2015年上学期商务英语阅读期中考试
2015年上学期期中考试
商务英语阅读试卷
时间：90分钟出卷人：胡丹
一填空题(20分，每小题2 分)
ensure, pocket money , all-time, unproved, promotion, negotiation ,communication, competition, teenager, primary
1______is money for incidental or minor expenses.
2 _______means a person between the age of 1
3 to 19 .
3 Saving people …s life is our _____responsibility .
4 A design ____will be held in school.
5 “1+1=2”is a famous ____math problem.
6 You need to choose the best ____method that suits the product.
7 Modern _______enable more and more people to work from home.
8 The terms of the contract are still open to ____.
9 That pushed the country?s imported crude oil to an _____high.
10 It will ____that the oil deficit keeps widening in the coming months.
二短语英汉互译（20分，每小题2分）
11 人力资源12 岗位责任书13 市场调研
14 产品生命周期15 电子商务
16 trade defict 17 free-trade policies 18 franchisor 19 joint ventures 20 international brand
三词义匹配题（10分，每小题1分）
21consumer
22inspirition
23maturity
24profitable
25transaction
26 critic
27 potential
28 tactical
29 status
30 advantage
四阅读理解（40分）
Passage A
(选择正确的答案，10分，每小题2分)
Computers have changed the way we live and work ,and in the future the rate of change will be faster and faster .for example ,no one will use cash in the future ,except for very small business deals such as buying a newspaper .instead ,smart cards –plastic cards that contain a microprocessor（微处理器）and a memory (存储器)will replace cash.
Not only cash will disappear .in the past , the most important goods have been things like oil ,food ,and metal. the most important commodity in the future will be information.
By the year 2035 ,98% of jobs will be in service industries and will need workers who can use computers and other information-processing technologies .these industries ,including financial and insurance industries ,will continue to grow while traditional
industries becomes less important.
The new global workers of the future will be electronic immigrants .these workers will telework over great distance .it will be possible to work for a company in Great Britain from your home in HongKong.
31 cash will become _____in the future .
A necessary Bun necessary C still important
32 smart card will______cash in the future.
A substitute
B increase
C acquire
33_____will be the most important goods in the future .
A Food
B Labor CInformation
34 “teleworking ”means ________
A teletalking
B telewalking
C telecommuting
35 In the future many people will work in _____industry.
A service
B manufacturing
C trade
PassageB
(选择正确的答案，10分，每小题2分)
The computer is a useful machine. It is the most important invention in many years. The oldest kind of computer is the abacus(算盘), used in China centuries ago, but the first large, modern computer was built in 1946. A computer then could do maths problems quite fast.
Today computers are used in many ways and can do many kinds of work. In a few years the computer may touch the life of everyone, even people in faraway villages.
In the last few years, there have been great changes in computers. They are getting smaller and smaller, and computing faster and faster, Many scientists agree that computers can now do many things, but they cannot do everything. Who knows what the computers of tomorrow will be like? Will computers bring good things or bad things to people? The scientists of today will have to decide how to use the
computers of tomorrow.
36. The computer is a _______ machine.
A. helpful
B. strange
C. large
D. dangerous
37. The first large, modern computer was built about _______ years ago.
A. a few
B. forty
C. sixty
D. eighty
38. The computers of today are _______ than before.
A. bigger
B. fewer
C. smaller
D. taller
39. Computers can do _______.
A. everything
B. anything
C. nothing
D. lots of things
40. The scientists of today _______ how to use the computers of tomorrow.
A. may decide
B. must decide
C. can make
D. needn?t make
Passage C（回答问题，10分，每小题2分）
Do you remember when the Nintendo came out in the early 1980s ?Excite Bike and Contra were by far my favorite games, although my parents never let me have one .they said it was too expensive ,and that a newer ,more high-tech version would came out in a few years anyway .well, as much as we thought our parents didn?t know anything when we were kids ,they were right .A few years later the Super Nintendo was released .then it was the Nintendo 64 ,then the Game cube .As I grew up during these releases. I started noticing a repeated trend with Nintendos : as old versions became less novel and out-of-date ,a new version would be released to kill off the old .
For example ,when the Super Nintendo came out ,it cost around ＄200.once everyone who already had an NES bought the new Super Nintendo ,prices dropped to around ＄150,after a couple years ,you could pick up a new Super Nintendo for ＄100.That?s when Nintendo
64 came out ,and it followed the same cyclical pattern. This cycle that Nintendo has gone through several times and will continue to go through is called the product life cycle .But Nintendo products aren?t the only ones that go through the product life cycle ,Virtually every product has a life cycle ,especially in a competitive market for that products.
