BEC中级真题集2阅读理解详细解答
这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至关重要的。文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
第四题，培训为在现有岗位上不高兴的个人提供了新的兴趣。答案是D段的这么一句：providing added job satisfaction to managers who feel they are stuck in their present jobs。对感觉自己在现有岗位上受困的经理们提供附加的工作满足感。这里的stuck in their present jobs就是题干中的unhappy in their current position，added job satisfaction可以对应于题干中的new interest。
第五题，培训提供了一个有力的、支持性的讨论工作表现的环境。答案是A段的：It also allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance，supportive environment可以对应于non-threatening atmosphere。
第六题，员工被要求分析他们自己并且培养出更强的自知。有必要理解下self-awareness的含义，不能简单的从中文理解成自我意识，看英文解释：knowledge and understanding of yourself。所以答案是B段的这么一句：requires them to consider their own behaviour and question their reasons for doing things.要求他们考虑自己的行为并且思考这么做的理由。consider their own behaviour可以对应于题干中的analyse themselves，思考这么做的理由也是为了进一步增进对自己的认识。
第七题，培训可以使得公司对某个领域的技术缺失迅速做出反应。答案是C段的最后一句：indicate how employees should deal with challenging situations, all at short notice.指出员工怎样处理有挑战性的情况，在短时间内。At short notice是一接到通知就，短时间内的意思,可以对应这一题的respond rapidly，challenging situations可以指代题干中的a lack of expertise in a certain area.
《Buffet Zone》，自助餐区域，在这篇文章里的意思应该是自助餐领域，讲的是一个在自助餐领域取得了惊人成绩的杰出女性创业的故事。这套题目不难，尤其比起第四辑的题目。文章本身有很清晰的故事发展脉络，选项和原文的对应也比较明显。文章的几个段落是按照时间先后、故事发生的先后进行的，很明确。第一段是总括，第二段是讲的创业起步阶段的一些困难以及应对困难的对策，第三段是公司好转后的办公室重置（relocation），第四、五段是公司的竞争情况，最后一段总结。
第八题，前面说一时冲动她买下了这个外卖餐馆（takeaway），事实上那个时候她对餐饮业一无所知。空格后面说的是这段时间很困难，但是对获得所需要的经验却是很有必要的。所以第八题的空格部分应该填入跟学习、积累经验有关的内容。D选型最吻合，It was a dramatic learning curve，这里的learning是关键词，很明显的答案信号。还有very small amounts
of money were earned at first，at first也是关键词。
第九题，空格前面说large numbers of office workers wanting takeaway food for their lunches，大量的办公室员工需要外卖食品做午饭，这里的wanting是个很关键的词。空格后面话锋一转，说曾经一度5公里内有26家食品商店，但是经济转变了，一条街都空了（blocks started to become vacant）。从上下文来分析，第九空的内容应该和办公室员工的外卖需求有关，同时带有转折意思。C选项完全符合这一条件：但是这种需求是短暂的，不久，逐渐增长的竞争使得赢得利润变得更加困难。
第十题，上文说经济形势转变了，所以Robertson决定从事多样化的经营。后面说这种做法永远的改变了公司的经营方式。所以第十空应该填入相应的对策，怎么样来应对经济形势的转变。符合这一条件的是B和E，都是关于解决问题的，但是B选项所说的招募竞争对手的餐厅经理在上下文内容中没有提到。应该选e，为商业大厦送饭，正好对应下一段所说的。
第十一题，这一题才应该选B，前面说竞争对手给自己造成了很大的困扰。但是Robertson却不是那么容易屈服的人。后面说部分原因是这个，营业额翻倍了。所以中间应该也是填入对策。和竞争对手有关的，应该选B，B的particular是个关键词，rival company也很明显。
第十二题，前面说Robertson想收购一个竞争对手，但是没成功，结果人家公司自己破产倒闭了。后面来了一个many accepted，可以看出这中间应该填入的是人家公司破产后Robertson的一些举措。F满足这一条件：一听到这些，Robertson 马上联系他们的客户并且提供了自己公司的服务。
疑似生词和句子：
1、buffet: a meal at which people serve themselves from a table and then stand or sit somewhere else to eat 自助餐
2、takeaway
a、a restaurant that cooks and sells food that you take away and eat somewhere else 外卖餐馆
b、a meal that you buy at this type of restaurant 外卖的饭菜；外卖食物
3、in retrospect: thinking about a past event or situation, often with a different opinion of it from the one you had at the time 回顾
4、under-capitalised: (about a business) not having enough money (capital) to be able to operate normally, pay debts and grow 资金不足。
5、Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
这个句子里if的用法比较少见，参见朗文的解释：used when adding one criticism of a person or thing that you generally like
e.g: Lunch was a grand if rather noisy affair.
