Effects of Advertising on People's Life 广告对人们生活的影响
Effects of Advertising on People's Life
广告对人们生活的影响
Abstract: Today's world has entered the information society and knowledge economy era, people are eager to acquire knowledge and information in different ways. Advertising is a very important means for us to reward information, advertising has been very specifically involved in the process of our daily life, become our daily life content, way of life and living environment. At the same time constant affects the idea, and practice of our.
Key words: Advertisement, Life, Influence
Introduction: Advertising is the product of the commodity economy, is the commodity economy or market economy thruster, is the bridge and link of communication and marketing. Advertising most essential features and basic function is to disseminate information, in the modern market economy society, leaving the economic information is difficult to normal social reproduction. Advertising in the life of today is necessary. Imagine if no advertising, you pick the goods in the shopping mall, a superb collection of beautiful things of the products you how to pick? Although occasionally credulity false advertising will disturb your life, your plan, but as long as circumspect can avoid this situation. Advertising has become part of our life, below I will from the following several aspects to talk about my own views:
1. The concept and form of the ads. Advertising is a particular need to, through some form of media, public and extensive transmission of information to the public means of publicity. Advertising takes many forms, for example: television advertising, network advertising, newspaper ads, posters, leaflets, spray around in bus advertising, posted on the wall of the small ads......So many advertising into every corner of our life, make us all.
2. Advertisement brings about both positive and negative effects to people's life.
2.1 The positive effects of advertising
2.1.1 Public service ads can purify people's hearts.Characteristics of public welfare advertisement is pure, na?ve, and has strong meaning of education and symbolic. Function is to arouse people's awareness, to attract the attention of some of their own things around, is very abstract. The content of public service ads are mostly some little things around us, but these things can often touch the real emotion in people's heart, to purify people's hearts.
2.1.2 Advertisements help consumers realize the products, access to information.Each new product come to the market, must take the dissemination of information about the product and market to consumers through advertising, so that consumers has purchase behavior. Enterprises through advertising. Introduces all kinds of products’ information to the vast number of consumers, and tell people, how to use these products to improve their life. Consumers according to their actual situation and the actual needs, choose their own products, to buy products with satisfaction.
2.1.3 Advertising imparts knowledge to consumers.Modern advertising, multifarious, advertise a variety of new products, at the same time, also to give consumers a variety of new knowledge about life and work. Because of modern advertising is a large part of the new invention, new propaganda to create products, it must spend considerable time to teaching and introducing the work mechanism of these new inventions and new creation principle and product
introduction, product characteristics, applications and using methods, and through the advertisement concisely impart new invention, new knowledge to the public.
2.1.4 Advertising guide consumption funds reasonable direction. In the past few years, you can often be seen in many of the savings and issuance of bonds and financing coupon advertising awards everywhere, attracted many consumers to put money into, so that private capital is concentrated on the construction of large projects. This is another effectiveness of advertising, it is reasonable to guide the consumer to consumer funds, the active social and economic.
2.2 The negative effects of advertisement.
2.2.1 Advertising is not real and deception. Some producers and advertisers did not reflect the true product function, exaggerated product the effect, produce misleading to consumers, violation of the basic rights and interests of consumers. This greatly discount consumers’ trust to advertising. There are a number of manufacturers, find some stars do speak, in fact, the product is not very good, but due to the star effect, allowing consumers to purchase, then hurting consumers, also makes the star status in the eyes of the audience is reduced. It is greatly harmful to people.
2.2.2 Extensive advertising audience in advertising magic culture scene, fueling the hedonism, mammonism and compare bad habits. Advertising in order to achieve the product promotion, a whoop and a holler, potentially distort people's consumption concept. People compare with each other; brand consumption has become the trend. At the height of the consumption society, to the performance of the rich life attitude through the material, resulting in the endless pursuit of differentiation competition, and encouraged to enjoy, to encourage luxury consumer advertising will undoubtedly played a role in fueling. When the pursuit of enjoyment, fashion and show off as a composition factor of mass psychology, which in turn will in turn affect the advertising creative, so vicious spiral, will only lead to mass culture mammonism mire, make the mass culture to the vulgar.
