商务英语阅读期末考试
《商务英语阅读》期末考试试卷
任课教师朱维学生姓名
一、改错（2’×10=20’）:
A．在下面这段话中，有的句子中有多余的单词，有的句子完全正确。找出句子中多余的
．．．单
词，并将它
．．写在句子后面的括号中。在正确的句子后面打√。（2’×5=10’）
The competition, which there is held every two years, is organized by the International （）Training Organization. All U.K. competitors qualify for the team by getting through （）a tough national competition. Their backgrounds are vary from arts to sciences, （）and students to the self-employed. Since they do not know which skill area they （）will be tested in, they must to train for everything before the start of the competition. （）
B．在下面这段话中，每一
．．．．．．写
．．句．都有错用的单词，找出句子中错误的
．．．单词，并将正确的单词
在句子后面的括号中。（2’×5=10’）
Before you start a business, it is importance to undertake market research （）and to assess the results with great care: you need to finding out about your （）potential customers and the state of the market, included your competitors. （）The more detailed your market research are, the more profitable your business is （）likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.（）
二、完形填空（1’×15=15’）
Employment Opportunities for Graduates with the Provincial Bank. The Provincial Bank is one of the biggest financial institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (1) a household name. Almost 4,000 of these employees (2) managerial or executive positions. The bank has an outstanding (3) of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (4). The bank's comprehensive training programme concentrates on (5) the most important skills that graduates need in order to (6) early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (7) courses in management skills. They also receive training in order to increase their knowledge of the bank's (8). The bank supports (9) of staff who wish to take professional examinations, and its Graduate Training Scheme is (10) to the nationally recognized Diploma in Management. Obviously the quality of its mangers is of (11) importance to the bank's performance. It welcomes good graduates in any subject area, (12) they can demonstrate the ability to influence events, and have the potential to (13) both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (14) to work in other parts of the bank and can (15) a varied and flexible working life.
（）1 A opened B entered C turned D become
（）2 A hold B do C keep D own
（）3 A career B catalogue C record D experience
（）4 A area B trade C record D market
（）5 A making B reaching C developing D heightening
（）6 A present B treat C deal D handle
（）7 A observing B attending C involving D staying
（）8 A services B goods C creations D abilities
（）9 A colleague B members C people D persons
（）10 A qualified B combined C fastened D linked
（）11 A main B vital C necessary D superior
（）12 A therefore B thus C provided D only
（）13 A succeed B realize C gain D overcome
（）14 A choice B chance C likelihood D probability
（）15 A forecast B believe C suppose D expect
三、英译汉（14’）
1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.（2’）
2、Fewer American workers will get pay rises in the next few months than at any time for the past 30 years. Instead, at one company in 20, wages have been declining, and at three-quarters pay is flat.（2’）
3、In recent years, with the increase in globalization and diversity in the workplace, cross cultural management has become an important element of organizational life.（2’）
4、The style of the ad is also important, because comparative ads, while acceptable and even common in the United States and Canada, are less commonly used in the United Kingdom, un acceptable in Japan, and illegal in India and Brazil.（4’）
5、Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages is greatest——ie, in which it has a comparative advantage——and importing the rest.（4’）
四、阅读（3’×17=51’）
A．请根据A、B、C、D四个段落，找出1-7这7个句子所指的工作范围，在括号中用A、B、C、D注明，字母可重复使用。（3’×7=21’）
( )1 Y ou will be responsible for the operation of a computer system.
( )2 Y ou must be able to forecast what people will want to wear.
( )3 Y ou will be able to work with people from many different countries and backgrounds. ( )4 Y ou will have a qualification which covers two subject areas.
( )5 It is necessary to have worked in this sector before.
( )6 Y ou will need to keep in contact with the headquarters of the organization.
( )7 The advertisement emphasizes the need to have a suitable approach to important people.
(A)BUSINESS MANAGER Y ou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. Y ou will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
(B)DEPARTMENT STORE BUYER Based at our head office in London, you will select and order stock from our suppliers in Italy. Y ou will need to predict fashion trends and build a strong relationship with our Italian office. Y ou will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
(C)LEGAL SERVICES ADMINISTRA TOR As head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. Y ou will need good organizational skills in order to keep ahead of a varied workload. Y ou will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
(D)REGIONAL LEISURE SITES MANAGER Y ou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. Y ou will communicate frequently with our main office using the latest technology. Y our experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
B．在A-I这9．个句子中，根据句意选出6．个完成下面段落，有3．个句子是多余的干扰项。字母不可重复使用（3’×6=18’）
Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (1). ICO organization helps coffee producers and promotes coffee consumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (2). As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and V ietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (3) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment. ICO is active in educating farmers about avoiding disease and dealing with problems when they occur. The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution
systems. (4). Some countries, like Vietnam, have special government marketing organizations for coffee. Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (5).In the opinion of Pablo Dubois, the biggest problem for his organization is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it.(6). ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year's seminar on coffee and the environment created a lot of interest. The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.
1（）2（）3（）4（）5（）6（）
A. As a result, the membership now represents 94% of all exporters and 60% of all importers.
B. In some of these countries, this can amount to as much as 50% of all export earning.
C. In North America, most consumers already have above average knowledge of the range available.
D. For example, frost and wind are particularly damaging to coffee crops.
E. Larger coffee growers, for example, frequently export directly.
F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.
G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.
H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.
I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organization (ICO), based in London.
C．请从A-G中选出能概括标示数字的4个段落的中心意思。字母不可重复使用。（3’×4=12’）
A Lesson In Stress Management
Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.
1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to pers on, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.
2. On the stress management courses that she runs, Jane Collard tries to make the trainees realize that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as
overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.
3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritized on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing 'wasted time ', for example by grouping similar tasks together or dealing with items immediately.
4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying 'no'. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.
（）Paragraph 1 （）Paragraph 2 （）Paragraph 3 （）Paragraph 4
A Higher stress levels among top managers
B Coping with stress through a positive attitude
C Time lost at work through sickness
D Causes of increased stress in the work environment
E Explanations for missed deadlines
F stress reduction through better organization
G Typical problems associated with stress
商务英语期末考试参考答案
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3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
新剑桥商务英语高级习题答案
新剑桥商务英语高级习题 答案 Last revision date: 13 December 2020.
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