专业外语教学大纲

《专业外语》教学大纲

课程编号：110209

课程类别：专业必修课

开课单位：经济系国贸教研室

适用专业：国际经济与贸易专业

周学时：4

学分：3.5

先修课程：国贸理论，大学英语

建议修读学期：5

一、课程介绍

《专业英语》为专业必修课，教学基本要求的教学对象为全日制高等学校国际贸易或相关专业、在英语的听说读写方面具备一定水平的学生。本课程的任务是通过72学时的教学，使学生在专业英语知识方面有一定的提高，并为以后进行专业书籍的查阅打下一定的基础；通过利用教材中的案例和真实的外贸资料,扩充学生的外贸业务知识、使其掌握外贸交易的基本程序和方式、知道商务交际中可能出现的障碍和解决办法。结合专业英语反复进行多种形式的操练,使学生获得大量的有关国际贸易领域的知识

二、课程教学内容及基本要求

第1章 marketing aboard

基本要求

1.understand the international marketing

2.understand direct selling，indirect selling and joint venture

教学重点

1.the definition of marketing

2.the different choice of marketing aboard

教学内容

1.1 definition of marketing

1.1.1 marketing

1.1.2 marketing aboard

1.2 different choice of marketing aboard

1.2.1 direct selling

1.2.2 indirect selling

1.2.3 joint venture

第2章 negotiation strategy

基本要求

1.k now the different stages of negotiation

2．understand some principles in negotiation

教学重点

1．the principle of negotiation: equality, sincere cooperation, flexible and fluid

2．the phrases of negotiation: inquiry, offer, counter-offer and acceptance

教学内容

2.1 principle of negotiation

2.1.1 equality

2.1.2 sincere cooperation

2.1.3 flexible and fluid

2.2 different stages of negotiation

2.2.1 inquiry

2.2.2 offer

2.2.3 counter-offer

2.2.4 acceptance

第3章 trade terms

基本要求

1．understand the meaning of trade terms

2．grasp the meaning of the major trade terms

教学重点

1.the major trade terms and their meanings, such as FOB, CIF and CFR

2.the risk allocation of each terms

教学内容

3.1 introduction of trade terms

3.1.1 definition of trade terms

3.1.2 function of trade terms

3.2 six main trade terms

3.2.1 FOB

3.2.2 CIF

3.2.3 CFR

3.2.4 FCA

3.2.5 CPT

3.2.6 CIP

3.3 application of trade terms

第4章 bill of lading

基本要求

1.understand the functions of bill of lading

2.grasp the different types of bill of lading

教学重点

1.the function of bill of lading: receipt, evidence of a contract of carriage and evidence of the legal owner

2.the types of bill of lading: straight/order, on-board/received-for-shipment

教学内容

4.1 ways of transport

4.1.1 marine transport

4.1.2 rail transport

4.1.3 air transport

4.1.4 container transport and international multimodal transport

4.2 function of bill of lading

4.2.1 receipt

4.2.2evidence of a contract of carriage

4.2.3 evidence of the legal owner

4.3 types of bill of lading

4.3.1 straight/order

4.3.2 on-board/received-for-shipment

第5章 marine insurance

基本要求

1.understand the different coverage

2.understand the meaning of risks

教学重点

1.the types of marine insurance:

F.P.A, W.P.A., All Risks

2.the definition of coverage

教学内容

5.1 basic coverage of marine insurance

5.1.1 F.P.A.

5.1.2 W.P.A.

5.1.3 ALL Risks

5.2 types of insurance documents

5.2.1 insurance policy

5.2.2 insurance certificate

5.2.3 open policy

5.2.4 combined certificate

第6章payment in international trade

基本要求

1.understand the different payment instruments in international trade

2.grasp the meaning of documents against payment

教学重点

1.the different instruments of payment in international trade: bill of exchange, promissory note, check

