二百译文

The No.2 Department Store Celebrity Furniture Collection Co.Ltd (I)Brief Introduction of Qiqihar

Qiqihar lies in the hinterland of Songnen Plain in the northeast of China.It is the joint belt among Heilongjiang Province,Jinlin Province and Inner Mongolia and is the important traffic hub and goods and materials collecting and distributing place to connect all the country.It is the second largest city in Heilongjiang Province, in which State Class Zhalong Nature Reserve Zone is located and it is well known at home and abroad for being the Hometown of Red Crest Crane and Big Wetland in the world.

(II)Brief Introdution of the Company

The former company of the No.2 Department Store Celebrity Furniture Collection Co.Ltd was a State-owned enterprise with an old trade mark—the No.2 Department Store and it was setup in 1948,with its new business building finished at the commercial section in the Bukui Avenue in 1995,it became the mark of a modern business shopping center of Qiqihar.The property right system reform was implemented on the old marked and State owned No.2 Department Store in 2000 according to the spirit of the document No.50 issued by the State-owned Assets Supervision and Administration Commission and municipal government and the state owned enterprise was changed into a private enterprise.The enterprise to be bankrupted was livened and the laid-off workers were employed to the largest extent.

The No.2 Department Store Celebrity Furniture Collection Co.Ltd is located at the golden section of the busiest business avenue of Bukui Avenue in Qiqihar and enjoys a very convenient traffic and unique commercial location.To the north is Wal-mart Supermarket,to the west is the high grade residence——Prince Flower Garden,to the south is the busy street.The company with five-floor building covers the land over 2,000㎡,the business area is more than 10,000㎡and it is a large

scaled,luxuriously decorated,facility advanced and radiated to the west modern shop integrated with shopping,furniture and decorative articles. Combined with the merchandize and trade pattern, the achitecture style,environment and taste have formed abundant culture connotation and a specific atmosphere and landscape.When the consumers are obtaining high taste furnitures and service,they can experience a different joy and mind.And the stage of the consumption of the furniture has been improved from assuring shopping to comfortable shopping.It is unchangeable pursuit for our company to shape the unique brand charm in the sharp competition of the furniture industry day after day.Our company has introduced the famous brands furnitures from home and abroad.The complete category and various models can meet the demand of the different consumptive levels.Abiding by the tenet of high quality and low price,facing all the consumers and shaping product brands,our company takes people first service and full service as the key point to improve brand and service concepts, at same time takes the enterprise culture as a forerunner to manage the employees and establishes the long term brand and operation mechanism. It is more important that our company will respect the choice of the consumers and put the people first and establish the permanent contact with the consumers.

(III)Introduction of the Juridical Person of the Company

Ms.Zhang Hong,the board director of the company is a communist,an assistant accountant.Now she is serving as the municipal CPPCC member and standing committee member of the municipal Federation of Industry and Commerce and executive member of Qiqihar Woman`s Federation and has achieved the honorable titles as China Top-10 Outstanding Females,Heilongjiang One Hundred Excellent Reformation Entrepreneurs,Heilongjiang "March 8th Red Banner" Outstanding Woman Pacemaker,Qiqihar Excellent Private Entrepreneur,Female Achievement Making Heroine and Qiqihar Excellent Communist and so on.She was very active to help to overcome the difficulties for the

government when the enterprise was transforming the system in poor condtions.She offered seven million eight hundred thousand yuan to arrange the workers and made up for the wages for the retired workers.In 2001,the company co-organized the 21st Ice and Snow Festival with local government and has undertaken alone five sessions of the Crane Watching Festival/Green Food Exposition in the sharp competition and this has proved the strength and force of her company. Board director Zhang Hong has gathered wisdom,boldness and force on her and has shown the elegant demeanour of a modern female entrepreneur and the courage and resources of a reformer on her reformation way.

(IV)The Team Spirit of the Company

Through the internal reform of the company, the adjustment of the leadership team and operation structure, board director Zhang Hong has led the staff of the company to take active part in the management of the company and let every become the policy-maker to realize democracy of the personnel allocation , definitude of the business culture,deep inside of the enterprise culture,common sence of the spiritual culture and the extension of the enterprise.The enterprise culture has boosted the morale of the team and increased the benefit and realized the synchronal development of the economic and social benefits.

(V)The Investment Policy of the Government

Qiqihar Municipal Government has promised that any investors from home and abroad will enjoy the treatments stipulated in “Qiqihar Investment Promotion Preferential Policy”.For all kinds of certificates and licences and approval procedures within the local district jurisdiction,“one stop service”will be given,for those over the local district jurisdiction,the relative departments of the district government will apply to the upper level,correspond and transact according to the quality of the project.Our city will implement “Hanging out Plate Protection”policy for the investors at home and abroad who setup the enterprises in our city and foster a relaxing production and management

environment for them.

(VI) Manage Personnel Collocation Chart