电子商务教学大纲 英文材料

Syllabus of Electronic Commerce Course Tittle:

1.E-commerce Case Analysis

2.Introduction to Electronic Commerce

3.Management Information System

4.Business Database Application

https://www.360docs.net/doc/a414623470.html,work Basic and Application

https://www.360docs.net/doc/a414623470.html,work Marketing

7.Web Development and Management

8.Logistics Information Management

https://www.360docs.net/doc/a414623470.html,rmation Security Technology

Syllabus of Introduction to E-commerce

One Course Description

For：E-commerce

Class Hours：54

Teaching Methods：Lectures and Practice

Evaluation：Final Exam（80%），Routine Participation（20%）

Two Course Task and Nature

The growth of the Internet continues to have a tremendous influence on business. Companies and organizations of all types and sizes are rethinking their strategies and how they run their operations. This new course in the Temple E-Marketing program challenges students to explore the realities and implications of e-commerce from a marketer's perspective. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce markets are examined. The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment.

Three Objectives and Prerequisite

1. To know the history and future of E-commerce

2. To gain an understanding of the working environment of E-commerce

3. To gain the ability of operating E-commerce through Internet

4. To become familiar with the other knowledge of E-commerce：

industrial application, laws, security, social backgrounds

Four Content and Prerequisite

Chapter One Production and Development of E-commerce

Teaching Requests:

To understand basic concepts of E-commerce, the relations between commerce and electronic in E-commerce the history of E-commerce, as well as the relavent subjects.

Teaching Content:

1.Traditional Commerce and E-commerce

2. Concepts of E-commerce

3. The History E-commerce,

4. Common trade modes of E-commerce: B2B, B2C, C2C

Chapter Two Introduction of E-commerce Technology

Teaching Requests:

To understand the basic network technologies in E-commerce, information security as well as the building and maintenance of E-commerce web.

Teaching Content:

1. Basic Information of Internet

1.1. TCP/ IP Contract, IP Address, Domain Name

1.2. WWW Service

1.3. The E-mail

1.4. Other Internet Service: Instant Messaging, Upload and Download, Online Games, Web Search, blog and so on

2. E-commerce Security Technology, Electronic Trade Security

2.1. Commercial System Security

2.2. Information Encryption Technology, Digital Signature and Certificate Technology and PKI System

2.3. SSL，SET

3.Web Building and Maintenance Technology

3.1. Web Page Design and Making

3.2. Web Planning and Building

3.3. Web Updating and Maintaining

Chapter Three Online Shopping and Marketing

Teaching Requests:

To learn how to shop through the Internet and open an online shop. Teaching Content:

1. Online Shopping

1.1. E-banking Service Applying

1.2. B2C，C2C

1.3. Shopping Cart

1.4. Online Payment

1.5. Online Shopping Notes

2. Online Shop Operating

2.1. Preparation：Business Option，Market Research，Items Picting 2.2. Online Shops：Self-building shop，Renting Shop，Free Shop 2.

3. Online Shop Decoration and Operation

Chapter Four Industrial Applications of E-commerce

Teaching Requests:

To know the successful applications of E-commerce in different industries.

Teaching Content:

1. Application of E-commerce in government departments: E-Government

2. Application of E-commerce in modern logistics：SCM，CRM

3. Application of E-commerce in international trade：EDI

4. Application of E-commerce in the fields of education，medicare, milatia, tourism

5. New development of E-commerce：Mobile Commerce

6. E-commerce legal environment

Five Teaching Reference Books

Remain to be decided.

Six Supplementary Provisions

This syllabus can be revised according to the teaching specific situation because of its flexibility. The information and knowledge in this course renews constantly，so the syllabus should be revised regularly.

Syllabus of Internet Marketing

One Course Description

For：E-commerce，Marketing

Class Hours：54

Teaching Methods：Lectures and Practice

Evaluation：Final Exam（80%），Routine Participation（20%）

Two Course Nature and Task

1.Nature：Main Course

2.Task：In the era of network economy, a virtual market which is based on the Internet and has its own clear characteristics in rules and means of competition compared with the traditional market has come into been. Students are expected to gain a thorough understanding of Internet marketing theoretical system and get to know comprehensively the principles，characteristics，environment and means of marketing in a virtual market. And students are also expected to master certain Internet marketing techniques.

Three Teaching Content and Requests：

Chapter One Introduction to Internet Marketing

1.1 Content and Characteristics of Internet Marketing

1.2 Internet Marketing and Traditional Marketing

1.3 Theoretical Basis of Internet Marketing

Key Points：differences and similarities between Internet marketing and

traditional marketing and their integration.

Chapter Two Network Market and Network Consumer

2.1 Network Market

2.2 Network Consumer

Key Points：characteristics of network market and network consumer，network buying process and target network marketing.

Chapter Three Network Marketing Strategy

3.1 Strategic Analysis of Network Marketing

3.2 Strategy Development of Network Marketing

Key Points：strategic analysis of network marketing.

Chapter Four Network Market Research

4.1 Introduction to Network Market Research

4.2 Steps and Means of Network Market Research

4.3 Network Marketing Information

Key Points：means and instruments of network market.

Chapter Five Products and Pricing Tactics in Network Marketing

5.1 Products Tactics in Network Marketing

5.2 Brand Tactics in Network Marketing

5.3 Pricing Tactics in Network Marketing

Key Points：products and pricing tactics in network marketing. Chapter Six Network Marketing Channels

6.1 Introduction to Network Marketing Channels

6.2 Network Direct Marketing

6.3 Network Market Brokers

6.4 Shopping Agent and E-commerce

Key Points：network direct marketing and network market brokers. Chapter Seven Network Marketing Promotions

7.1 Introduction to Network Marketing Promotions

7.2 Network Marketing Sites Spreading

7.3 Network Marketing Effects on Public Relations

Key Points：network marketing promotions means and their implementation.