所以G选项的意思就是：然而，离开大学后她学的是会计，一个平淡无奇的职业道路似乎已经铺就。
《How to market yourself》，怎样开发你自己。这篇文章主要是一个专家（Mary Spillane）对个人在职业生涯中的一些建议，包括怎么定位、怎样正确认识自己等等。很实用很中肯的一篇文章。看来这国外的专家并不也是夸夸其谈之辈啊。
13题，问第一段Mary Spillane认为人们应该学会开发他们自己的原因是什么。第一段里这个专家认为就业机会在减少，job不存在了，存在的是work，在未来十年所有人都将成为才华和能力的提供者（supplier），而不是员工（staff），老板将变成自己的客户。从专家的这段话可以看出她认为人们应该学会开发自己的原因是适应就业市场的发展，也就是D答案所说的。A在原文没有提到，B的理解有误，原文说there is only one firm to join for life: Me plc。生活中只有一个值得加入的公司：自我公司。这句的意思还是说人们要学会开发自己，而不是将来有公司需要。C在原文中也没有提到。
14题，问在创造个人品牌的时候，很重要的是什么。答案是第二段的最后一句：You have to decide what central values you want to project, and also what may need to alter from situation to situation.你必须决定自己要建立的中心价值什么，同时还有哪些是需要随着环境的改变而改变的。A的表述正确，根据环境来改变事情。B不对，不是说决定人们想要你呈现的形象，而是自己决定自己想要建立的中心价值。C、D在原文都没有提到。
15题，问第三段可以了解到Spillane的什么事。第三段介绍说这个女人曾经经营过一家化妆品公司，但其实她还拥有信息科学和政治的硕士学位。当在化妆品公司的时候她试图把学历的一面深藏不露，但是现在换了一家公司，她迫不及待的想将这一面给展现出来。从这些可以看出这个女人的思路：需要哪一面就表现哪一面。15题的答案是C：她拥有的素质很多人都不知道。A不对，没有提到尴尬，B不对，在适当的时候才会去谈论自己的学历背景，D在原文也没有提到。
16题，问Spillane指出了现在工作公司的什么问题。答案是第四段的这么一句：they don't have any idea of what their brand should be, and are still very traditional even when talking about becoming modern.对于自己的品牌应该是怎么样的他们没有任何概念，同时在谈到变得现代时依然很传统。这一段是讲这个公司在转变时的一些问题，他们投入了巨大的财力想重新树立自己的品牌，但是没有一个深层次的态度的转变，是很难有实效的。答案是B，不知如何重新树立自己的品牌。A不对，没有说不愿意接受，C不对，公司投入巨大，D不对，不是不愿意现代化，而是不知道怎么现代化，说要现代化还是显得很传统。
17题，问对于想要重新树立自己品牌的个人，Spillane的建议是什么。答案是第五段的最后一句：Always have an up-to-the-minute CV ready to print out, refreshing it every few months with your most recent achievements时刻要有一个准备打印的最新的简历，每隔几个月用你最新的成绩来更新一次。总结起来就是B选项所说的“固定更新关于自己能做什么的书面证明”。
18题，问为了能成功的重新树立自己的个人品牌，很重要的是什么。最后一段强调了人应该了解自己的几个方面：公我（public self）、私我（private self）、盲点和潜力,并且分别介绍了四种方面的含义。答案是这么一句，需要提炼总结：By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots。更多的强调私我，并且挑选出一些盲点。总结起来就是B所说的：学会怎样全面利用自己性格的各个方面。
理解一下D选项一个词组的含义：model yourself on(after) somebody：to try to be like someone else because you admire them 最后说点不是题外话的题外话。
这篇文章其实并不难，但是很有实用价值。某些地道的商务英语表述可以用在口语里，而更具意义的是，这篇文章里提到了一些关于个人职业的建议，很中肯，值得人参考。
1、jobs don't exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not bosses.
这是一种比较新颖的工作观，不应该把自己看做是给老板打工的。每个人都是自己的老板，出售自己的才学和能力，老板只是自己的客户。有了这样的心态，人在工作中就会变得积极主动。不过有一点，客户的质量一定要好好把关啊。
2、You have to decide what central values you want to project, and also what may need to alter from situation to situation.
树立属于自己的品牌，并且相机而动。
3、Remind yourself of what you are selling: the personal values that comprise your brand. Learn to present yourself in a way that will project what you want to deliver.
