大学英语教学大纲

《大学英语》课程教学大纲

课程编号：5101008

课程名称：大学英语

一、课程简介

大学英语课程是非英语专业专科生必修的公共基础课，本课程旨在改革传统的教学理念，以逐步建立起具有我校特色的“以学生为中心，以教师为主导”的英语语言知识与应用技能、学习策略和跨文化交际为主要内容，以外语教学理论为指导并集多种教学模式和教学手段为一体的教学体系。

二、教学目的及要求

课程教学的目的：大学英语教学指基础阶段的英语学习，即一至二年级四个学期。教学目标是培养学生英语综合应用能力，特别是听说能力，使他们在今后工作和社会交往中能用英语有效地进行口头和书面的信息交流，同时增强其自主学习能力、提高综合文化素养，以适应我国经济发展和国际交流的需要。

大学英语教学要求包括了英语语言知识、应用技能、学习策略和跨文化交际等方面的内容，并以定性和定量的描述体现了大学英语教学的指导思想，即强调培养学生的英语听说能力，以及读写译等英语综合应用能力和专业英语技能；贯彻分类指导、因材施教的原则，以适应立体化、网络化、个性化英语教学和学习的实际需要。

课程教学的基本要求:

本课程在加强英语语言基础知识和基本技能训练的同时，重视培养学生实际使用英语进行交际的能力,特别是口语训练。通过本课程的学习，学生应该达到下列要求：1．词汇方面

以高中词汇2228为起点,经过两年四个学期学习,要求学生掌握3000个单词和500个词组（较高要求为2000词，更高要求为1000和500个词组），其中约1500个为英语积极词汇，即要求学生能够在认知的基础上在口头和书面表达两方面熟练应用的词汇。加强学生词汇辨析能力和一词多意的掌握和词汇素质的提高。为了帮助学生集中精力学好基本词汇,将单词分为三类:(1)words to drill(通过反复操练熟练掌握其用法的单词) (2)words to remember (能记住其音,形,意的单词) (3)words to have a nodding acquaintance with (能够在下次出现时根据上下文识别其意思的单词)

2．语法方面

掌握基本的英语语法规则基础上，加强分析长句能力和写复杂句的能力训练，注意语法与句子流畅的关系。

3．听力方面

通过真实的场景、地道的语言和多样的练习重点培养学生瞬时记忆的能力，尤其是学生对关键信息捕捉能力的训练，以适应大学B级考试。要求学生达到能听懂英语短话和演讲，能基本听懂题材熟悉、篇幅较短的英语文章，语速为每分钟70-100词，能掌握其中心大意，抓住要点和相关细节。

4．口语方面

结合课文问答,复述,讨论以及听说教程对日常话题的训练,要求学生能够用英语比较自然流畅地进行日常会话和发表见解。能基本表达个人意见、情感、观点，能基本陈述事实、理由和描述事件，表达清楚且语音语调基本正确。要求学生结合课文练习,学会使用高级词汇和复杂结构来表达自己和翻译句子，以便在B级写作测试中发挥较高水平，养成说流畅语言,写精品文章的意识和能力。

5．阅读方面

加强学生对主题句和关键词的敏感性训练。以配套的快速阅读材料为载体,加强快速阅读技能培训,培养学生猜测生词的能力和带出生词阅读英语文章的习惯，消除恐惧心理。加强朗读和背诵的要求和检查.

6．写作方面

加强句子结构和时态等基本句子知识补习的同时,训练学生造句能力,并从一开始就要求学生练习写有意义的英文段落，重点加强对学生应用文写作能力的培养，使学生能在半小时内写出不少于160词的短文，内容完整、观点明确、条理清楚、语句通顺。

7．翻译（英译汉/汉译英）方面

能借助词典将中等难度的一般题材的文字材料和对外交往中的一般业务文字材料译成汉语。理解正确，译文达意，格式恰当，能使用适当的翻译技巧。

三、教学重点及难点

教学重点：

1． B级词汇的掌握。

2．阅读理解能力的培养，以及根据阅读材料提炼中心观点、简答问题和写作的能力。

3．听说能力的培养。

教学难点：

1．近义词、形近词等易混淆的词汇辨析，以及复用式词汇和重点词组的掌握和应用。

2. 根据阅读材料进行语言输出的能力，即根据阅读材料提炼中心观点、简答问题和写作的能力。

3.听懂一定主题的听力材料，并且能够根据听力材料，进行简单口语表达和交流。

四、教学方式

根据《大学英语课程教学要求》，采用新的教学模式，改进原来的以教师讲授为主的单一课堂教学模式。新的教学模式以现代信息技术、特别是多媒体和网络技术为支撑，使英语教学朝着个性化学习、不受时间和地点限制的学习、主动式学习方向发展。

