剑桥BEC真题集第二辑(中级)口语答案

What is important when entertaining clients?

●types of activities

●Cost

Firstly,we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.

Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.

What is important when choosing retail premises to rent?

●Location of site (transportation)

●Length of contract

●Demand for products or services

●Labor costs

●Competition

●Local workforce available

Firstly,location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.

Secondly,length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.

What is important when deciding on packaging for products?

●Image

●production process

The packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.

Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your

products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery. What is important when packaging?

●image

●production process

●convenience

First of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.

Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.

What is important when selecting staff for promotion?

●Attitude to work

●Current performance

●Personal qualities

Attitude to work工作态度: The staff who hold a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into the job and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.

Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.

Personal qualities人品: Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.

Communication skills,Cooperation skills

What is important when considering a career change?

●Further study or training

●Opportunities for future promotion

●Salary

●Location

●Company reputation

Firstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.

Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.

Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider career change.

Location must be taken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.

What is important when planning an advertising campaign?

●Market research

●Selecting appropriate media

Market research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.

Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.

Pricing: After carrying out market research, we can know what the most rational price of a new product is.

What is important when choosing transport for business trip?

●Convenience

●Cost-effectiveness

●Comfort

Firstly, Convenience transport can help to make your trip easy, efficient and free from fatigue.

Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.

Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.

What is important when exporting goods or services for the first time? ●Cultural differences

●Professional advice

When exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to

the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well.

Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which may lead to big losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.

What’s important when dealing with complaints from clients?

●Offering an apology

●suggest a solution to the problem

Offering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.

It is necessary to suggest a solution to the problem as well.

The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.

What is important when setting prices for new products?

●Production costs

●Competitors’ prices

●Demand

●Quality

The first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.

Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.

Demand需求: When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.

Quality质量: If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.

What is important when aiming to reduce staff turnover?

●Financial incentives

●career structure

●Pleasing work environment

●flexible working hours

●training

Firstly, financial incentives are important. Staff want some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).

Secondly, career structure is also important. Employees will remain with

their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.) Thirdly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.

On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.

Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.

Financial incentives: The majority of people work in order to live better instead of work for fun. It is most likely that they change their job in order to get a better payment. Therefore, if the company raises the salary of the staff, I think many of the staff will stay with their job. Besides, it can encourage people who work hard and set a goal for those who won’t.

Career structure (Opportunities for future promotion): Employees will remain with their current employer if career opportunities are presented. Career plans for those who want to move upward in the company undoubtedly improve morale and boost engagement.

Pleasing work environment: A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc. By creating a work environment that allows for flexibility, growth and development, you promote loyalty among good employees and build their commitment.

Flexible benefits, Further study or training

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