一个企业要想立足商界需要核心价值，同样的，一个人要立足社会也需要核心价值。关键在于你如何定位自己。找准了定位，就不会迷失方向。
这篇文章是关于公司计划的（planning），做计划时的过程和需要考虑的一些因素。
全文的第一句话说公司做的决定是一个年度过程（annual process）。接下来谈到原因。19题，make up是组成、捏造、化妆的意思，用在这里和accounting搭配不上；carry out是执行（to do something that needs to be organized and planned）；bring about 是带来，使发生（to make something happen）；put down 放下，镇压。从意思上看，应该选B，carry out。
事实上，ca rry out accounting on …..basis是金融英语里专业且地道的说法。最常见的一种是carry out accounting on the accrual basis 执行权责发生制。相应的，20题选basis，公司时在一年的基础上执行会计准则的。
21题，这里需要理解上下文的含义。这一整句话仍然是在说明公司进行planning的原因。正是因为相似的模式会在市场上出现，所以公司才需要进行计划。选patterns是最符合原义的。
22题，很明显，这里填入的词是表示批准、通过之类的，是指年前三个月完整的计划就会被通过。从中文意思上看，A、B、C三个词都是符合的。具体看英文解释对几个词的用法进行区分。
approval：when a plan, decision, or person is officially accepted批准，正式的
eg:The president has already given his approval to the plan.
permission：when someone is officially allowed to do something允许，也是正式的
eg:You must ask permission before taking any photographs inside the church.
consent：permission to do something不那么正式的允许
eg:He took the car without the owner's consent.
这一题是讲的计划被批准或者通过，所以用approval。
23题，这里的前后文的意思是计划贯穿全年始终，所以经理们需要回顾过去，展望未来。后面的looking forward to是个答案信号，相对应的前面应该选review，根据目标回顾过程。
24题比较简单，理解了句子含义不难做出选择。现在发生的事情将会影响未来的目标和计划。选influence。
25题，从这个句子来看，填入的词是应该可以直接和market搭配的。Predict the market是商英里地道常见的用法，市场预测。
26题，往他们的操作中增加一点灵活性，这样可以对突然发生的变化做出反应。
Operation: the work or activities done by a business or organization, or the process of doing this work.
27题，respond to 对…..做出反应。
28题，为了开发公司的长期目标，需要一年以上的时间来计划。从意思和用法上，只能选择develop。
29题，in market terms 用市场术语来说。固定用法。
30题，position in the market，市场上的地位。前面已经暗示了这里要用市场术语来表述，position in the market就是固定表达
（positioning is that exclusive space your brand owns in the marketplace. It's relevant and compelling to your customers, and different from your competitors.）
31题，只需要理解preferred的意思：首选的
32题，想让这个航空公司成为特定路线上商务旅客的首选，必须先计划好相关的步骤。按步骤来拟定计划，最后才能成功，所以选step。
33题，需要理解四个词组的含义。
hand over: to give something to someone with your hand, especially because they have asked for it or should have it.交出
draw up: to prepare a written document, such as a list or contract起草
（draw up plans/proposal）
e.g: He was asked to draw up proposals for reforming the law
make out:
to be just able to see or hear something 看见或听见
to understand something, especially the reason why something has happened理解
write off:
to write a letter to a company or organization asking them to send you goods or information写信寄出
to decide that someone or something is useless, unimportant, or a failure 注销
to officially say that a debt no longer has to be paid, or officially accept that you cannot get back money you have spent or lost 勾销
这篇文章是一则招聘启事，招的是客户服务总监（customer services director)。简单介绍了一下公司的情况以及这个工作的职责。
34题，appoint是及物动词，后面直接接人，表示任命，itself在这里多余；
35题，involve doing，in多余，这是常见的地道的表述。看个例句：What do research jobs involve doing?
36题，正确
37题，这行要联系下一行，从整体上来体会句子的含义。介词through表方式，连词while是多余的。这句的意思是通过对20个员工的管理和激励，你会成为管理客户期望的焦点。
38题，be和seen在这里谓语动词重复了，必须去掉一个。从意思上看，是说你可以成为什么，而不是你可以看见什么。所以用you will be,seen多余。
39题，keeping them up to date …..现在分词作伴随状语，是对前面的补充说明。介词from在这里是多余的。
40题，正确
41题，with后面直接接宾语，代词those是多余的
42题，in return是固定搭配，表示相应的，反过来，for多余
43题，offer sb. sth固定搭配，with多余。offer与with搭配时是offer sth. with sb.