根据学校的条件和学生情况，设计出适合本校情况的基于多媒体手段的听说教学模式，听说教学和训练可直接在多媒体环境中进行，并借助于网路平台上的相关内容，从而完成传统课堂上无法完成的听说训练，能够随时记录、了解、检测学生的学习情况以及教师的教学与辅导情况。

教学模式实现了从以教师为中心、单纯传授语言知识和技能的教学模式，向以学生为中心、既传授一般的语言知识与技能，更加注重培养语言运用能力和自主学习能力的教学模式的转变。

五、学时、学分

大学英语课程开设两年。1—3学期，每周4学时，第4学期，每周2课时，共计,228学时、8学分。

第一学期：本学期教学周为16周，每周4学时，总计64学时

第二学期: 本学期教学周为17周，每周4学时，总计68学时

第三学期：本学期教学周为16周，每周4学时，总计64学时

第四学期：本学期教学周为16周，每周2学时，总计32学时

六、教学时数分配表

七、教学内容

第一学期

Unit One On Campus

基本教学目的与要求：

1. get familiar with the words and expressions about campus.

2. master the techniques of describing the campus life and study

3. get to know some knowledge about campus.

https://www.360docs.net/doc/6617557242.html,plete a letter of congratulation

重点及难点：

1.Passage A: A Jewish Boy and His Math

2.Passage B: Cyber-lightning Struck

3.Oral techniques of describing items in students’ dormitory and studying abroad 主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: I’m homesick/ The school club is fun

Part 2 in Section 2: Taking a course/ In the library

2. Passage A:

1) The usage of new words and phrases: (vain, wonder, work on…)

2) The explanation of the important sentences in the passage:

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: A letter of congratulation

Unit Two X-sports

基本教学目的与要求：

1. get familiar with the words and expressions about X-sports.

2. master the techniques of describing various X-sports and expressing emotions.

3. write an application letter.

4. complete grammar exercises: Modal Auxiliaries

重点及难点：

1. Passage A: Irish Extreme Sports

2. Passage B: X-sports Injuries

3. To master the techniques of describing various X-sports and expressing emotions

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: What are your favorite X-sports/Going skydiving

Part 2 in Section 2: Caving is interesting/A“beautiful”camping night

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) As the budgies fly off, Gerry falls all the way to the bottom, killing himself stone dead.

2) Paddy is just getting over the shock of losing two friends when Sean appears.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: An Application Letterr

Unit Three Personal Finance

基本教学目的与要求：

1. get familiar with the words and expressions about personal Finance.

2. get to know some knowledge about personal Finance.

3. master the techniques of expressing how to spend lifetime income

4. write a spending survey report

5. complete grammar exercises: Present Participle and Past Participle

重点及难点：

1. Passage A: How the Stock Market Works

2. Passage B: Nature of Spending

3. To master the techniques of expressing how to spend lifetime income..

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: I’ m broke/ No risk, no gain

Part 2 in Section 2: He is really something/A good budget will work

2.Passage A: The usage of new words and phrases

1) There may be some truth to this answer.

2) The offer price increased to 25 dollars and the supply of monkeys became

so rare that it was an effort to even see a monkey, let alone catch it.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: A spending survey report

Unit Four Friendship and Love

基本教学目的与要求：

1. get familiar with the words and expressions about Friendship and love

2. master the techniques of expressing friendship and love

3. write a letter to an Internet Addict.

4. complete grammar exercises: Agreement

重点及难点：

1. Passage A: A Chat Victim

2. Passage B: Love is Just a Thread

3. To master the techniques of expressing friendship and love

4. To write a letter to an Internet Addict.

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Chatting with a Net-pal/ a blind date

Part 2 in Section 2: Few men are so caring/ I kind of want a break

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) We set off for Hong Kong on our family vacation. My mother and I raced

through a rainy city in search of silk.