2.2.3 Content vulgar, polluting social environment. Advertising due to the dependence with commercial profit,so it is inevitable to use various ways for audiences of all ages, and even some content tends to be vulgar, vulgar, pollution of the environment. Even some unsuitable for children's advertising has frequently appeared in the children's circle, the children's growth is very adverse. In the questionnaire, 16.6% of the people think too much no connotation of the advertisement pollution of the social environment, shopping environment.
2.2.4 Interference with normal leisure. People most reflect is when watching TV or reading the newspaper appears advertising, just as people are enjoying watching or reading, advertising suddenly into, people will feel very tired of it. Of course, as the media, advertising is the largest of their income, which is understandable, but some media have reached the degree of https://www.360docs.net/doc/9b12787943.html, series like as spots of advertising, a little part of newspaper is the main content. This makes people's entertainment has become very depressed, and even interfere the normal leisure.
3. Conclusion: Above of all, in real life, we should correctly deal with advertising. Advertising to some extent is an indispensable part of people's life, bring us the latest product information and even some enlightenment; but there is no perfect things in reality, advertising also has its drawbacks, false advertising and product quality is not good phenomenon still exists. So we have to learn how to dialectically look at everything, so advertising influence people's life. So we should try to reduce their shortcomings, to play their positive role. Advertising has been very
specifically involved in the process of our daily life, become our daily life and good partner in the work. We are truly, have no choice but to live in the mass media construct for the dissemination of our ecological environment.
广告对人们生活的影响
摘要：当今世界已经进入了信息社会和知识经济时代，人们非常渴望在不同的渠道获取知识与信息。广告是我们了解信息的一个十分重要的手段，广告已经十分具体地参与了我们的日常生活过程，成为我们日常的生活内容、生活方式和生活环境。同时又不断的影响着我们的观念与做法。
关键词：广告生活影响
广告是商品经济的产物，也是商品经济或市场经济的推进器，是沟通产销的桥梁和纽带。广告最本质的特征和最基本的功能是传播信息，在现代市场经济社会中，离开了经济信息，社会再生产就难以正常进行。当今生活中需要广告，试想若没有了广告，你在商场挑选货品时，琳琅满目的产品你该如何挑选呢?虽然偶尔轻信虚假的广告会扰乱了你的生活，你的计划，但只要小心谨慎是可以避免这种情况的。广告已经成为了我们生活中的一部分，下面我就从以下几方面谈谈自己的看法：
一、广告的概念及形式
广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。广告有广义和狭义之分，广义广告包括非经济广告和经济广告。广告的形式多种多样，例如：电视广告、网络广告、报刊广告、海报、四处散发的传单、喷印在公交车上的广告、张贴在墙上的小广告……如此繁多的广告充斥到我们生活的各个角落，令我们目不暇接。
二、广告给人们生活带来正面和负面的影响
1、广告的正面影响
（1）公益广告可以净化人们的心灵
公益广告的特征是清醇朴素,具有很强的教育意义和象征意义,作用就是来激发人们的意识,使人对自己身边的一些事引起一些注意.是很抽象的认识。公益广告的内容大多是身边的一些小事，但这些小事往往能触动人们内心中最真实的情感，净化人们的心灵。
（2）广告帮助消费者了解产品，获取信息
每一项新产品的问世和投放市场，都必须通过广告把有关产品和市场的信息传播给消费者，使消费者产生购买行为。企业通过广告活动，为广大消费者介绍各种产品的信息，并告诉人们，如何利用这些产品去改善自己的生活。消费者根据自己的实际情况和实际需要，选择适合自己的产品，从而买到满意的产品。
（3）广告对消费者知识的传授
现代广告，五花八门，宣传着各种各样的新商品，同时，也在给消费者传授着各种各样的有关生活、工作的新知识。由于现代广告有很大一部分是宣传新发明、新创造的产品，它必须花相当的时间去详细讲授和介绍这些新发明和新创造的原理和产品的工作机制，介绍产品的特性、用途和使用方法，从而通过广告简洁地把有关新发明、新创造的知识传授给大众。（4）广告指导消费资金合理投向
近两年，在各地常能见到许多有关有奖储蓄和发行有奖债券和集资券的广告，吸引了不少的消费者把资金投入，从而使民间资金得以集中投放到大项目的建设上来。这是广告的另一项效能，它指导消费者对消费资金进行合理的投向，从而活跃了社会经济。
2、广告的负面影响
（1）广告失实与欺骗
有些生产商和广告商，没有真实的反映产品的功能，夸大了产品的效果，对消费者产生了误导，侵犯了消费者的基本权益，。这让消费者对广告的信任，大大的打了折扣。还有一些生产商，找一些明星做代言，其实产品并不是很好，但是由于明星效应，使得消费者购买，对消费者造成了伤害，也使得明星在观众心目中的地位降低，大大有害。
（2）广告的广泛传播使受众陷于广告的魔幻文化情景中，助长了享乐主义、拜金主义和攀比陋习
广告为了实现产品的促销，大宣、特宣。无形中扭曲了人们的消费观念。人们相互攀比，名牌消费成了趋势。在高度消费社会的时代，通过物质来表现富裕的的生活态度，造成了无休止的追求差异化的竞争，而鼓励享受、鼓励奢华消费的广告无疑会起到了推波助澜的作用。当追求享受、时尚与炫耀成为大众心理的一个构成因子时，这又势必反过来影响广告的创作，如此恶性循环，只会将大众文化引向拜金主义的泥潭，使大众文化走向庸俗堕落。
（3）内容恶俗，污染社会环境
广告由于和商业利润相依，因此它不可避免地要用各种方式换取受众的青睐，甚至有些内容不断趋于恶俗化，媚俗化，污染了社会环境。甚至有些少儿不宜的广告却频频出现在儿童圈中，这对儿童的成长是极为不利的。问卷中，16.6%的人就觉得太多没有内涵的广告污染了社会环境，购物环境。
（4）干扰正常休闲
人们反应最多的就是看电视看报纸的时候中途的广告，正当人们看得津津有味，广告的突然插进，就会无比厌烦。当然作为媒体，播广告是他们的最大收入，这是可以理解的，但有些媒体却达到了夸张的程度。电视剧像是作为广告的插播，报纸的小半才是主要内容。这就使人们的娱乐变得无比郁闷，甚至干扰了正常休闲。
三、结论
现实生活中我们要正确面对广告。广告从一定角度上说的确是人们生活中不可或缺的一部分，带给我们最新的产品资讯甚至是一些启示；但现实中没有完美的事物，广告同样有它的弊端，虚假的宣传和产品质量不过关的现象依旧存在。因此我们要学会辩证地看待每一样事物，广告对人们生活的影响也是如此。所以我们要尽量把它们的弊处缩小，去发挥它们积极的作用。广告已经十分具体地参与了我们的日常生活过程，成为我们日常生活与工作中的好伙伴。我们真实地、毫无选择地生活在大众传媒为我们构造的传播生态环境中。