44题，中间的if appropriate是插入语，可以不予考虑，整个句子就是assistance with relocation expenses是主语，is是谓语，后面是宾语，主谓宾都很齐全，that是多余的
45题，正确。这一行有个词组，in confidence，是in secrecy的意思。
BEC中级真题3答案和听力原文
真题3阅读和写作答案 VANTAGE3 KEY TO READING & WRITING TEST 1 Reading Part 1 1 B 2 D 3 C 4 A 5 B 6 C 7 A Part 2 8 B 9 A 10F 11 D 12 E Part 3 13 A 14 B 15 C 16 B 17 A 18 D Part 4 19 A 20 C 21 D 22 D 23 A 24 C 25 B 26 D 27 C 28 D 29 C 30 A 31 B 32 D 33 C Part 5 34 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE 40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT Writing Part 1 From: Petar Koev T o: All Staff Date: 27 March 2004 Subject: Computer System I want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou. Band 5
bec中级第三辑真题详解test2
T est2 Part one： 《Successful Time Management》，成功的时间管理。文章针对怎么利用时间、提高工作效率提出了一些建议。 第一题，为了完成好一个任务，没有必要处理每一个细节。答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。cover absolutely everything可以对应于deal with every detail。 第二题，如果你有很多要做的，也许需要拒绝以后的工作。答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。more than is realistic，也就是眼前无法完成的工作，即work in the future。 第三题，任何计划行为都需要建立在一个有规律的基础上。答案在A段。A段整个就是讲的计划的重要性，有计划，才能合理安排时间。中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。 第四题，在第一题已经说了，C段的最后一句，extra hours可以对应于additional time。 第五题，可能有些例行的任务不需要被执行。答案是D段的第一句：If your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time如果回顾某段时间发现你在一些并不是真正必要或者重要的事情上花费了时间，那么你需要仔细考虑这次你是否花的起。言下之意，有些things that are not really necessary or important（some routine tasks）可以不必花时间做(do not need to be carried out)。 第六题，如果你觉得自己工作负担过重，那么查明原因很重要。答案是B段的这么一句： This is not a crime, but you must examine the reasons for such a situation and then plan a course of action。examine the reasons可以对应于identify the cause。 第七题，各个等级的人都会进行浪费时间的活动。答案在D段，需要提炼。D段整个讲的都是不要把时间浪费在不必要的事情上。前面说不要干一些routine task，后面说顶端的经理们也会误用他们的努力。最后一段盘点了很多人，前面的many people，后面的even top manager，和在一起就是题目说的people at all levels。不管是routine task，还是misdirecting their efforts，都是time-wasting activities。 Part two： 《Staff appraisals》，员工评估。很多公司的员工和经理都害怕评估，但是好的评估可以增进员工的忠诚度和满意感，给公司带来益处。
BEC中级真题第三辑阅读及答案解析版
TEST1 PART ONE B 1 It would be advisable for Flacks to consult customers before developing a new product. D 2 Producing goods for specialist markets might increase Flacks' profits. C 3 Flacks may need to change the function of one of its facilities. A 4 Flacks should utilise its current expertise to enter a different market. B 5 Flacks may need to consider closing its current production facility. C 6 Flacks should develop the connections it has established with leading retailers. A 7 Expanding the product range would not be a problem for the workforce. Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business? A Susan Falmer Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply. B Mesut Guzel They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received. C Gary Wilmot In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development. D Michal Kaminski The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order. 这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自 己的建议。这套题目的答案稍微有些隐晦。 第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段 的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就
BEC中级真题第三辑TEST2kj140219154154
BEC 中级第三辑Test 2 READING 1 hour PART ON E Questions 1-7 ●Look at the s t a t emen t s below and the text about time mana g emen t on the opposite page. ●Which section (A, B, C or D) does each s t a t emen t(1-7) refer to? ●For each s t a t emen t(1-7), mark one letter (A, B, C or D) on your Answer Sheet. ●You will need to use some of these le tt er s more t han once. 1 In order to c omple t e a t a sk well, it may not be necessary to deal with every detail. 2 lf you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to t ake place on a regular ba si s. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine t a sk s do not need to be carried out. 6 lf you are overloaded with work, it is important to identify the cause. 7 People at all levels perform t ime-w a s ting act ivi tie s. Successful Time Mana g eme n t
bec中级第三辑真题详解test1
第三辑 Test1 Part one 这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。这套题目的答案稍微有些隐晦。 第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。选B。 第二题，说为专业市场生产产品可以增加利润。答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。看英英解释：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，选D。 第三题，说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。第四题，说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。 第五题，说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。选B。 第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段：build on their relationships with the big stores发展他们同大商店的关系。 第七题，说扩展产品范围对劳动力来讲不是问题。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选A。 Part two： 《Evaluating the performance of the board》，评估董事局的表现。众所周知一个公司里面是经常对员工的表现进行评估的，那么谁又来评估董事局的表现呢？这篇文章讲了对董事局表现进行评估的重要性和一些方法。 第八题，前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason，可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点，为什么要进行评估，因为“如果决策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。”第九题，前面说小公司会发现这种评估过程更容易操作。空格后面一个however，说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点：通常这些公司的决策层会很乐意接受批评，因为这可以防止
bec中级第三辑真题详解test4
