最新剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1

Topic A: WHAT IS IMPORTANT WHEN ……?

Entertaining clients

●Types of activities

●Cost

[思路点拨]

【词汇＆短语】

促销赠品Complimentary presents 迎宾室Hospitality room

招待费Entertainment allowance 定制Customize

针对个人Personalize 有目的的Purposeful

商业目的Business objectives 客户需求Customer demand

包间Compartment 舒适的Cozy

【句型点击】

●间歇、停顿

How shall I put it? 怎么说呢？

Well, what I trying to say is…….. 我想说的是……..

I’d like to begin by……

●个人想法

In my opinion, I’d say that…..

The point is that…….

Well, we should….

【参考范例】

Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.

When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can

have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.

Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.

Topic B: WHAT IS IMPORTANT WHEN ……?

Choosing retail premises to rent

●Location

●Length of contract

【词汇&短语】

房东landlord 利润空间profit margin

租户tenant 房屋结构building structure

可持续发展sustainable development 合同到期exploration of contract

繁荣boom prosperity 续签合同renew the contract

租金rent 押金deposit

【句型点击】

●观点阐述

Well, it seems to me that…….

That’s true, but on the other hand…..

●追加观点

That’s just what/all I was thinking…..

Well, the point I’m trying to make it that……

Another thing I want to mention is……

【参考范例】

When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.

Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.

What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.

Topic C: WHAT IS IMPORTANT WHEN ……?

Deciding on packaging for products

●Image

●Production process

【词汇&短语】

包装材料wrapper，packaging material 不可再生资源non-renewable

resources 包装设计package design 有利环境的environmental-friendly

顾客的青睐customer favor 肤浅的，表明的superficial

【句型点击】

●自然过渡

How shall I put it? 怎么说呢？

Actually…..

That’s just how I see it …..

●个人观点

Personally, I think…..

Frankly, I think….

【参考范例】

Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.

First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.

On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.

Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.

Test 2

Topic A: WHAT IS IMPORTANT WHEN ……?

Selecting staff for promotion

●Attitude to work

●Current performance

【词汇&短语】

空缺职位vacancy 人事部personnel

行政管理部administration 公关public relations

总部head office 工资wages and salaries

管理技能managerial skill 职业前景career prospect

人力资源部human resources 团队协作teamwork

【句型点击】

●常用开始语

Thank you for your question

The answer is…

Let me start with….

In my view

It is very likely that….

●表达观点常用句

What I am thinking is….

Let me make my point very clear.

It is crystal clear that…..

There is no doubt that…..

I am into the first opinion..

【句型点击】

When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.

Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.

Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s

career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.

Topic B: WHAT IS IMPORTANT WHEN ……?

Considering a career change

●Further study or training

●Opportunities for future promotion

【词汇&短语】

实际工资real wages 合并merger

最终目标ultimate goal 个人收入personal income

坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets

资格qualification 投资回报return on investment

【句型点击】

●更倾向于某一个选项

I would take …….. as my priority 我会把……..作为我的首选项。

The pros of …….. Outweigh its cons. ……..的优点多于它的缺点。

It is more essential to …….。………更加重要。

………is a wiser choice. ……..是更明智的选择。

We are strongly tempted to……..

It is apt to……..

I would choose A over B.

●表示两者缺一不可

They are two sides of the same coin.

They are interdependent and are equally important.

A is the bearing of B.

It is impossible to talk about A Without mentioning B.

【参考范例】

Well, career change. That is an interesting topic. As the old saying goes, look before you leap. You’d better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be

very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I don’t care, I will choose a career I like over opportunity of promotion. Topic C: WHAT IS IMPORTANT WHEN…?

Planning an advertising campaign

●Market research

●Select appropriate media

【词汇&短语】

广告代理商advertising agency 购物点广告p. o. p. advertising

区域抽样area sampling 视听广告audio-visual advertising 促销广告sales promotion advertising 路牌广告billboard advertising

站台广告platform side advertising 品牌偏好brand preference

受众构成audience composition 户外广告outdoor advertising

【句型点击】

提出自己的看法

To achieve this goal, it’s better to

It is more preferable to …………..的做法更可取。

Better do A rather than do B。最好A, 不要B。

The schedule should be arranged as follows…….

………is the soul of an enterprise.

We should put ……..as the first consideration.

More flexible methods should be taken. For instance…….

We should follow international practices to ………

●使用表达有层次的连接词

First and foremost

Last but not the least

Furthermore

In other words

【参考范例】

Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your

product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important.

第二辑Test 3

Topic A: WHAT IS IMPORTANT WHEN ……?

Choosing transport for a business trip

●Convenience

●Cost-effectiveness

【词汇&短语】

一揽子交易package deal 出发时间departure time

优待票excursion pass 途中转机、转车stop over

宾馆预订hotel reservation 晚点delay

【句型点击】

……other things being equal 同等条件下

It is not uncommon to …. 很常见

…… to seal the deal with 与…..谈妥某事

…… without any doubt….

【参考范例】

When choosing a transport for a business trip, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You don’t want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.