辐射对生物体的影响与所造成的急性伤害 (2)

Great examples of airlines using

mobile apps to engage

customers, while driving revenue

and customer service.

Featuring

Helping airlines & airports engage travelers profitably

Case-study 1 KLM: “Tripshake”

Shake your phone to find travel inspiration There’s a reason why KLM

won the award for the Best

Airline at the SimpliFlying

Awards for Social Media

Excellence this year: They’re

constantly innovating and

looking for newer ways to

engage their customers.

Their new app helps users

select a place or date they

want to travel and in turn can

select one of about 100

options.

Ensuring a social experience even on the phone!

Users can see a ticket price

and can subsequently either

choose to book or shake the

phone for another option till

they find the perfect match.

Destinations and prices can

also be shared via social

media.

This is in addition to their

existing app that already has

numerous features. (see next

slide)

Augmenting the existing app The free KLM iPhone app offers

a range of options including

regulars such as booking flights,

managing bookings, changing

bookings, flight status.

In addition, it offers in-app

features such as e-boarding

pass and discounts on additional

check-in baggage.

Goals Driven

Revenue

Engagement

Customer Service

Case-study 2

Lufthansa: “Wholesome travel experience”

Looking for travel inspiration? The Lufthansa

for iPad app

is available

in English or

German and it

caters to

people looking

for a little

travel

inspiration

and also to

the

practically

minded

traveler.

Note: The

An interactive booking guide! The crux of this app is an

interactive world map,

enabling you to trace

your way from origin to

destination airports and

helping book flights.

It also allows check-ins

and uses an interactive

feature to select seats.

You can also access a

booking summary and

view your Miles & More

account balance.

Discover more and experience Lufthansa!

Not only are there

detailed guides to cities,

the Experience

Lufthansa section offers

a 3-D rendition of the

airline’s new European

cabin, and there are

360-degree views of the

A380 cockpit, along with

a selection of videos.

There’s an app for that too!

A 2nd app called Lufthansa

Navigator acts as a GPS,

providing travellers with an

interactive map and Google

Street View-like functionality.

It stores flight information

and can tell you exactly how

to get to your gate, check-in

counter, baggage carousel

or favourite airport lounge.

For now the Navigator is

only being tested in Frankfurt

Airport, but is certainly a sign

of things to come!

An app for frequent flyers The third app encourages

Lufthansa’s Miles & More

frequent flyers to engage with

one another. MemberScout

allows passengers to share

their geo-location, arrange

meet-ups, give and receive

travel advice, and even share

taxis.

Goals driven

Revenue

Customer Service

Engagement

Case-study 3

Cathay Pacific: “City Guides”

Forget those bulky travel guides! While the experience on

their iPhone app was

already very good with

excellent functionality and

comprehensive features, the

iPad app goes one step

further.

Not only is it stunning to look

at, it offers in-depth city

guides (sights, dining,

attractions etc) which

customers are certain to

spend hours with. An

excellent travel companion

overall!

A look behind the scenes!

Moreover, it also allows

passengers to “Meet the

Team” by browsing photos

of Cathay Staff, making

the journey experience

that much more personal.

Goals Driven

Revenue

Customer Service

Engagement

Case-study 4

Southwest Airlines: “DING!”

A multitude of great features! It’s not for nothing that

Southwest’s iPhone app has

been called the “gold standard

airline apps”.

You can check your flight

status, check-in to your flight,

make reservations, make air

and car-reservations and much

more! It also has a unique

DING! feature that alerts

frequent flyers to special deals.

Goals Driven

Revenue

Customer Service

Case-study 5

Virgin Atlantic: “Flight Tracker”

Now your iPhone (or iPod) can show you the position of your plane on a map!

While Virgin Atlantic’s

Flight Tracker was initially

precisely what it’s name

indicated, it is now much

more including managing,

bookings, checking-in etc.

Some of the fun things the

app can do:

~Tell you the position of

your plane on a map.

~Alert you on your device

when the plane lands.

~View short videos of most

destinations.

Welcome to the Virgin “family of apps”Virgin has some other apps to

help you with flying as well. Jet

Lag Fighter helps you reduce jet

lag by helping you establish a

proper sleep schedule while the

Flying Without Fear app is

meant to help you minimize the

fear of flying. A third app called

TripJournal does what its name

suggests. Very thoughtful, we

have to say.

Goals driven

Engagement

Customer Service

Click here to download.