BBC步入商界11

Unit 11 分析竞争对手

DEREK JONES: The technology is the same as ours.

德里克．琼斯：技术和我们的一样。

I have never seen two products which are so similar.

我从没见过两个如此相象的产品。

In concept and design there are no basic differences.

在理念和设计上没有根本的不同。

None. However I have examined the components and the xr590...

没有。但是，我检验过部件和xr590……

KATE MCKENNA: What is the xr590?

凯特．麦凯纳：xr590是什么？

DEREK JONES: The xr590 is the power source which drives dealer dan. 德里克．琼斯：xr590是驱动“商人丹”的能量源。

I think it has a few weaknesses.

我认为它有几个弱点。

It' s not as good.

还不是很完善。

In my opinion it' s not reliable enough for children.

我看对儿童来讲还不足够可靠。

don bradley: Exactly how unreliable is it?

堂．布拉德利：具体讲，怎么个不可靠法？

DEREK JONES:Ican' t say exactly.

德里克．琼斯：我说不出来。

I haven' t completed the tests yet.

我还没完成测试。

It' s too early to say.

现在说为时太早。

KATE MCKENNA: Will it affect their sales?

凯特．麦凯纳：这会影响他们的销售吗？

don bradley: Derek?

堂．布拉德利：德里克？

DEREK JONES: Not much in the first six months, i suppose.

德里克．琼斯：我想最初的6个月不会有太大的影响。

KATE MCKENNA: It' s the first six months that are important.

凯特．麦凯纳：最初的6个月才是重要的。

don bradley: Edward, what do you think of their packaging?

堂．布拉德利：爱德华，你认为他们的包装怎么样？

EDW ARD GREEN: Well, plenty of bright colours.

爱德华．格林：色彩很鲜艳。

It' ll have a lot of impact at point of sale.

在现场销售时会有很强的冲击效果。

GERALDINE: I' m afraid they are all meeting at the moment.

杰拉尔丁：恐怕他们现在都在开会。

No, I' m sorry, I don' t know what time it will finish.

不，对不起，我不知道会议什么时候结束。

I' ll put you through to mr. harris' s secretary, and she can make an appointment for you.

我给你转到哈里斯先生的秘书，她可以为你安排约会。

Please hold the line.

请不要挂机。

CLIVE HARRIS: Nice to see you again, peter.

克莱夫．哈里斯：很高兴再见到你，皮特。

It' s been a long time.

好久不见了。

PETER DAY: How are things at bibury systems?

皮特．戴：bibury系统公司运转的怎样？

CLIVE HARRIS: Very interesting at the moment.

克莱夫．哈里斯：正处在非常有趣的时期。

PETER DAY: I' ve just heard you' re going into partnership with a rather good japanese company. 皮特．戴：我听说你们要和日本的一家不错的公司合伙。

CLIVE HARRIS: That' s not exactly true...peter, are you still doing consultancy work? 克莱夫．哈里斯：也不全是这样……皮特，你还在做顾问业务吗？

PETER DAY: yes. I haven' t retired yet!

皮特．戴：是啊。我还没退休啊！

CLIVE HARRIS: Look, can i give you a lift back?

克莱夫．哈里斯：那，我开车送你回去，好吗？

We haven' t had a chance to chat for a long time.

我们好久没机会一起谈谈了。

DON BRADLEY: What have you found out about their marketing strategy?

堂．布拉德利：你对他们的营销策略有什么发现吗？

KATE MCKENNA: They have already scheduled a television advertising campaign. 凯特．麦凯纳：他们已经安排了一场电视广告推广。

DON BRADLEY: Who with?

堂．布拉德利：和谁一起？

KATE MCKENNA: e.g.n.c.

KATE MCKENNA: E.G.N.C. The company that they always use.

凯特．麦凯纳：E.G.N.C.他们一直用的那家公司。

DON BRADLEY: When is it scheduled?

堂．布拉德利：定在什么时候?

KATE MCKENNA: Something next month, but I haven' t found out the exact date yet. 凯特．麦凯纳：下个月的某个时候，但还没查到具体的日期。

DON BRADLEY: Have you heard what they are spending on TV advertising?

