Unit2PromotingActivities
Unit 2 Promoting Activities
I. Aims and Requirements
To listen to dialogues and texts about introducing the functions and potentials of a new product. To introduce the functions and potentials of a new product orally.
To understand the introductions of a new product.
To write the introductions of a new product in English.
II. Introduction
When we do shopping, it is necessary for us to know the functions and potentials of a product before we buy it. So introducing the functions and potentials of a new product is very important in promoting its sale. This unit will deal with the problem.
III. Teaching Plans
Task 1. Talking Face to Face
Task 2 Listening
Task 3 Passage 1
Task 4 Writing
Task 1. Talking Face to Face
Part 1. Samples
Read and translate the following typical remarks.
Our mini-type washer is enjoying a high prestige at the home market.
我们生产的迷你型洗衣机在国内市场享有很高的声望。
With the improvements we’ve just made, our new sports car will find a smooth way into the market.
因为我们刚刚做了改进，我们的新跑车将顺利打入市场。
Part 2. Useful Expressions
-------We are moving smoothly along the new line of digital TV sets.
-------Is it possible for us to apply for a patent for our new model soon?
-------We’ve got all the necessary drawings ready now, but we are still testing the product.
-------Have you done any marketing research? What findings have you got from the research?
-------The marketing survey shows that the customers seem very interested in this new model.
-------I have the impression that there will be a good market for it in the years to come.
-------What should we do now to speed up the marketing procedure of our digital TV sets?
-------We should make some estimates on packaging. Many products sell better simply because of their nice-looking package.
-------I find that a good advertisement always contributes to the success of a product.
-------We should run a good advertising campaign immediately.
Part 3 Supplementary expressions
1）to be quite marketable in the years to come 在未来几年会很有市场
2）to be in great demand 需求量很大
3）to be a good market for it 很有市场
4）to do something to speed up the marketing procedure 采取措施加速市场化进程
5）to enjoy a high prestige at the home market 在国内市场享有很高声望
6）to find a smooth way into the market 顺利打入市场
7）to be going to apply for a patent on the new model 打算为新产品申请专利
8）to be well received by the customers 很受消费者欢迎
Task 2 Listening (见课件)
Task 3 Passage
Passage one Tips for Going to China’s Tradeshows
1. Text—related Information
The World Exposition is the biggest international exhibition sh owing mankind’s achievements in society, culture, science and economy. It also looks at the future of mankind.
The World Exposition is organized by the government of the country in which it is held, and its scale and impact have exceed ed all other international trade exhibitions. It has called “the Olympic Games of economic, cultural and scientific fields. ”
2. Preview Questions
1) When did the author first visit China?
2) How did some Chinese companies try to attract the visitors to the tradeshow many years ago?
3) What kind of Chinese partners will be helpful to a foreign exhibitor?
4) What does the phrase “clever slogans” mean in the passage?
5) What was the author’s prediction about the future of China’s tradeshow industry?
3. Language Points
1). (Para.2)…I was surprised to find the exhibition hall being packed with both products and visitors.
Analysis: The exhibition hall being packed with…is a complex object(复合宾语) made up of the object(宾语) t he exhibition hall and its complement(宾补) being packed with…
Example: Lily was shocked to find her grandfather lying on the floor, dead.
2). (Para.2) For example, the Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers.
Analyses: Leaving…is a present participle clause used as an adverbial to introduced the accompanying circumstances and consequence.
Example: The speaker spoke rapidly, leaving little or no time for his listeners.
3). (Para.3)…once you have decided to attend a certain tradeshow, you should rent a big space.
Analysis: Once is a conjunction, meaning “in case”.
Example: Once a decision is made, it can’t be changed easily.
4). (Para.3) They will be helpful in pointing out any obvious mistakes you might make as well as any cultural customs that need to be observed.
Analysis:There are two relative clauses in the sentence.
1) You might make, modifying mistakes.
2) That need to be observed, modifying customs.
Example:A teacher is expected to be able to answer any difficult questions students might ask as well as to explain any cultural background that is involved in the text.
5). (Para.4) Cultural differences can be a wild card for Western exhibitors.
Analysis: Wild card means “card that is changeable, that can be played anyway. It’s often out of one’s expectation and unknown”. This sentence implies “If Western exhibitors don’t
know the cultural differences between China and the West, it’ll be very difficult for them
to succeed in doing business in China.
Example: Life beyond the arctic is like a wild card for most people.
4. Important words
1). live. a. broadcasting while being performed活的，现场的，直播的
eg: It is a custom for most Chinese families to watch a live television program on the eve of the Spring Festival.
2). partner. n. a member of a business, a spouse生意伙伴，配偶
eg: The American company is looking for a business partner in China.
3).observe. v. follow closely, abide by遵守，信守，遵循
eg: Both parties are expected to observe the terms of this contract.
4).potential. a. capable of being, but not yet in existence潜在的，潜力的
eg: It is often hard for a company to find its potential problems.
5).ensure. v. make sure or certain, insure确保，保证；担保
eg: Measures have been taken to ensure that the work can be done in the right way.
This letter of introduction will ensure you an interview.
5. Difficult Sentences
Undoubtedly, with new technology and more experience, with its growing size, and with its many new exhibition sites and the enormous sales opportunities it represents, China will ensure a more enjoyable and pleasant tradeshow environment for all exhibitors and visitors. 毫无疑问,有了新的技术和更丰富的经验,有了不断壮大的规模,众多的新展览场地和中国所代表的巨大商机,中国将会保证所有参展商和参观者有一个更愉快和更称心的展览环境.
此句中的with 是介词短语,起伴随作用.it represents 是定语从句,修饰它前面的名词sales opportunities.
Task 4 Writing How to write product prospectuses?
Sample:
Cotton Slippers
Laugh with joy when you wrap your feet in these 100% cotton slippers made by Totes Co. Ltd. You have two reasons to be happy with our products. First, notice the savings. Comparable slippers produced by our competitors are twice the price! Second, experience the comfort. Each slipper wraps on and off, fitting tightly or loosely around the world’s most sensitive foot…yours. They are made of baby-soft lining, with flat and flexible soles for safety. Imported material from China. Men’s full size 7-13, available in black, grey and brown. Wo men’s full sizes 6-11, available in green, white, pink, and blue. Children’s full sizes 3-6, available in red, green, pink, yellow, and orange.
Services offered: ----1-week money back guarantee
----6-month warranty
----free delivery
Manufacturer: Totes Co. Ltd.
Notes: Such following details will be included in the prospectuses.
-------The name of the company or manufacturer.
-------The detailed description of the product.
-------The style or color and so on.
-------The price or discount.
-------The direction for use.
-------The advantage of the product.
-------The offered services.
Task 5 语法
定语从句的翻译-------- 非限定性定语从句或较长的限制性定语从句可译成后置的并列分句1)Mr. Smith, who came to see me yesterday, is a relative of my wife’s. 史密斯先生是我妻子
的亲戚, 他昨天来看过我.
2)We have two spare rooms upstairs, neither of which has been much used in the past two years.
我们楼上有两个空房间,前两年没怎么用过.
3)Last week they went to the Disneyland, where they had a wonderful time. 上星期他们去了
迪斯尼乐园,在那里他们玩得很开心.
4)You’d better not go to Nanjing Road at weekends, when there are so many people. 你最好不
要周末去南京路, 人太多了.