2) By the time I was 12, raised on milk and cheeseburgers in America, I had

outgrown it.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: A letter comforting a friend

Unit Five On Vacation

基本教学目的与要求：

1. get familiar with the words and expressions about travel and vacation

2. know some knowledge about hotel reservation about travel.

3. learn to check another person’s understand ing of travelling in different cultures.

4. write a composition with prompts

5. complete the general grammar exercises.

重点及难点：

1. Passage A: Travel Reservation

2. Passage B: Places of Interest

3. To write a confirmation letter.

主要教学内容：

1. Listening comprehension:

Part 2 in section 1: Visiting the Grand Canyon

Part 2 in section 2: Explaining a tour itinerary

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Husband agrees to follow the map at all times, though only if limits

bathroom stops to one per hour.

2) In return for the hike, Husband agrees to attend an art show.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: A confirmation letter.

Unit Six Sales Guiding & After-sale Service

基本教学目的与要求：

1. get familiar with the words and expressions about sales

2. know some knowledge about the sale and after-service of a business.

3. learn to communicate with the customers

4. complete an article with the help of hints.

5. complete the general grammar exercises.

重点及难点：

1. Passage A: Shopping Boyfriend

2. Passage B: We Will Take Care of It

3. Dealing with complaints

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Selling vases

Part 2 in Section 2: A follow-up telephone call

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Woman can hire “substitute boyfriends” to take them to shop while their

real other halves relax in a men-only zone...

2) Quite a lot of women take advantage of “the new attraction that someone

actually enjoyed shopping with them”.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: Advertisement

Unit Seven Happiness & Success

基本教学目的与要求：

1. get familiar with the words and expressions about expressing desires.

2. know some knowledge about some fashionable life styles.

3. master the techniques of writing poster for the LOHAS Clubs.

4. complete the general grammar exercises.

重点及难点：

1. Passage A: LOHAS

2. Passage B: Chance of Choice

3. Writing a poster for the LOHAS Club

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: An interview with a DINK couple

Part 2 in Section 2: Success at the supermodel Contest

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) ...do you feel responsible for the environment and say no to non-reusable

chopsticks and plastic bags?...

2) I set a goal to stop smoking within a certain period of time.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: Poster

Unit Eight Looking for a Job

基本教学目的与要求：

1. get familiar with the words and expressions about making telephone calls.

2. know some background information about the job interview preparing in different

cultures

3. master the techniques of writing a resume.

4. complete the general grammar exercises.

重点及难点：

1. Passage A: Application Letters and Replies

2. Passage B: A Cover Letter

3. Writing a resume

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Appearance is important

Part 2 in Section 2: An interview

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) I was writing in regarding to employment with your firm.

2) I was in charge of R&D for Harrington Company. We worked on nuclear

energy.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: A resume

Unit Nine Getting Around

基本教学目的与要求：

1. be familiar with the English vocabulary and expressions related to means of traffic and

equipments of transport.

2. master the expressions of making comparisons.

3. know how to describing the advantages and disadvantages of different types of travel

4. complete the general grammar exercises.

重点及难点：

1. Passage A: Professional Help

2. Passage B: Don’t Drink and Drive

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: We can afford a Polo or something

Part 2 in Section 2: A drunk driver

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) A woman was at work when she received a phone call telling her that

daughter was down with a fever.

2) She got back to her car and found that she had locked her keys in the car.

She called home and told the babysitter what had happened.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

Unit Ten Shining Stars

基本教学目的与要求：

1. get familiar with the words and expressions about the super stars.

2. know some knowledge about the life and related information about the famous people.

3. master the techniques of writing an introduction of a super star.

4. complete the general grammar exercises.

重点及难点：

1. Passage A: A Rock Star

2. Passage B: An Artist’s Unusual Embarrassment

3. Writing a rock star’s life story

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: We are proud of Yao Ming

Part 2 in Section 2: Steig- king of cartoons

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) He was looking for a party to go to.

2) He showed up 45 minutes late, still keeping talking on his cell phone.

3. Passage B: The usage of new words and phrases

4. Applied Writing: Writing a poster

第二学期

Unit One Human Touch

基本教学目的与要求：

1.be familiar with the expressions about human touch.

2.master the techniques of giving encouragement in English.

3.share stories of helping others with classmates.

4.write a thank-you letter.

重点及难点：

1.Passage A: It was Worth Every Penny

2.Passage B: It’s Worth It

3.Oral techniques of giving encouragement in English

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: Holding on and never giving up

Part 2 in Section 2: Simba disobeys his father

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) She approached the owner of the store and asked if he would let her charge a

few groceries.

2) The grocer refused to give her credit, as she did not have a charge account at

his store.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: Writing a memo

Unit Two Between Cultures

基本教学目的与要求：

1.be familiar with the phrases and expressions related to culture differences.

2.master the techniques to express differences in English.

3.acquaint students with the knowledge of cross-culture differences.

4.write an email in English.

重点及难点：

1. Passage A: American Management

2. Passage B: Cross-cultural Advertising Gaffes

3. To master the techniques to express differences in English.

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: A can of worms: taboos in America

Part 2 in Section 2: Our little aunt

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) They include the dress code for appointments, the manner in which we introduce

ourselves and greet others, expressing thanks to the hosts as well as proper etiquette

for the presentation of gifts, and corporate management.

2) Morale sank low. Corporate management decided that the reason for the crushing

defeat had to be found, so a consulting firm was hired to investigate the problem and

recommend corrective actions.

3) The American team was discouraged by the loss.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: An email

Unit Three Life Codes

基本教学目的与要求：

1.be familiar with the phrases and expressions related to blood types and palm lines.

2.master the techniques to describe things in English.

3.write a proposal.

重点及难点：

1.Passage A: What Your Blood Type Says About Your Personality

2.Passage B: Chinese Horoscope

3.To master the techniques to describe things in English.

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: Palm reading

Part 2 in Section 2: The origin of the Chinese animal years

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Often popular and self-confident, you are very creative and always seem to be the

center of attention.

2) You make a good impression on people and you’re often quite attractive.

3) Organized and determined, your stubbornness will help you reach your goals.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: A proposal

Unit Four Marriage and Family

基本教学目的与要求：

1.Students will be able to:

2.be familiar with the phrases and expressions related to wedding ceremony.

3.master the techniques of giving advice in English.

4.get to know something about Western customs.

5.write a wedding invitation in simple words.

重点及难点：

1.Passage A: Diamond in the Ruff (1)

2.Passage B: Diamond in the Ruff (2)

3.To master the techniques of giving advice in English.

4.To write a wedding invitation

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: Procedures of a wedding ceremony

Part 2 in Section 2: Talking about Divorce the Chinese Way

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Laura was very understanding and more interested in spiritual things than

possessions.

2) His proposing was for the sole purpose of creating a memory neither of them

would ever forget.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: A wedding invitation

Unit Five Financial Affairs

基本教学目的与要求：

1. be familiar with the phrases and expressions related to banking.

2. master the techniques of asking for advice in English.

3. get to know some knowledge about banking and personal finance.

4. write a certificate of deposit in simple words.

重点及难点：

1.Passage A: A Bank Robbery

2.Passage B: Currency Exchange

3.To master the techniques of asking for advice in English.

4.To write a certificate of deposit.

主要教学内容：

1.Listening comprehension:

Part 2 in Section 1: Opening an account

Part 2 in Section 2: Settling the bill

2.Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1)With all the banks being robbed these days I thought it would be a good idea to

prove that our little bank can be robbed too.

2)George reached into his cashbox and took all the bills from the top section,

close to six thousand dollars.

3.Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4.Applied Writing: A certificate of deposit

Unit Six For a More Ethical Community

基本教学目的与要求：

1.be familiar with the phrases and expressions related to electronic products.

2.master the techniques of talking about advantages and disadvantages.

3.get to know some knowledge about the functions of electronic and online products.

4.describe products in simple words and write an ad for an online store in English.

5.acquire the related grammar points.

重点及难点：

1. Passage A: Computer Doctor

2．Passage B: Tips for Online Shopping

3. master the techniques of talking about advantages and disadvantages.

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Buying a computer

Part 2 in Section 2: Advantages of shopping online

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) There’s a computer at the drug store that can diagnose anything, quicker and

cheaper than a doctor.

2) To top it off, he poured some orange juice into the bottle.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: What Gender Is a Computer?

Unit Seven Advertising

基本教学目的与要求：

1.be familiar with the phrases and expressions related to advertisements.

2.master the techniques of renting.

3.get to know some knowledge about renting a house and how to feedback.

4.write an ad for an online store in English.