英美概况名词解释
The bill of rights The bill of rights consists of the first 10 amendments which were added to the Constitution in 1791 .the bill of rights was passed to guarantee freedom and individual rights such as freedom of speech , the rights to assemble in public places , the rights to own weapons and so on . The great depression The Great Depression was the worst economic slump ever in U.S. history, and one which spread to virtually all of the industrialized world. The depression began in late 1929 and lasted for about a decade. WASP It stands for the white Anglo-Saxon Protestant. it is the dominant group in the US controlling economic assets and political power The civil rights movement The American civil rights movement (1955-1968)refers to the reform movements in the united states aimed at abolishing racial discrimination against African American and restoring suffrage in southern states The westward movement American Westward Movement, movement of people from the settled regions of the United States to lands farther west. Between the early 17th and late 19th centuries, Anglo-American peoples and their societies expanded from the Atlantic Coast to the Pacific Coast. George Washington George Washington was one of the founding fathers of the America republic , he was the commander-in –chief of the Continental Army in the war of Independence against the British colonial rule and the first president of the the United States Industrial Revolution in American After independence ,America was principally an agricultural country ,the industrial revolution in England brought many to American industry between 1776 and 1860 , one key development was the introduction of the factory system , A second development was the application of new technologies to industrial tasks ,A fourth development was the emergence of new forms of business organization-the bank and the corporation Three faiths in the US By the 1950s ,the three faiths model of American religion had developed , American were considered to come in three basic varieties : protestant , catholic and Jewish ,in terms of numbers ,the protestants and Jewish are the smallest among the groups Boards of education Boards of education refer to groups of people who make policies for schools at the state and district level ,they also make decision about the school curriculum , teachers standards and certification ,and the overall measurement of student progress Consumer economy an economy driven by consumer spending as a percent of its gross domestic product, as opposed to the other major components of GDP
people的用法总结大全
people的用法总结大全 people这个单词大家应该都很熟悉了吧。那你们掌握了people的用法了吗?今天给大家带来了people的用法,希望能够帮助到大家，一起来学习吧。 people的意思 n. 人，人类,居民,人民,种族 vt. 居住于，布满,使住满人，在…殖民,把动物放养在 变形：过去式: peopled; 现在分词：peopling; 过去分词：peopled; people用法 people可以用作名词 people的基本意思是“人,人们”,是集体名词,没有复数形式,在句中作主语时,谓语动词用复数。泛指“人们”时其前不加定冠词the。 people与定冠词the连用时,其含义为“人民(群众)”,指一个国家的或全世界的人民或者与统治阶级相对的“人民”,没有复数形式。
people还可作“民族,种族”“被共同文化联合在一起的集体”解,是可数名词,“一个民族”是a/one people,多个民族时用其复数形式peoples。其前有a, one或every等词修饰时,谓语动词多用单数形式。用it或itself指代, people在句中作主语时,谓语动词用单数或复数均可,但以用复数者居多。 people用作名词的用法例句 Were there many people at the meeting?集会有很多人吗? People become uninhibited when they drink.人一喝酒就会变得肆无忌惮。 I think it my duty to serve the people.我认为为人民服务是我的责任。 people可以用作动词 people用作动词时意思是“使住着人,使有居民”。 people还可表示“使…充满”,常与with连用,多用于文学语言中,且常用于被动结构。 people用作动词的用法例句 Hunters peopled these forests long ago.猎人们很久以前就住在这片森林里。
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The Peoples Square(人民广场) The People’s Square The People’s Square is located in the center of Shanghai. In the north-east of the square stands the Shanghai Urban Planning Exhibition Hall. The Shanghai Grand Theatre is in the north-west of the square. Between two buildings stands the City Hall.In the south lies the Shanghai Museum, covering 58,000 square meters. In the middle, there’s a large lawn. Many pigeons can be seen flying here and there. The People’s Square is one of the tourist attractions in Shanghai. China is very beautiful. It has the Guilin scenery and the Great Wall. In Guilin, has the blue color the sky, the white cloud, but also has the strange mountain: In the Great Wall, you can feel what calls greatly. Welcome to China to travel, because here was too beautiful. A Trip by Car I often make a trip by trains because it’s both cheap and comfortable. Last winter holidays I traveled in a car for the first time in my life. At first I didn’t feel well. But this kind of feeling d idn’t last long. The trip was exciting. While travelling in a car, we could stop at any time if we wanted to enjoy the view outside. The fields, the mountains and rivers were really very nice. On the way we visited many places of interest and took a lot of photos. It was an unforgettable experience for me. My favorite animals My favorite animals are swans.They are white.They can swim very well.I think they look like a beautiful girl in a white dress.They have a pair of wings and they can also fly well.I believe they are angles from the sky.They bring us love and make us happy.They are always friendly to us.We can’t hurt them,because they are our friend.I love them!I like dogs,too.They are not beautiful,but they are the best friends.They keep the thieves away.Dogs have the best listening and eyes.They can hear in the nosiy,see in the dark.If we are in danger,they will help us at once.And they don’t mind their lives.So,I love them
This is for my peoples who just lost somebody
This is for my peoples who just lost somebody 这首歌献给那些刚刚失去某人的人 Ya best friend ya baby ya man or ya lady 比如你最好的朋友、你的爱人 Put ya hand way up high 那么请高高举起你的双手 We will never say bye 因为我们永远没有机会再和他们说再见了 Mamas daddys sisters brothers 父母、姐妹、兄弟 Friends and cousins 朋友和亲人 This is for my peoples who lost their grandmothers 这首歌献给那些失去祖母的人 Lift ya head to the sky 那么抬起头仰望天空吧 Cause we will never say bye 因为我们再也没有机会对他们说再见了 As a child there were them times 童年时光有他们的陪伴 I didn't get it but you kept me in line 我还不懂事但一直教导我 I didn't know why you didn't show up sometimes 我不知道为什么有些时候你不在 On Sunday mornings and I missed you 星期日的早上我十分想念你 But I'm glad we talked through 但我很开心我们谈了许多 All them grown folk things 因为很多无法抗拒的原因 Separation brings 我们分离了。 You never let me know it 你从不让我知道这些 You never let it show because 也从不表现出来 You loved me and obviously 因为你很爱我 There's so much more left to say if you were with me today face to face 如果我们今天能面对面交谈，我想肯定会说出许多以前没有说出来的心里话。Never knew I could hurt like this 从没想过我会如此痛苦
新托福TPO19阅读原文及译文(一)
新托福TPO19阅读原文(一)：The Roman Army's Impact on Britain TPO19-1：The Roman Army's Impact on Britain In the wake of the Roman Empire's conquest of Britain in the first century A.D., a large number of troops stayed in the new province, and these troops had a considerable impact on Britain with their camps, fortifications, and participation in the local economy. Assessing the impact of the army on the civilian population starts from the realization that the soldiers were always unevenly distributed across the country. Areas rapidly incorporated into the empire were not long affected by the military. Where the army remained stationed, its presence was much more influential. The imposition of a military base involved the requisition of native lands for both the fort and the territory needed to feed and exercise the soldiers' animals. The imposition of military rule also robbed local leaders of opportunities to participate in local government, so social development was stunted and the seeds of disaffection sown. This then meant that the military had to remain to suppress rebellion and organize government. Economic exchange was clearly very important as the Roman army brought with it very substantial spending power. Locally a fort had two kinds of impact. Its large population needed food and other supplies. Some of these were certainly brought from long distances, but demands were inevitably placed on the local area. Although goods could be requisitioned, they were