Chapter Eight Network Marketing Advertising

8.1 Introduction to Network Marketing Advertising

8.2 Network Marketing Advertising Implementation

Key Points：characteristics and types of network marketing advertising. Chapter Nine Case Analysis of Network Marketing and its Comprehensive Application

9.1 Principal Functions and Common Methods of Network Marketing 9.2 Corporate Web and Network Marketing

9.3 Means of Network Marketing

9.4 Principles and Application of E-mail Licence Marketing

9.5 Excavation of Network Marketing Resources and its Application

Key Points：means of network marketing and principles and application of E-mail licence marketing.

Four Teaching References

1. Network Marketing，by Qu Pengzhi, Higher Education Press,2004.

2. Network Marketing，by Kong Weicheng，Chongqing University Press,2004.

3. Basis and Practice of Network Marketing，Tsinghua University Press,2002.

4. https://www.360docs.net/doc/a414623470.html,

Syllabus of Information Security Technology

One Course Description

For：E-commerce

Class Hours：54，3 hours a week

Teaching Methods：Lectures and Practice

Two Course Task and Nature

1、Nature：With increasing interest by students and faculty in Information Security Curriculum, and increasing demand for information security professionals from industry, many institutions are beginning the task of creating a meaningful information security program. Whether the institution desires a single course, or an entire set of coursework, it is important that the faculty and administrators designing the curriculum follow an establish methodology and research the unique demands of this new and exciting field.

2、Task：A：Let students be familiar with the principles and the means of realization of E-commerce and get to know how to use security technologies of E-commerce.

B：Let students know the design of security system of E-commerce.

Three Teaching Content and Requests：

Chapter One Introduction to Secrecy of E-commerce Security(2 hours)

Let students be familiar with the development and application of E-commerce as well as the threats to E-commerce security. And the demands and measures of E-commerce security will also be taught to students.The key point demands of E-commerce security and some important security standards.

Chapter Two Software Security Technology(8 hours)

Let students know the basic demands of software, securty means of popular software, the anti-tracking technology of software, Windows NT operating system and security management measures. The key point is the anti-tracking technology of software, Windows NT operating system and the difficulty is the principle of anti-tracking technology of software. Chapter Three Data Encryption Technology(8 hours)

Let students be familiar with the concept of cryptography, popular cryptography terminology, the basic principles of classic cryptography, the concept of hybrid cryptosystem, symmetric algorithm and asymmetric algorithms, DES algorithm and RSA algorithm. The key point is symmetric algorithm and asymmetric algorithms and the difficulty is DES algorithm and RSA algorithm.

Chapter Four Digital Signature(6 hours)

Let students be familiar with the concept of distinguishment, popular distinguishment agreements, the concept and function of digital signature, the concept of digital time stamp, the concept of multi-signature, the

concept and development of digital certificate. The key point is distinguishment agreements and the process of digital signature agreement as well as the concept of digital certificate and the difficulty is the process of digital signature agreement.

Chapter Five Network Attack and Protection(6 hours)

Let students be familiar with the origination of Internet security, hacking steps and thearies, the principles of password attacks, the concept of Troy and its work, the principle and prevention of network monitoring, the principle and steps of spoofing, the security of E-mail and Website. The key point is Troy, network monitoring, spoofing and the difficulty is the principle of spoofing.

Chapter Six Firewall(4 hours)

Let students know the concept of firewall, the functions of network policy in design, installation and use of firewall, the basic principle of packet filtering and application gateway, the principle and basic technology of VPN, the configuration and selection principle of firewall as well as the limitation of firewall. The key point is the concept of firewall, the basic principle of application gateway and the difficulty is packet filtering rules.

Chapter Seven Database Systems Security(4 hours)

Let students know database system security features, the basic means of user rights management, principles and methods of base table data

security control, the concept of database audit, the concept and function of blogs, the concept and means of concurrency control, the concept of database backup and recovery and the steps of database backup and recovery. The key point is database system security features, the basic means of user rights management, principles and methods of base table data security control, blog management, concurrency control and the difficulty is triggers and stored procedures.

Chapter Eight Computer Virus Prevention(4 hours)

Let students know the concept and features of computer virus, the basic structure of computer virus program, the classification of computer viruses, guidance mechanism and transmission modes of boot viruses and file viruses, the methods of clearing boot viruses and file viruses, transmission mechanism of worm, the characteristics of modern computer virus, the prevention strategies of computer virus. The key point is the concept and features of computer virus, boot viruses and file viruses, worm, the prevention strategies of computer virus and the difficulty is the mechanism of boot viruses and file viruses.

Chapter Nine Secure E-commerce Systems(6 hours)

Let students be familiar with the composition and process of secure E-commerce system, the ways of secure electronic payment, the basic process and features of SET and SSL, the realization and security of online shopping mall and Internet banking. The key point is the process

of secure E-commerce system, SET and SSL.

Chapter Ten Case Study(6 hours)

Four Test and Evaluation

Final Exam（80%），Routine Participation（20%）

Five Teaching References

1、Computer Security Technology, by Tan Haoqiang, Tsinghua University Press,2003.

2、E-commerce Security, by Feng Shiyong, Electronic Industry Press, Beijing, 2002.