5.acquire the related grammar points.

重点及难点：

1. Passage A: Ad for Losing Weight

2. Passage B: The Pope Takes the Market Road

3. master the techniques of renting and get to know some knowledge about renting a house

and how to feedback.

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Customer appreciation sale

Part 2 in Section 2: Measuring advertising results

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) They lead him into a huge gym with a wide variety of ropes and parallel

bars and ladders.

2) He’s standing there when on the far side of the gym a door opens and

out steps a beautiful girl, with a sign saying: “If you catch me, I’m yours.”

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: write an ad for an online store in English.

Unit Eight Bargaining and Selling

基本教学目的与要求：

1. be familiar with the phrases and expressions related to bargaining.

2. write an introduction to a flea market.

3. learn to write an order in simple English.

4. acquire the related grammar points.

重点及难点：

1. Passage A: The Good Bargain

2. Passage B: For Sale: One Life

3. master the techniques of bargaining..

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Buying old records

Part 2 in Section 2: Telemarketing

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Their master is responsible to me for it.

2) At last he lost patience, and went to the butcher and demanded his money.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: An order in simple English.

Unit Nine Complaints

基本教学目的与要求：

1.be familiar with the phrases and expressions related to product complaints.

2.master the techniques of making complaints.

3.write a complain letter in simple words.

4. get familiar with the problems in tourism or hospitality services and the way to deal with

complaints.

5. write a reply to a complaints in simple English.

6. acquire the related grammar points.

重点及难点：

1. Passage A: Qipao Manners

2. Passage B: Two Journalists’ Opinions on Dressing Professionally

3. write a reply to a complaints in simple English.

4. acquire the related grammar points.

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: I’d like to return the sweater

Part 2 in Section 2:I want to speak to the manager

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) The insurance company refused to pay, giving the obvious reason that the

man had consumed the cigars in a normal fashion.

2) Rather than endure a lengthy and costly appeal process, the insurance

company accepted the ruling and paid the man $15,000 for the loss of the

rare cigars lost in “the fires.”

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: write a comforting letter

Unit Ten Conferences & Meetings

基本教学目的与要求：

1.be familiar with the phrases and expressions related to conferences and meetings.

2.master the techniques of expressing attending an exhibition.

3.get to know some knowledge about conferences and meetings.

4. write a reply to an invitation letter.

5. acquire the related grammar points.

重点及难点：

1. Passage A: Body Language Story

2. Passage B: Body Language in Different Cultures

3. get familiar with the related knowledge of Hi-Tech conferences

4. write an invitation letter in simple English.

5. acquire the related grammar points.

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Business cards

Part 2 in Section 2: Seconding a motion

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) Detection cameras were installed where he suspected the soon-to-be thief

might get his hands on the exhibits..

2) So, the guard watched the man ever more closely, but his efforts were in

vain.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: write a reply to an invitation letter.

第三学期

Unit One For a More Ethical Community

基本教学目的与要求：

1. get familiar with the words and expressions about parenting and charity.

2. master the techniques of making suggestions on parenting and expressing encouragement.

3. get to know some knowledge about being parents.

4. complete a financial aid application.

重点及难点：

1. Passage A: An Award Should Go to the Cashier

2. Passage B: Charity and Honesty

3. Oral techniques of making suggestions on parenting and expressing encouragement

主要教学内容：

1. Listening comprehension:

Part 2 in Section 1: Spanking coming to an end

Part 2 in Section 2: Donating money to hurricane victims

2. Passage A: The usage of new words and phrases

The explanation of the important sentences in the passage:

1) The cashier wasn’t honoring the coupon because the cat food they had

was different from what was indicated on the coupon.

2) They are not part of the public, and their owners should make sure dogs

aren’t brought out into public, for everyone’s sake.

3. Passage B: The usage of new words and phrases

Text translation (English-Chinese)

4. Applied Writing: A financial aid application

Unit Two Marketing Is Everything

基本教学目的与要求：

1. get familiar with the words and expressions about market research. and promoting

products.

2. master the techniques of doing market research and expressing encouragement.

3. master different ways of promoting products.

4. write a poster for a summer clearance sale.

5. complete the general grammar exercises.

重点及难点：

1. Passage A: Special Marketing Training

2. Passage B: Salesman Makes Selling Look Easy

3. To master the techniques of doing market research and expressing encouragement