usually paid for, and this probably stimulated changes in the local economy. When not campaigning, soldiers needed to be occupied; otherwise they represented a potentially dangerous source of friction and disloyalty. Hence a writing tablet dated 25 April tells of 343 men at one fort engaged on tasks like shoemaking, building a bathhouse, operating kilns, digging clay, and working lead. Such activities had a major effect on the local area, in particular with the construction of infrastructure such as roads, which improved access to remote areas. Each soldier received his pay, but in regions without a developed economy there was initially little on which it could be spent. The pool of excess cash rapidly stimulated a thriving economy outside fort gates. Some of the demand for the services
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英语中名词people的单数与复数问题 1. 当people表示“人”“人们”时，只用单数形式，但总是表示复数意义。如： People have different moral values. 人有不同的价值观。 People learn from experience. 人们从经验中学习。 Young people are very hot on pop music. 年轻人热衷于流行音乐。 Old people are usually more conservative than young people. 老年人通常比年轻人保守。
表示“一个人”时，不能用one people，可根据情况改用one person, one man, one woman, one boy等。 2. people表示“民族”时是可数名词，其前可用不定冠词，也可复数形式。 We Chinese are a hardworking people. 我们中国人是勤劳的人民。 Ireland was inhabited by two peoples. 爱尔兰居住着两个民族。 比较：
How many peoples live in Asia? 亚洲有多少个民族? How many people live in the room? 这房间住了多少人? 有时它还可与few, many等连用。如： Few peoples in the world can boast (of) such an old civilization as ours. 世界上没有几个民族有像我国民族这样悠久的文化。
英语中people的单数与复数用法
英语中people的单数与复数用法 1. 表示“人”，是一个只表示复数意义的可数名词（注意不用词尾-s），可以说some people（一些人），many people（许多人）等，但不能说a people 或one people。 2表示“民族”，此时为可数名词，其前可用不定冠词，也可有复数形式。如： The Chinese are a hard-working people. 中国人是一个勤劳的民族。 The English-speaking peoples share a common language. 讲英语的各民族拥有共同的语言。 比较下面两句：
How many peoples live in Asia? 亚洲有多少个民族? How many people live in the room? 这房间住了多少人? 3. 泛指“人们”时，其前不用定冠词；泛指“人民”时，其前通常要用定冠词。如： People say oil prices will be going up soon. 人们说油价快要上涨了。 The people turned against their president. 人民变得不满意他们的总统。
即使其后受到限制性定语的修饰，也不一定就必须要带定冠词：如果表特指，其前用定冠词，如果意义较泛，其前仍不用定冠词。如： The people who work next door are architects. 在隔壁工作的那些人是建筑师。 People who are waiting for the bus often shelter in my doorway. 等公共汽车的人们常常在我家门口躲风避雨。
Unit 15 The Land and the Peoples__ of the Dreaming
Unit 15 The Land and the Peoples of the Dreaming (澳大利亚的地理特征和怀有“梦创信仰”的民族) 一、本单元重点内容 1. The natural environment of Australia(澳大利亚的自然环境) 2. Distinctive features of the land (这片土地的特征) 3. Distinctive animals of the land(这片土地上独特的动物) 4. The indigenous peoples(原著民) 5. Dreaming and Dreamtime(“梦创信仰”和“梦创时代”) 6. The concept of Terra Nullius (“无人拥有的土地”的概念) 7. Impact of colonization on the indigenous peoples (殖民化对原著民的冲击) 8. Policies of segregation and assimilation(种族隔离政策和同化政策) 二、本单元重、难点辅导 1. The natural environment of Australia(澳大利亚的自然环境) 境) Australia is the largest island (最大的岛); the smallest, flattest and driest continent in the world (最小、最平和最干的大陆). The country also includes Tasmania(塔斯马尼亚岛), an island just to the south, the Torres Straits Islands (托雷斯海峡岛屿) off the northern coast of the mainland and a small number of islands in the Pacific and the Indian Oceans. 80% of Australia’s
欢送词(英文)
Farewell Speech Ladies and gentlemen, The time has come for you to leave for Guangzhou, the final leg of your visit to China. It’s a pity that you cannot stay in Guangzhou any longer. Allow me, then, to take this opportunity to say something by way of a farewell. First of all, I wish to thank you all for the cooperation and support you have given us in the past two and a half days. You have kept good time on all occasions, which made things a lot easier for Ms. Lin and me. You have been very attentive when we had something to tell you. Also, you have been kind enough to offer us suggestions on how to be better tour guides. I’d like to add that you are the best group we’ve ever been with. Three days ago, we met as strangers; today, we bid farewell to each other as friends. A