商务英语期中考试试卷
15级商务英语期中试卷 第1页
15级商务英语期中试卷 第2页
鹤壁市鹤煤技师学院升学部2017年5月期中试卷
科目： 商务英语函电（总分：100分，考试时间：90 分钟） 班级：15级
一、选择题（每小题2分，共40分，在每小题给出的四个选项中，只有一项是最符合题目要求的。）
1.销售合同（ ）
A.terminate contract
B.draft contract
C.sales contract
D.sales contact 2.一般询盘（ ）
A.specific inquiry
B.specific offer
C.general inquiry
D.general offer 3.独家代理人（ ）
A.sole agent
B.only agent
C.sole agency
D.only agency 4.反还盘( )
A.offer
B.counter-counteroffer
C.counter-offer
D.original offer 5.价目单( )
A.price list
B.inquiry
C.be well experienced in…
D.customer 6.销售确认书( )
A.sales Contract
B.Sales Confirmation
C.Draft Contract
D.Purchase Confirmation 7.建立业务关系( )
A.business machine
B.leading importer
C.the Bank of China,Fujian Branch
D.establish business relations 8.最新目录( )
https://www.360docs.net/doc/ae297562.html,test pamphlet
https://www.360docs.net/doc/ae297562.html,test book
https://www.360docs.net/doc/ae297562.html,test bill
https://www.360docs.net/doc/ae297562.html,test catalogue 10.商务参赞处( )
A.Chambers of Commerce
B.Embassy
https://www.360docs.net/doc/ae297562.html,mercial Counsellor’s Office
D.Business Office 11.业务关系( )
A.business line
B.business scope
C.business standing
D.business catalogue 12.具体询盘( )
A.general inquire
B. general inquiry B.specific inquiry D. specific inquiry 13.附件（ ）
A.signature
B.address
C.enclosure
D.conciseness 14.原报价( )
A.lowest price
https://www.360docs.net/doc/ae297562.html,test price
C.previous quotation
D.highest price 15.商会( )
https://www.360docs.net/doc/ae297562.html,mercial 0fice
B.Chambers of Commerce
https://www.360docs.net/doc/ae297562.html,mercial Bank
https://www.360docs.net/doc/ae297562.html,mercial Bureau 16.购买确认书( )
A.buy goods book
B.buying confirmation
C.Sales Confirmation
D.Purchase Confirmation 17.原始报盘( )
A.regional offer
B.counter offer
C.original offer
D.origin offer 18.试订单( )
A.repeat order
B.trial order
C.book an order
D.confirm an order 19.到期日( )
A.arrived time
B.arrived date
C.valid time
D.expiry date 20.贸易条件( )
A.payment terms
B.payment condition
C.shipment terms
D.trade terms 21.供你方参考( )
A.to your reference
B.for your reference
C.for your reading
D.to your reading 22.平头式( )
A.indent style
B.block style
C.indented style
D.blocked style 23.缩行式( )
A.blocked style
B.indented style
C.block style
D.indent style 24.潜在的顾客( )
A.potential custom
B.prospective custom
15级商务英语期中试卷第1页15级商务英语期中试卷第1页
C.potential customs
D.prospective customer
25.最低报价( )
A.lowest price
B.lowest quotation
C.low price
D.low quotation
二、判断题（每题1分，共10分。）
1.The heading is at the top of a letter,it includes the writer's address and the date of the letter.（）
2.Example of complementary close,“Yours faithfully,If you know the na me of the person you're writing to”.（）
3.Business transaction can be completed without communication between business.（）
4.If made by the buyer,it is referred to as a“bid”.（）
5.Establishing reliable business relationship is the last step in any international trade transaction.（）
6.A firm offer is not a promised indication made by an offerer.（）
7.In foreign trade, counter-offers is the third step in a business negotiation.（）
8.In international trade,this process may continue for many rounds until the transaction is finalized or terminated.（）
9.It is very important for both sides to have the same understanding of the terms to which they are agreeing when a transaction is being concluded.（）
10.When discussing the conclusion of business transactions,we can avoid talking about the terminology“acceptance”or “confirmation”.（）
11.The seller will countersign these documents and then return the original to the buyer. （）
12.A sales contract signed by both parties is binding over both parties.（)
13.The buyer and seller must fulfill their obligations in accordance with the contrast. （）
14.An offer can be made by the seller.（）
15.An inquiry is an indication that the buyer is willing to do business with the seller. （）
三、选词填空（每题1分，共10分。请用方框内所给的词补全句子，并将其适当形式填在横线上）
1.We are pleased to have the to establish a business relationship with your company.
2.We are pleased that this first with you has come to a successful conclusion
3.At your , we are pleased to make you the following offer, subject to our final confirmation.
4.In of the quality of our products, we do not feel the prices we quoted are high at all.
5.Please the sales contract and return the bottom copy to us for our files.
6.We are planning to our business activities to our neighboring countries.
7.We can conclude transactions, if your price is .
8.A general is the act of requesting general information about the goods.
9.This offer is for two weeks.
10.The price we is quite reasonable.
四、函电（共20分，根据要求写一份英文函电，无格式限制）
1.Write a letter with the following points:
1）感谢10月8日的来函，“美人鱼”(Mermaid)牌女式丝质衬衣报盘；
2）价格过高，希望还盘；
3）若每打削减20美元，则可大量订货
4）望贵方早日回复。
2.Write a letter including the following points:
1）已收到贵方第237号订购羊毛围巾的订单，随函寄出第503号销售确认书一式两份，会签之后请寄回以便存档；
2）请及时开立信用证，信用证条款与销售确认书之规定一致；
3）一保收到信用证即安排装运；
4）感谢合作，望进一步发展友好关系。
五、英译汉（每题4分，共20分）
1.We have been in this line of business for more than twenty years.
2.At your request,we are pleased to make you the following offer,subject to our final confirmation.
3.We regret to say that we cannot accept your offer,as your price is too high.
4.We regret to inform you that while your price is acceptable,the shipment is too late.
5.We are pleased that this first transaction with you has come to a successful conclusion.
6.We have been very happy to do business with you and look forward to receiving your further orders in the future.
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商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.