Cultural Awareness in Business

Cultural Awareness in Business
Cultural Awareness in Business

Cultural Awareness in Business

Outline:

?Introduction

?Cultural Awareness in Business (in detail)

?Conclusions

Introduction

1 World Business Culture

When working in the global commercial environment, knowledge of the impact of cultural differences is one of the keys to international business success. Improving levels of cultural awareness can help companies build international competencies and enable individuals to become more globally sensitive.

2 Why Cultural Awareness?

?To be aware of and understand cultural differences in business

?To take various cultures into account striving for “best practice”

?To prepare strategies in anticipation of meetings with globle contacts

?To secure integration into international business

Cultural Awareness in Business (in detail)

Communication

?Culture

Culture serves as the web that structures human thought, emotion, and interaction. Culture provides a variety of resources for dealing with

major life changes and challenges, including serious illness and

hospitalization.

Cultures vary not only by national, regional, or ethnic background, but also by age, gender, and social class.

?Language knowledge

You can buy in any language, but to sell you have to speak their language

1.Avoid discussing politics or religion;

2.Avoid highly personal questions;

3.Avoid any actions that could be perceived to mean you believe

your culture does things better than another;

4.Keep you communicating simple and straightforward.

5.Introduce frequent feedback to determine whether the listener

has understood.

?Language tone

?Handshake

?Communication style

Cultural influences

Different culture obey different daily life rules :

?Day starts

Aware the time are different in your partner’s country.

?Dress style

?Appearance value

You should make yourself looks properly in your apperance facing to different people.

?Punctuality

?Lunch/Dinner

?Gift habits

Company structure

?Organization

?Orientation

?Networking importance

?Flexibility

Work interaction

?Speed of trust

?Program analysis

?Decision making

?Time to decide

?Importance of rules

?Style

?Uncertainty level

Conclusions

?Consider Cultural Awareness is:

1. A unenviable trend

2.An essential element of doing business abroad

3. A less risky alternative to product innovation

4. A way enter the international market

culturalrelics教学设计教案

Unit Unit 1 Cultural Relics Heading Topic and Content Teaching Goals and Objectives Grade Level: Senior Grade One Time: 45min Description of students: For the students in grade1 in senior high school, their basic knowledge of cultural relics is enough. So the topic of this unit is familiar and easy to them. However, the passage in this unit is about another unfamiliar cultural relic---the Amber Room, so it is a little difficult to them. In addition, this passage is logically organized through three clues. So to the students, this passage is hard to grasp. Topic: Cultural Relics Teaching Content: 1.Key vocabulary: amazing, honey, decorate, select, belong, remove 2.Subject matter: 1.) recall the famous cultural relics around the world 2.) emphasis the importance of protecting of cultural relics 3.) reading comprehension---In Search of The Amber Room 1.Teaching Goals: 1.)Talk about history and background of the cultural relics 2.)Improve the students’ reading ability through the passage 2.Teaching Objectives: 1). Ability objectives Towards the end of this unit, the students should be able to: A. Enable the students to have the ability of talking cultural relics and ways to protect them. B. Learn some detailed information about the Amber Room. C. Train the students ability’ to grasp key information and clues while listening. D. Learn to skim for the main idea of this passage E. Fully understand the passage through the clues. F. Retell the passage in their own words. Teaching Key Points and Difficult Points 2). Emotion objective Make the students realize the importance of protecting the cultural relics and take action to protect them. 1.Key Points: 1).The key words and expressions; 2). Learn some detailed information about the Amber Room; 3). Train the students’abilityspeaking. 4). Improve the students ’ reading ability, including skimming and scanning. 2.Difficult Points: Train the students’ ability to grasp key information while listening. Lesson Step1Lead-in (4 minutes)

高中英语必修二知识讲解 Unit 1 Culturalrelics语言点

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高中英语新人教版必修二《Unit1Culturalrelics》全单元教案

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高中英语学习材料 madeofjingetieji Unit 1 Cultural relics 同步检测 第一部分基础测试 A. 单词拼写 请根据汉语提示或首字母写出单词的正确形式 1. The ________ (花瓶) belong to the Ming Dynasty. 2. The Great Wall is one of the ___________ (奇迹) of the world. 3. We are going to buy some __________ (家具) for our new house. 4. You shouldn’t _________ (假装) to know what you don’t’ know. 5. I don’t like the colour of the car. ___________ (而且), it’s too expensive. 6. Train fares are likely to r________ unchanged. We can still buy cheap tickets. 7. These houses are made of bricks and s_________. 8. When h_________, the amber can be made into any shape. 9. The family j_______ are locked in a safe. 10.We should do everything we can to protect c__________ relics instead of destroying them. B. 句型转换 根据A句句义,用本单元所学的句型或短语完成B 句,使其句义相同或相近。 11. A: Once heated, the amber can be made into any shape. B: Once ______ ______ heated, the amber can be made into any shape. 12. A: It took a team of the country’s artists ten years to make it. B: A team of the country’s artists _______ ten years _____ _____ it. 13. A: I don’t know what he’s doing. I don’t care, either. B: I don’t know what he’s doing. _____ _____ I care. 14. A: She went into the kitchen to look for a drink. B: She went into the kitchen in ________ ________ a drink. 15. A: This dictionary is very useful in our English study.

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Asweallknow,therearealargenumberofculturalrelicsallovertheworld.Nowadays,moreandmorepeopleareinterestedinthetopicabouthowtoprotectculturalrelics.Culturalrelicsalsoh avebeguntobeahottopicinChinatodayasthebalancebetweendevelopingthenationandkeepingtraditiona lculture.Thiscanbeseeninthepublic’shopetorebuildplacesofinterest.ThiscanbeseeninBeijingast raditionalcourtyardsareremovedtomakewayforlarge,modernbuildings.AspeoplegainmoremoneyandareabletomovearoundfreelyinChina,theywanttoprotecttherelicsoftheirculturalpast.Peoplenowwishtoprotecttraditionalarchitecture (建筑物) likeoldcitywallsinsteadofknockingthemdown.Someevenwishtorebuildthosethathavebeentorndown.Th eChinesepeopleshowtheirinterestinthefolkartsandhopethatsomenewcultureexhibitionswillbehelpf ultoeducatepeopletoprotectsomeculturalrelics.Inaddition,Chinesecultureisalsospreading(传播) inmanyforeigncountries.ChinesestudiesabroadhaveincreasedagreatdealasChinabecomesmoreofagrow

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