Chinese saying goes, “A good friend from afar brings a distant land closer.” I hope you’ll take back happy memories of your trip to China, including your three-and-a-half-day visit to Guangzhou. We are living in a world of diversity of cultures and languages. Cultural exchanges and mutual understanding are essential to a better world, a world of peace and love. You have been visiting this country and you have been talking to her people, which will surely bring about better understanding and closer relations between our two countries and two peoples. As you have probably observed, Guangzhou is developing very quickly. When and if you come back in the future, the city may have changed beyond recognition. Meanwhile, I will continue my humble job as a tour guide. I hope to see you again in the future and to be your guide. Please enjoy your flight to Guangzhou. Once again, thank you for your cooperation and support. Wish you a pleasant journey.
英译汉篇章翻译4
英译汉篇章翻译练习（4） Thousands of years ago the ancient peoples found out that days were longer in summer than in winter, and nights were shorter. They knew that this had a great deal to do with the changes of the seasons and the growth of plants and animals. They determined through generations of painstaking observation that the day was shortest in the Northern Hemisphere on the 22nd of December, after which it gradually grew longer until the 21st of June, when the day was the longest in the year and the night was the shortest. After that, the day would begin to shorten again gradually. In the beginning, the actual dates of these two days had to be calculated for each individual year, and depended on what kind of calendar was being used. The first calendar to fix these days on definite dates of the year was the solar calendar, which had 365 days in a year an d—every four year s—a “leap-year”with one extra day. To an observer on earth, the sun seems to move farther and farther away from the equator to the north until on June 21st it seems to reach its furthest point north. Then it seems to “pause”for one day before it turns around and goes back. Then it goes further and further south until on December 22nd it appears to “pause” again for one day before swerving back north again. These two days are called the Summer Solstice and the Winter Solstice respectively. Now we know that all this is caused by the movement of the earth around the sun. as the earth journeys around the sun, it spins on its own axis. This can be illustrated by a simple experiment. If you push a sharp stick through a rubber ball and twirl it with two fingers, the ball spins around I much the same way the earth is spinning at this very moment. The points where the stick comes through the ball correspond to the North and South Poles. If you twirl this ball at night directly in front of a bright light, you will notice that half the ball is lighted up while the other half is in the shade. That is just like our night and day. If you keep the stick strictly vertical to the light and twirl it at an even speed, any spot on the ball’s surface will be in the light and in the shade the same length of time. If the earth were spinning just like this rubber ball, there would only be day and night on earth, but no seasons, and days would always be the same length as night s—12 hours each. But that is not how the earth spins. It spins with its axis tilted. Its axis is always at the angle to the plane of its orbi t—and angle of about 23.5 degrees. It is this tilting that accounts for our four seasons and the lengthening and shortening of days and nights. For this reason also, the Equator (an imaginary line drawn around the earth at equal distance from the two poles) is not always directly under the sun’s rays. For six months the earth is tilted towards the sun, and the Northern Hemisphere gets more than its share of sunlight every day. Days are longer than nights, and what is more, the sun’s rays come down more perpendicularly instead of slanting down.