2.the advantage and disadvantage of each modes of payment

教学内容

6.1 different kinds of payment in international trade

6.1.1 bill of exchange

6.1.2 promissory note

6.1.3 check

6.2 different modes of payment

6.2.1 remittance

6.2.2 collection

6.2.3 letter of credit

第7章 documentary credits

基本要求

1.understand the meaning of L/C。

2.grasp the procedures of opening L/C

教学重点

1.the parties involved in L/C: issuing bank, beneficiary, applicant

2.the procedures of opening L/C

教学内容

7.1 introduction of L/C

7.1.1 meaning of L/C

7.1.2 features of L/C

7.1.3 function of L/C

7.2 content of L/C

7.2.1 parties to a L/C

7.2.2 the basic contents of L/C

7.2.3 kinds of L/C

7.2.4 procedures of opening L/C

第8章 SCC arbitration

基本要求

1.understand the proceeding of SCC。

2.grasp the characters of arbitration

教学重点

1. the meaning of arbitration

2.proceedings of SCC arbitration: request-appointment-submit

教学内容

8.1 meaning of arbitration

8.2 proceedings of SCC arbitration

8.2.1 request

8.2.2 appointment

8.2.3 submit

第9章 international trade

基本要求

1.understand the origin of international trade

2.understand the forms of international trade

教学重点

1.the content of international trade: exchange of goods, service and capital

2.the reasons of international trade

教学内容

9.1 content of international trade

9.1.1 definition of international trade

9.1.2 forms of international trade

9.2 reasons of international trade

9.2.1 reasons from the macro perspective

9.2.2 reasons from the micro perspective

第10章the advantage of international trade

基本要求

1.understand the theory of absolute advantage。

2.understand the theory of comparative advantage

教学重点

1.the benefit from international trade

2.the theory of absolute advantage and comparative advantage

教学内容

10.1 benefit from international trade

10.2 theory of absolute advantage

10.2.1 definition of absolute advantage

10.2.2 main viewpoints of absolute advantage

10.2.3illustration of absolute advantage

10.2.4 criticism of absolute advantage

10.3 theory of comparative advantage

10.3.1 definition of comparative advantage

10.3.2 main viewpoints of comparative advantage

10.3.3 illustration of comparative advantage

10.3.4 comparison between absolute advantage and comparative advantage 第11章barriers to world trade

基本要求

1.understand the forms of tariff barriers

2.understand the forms of non-tariff barriers

教学重点

1.the type of barriers to world trade: tariff barriers (specific duties, ad valorem duties and compound duties) and non-tariff barriers (quotas, exchange control, technical barriers)

2.the definition of tariff

教学内容

11.1 reasons of barriers existing

11.2 tariff barriers

11.2.1 meanings of tariff barriers

11.2.2 types of tariff barriers

11.2.3 advantage and disadvantage of tariff barriers

11.3 non-tariff barriers

11.3.1 meanings of NTBs

11.3.2 principle categories of NTBs

11.3.3 advantage and disadvantage of NTBs

第12章 WTO

基本要求

1.understand the function of WTO

2.understand the principle of WTO

教学重点

1.the function of WTO: administering, solving, cooperation, overseeing

2.the organization chart of WTO and the principle of WTO (fair competition, non-discrimination, transparency, encouraging development)

教学内容

12.1 function of WTO

12.2 structure of WTO

12.3 principle of WTO

12.3.1 fair competition

12.3.2 non-discrimination

12.3.3 transparency

12.3.4 encouraging development

第13章E-Commerce and world trade

基本要求

1.understand the meaning of EC

2.understand the character of EC

教学重点

1.the advantage of E-commerce: international presence and access, lower cost, more convenient

2.the role of international E-commerce in world trade: light-handed approach

教学内容

13.1 meaning of EC

13.2 characters of EC

13.3 types of E-Commerce

13.4 role of international E-commerce in world trade

三、实训

实训 1 国际营销渠道的选用（2课时）

实训目的

明确多种国际营销渠道的优缺点

能根据具体情况选择适合的营销渠道进入国际市场

实训内容

1.由学生选择一个企业，根据实际情况

选用适合该企业的国际营销渠道，并

进行论证

实训 2 谈判技巧的应用（4课时）

实训目的

明确谈判四个阶段

灵活应用谈判技巧

实训内容

1. 熟悉谈判各个阶段的含义及意义

2.给定条件，要求学生应用谈判技巧最终

达成交易

实训3贸易术语的使用（2课时）

实训目的

掌握主要贸易术语的含义

掌握主要贸易术语的应用

实训内容

1.用正确格式，使用贸易术语进行报价

2.通过案例辨析在不同贸易术语下，买卖双方责任和费用的划分

3.给定一些条件，学会选取合适的贸易术语

实训4提单确认（2课时）

实训目的

掌握提单的作用

掌握提单的内容

实训内容

1. 熟悉提单上所显示的基本内容

2.根据合同和信用证要求确认提单上的显示内容

实训5 投保（2课时）

实训目的

掌握保险险别

掌握不同贸易术语对投递保险责任的要求

实训内容

1.CIF价格术语下，投保责任，投保险别，投保金额的确定

2.预投保和投保确认

实训6 国际贸易支付方式的选用（4课时）

实训目的

掌握多种国际贸易支付方式优缺点

掌握具体支付方式的操作流程

实训内容

1.给定条件，选用不同的支付方式，比较各自的优劣

2.图文展示跟单信用证结算的操作流程实训7 申请索赔（2课时）

实训目的

明确索赔的含义及原则

掌握索赔的具体程序

实训内容

1.给出案例背景，分析是否符合索赔范围

2.按照索赔程序进行索赔

四、学时分配

五、教材

《现代国际商务英语》，王玉章编著，天津大学出版社，最新版

六、主要参考书

1. 肖云南主编，《国际贸易实务》，清华大学出版社，2004

2. Ian MacKenzie，《新剑桥商务英语》，人民邮电出版社，2004

3. 黎孝先主编，《国际贸易实务》，对外经济贸易大学出版社，2003

4. 陈庆柏、王景仙编著，《大学外贸英语》，对外经济贸易大学出版社，2007