商务英语写作课程标准

商务英语写作课程标准
商务英语写作课程标准

广东外语艺术职业学院

课程教学标准

(2010年起执行)

课程名称商务英语写作

课程编号 013003

课程类型专业必修课程

授课对象商务英语(翻译、国际贸易、国际商务)专业

课程学分 2 总学时 30

二〇〇九年十二月

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一、课程性质

《商务英语写作》是商务英语专业的专业核心课程,旨在培养学生英语五项技能中的英语写作能力。此课程涵盖了商务英语基本写作类型、写作规范、写作格式和写作方法,课程内容与现实商务生活紧密结合,既提供各种实例,又设计了一体化的实训,训练学生用英语有条理地组织商务信息,起草规范得体、条理清晰的商务文书,合理利用商务交流中的礼节和技巧,建立有效的商务沟通。

二、课程目标

开设本课程旨在使学生对商务情景中最常见和最常用的各种应用文的用途及格式有一个总的了解,使其不仅能熟悉商务文体的各种惯用英文表达法,而且能广泛增加有关商务知识,并在模拟及实景中运用这些知识进行商务交际。

1.知识目标

(1)了解英文书信的基本格式和不同书信类型的写作特点;

(2)掌握英文求职信、应聘信和个人简历的基本格式和主要内容;

(3)掌握英文通知、备忘录、商务报告、会议纪要等常用公务文书的格式和要素;

(4)明确商业广告和招聘广告的文体特点;

2.能力目标

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(1)能够运用商务交际中的礼节和技巧,撰写英语邀请函、感谢信、祝贺信等常见社交类文书

(2)能够根据招聘广告并结合个人实际情况,熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书

(3)能够规范地起草英语通知、备忘录、商务报告、会议纪要等常用公务文书

(4)能够比较规范地撰写商业广告和招聘广告

3.素质目标

(1)各项目锻炼同学们交流、合作、竞争、分析、总结、演讲等方面的素质。

(2)培养自我学习和自我发展的素质;

(3)提高灵活应对实际问题的能力素质;

三、课程设计

1.设计理念

该课程的学习领域完全按照基于工作过程的教学模式展开教学,学习领域分成4个学习情境,以4个实训项目进行教学实施,有助于提高学生的动手能力、自学能力、创新能力以及岗位能力等各项素质。

2.设计思路

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本学习领域的学习情境是依据以工作过程为导向,以典型工作任务为基点,讲授商务常用文体的基本知识,包括各类商务书信、常用语句、常用术语及拟写技巧。学习涉及商务、外贸业务各个环节的信函、电子邮件、会议纪要,备忘录,广告、合同等实用文体的写作,让学生基本掌握商务写作知识和格式,最重要的是能够在商业文书中运用恰当得体的交流技能,使商业交际中的书面交流既专业又不失礼仪,最终达到胜任商业贸易文本的写作的目标。

四、课程内容和实训项目

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1.师资要求

1)具有实际商务工作经验。

2)具有BEC高级证书。

3)具备设计基于行动导向的教学法的设计应用能力。

2.实训条件

学习场地、设施要求为国际商务谈判室、国际贸易模拟室、语言实验室,有授课区、多媒体设备等。

七、考核方式

1.考核内容

总成绩:过程考核 + 实践考核(总评=过程考核成绩×50%+期末考核成绩×50%)

过程考核成绩(100%):包括出勤情况(10%)、课堂表现(20%)、完成各个实训项目成绩(70%)

期终考核成绩:期终考试成绩(100%)

2.期终考核要求

《商务英语写作》主要考核学生用英语写作各种类型的商务应用文的能力;要求学生能做到格式规范,选词精确,造句通顺,段落清晰,语言自然得体,意思表达完整。

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使用教材

任奎艳主编.《世纪商务英语——写作》.大连:大连理工大学出版社,2011年6月.

参考书目

1)邹渝刚.《商务英语写作》.外语教学与研究出版社,2007年

2)张燕如、徐益.《应用英语写作》.外语教学与研究出版社,2007年

3)丁望道、吴冰.普通高等教育“十五”国家级规划教材《英语写作基础教程》第二版.高等教育出版社.2005

4)张春柏.《新编商务英语写作》. 高等教育出版社,2005年

5)顾月秋.《高职高专英语专业毕业项目设计教程》.中国商业出版社,2003年

6)谈芳、吴云.《高等学校英语应用文写作》,学林出版社,2004年

参考网站

1.https://www.360docs.net/doc/121662807.html,/

2.https://www.360docs.net/doc/121662807.html,/

3.https://www.360docs.net/doc/121662807.html,/

4.https://www.360docs.net/doc/121662807.html,/

5.https://www.360docs.net/doc/121662807.html,/study/practice/writing/

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九、其它说明

制定人:陈秋红

审核人:钱立武

2009年12月10号

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自考05440商务英语写作练习题试卷

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商务英语之订单最常用句子 我们想订你们的货,今天会寄上正式的订单。 1. We'd like to order your products. We'll send our official order today. 你是否收到了我们订电话机的订单? 2. Did you get our order for your telephones? 我们发现贵公司的订单最近逐渐减少了,对吗? 3. We've noticed that your orders have been falling off lately, haven't you? 那是因为我们转向成衣生意的缘故。 4. That's because we have switched to made-up goods market. 目前有什么我可以代您订购的吗? 5. Is there anything I can book for you now? 现在我们能向你订购的只有棉织品。 6. What we can order from you right now are cotton goods. 你可以告诉我货名和数量吗? 7. Can you let me have the name and quantities? 除非你方三月订货,否则我们无法6月送货。 8. Unless you order in March, we won't be able to deliver in June. 我准备向你们订货,但是唯一的条件是,货物只限卖给芬兰的公司。

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