Test4 Part one 四个专家分别对一个度假公司的发展给出了自己的意见。怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。题目信息稍微有些隐晦。话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。 第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的，而且不是特别的对应。答案是B段开头的一段话。说该不该将多余的假期打折，是一个有争议的点。这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。注重预算的（budget-conscious）和更富裕的（more affluent customers）是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。 第二题，说值得提供打折假期来增加预定的数量。答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。 第三题，如果想要增加回头客，SunTours需要反思它的市场策略。答案在D段，需要提炼：the company should consider that brochure mailings。They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boost repeat customer，前面的consider brochure mailings是具体说明如何思考市场策略（reflect on marketing methods） 第四题，说卖其他开发者忽略的地方的假期将会是一个不错的点子。答案是B段的这么一句：SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。计划出售先前没被开发的地方的更高利润的假期，在那里供不应求。Unmarketed destination也就是other promoters have ignored。在供不应求的地方做生意，但是是a good idea。 第五题，过去SunTours曾采取过一些不利的方法。答案是C段的这么一句：SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time.事情做错了的时候就可以转变方向，正如它们有时不可避免的所做的一样。也就是说，过去曾做错过决定，也就是disadvantage。
BEC中级真题解析_第三辑T3P4
Who Benefits Most from Company Training? According to recent research, the better educated and the higher up the socio?economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered. In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down. The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training. For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train. 19 A back B over C down D off 20 A force B pressure C strain D load 21 A pick B keep C take D put 22 A means B reserves C finances D resources 23 A imagine B regard C suppose D know 24 A requirements B specifications C states D terms 25 A allowed B approved C justified D accepted 26 A understanding B intelligent C informed D knowledgeable 27 A stress B emphasis C weight D strength breaking D setting 28 A letting B cutting C 29 A reached B achieved C gained D met 30 A space B gap C hole D room 31 A frame B structure C form D order 32 A showed B appeared C demonstrated D presented 33 A rated B thought C marked D believed https://www.360docs.net/doc/f512857587.html,/forum-90-1.html
BEC中级真题集第3辑
第3辑阅读【TEXT 1】 『part 1』 1 It would be advisable for Flacks to consult customers before developing a new product. 2 Producing goods for specialist markets might increase Flacks' profits. 3 Flacks may need to change the function of one of its facilities. 4 Flacks should utilise its current expertise to enter a different market. 5 Flacks may need to consider closing its current production facility. 6 Flacks should develop the connections it has established with leading retailers. 7 Expanding the product range would not be a problem for the workforce. Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business? A Susan Falmer Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply. B Mesut Guzel They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received. C Gary Wilmot In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development. D Michal Kaminski The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.
“历年BEC中级真题阅读精讲”系列之四十六：第三辑T2P1 成功的时间管理
人邮第三辑真题TEST 2 READING PART 1 1 In order to complete a task well, it may not be necessary to deal with every detail. 2 If you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to take place on a regular basis. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine tasks do not need to be carried out. 6 If you are overloaded with work, it is important to identify the cause. 7 People at all levels perform time-wasting activities. Successful Time Management A The secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'. B Managers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action. Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic. C If a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how
“历年BEC中级真题阅读精讲”系列之五十七：第三辑T4P2 人力资源管理
人邮第三辑真题TEST 4 READING PART 2 Human resource management It is nearly a century since the car manufacturer Henry Ford said, 'You can destroy my factories and offices, but give me my people and I will build the business right back up again.'(0) .....G..... But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else. Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today's business world. (8) .............. A company with high staff commitment, for example, has an asset that its rivals find hard to copy. Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company's performance. Another study indicated the same thing in medium-sized manufacturing firms. (9) .............. After all, how can an organisation evaluate the commitment of its staff? For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing an organisation's compensation structure or being more selective in recruiting, they are asking for things that require resources. (10)............ Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which covers communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent. Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that is designed to appeal to a wide range of managers. (11)..............Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget. Lester's expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in most need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) ............. Lester's advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for money. A But the findings are inconclusive because of the difficulty of collecting reliable evidence. B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish.