商务英语练习题1

商务英语练习题1
商务英语练习题1

ⅠChoose the suitable choice

1. The methods of marketing will naturally according their size and also according the type of goods and the nature of the market.

a. vary...to...to

b. be vary...to...to

c. vary...with...with

d. be vary...with...with

2. Which way is the best choice for a new exporter to start his exporting business?

a. to test the market abroad

b. to modify his goods to meet the local needs

c. to increase dividends

d. to do some desk research

3. At least 50 people died when a bus into a river.

a. frustrated

b. plunged

c. blundered

d. yielded

4. A representative of the exporting company maybe .

a. the export manager

b. a travelling salesman

c. an officer of a branch abroad

d. an officer of a subsidiary abroad

5. The benefits of a sales office are .

a. it provides a continuous presence in the buyers’ country.

b. it enables members of staff to develop sales and acquire market information.

c. it enables members of staff to supervise the distribution of their firm’s goods and display and ware house them.

d. it will reduce the expens

e.

6. The disadvantages of setting up a sales office aboard include .

a. skilled engineers may be at hand to deal with technical problems.

b. being involved contending with local laws.

c. foreign employees will be aware of local tastes and market needs.

d. difficulties in getting profits hom

e.

7. Compare indirect selling with direct selling, which statements are right?

a. indirect selling is more expensive.

b. indirect selling is less risky.

c. direct selling is more worth when export sales increase.

d. direct selling involves the employment of an agent or distributor overseas.

8. What are the matter facts when choosing an agent?

a. the size of the agent’s business.

b. the extent of the agent’s knowledge of certain product and the market.

c. being a del credere agent.

d. being need no commission.

9. The term sole distributor means

a. he buys goods from exporter and resells them on certain terms and conditions.

b. he must maintain the exporter’s image.

c. he has franchise authority to sell the goods.

d. he sells the goods at a price decided by himself.

Ⅱ Indicate the statement by marking T for true or F for false

1. The manufacturer cannot go in for exporting without making any changes in his methods of production or types of product.

2. The information sources of desk research include internet, journal, magazine, books, news etc.

3. A branch of a business is one of the offices, shops or groups which belong to it and which are located in the same places.

4. The advantages of direct selling are that will make the exporter fully aware of the range of goods available and assess fully the buyer’s requirements.

Ⅲ Translate the sentences into Chinese

1.If he is already an agent for similar manufacturers there is the danger

of divided loyalties when it comes to passing on the orders he receives.

2.The manufacturer may sell the right to manufacture his product overseas

under licence. In return for a royalty, the overseas producer gains the right to use a manufacturing process, patent rights and trade secrets, and saves himself the time and expense of building up similar expertise and a product name.

Key

Ⅰ.Fill in the blanks with proper prepositions

1. a

2. d

3. b

4. abcd

5. abc

6. bd

7. bc

8. ab

9. abc

ⅡIndicate the statement by marking T for true or F for false

1.F he cannot------he can

2.T

3.F the same places------the different places

4.F the exporter-------the buyer

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