenting gifts is one of the important contents of modern business activities, in order to establish friendly relations, progress friendship, and also can be applied to advertising and promoting. It’s important to select a gift, because it transmits the information of culture, economy, status, knowledge and other aspects. It’s probably both may improve the image of the company and may damage it. 2. Presenting gifts in business activities can generally divide into several conditions as following: (1) Presenting gifts for employees and rewarding their hard work. (2) Presenting gifts for enhancing the business connection with customers. (3) Presenting gifts for each other to build relationships with business counterparts. 3. Therefore, more and more companies realize that presenting gifts in business activities is not only advertising, but also a important tool to exchange and improve affection of business and customers. 4. Internationally, presenting gifts is best produced at home. In order to avoid
最新商务英语翻译期末试题及答案
试卷号： ********学院20**学年度第1学期 期末考试试卷 考试年级 13.14.15 专业商务英语科目商务英语翻译出卷老师 ***** 试题号一二三四总分 得分 一请将下列合成词译成汉语:（1* 15=15） 1. free-spender 2. good--to—excellent care 3. office-bearer 4 . character-building 5 Bad news travels quickly. 6 knock-out system 7 marriage lines 8 nest egg 9 off-hour hobby 10 off-the-job training 11 on-the-job training 12 on-the-spot broadcasting 13 pension insurance
14 red-hot news 15 red-letter day 二下面的句子可采用增减词法来翻译,请写出具体的增词法或具体的减词法:（2*5=10）1.Rumors had already spread along the streets and lanes. 2. I could knit when I was seven. 3. The day when he was born remains unknown. 4.We live and learn. 5.Once you are in , you wouldn't be allowed to get out. 三写出下列每组分别属于何种合译：（2*5=10） 1．to and from here and there off and onup and down 2．often and often by and by men and men hours and hours 3．thick and thin within and without off and on fair or foul 4．forgive and forget now or never high and dry mend or end 5．bread and butter pick and steal odds and ends house and home 四. 按要求用所学过的翻译技巧翻译下例句子:（3*5=15） 1.我没注意到这一点.(用正译法) 2.你的工作令人满意.(用反译法) 3.我们不应该听闲话.(用正译法)
商务英语口译unit2-Passage-1
Passage 1 Respected Leaders, Distinguished Guests, Dear Friends, Ladies and Gentlemen, In this golden autumn season of October, we welcome in Guangzhou the opening of the 100th Session of China Export Commodity Fair, and our guests and friends from all over the world. At the opening and celebration ceremony of the 100th Session of Chinese Export Commodities Fair, the Chinese Premier Wen Jiabao announced, on behalf of the Chinese government, that as of the 101st session, the Chinese Export Commodities Fair (also known as the "Canton Fair") will be renamed as the China Import and Export Fair, marking a new historical starting point for the Canton Fair. For the last 5 decades the Canton Fair took serving China's foreign trade as its responsibility. Today it has become a comprehensive international trade event in China with the longest history, the largest scale, the biggest variety of exhibits, the largest number of buyers and the highest turnover, and enjoys the reputation as "China's NO.1 Fair". The Canton Fair will be given more extensive and profound connections after being renamed as the China Import and Export Fair. The 2006 Central Economic Working Conference definitely set forth the important task of "vigorously expanding import", which clearly demonstrates the decision for a fundamental transformation in the implementation of the Chinese foreign trade strategy. Just like 50 years ago when China took a robust step forward to inaugurate the fair, Canton fair will assume new tasks and set sail for an even more brilliant destination. Looking into the future, the Canton Fair, standing on a higher position with a wider horizon and a newer vision, will better serve the reform, opening up and the economic construction, and make further contributions to the overall goal of building a harmonious socialist society. In the new historical scenario, as the organizer of the Canton Fair, we at the China Foreign Trade center will continues to follow the philosophy of "Specialization, Market Orientation, Legalization, Industrialization and Internationalization" so as to effectively organize the fair, to endeavor to explore the organizing methods, mode of holding exhibitions and service system to gear ourselves to the new tasks and the higher demands , ans to bring the Fair's experience in conformity with the international practice; we will effectively change our notion, make endeavors to enhance our service awareness, place excellent service as the foundation of our greater success so as to keep the Canton Fair in a new historical period in line with the new situations and the higher demands as the world first-class trade fair. In all sincerity and cordiality, the Canton Fair looks forward to your participation. May the 100th Session of the Chinese Export Commodities Fair be crowned with a complete success!
最新商务英语翻译试题(一)试卷及答案-1
商务英语翻译试题（一（1-5）BBCCB （6-10）ABAAB 2.（1-5）CBCBD （6-10）BCABA ） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) to conclude A. to give one’s place to each B. to end or judge after some consideration C. to explain D. to contain (2) to enforce A. to break or act against a law B. to cause a law or rule to be obeyed C. to prevent movement from happening D. to direct something into a particular place (3) to appoint A. to take back property B. to meet someone’s needs C. to choose someone officially for a job D. to claim for something (4) to approve A. to abide by B. to comply with C. to have a positive opinion D. to come up with (5) obviate A. to violate B. to remove a difficulty, to avoid C. to allow sb to do D. to be apparent (6) to violate A. to break or act against a law, principle B. to beat or threaten someone C. to obey a law D. to cause a rule to be obeyed. (7) with respect to A. comply with B. in relation to C. conform to D. coincide with (8) to entertain a client A. to cater for B. to treat sb. at the table C. to launch a product D. to shorten a vacation
商务英语翻译试题一试卷及答案.doc
商务英语翻译试题（一） Ⅰ词汇测试题：（2 题，每题 10 分，共 20 分）BBCCB 1．该组有10 个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。 （10 分） (1) to conclude A. to give one’ s place to each B.to end or judge after some consideration C. to explain D. to contain (2) to enforce A. to break or act against a law B. to cause a law or rule to be obeyed C. to prevent movement from happening D. to direct something into a particular place (3) to appoint A. to take back property B. to meet someone’s needs C. to choose someone officially for a job D. to claim for something (4) to approve A. to abide by B. to comply with C. to have a positive opinion D. to come up with (5) obviate A. to violate B. to remove a difficulty,to avoid C. to allow sb to do D. to be apparent (6)to violate A.to break or act against a law, principle B.to beat or threaten someone C. to obey a law D. to cause a rule to be obeyed. (7) with respect to A. comply with B. in relation to C. conform to D. coincide with (8) to entertain a client
商务英语翻译答案
Unit 1 1.从你的简历和应聘申请书来看，你对营销工作已有相当多的经验。 I see from your résumé and application that you’ve had quite a lot of experience in marketing already. 2.如果你处在我的位置，你希望你的雇员应具备哪些素质？ If you were in my shoes, what sort of qualities you’d look for in your employees? 3.部门经理应该能够主动处理很多事情。 A department manager has to be able to do a lot of things on your own initiative. 4.作为秘书，我做过大量的文字工作，如拟写报告、作会议记录等，而且似乎我的记忆力比一般人强。As a secretary, I’ve had to do quite a lot of paper work, such as handling report writing, keeping minutes at meetings, and I seem to have a better memory than average. 5.从秘书的角度看，我认为和上司共享一个办公室更好，这样对她的上司不太有可能忘记告诉她一些重要的事情。 From the secretary’s point of view I think it’s better to share an office room with her boss so that there’s not much chance of her superior forgetting to let her know about important matters. 6.我工作过的那家公司是一家做营销和公共关系的公司，主要是为在中国投资的外国公司提供咨询。The company where I worked is a marketing and public relations company and they do consultant work for foreign companies investing in China. 7.我想在贵公司会有更多个人发展的机会，而且这里的工作对于我来说更具挑战性。 I feel that I would have more scope and opportunity for personal development in your company and that the work will be more challenging for me. 8.我主要的工作是协助经理安排访问、会议及介绍，并且替他处理信件。 What I basically do is to assist the manager by arranging visits, setting up meetings and presentations and to deal with his correspondence. 