unit 1 General Introduction to the Exhibition Industry

unit 1 General Introduction to the Exhibition Industry
unit 1 General Introduction to the Exhibition Industry

The Teaching Plan for the course of “English for Exhibition & Convention”

Unit 1 General Introduction to the Exhibition Industry

A Exhibition Pictures Demonstration (with ppt)

B Lead-in Questions:

1. Have you ever participated/visited an exhibition? If yes, describe your experience. Group discussion:

2. What kinds of people are involved in an exhibition?

(visitors, exhibitors and organizers)

3. What are the benefits of exhibiting in an exhibition? (Why do exhibitors take part in an exhibition?)

5-minutes discussion

Ask for results of their discussion and give comments

Show students the teacher’s list.

4. What are the benefits of visiting an exhibition? (Why do visitors take part in an exhibition?)

5-minutes discussion

Ask 2 students to come to the front to give a short presentation on their findings. Give comments and show the teacher’s list

C Brief introduction to the course

Main topics that are going to be covered.

Assessment Methods

-------------------------------------------------------------------------------------------------------- D Reading 1

Article: China Becomes an Important Market for International Exhibition Industry Purpose: to give student a brief idea of the current situation of the International Exhibition Industry

* Keep reminding students that they should try their best to ignore the new words and expressions and get the general idea of one article/paragraph)

Guide the reading one paragraph after another

Ask students to summarize the main meaning of each paragraph

Annual economic growth rate of 8 percent and open economic system has made China one of the largest markets for sale of raw material and products in the world. This has attracted attentions of international exhibition industry, which not only organizes trade fairs of various types in China, but also hopes Chinese enterprises to go overseas as participant or visitor to international exhibitions.

Recently Wolfgang Pech, Senior VP of the Hannover based Deutsche Messe AG came to Shanghai to promote the Industry Expo, one of the most important expo for technologies in the world, which is to open in Hannover April 2005. A total of 11 industries will get together at the expo. Mr. Pech says 323 enterprises from the Chinese mainland and Hong Kong and 120 from Taiwan will present; majority of them are private enterprises. "China is becoming a major driving force for the global industry, especially for the market of automation technology," says Mr. Pech.

Professional exhibition companies from the UK, the US and Australia have also begun cooperation with Chinese governmental departments, trade unions and their counterparts. Exhibition industry is a "weatherglass" for economic growth. "The industry has a bright outlook in China due to China's economic status in Asia," comments Anton H. Innemee, VP of Royal Dutch Jaarbeurs.

In China, the annual income from exhibition and conference has reached 4bln yuan. With continuous development and arrival of international exhibition industry, the market of conference and exhibition in China, and the proportion of international exhibitions will rise dramatically.

By People's Daily Online

E Reading 2

Article: The Show of Fair Industry

Purpose: to provide students background information about the current situation of the Exhibition Industry in China

●Listen to the tape while reading the article

●Ask students what the title means.

●Ask students the main ideas of the article.

(China’s exhibition industry has been booming in the past two decades so “we” are organizing shows to introduce the latest and advanced displaying technology, facility and equipment in the world, as well as the highest level of China’s exhibition service and displaying technology.)

●Briefly explain to students some new words and expressions in the article. (Use

ppt)

Words & Expressions

boom

decade

a period of ten years

sustained

advanced

ahead or far or further along in progress

participation

facility

expertise

professional

assurance

specialization

industrialization

impetus

symbiotic

Have students discuss the following questions

1.What do you think are the main reasons for the booming of exhibition industry in

China?

2.How many exhibitions of various kinds were held in China in 2007? What historic

situation did it reflect?

3.What can exhibition industry benefit a nation, according to your understanding of

the text?

4.Could you expect the prospect of exhibition industry in China next year?

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