41 Why the author?s parents never let him have a Nintendo?
42 Are his parents right about Nintendos?
43 What is the repeated trend with Nintendo?
44 Can you name some other products that have the same trend?
45 In what kind of market ,every product has a life cycle?
Passage D (判断正误Tor F,共10分，每小题2分) electronic commerce，commonly known as
e -commerce ,consists o
f the buyin
g and selling of
products or services over electronic systems such as the Internet and other computer networks .The amount of trade conducted electronically has grown extraordinarily (特别的)since the spread of the Internet .Modern electronic commerce typically uses the World Wide Web .A small percentage of electronic commerce is conducted entirely electronically for virtual items on a websites ,but most electronic commerce involves the transportation of physical items in some way .Electronic commerce that is conducted between business is referred to as business to business or B2B.
46 E –commerce only consists of the buying and selling of products of virtual items on the web .
47Rapid development of Internet is the main reason for the growth of e-commerce .
48 Modern electronic commerce typically uses the mobile phones .
49 Only virtual items can be transacted online.
50 E-commerce can be conducted only between
businesses.
五翻译题（10分）
Many office workers feels tired and burnt out because they commute everyday .commuting often involves hours of travel by car ,bus ,train or subway before any work begins .such journey often result in expenses ,exhaustion, frustration ,and family problems for the commuters. That is why more and more workers are becoming telecommuters. they do the same work as their colleagues ,but they do not go to the office every morning.
2015年上学期期中考试
商务英语阅读试卷答题卡
姓名：班级：
一填空题(20分，每小题2 分)
1________2_______3________4________5_______
6________7________8_______9_______10_______
二短语英汉互译（20分，每小题2分）
11____________12__________13____________
14_____________15____________16__________
17____________18_______________19_________
20__________
三词义匹配题（10分，每小题1分）
21____22____23____24_____25_____26____27___28___ 29____30____
四阅读理解（50分,每小题2分）
41______________________________________________ 42______________________________________________ 43______________________________________________ 44______________________________________________ 45______________________________________________ 46____47____48____49____50_____
五翻译题（10分）
_______________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________
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BEC商务英语高级阅读真题 The Negotiating T able You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not,
国际商务英语阅读教程(第四版)-期末复习
Unit 1~2 Mercantilism 重商主义 Neomeicantilist 新重商主义者 Trade surplus 贸易顺差 Quota and tariff 配额和关税 Government intervention 政府干预 Zero-sum game 零和博弈 Positive-sum game 常和博弈 The theory of absolute advantage 绝对优势理论 The theory of comparative advantage 比较优势理论 Factor endowments 要素禀赋理论 Product life cycle 产品生命周期（+theory ……理论） Economies of scale 规模经济 Diminishing returns 收益递减规律 Green revolution 绿色革命 Voluntary restriction 自动出口限制 Deposit 佣金 First mover advantage 先占优势 Barrier to entry 进入(市场)壁垒 Porter’s diamond theory 波特的钻石理论 National competitive advantage 国家竞争优势 The department of commerce 商务部 Letter of credit 信用证 Draft /bill of exchange 汇票 bill of lading B/L 提单 Sight draft 即期汇票 Time draft 远期汇票 Banker ‘s acceptance 银行承兑（+bill …汇票） Trade acceptance 商业承兑汇票 Countertrade 对等贸易 Barter 易货贸易 Switch trading 转手贸易 Offset 抵消 Counter purchase 互购贸易 Compensation trade 补偿贸易 Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports（重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口） Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade （重商主义主张政府介入以便实现对外贸易顺差） It views trade as a zero-sum game - one in which a gain by one country results in a loss by another （将贸易看成零和博弈，一个国家收益一个国家受损） Absolute Advantage 绝对优势 Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it 亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势 According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法，各国应该专门生产具有绝对优势的商品，然后用他们交换其他国家生产的商品 The Benefit（好处） of Absolute Advantage and Free Trade The Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势 The Consequence（结果） of Division of Labor and Free Trade 分工的结果和自由贸易 1. To Production: the Flow of the Factor of Production 生产要素的流动； the Efficiency of Factor Distribution 要素分配效率；the Quantity of Production 产品质量。 2. To Consumer: Welfare from Free Trade自由贸易福利: low price of imports and more consumption 低价格的进口更多的消费 Comparative Advantage比较优势 Ricardo’s theory of comparative advantage suggests that countries should specialize in the production of those goods they produce most efficiently and buy goods that they produce less efficiently from other countries, even if this means buying goods from other countries that they could produce more efficiently at home李嘉图的比较优势理论认为一个国家分工生产最有效率的产品，而从别国购买自己生产效率相对较低的产品，
商务英语阅读(第二版)王关富unit13privateequity课后答案
Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued