全球营销-基坎-第六版-前言题库-答案

Preface

This test bank is for the sixth edition of the book Global Marketing by Warren J. Keegan and Mark C. Green, published by Pearson Prentice Hall. This edition of the book has been revised and updated from the earlier edition. It is very well organized into 17 Chapters. Questions and choices are provided in a similar format for all chapters. The text bank contains 40 True and False questions; 40 Multiple Choice questions; and 10 essay type questions for all 17 chapters. The questions are organized based on the chapter pages, and the difficulty level of each question is provided. Correct answers to all questions, including the essay questions, are provided for each question.

This Test Item File supports Association to Advance Collegiate Schools of Business (AACSB) International Accreditation

Each chapter of the Test Item File was prepared with the AACSB curricula standards in mind. Where appropriate, the answer line of each question indicates a category within which the question falls*. This AACSB reference helps instructors identify those test questions that support that organization’s learning goals.

*Please note that not all test questions will indicate an AACSB category.

What is the AACSB?

AACSB is a not-for-profit corporation of educational institutions, corporations and other organizations devoted to the promotion and improvement of higher education in business administration and accounting. A collegiate institution offering degrees in business administration or accounting may volunteer for AACSB accreditation review. The AACSB makes initial accreditation decisions and conducts periodic reviews to promote continuous quality improvement in management education. Pearson Education is a proud member of the AACSB and is pleased to provide advice to help you apply AACSB Learning Standards.

What are AACSB Learning Standards?

One of the criteria for AACSB accreditation is the quality of the curricula. Although no specific courses are required, the AACSB expects a curriculum to include learning experiences in such areas as: ?Communication

?Ethical reasoning

?Analytical skills

?Use of information technology

?Multiculturalism and diversity

?Reflective thinking

These six categories are AACSB Learning Standards. Questions that test skills relevant to these standards are tagged with the appropriate standard. For example, a question testing the moral questions associated with externalities would receive the Ethical Reasoning tag.

How can I use these tags?

Tagged questions help you measure whether students are grasping the course content that aligns with AACSB guidelines noted above. In addition, the tagged questions may help to identify potential applications of these skills. This, in turn, may suggest enrichment activities or other educational experiences to help students achieve these goals.

Care was taken to include questions that will challenge the creativity of students, rather than their memorization skills. Business cases and examples were used for many questions so that students can relate to the chapters in the textbook. Special effort was given to the selection of questions so that all important concepts in each chapter are adequately covered. Answers to the essay questions are prolonged but complete, with the expectation that instructors will use their discretion when evaluating the answers to the questions.

It is expected that this test bank will be of immense help to instructors teaching undergraduate as well as graduate level courses. The flow of the questions runs parallel to the pages in each chapter so it will be easy to select appropriate questions. We hope that instructors will find this test bank to be a useful supplement to the textbook and other teaching aids.

Mahmood A. Khan, Ph.D.

Professor, Pamplin College of Business

Virginia Tech, National Capital Region