9.申请书和简历一样重要，因为申请书通常是申请者和雇主之间第一次直接的接触。 The application letter can be as important as the CV in that it often provides the first direct contact between an applicant and an employer. 10.有效的申请书能说明你对具体单位兴趣的原因，并且辨认出你最相关的技能或经历。 Effective application letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences. Unit2 1.本公司创建于1978年，现在已经成为我国主要的厨房用具出口商之一。 Our company, established in 1978, has now become one of the leading exporters of kitchen appliances in our country. 2.我们在国内有十家专业子公司，在国外有六家常驻办事处。我们在国内还建立了二十多家合资公司。 We have 10 specialist subsidiaries at home and 6 permanent offices abroad. We’ve also set up more than 20 joint ventures in the home market. 3.我们是多元化企业，主要是经营国际贸易、国际运输、劳务输出、房地产等。 We are a diversified company dealing mainly in international trade, international transportation, labor export, real estate and so on. 4.我们从事纺织品经营已经有30多年，并与当地纺织品大厂家及分销商保持密切的联系。 We have been handling textiles for more than 30 years and maintain close contact with large manufacturers and distributors in our area. 5.为了迅速发展，我们组成了多元化战略联盟，使我们能扩大到新的市场领域。 In order to grow rapidly, we’ve formed a diversifying strategic alliance which allows us to expand onto new market areas. 6.我们的目标主要是本地市场，但是我们也在研究进入欧洲市场的可能性。 We mainly target local markets, but we are looking at the possibility of entering the European market. 7.我们公司的领导体系是这样的：首先是合伙人；其次，直接在合伙人之下的是三位合作伙伴，也就是，最上层是两位合伙人和直接在合伙人之下的三个合作伙伴。在合作伙伴之下，我们有高级工程师、初级工程师、绘图员等，一直往下至办公室的勤杂工。 The system of command of our company is that we have the partners, and then we have three associates immediately below the partners, that is, two partners at the top and three associates directly below them. And then below the associate we have senior engineers, junior engineers, drafts-person and so on and so forth, down to the office boy. 8.我们是新成立的公司，只有大约五年的历史。公司共有四十名员工，分布在四个办事处中。 We’re a young company, only about five years old. There are only about 40 people in the company, split amongst four offices. 9. 谈到进口在中国畅销的美国产品，我们作为一家在中国的美国公司，感到比其他公司更有优势。 As an American company in China we find we have an advantage over other companies when it comes to importing American products that are marketable here in China.
商务英语阅读-第二版-王艳-习题答案之-英汉互译
一、英译汉 Chapter1 sluggish economy 萧条的经济full employment 充分就业 trade deficit 贸易赤字in-depth analysis 深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化product differentiation 产品差别 trade surplus 贸易盈余determinative factor 决定性因素 Chapter2 consumer-goods 消费品discount retailers 折扣零售商 brand equity 品牌资产价值advertising budget 广告预算 real-time sales data 实时销售数据sales promotion 促销 profit margin 盈利scanner data 扫描数据 Chapter3 privileged minority 享有特权的少数人gas station 加油站 marketing research 市场调查professional competence 专业技能 a sales point 卖点product design 产品设计 potential consumer 潜在顾客business disaster 商业灾难 Chapter4 mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术complementary economies 互补经济体anti-Japanese sentiment 反日情绪 foreign affiliates 外方合伙人，外国附属公司go public 上市 Chapter5 publicly traded companies 上市公司keep a weather eye on... 对……随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司 cost efficient经济划算的take a wait-and-see approach持观望态度reconciliation reports (财务）调整报告performance measures业绩评定指标/方法 Chapter6 explicit inflation target 明确公开的通货膨胀指标/目标volatile prices 波动的价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭紙押贷款利率surging and plunging asset prices 大起大落的资产价格 do more harm than good 得不偿失/弊大于利 Chapter7 Competitive edge 竞争优势Breach of contract 违反合同 Convertibility of profit 收益的可兑换性Financial instruments 金融工具