堂．布拉德利：有没有听说他们在电视广告上的花费是多少？

KATE MCKENNA: I don' t know.

凯特．麦凯纳：不知道。

GERALDINE: No, I' m sorry, they are still in a meeting.

杰拉尔丁：不，对不起，他们还在开会。

I don' t know how long they' ll be.

不知道还要开多久。

Let me take your number and I will get one of them to call you back.

我记下你的号码，我会让他们中的一个打回给你。

PETER DAY: It' s good of you to give me a lift.

皮特．戴：你真好，开车送我。

CLIVE HARRIS: It' s no problem.

克莱夫．哈里斯：没什么。

Are you still doing consultancy work for J.K. Toys?

你还在为J.K.玩具公司做顾问工作吗？

PETER DAY: I wondered why you were going out of your way to give me a lift.

皮特．戴：我正在想你为什么大老远地送我，又不顺路。

CLIVE HARRIS: Well, are you?

克莱夫．哈里斯：嗯，你还在做吗？

PETER DAY: Technically no. I' ve just finished.

皮特．戴：可以说不做了。我刚做完。

But that work was confidential.

但那项工作是保密的。

CLIVE HARRIS: Yes, of course.

克莱夫．哈里斯：是的，当然。

You could be working for us, you know, I might need a consultant.

你可以为我们工作，要知道，我们也可能需要顾问。

PETER DAY: Really?

皮特．戴：真的？

CLIVE HARRIS: Well, perhaps.

克莱夫．哈里斯：嗯，或许。

I might need an idea of the best way to react to Dealer Dan.

我需要一个反击“商人丹”的最佳方式的点子。PETER DAY: How did you get to hear about that? 皮特．戴：你怎么知道的？

CLIVE HARRIS: A customer.

克莱夫．哈里斯：一个顾客告诉我们的。

Do you know that Dealer Dan is very like a new toy we have developed?

你知道“商人丹”跟我们的一款新玩具很相似吗？

Dealer Dan could hurt us badly.

“商人丹”可以重创我们。

I don' t want any secrets.

我不要任何秘密。

I don' t want to compromise you, I just want some general information.

我不想为难你，我只想要些大面上的信息。

PETER DAY: How general?

皮特．戴：怎样才算大面上的信息?

KATE MCKENNA: We know their selling price, but what' s their unit cost?

凯特．麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的？

DON BRADLEY: Derek, what' s your estimate?

堂．布拉德利：德里克，你的估计是多少?

DEREK JONES: I can' t say.

德里克．琼斯：说不上来。

I don' t know what their production run is.

我们还不知道产品是怎样的。

We haven' t had that information yet.

我们还没有这方面的资料。

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand. 堂．布拉德利：“大老板”的产量是30万。

Will they produce three hundred thousand? Or more?

他们会生产30万吗？或者更多？

DEREK JONES: I don' t know the answer to that one.

德里克．琼斯：这个我不知道。

At that retail price they have to sell a lot of toys.

以那样的零售价，他们要售出很多玩具才行。

DON BRADLEY: It can' t be less than 300 thousand, can it?

堂．布拉德利：但不能少于30万，对吧？

PETER DAY: Thanks for the lift, Clive.

皮特．戴：谢谢你送我，克莱夫。

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

克莱夫．哈里斯：你在远东是名专家，对吧?

PETER DAY: You could say that.

皮特．戴：也可以这样说。

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

克莱夫．哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。

We shall need a consultant to help set things up.

我们需要一名顾问处理事情。

Of course, the success of Big Boss is a very important part of the deal.

当然，“大老板”的成功是这项交易的一个重要部分。

PETER DAY: When might this happen?

皮特．戴：那会是什么时候？

CLIVE HARRIS: That depends.

克莱夫．哈里斯：这个要看情况。

PETER DAY: The production run is 300,000 units.

皮特．戴：产量是30万件。

CLIVE HARRIS: And the advertising budget?

克莱夫．哈里斯：广告预算呢？

PETER DAY: Clive, I don' t know.

皮特．戴：克莱夫，不知道。

Really, I don' t know.

真的，我不知道。