英语名词解释
Anglo-Saxons:They were two groups of Germanic peoples who settled d own in England from the5th century.They were regarded as the ancestors of the English and the founders of England. The House of Commons:The House of Commons is the real center of British political life because it is the place where about650elected representatives(Members of Parliament)make a nd debate policy.These MPs are elected in the General Elections and should represent the interests of people who vote for them . The Bill of Rights of1689:In1689,King JamesⅡ’s daughter Mary and her husband William were invited by the politicians and church authori ties to take the throne,on condition that they would respect the rights of Parliament.The Bill of Rights was passed in1689to ensure that the Kin g would neve be able to ignore Parliament. Constitutional monarchy----It is a political system that has been practis ed in Britain since the Glorious revolution of1688.According to this syste m,the Constitution is superior to the Monarch.In law,the Monarch has m any supreme powers,but in practice,the real power of monarchy has bee n greatly reduced and today the Queen acts solely on the advice of her mi nisters.She reigns but does not rule.The real power lies in the Parliament ,or to be exact,in the House of Commons. The New Deal----In order to deal with the Depression，President Franklin Roosevelt put forward the New Deal program. It passed a lot of New Deal laws and set up many efficient social security systems. The New Deal helped to save American democracy and the development of American economy the civil rights act of 1964---it outlawed discrimination not only in public housing,but also in employment on the basis of race,color,religion,sex,or
大学英语六级完形讲义(邢予昆)
大学英语六级完形讲义（邢予昆） Foundation-orientated practice词的活用 Fill in the gaps From the following list, use each word only once to complete the sentences below. Remember that in the case of nouns and verbs you may need to change the form of the word: arbitrary (adj) ~ assign (v) ~ context (n) ~ criterion (n) ~ data (n)denote (v) ~ devise (v) ~ usage (n) ~ ignore (v) ~ impact (n)similar (adj) ~ summary (n) ~ formulate (v) ~ vertical (adj) 1. Although not exactly identical, the two books are so to each other that one author must have copied much of his book from the other. 2. The Prime Minister set up a committee of financial experts to help him discuss and new policies. 3. It is often possible to guess the meaning of a word from the other words around it-- that is to say, the . 4. About 100 years ago, Marconi a way of using radio waves for communication. 5. In newspapers, the layout of the columns is , while the rows run across the page horizontally. 6. The rise in the number of deaths from AIDS has had a very significant on peoples sexual behaviour. 7. The of drugs has increased significantly in spite of more severe penalties such as longer prison sentences. 8. Students should not try to write down everything they hear in a lecture, but just make a of the most important points. 9. We use the term "class" to groups of people who share the same social and economic backgrounds. 10. In one case, a murderer may go to prison for life, while another may be set free: it all seems completely . 11. The new journalist was to researching the election promises of the main political parties. 12. Before we can judge a government's success, we have to decide the , such as unemployment, defence or taxation. 13. One student failed because he completely the instructions on the paper, although they appeared at the top of every page. 14. Market researchers use such as people's spending patterns as well as information about age and occupation to decide on the most effective marketing strategies. Choose the right word 1. During the 1970's and 1980's, it became increasingly evident/visible that companies in the West were uncompetitive. 2. The United Kingdom makes/publishes more books than any other country. 3. There has been a major road accident, involving/including 23 cars and 16 lorries. 4. On the basis of the latest survey, we know that most people have a very negative/bleak view of politicians and their parties. 5. In many parts of the world, people are becoming more worried about the danger of pollution and its effect on the environment/ecology.