中国儿童E—book设计开发研究

中国儿童E—book设计开发研究

Design, Development and Research on E-book for Chinese Children

1.绪论

Introduction

1.1研究背景及目的

Research background and purpose

微软创办人Bill Gates说:电子书将改变全世界的阅读方式。电子书并算不上是新兴的阅读媒介,早在互联网兴起的时代,纸质书已经悄然地开始了它的数字化征程。从阅读对象的数字化到到阅读方式的数字化;从单纯的传统印刷图书直接对应的电子版图书到生产和发布都只有数字化形态的电子读物,再到集成了声音、视频、动画、实时变化模块、交互模块等要素的多媒体读物,科技的进步带动了电子书的发展。

Bill Gates, the founder of Microsoft, once said that E-books would change the way of reading around the world. In fact, E-books are not the rising reading media. As early as the era when Internet emerged, paper books had quietly began its digital journey. From the digitalization of reading objects and the digitalization of reading ways; from the corresponding E-books of the pure traditional printed books to the E-books with the production and publication being only digitalized and even to the multi-media readings integrating various elements, such as sounds, videos, cartoons, real-time change modules and interactive modules, technological advance promotes the development of E-books.

我国的数字出版产业在短短几年内产值突飞猛进,实现了跨越式发展,电子阅读器风生水起,国民阅读习惯和环境产生了明显变化。同样,早在电脑技术发展的二十一世纪初就已经产生的儿童电子书同其他电子电子出版物一并经历了演变发展。现今的儿童电子书已经不单单只是以PC机等传统设备为平台而存在,更多地出现在了更为方便的移动设备上。基于移动设备的儿童电子书是指以智能手机、平板电脑等移动设备为载体,以文字、语音、图片、动画、音效、音乐等多因素为手段,以交互性为特点的新型电子书。智能手机、平板电脑的普及让更多儿童开始接触以移动设备为载体的儿童电子书,并使得更多的家长和相关业内人员开始关注这类新型的电子书对于儿童的发展影响。

In just a few years, production value of Chinese digital publishing industry has made a spurt of progress and achieved great-leap-forward development. The prosperity of e-readers causes obvious changes in national reading habits and environment. Similarly, children’s E-books appearing as early as at the beginning of the 21st century when computer technology developed, as well as other electronic publications, underwent e volution and development. At present, children’s E-books haven’t existed only relying on the traditional equipment, like PC, which more frequently appear on the more convenient mobile devices. Children’s E-books based on mobile devices are the new-type E-books with mobile devices, like smart phones and tablet computers, as the carrier, such factors as words, voices, pictures, cartoons, sound effects and music as means and interactivity as the feature. Popularization of smart phones and tablet computers enables more children to begin to get exposed to Children’s E-books with mobile devices as the carrier and more parents and related staff in the industry to focus on the influence of the new-type E-books on Children’s development.

本文以此为背景对基于移动设备的儿章电子书的产生和发展情况进行阐述和梳理,分析现今的儿童电子书的特点和受众群体的需求和特征,通过调研和分析,儿童的视觉听觉器官机能的发展和交互性儿

童电子书具备的文字、语音、图片、动画、音效、音乐多媒体、多点触控等互动性效果,进而归纳总结出基于移动设备的儿童电子书的新的发展特点和方向。本文以儿童心理学、设计艺术学、设计心理学、新媒体设计、交互设计、移动终端技术等理论为基础,用调研、分析与实践相结合的方法,联系实际的案例来进行研究。对基于移动设备的儿童电子书的研究在本文研究中不包括电子阅读的设备,而主要是狭义地指通过电子阅读器所感知到的数字内容。

Based on the above mentioned, the paper elaborates and reorganizes the appearance and development of children’s E-books based on mobile devices and analyzes the characteristics of the present children’s E-books, as well as the requirements and features of the audience groups. By investigating and analyzing the development of children’s visual and auditory organs function, as well as the interactive effects the children’s E-books are possessed with, like words, voices, pictures, cartoons, sound effects and music, as well as multi-media and multi-touch effects, the paper further summarizes the new development characteristics and orientations of Children’s E-books based on mobile devices. Based on such theories as Child Psychology, Design Art, Design Psychology, New Media Design, Interactive Design, Mobile Terminal Technology, the paper applies the approach combining investigation, analysis and practice to make research integrating practical cases. In the research of the paper, the research on Children’s E-books based on mobile devices doesn’t contain e-reading devices, which mainly refers to in the narrow sense the digital content that e-readers can sense.

1.2研究范围和方法

Research scope and approach

世界人口卫生组织最新发布的数据显示,目前世界15岁以下儿童数约为18亿。这庞大的市场需求为儿童电子书的发展提供了条件。而目前出版的儿童电子书中针对不同年龄阶段儿童的心理和生理需求来设计的儿童交互电子书很少,这就需要我们设计者来探讨和研究。

The latest statistics issued by World Population Organization shows that at present there are approximately 1.8 billion children under the age of 15. The giant market requirement provides conditions for the development of children’s E-books. However, there are very few interactive children E-books aiming at the psychological and physiological requirements of children of different ages among the children’s E-books published recently, which requires the designers’ investigation and research.

不同年龄阶段儿童的认知方式，国外Chall的六阶段理论将儿童的阅读能力分为六个有本质区别的阶段。前阅读阶段、初始阅读和编码阶段、巩固熟练阶段、为获取新知识而阅读阶段、多视角阶段、建构和再结构阶段。其中6岁和6岁前的儿童是出于前阅读阶段。根据儿童的生理和心理特征，不同年龄阶段儿童不同认知方式适合的读物不同，可将学龄前儿童即0-7岁的儿童更细分为0-2岁初探期、3-5岁发展期和6-7岁学习起步期。上学以后的儿童文字语言系统开始发展，文字类的书籍更吸引他们的注意。而4-6学前期的儿童能够正确掌握12种颜色的名称及使用，并对颜色鲜艳、刺激的产生一定的心理反应，并且表此案出相应的喜怒哀乐情绪。学前期的儿童在逻辑思维方面较之前也有较好的发展，能对具象符号化的生活事物产生思维反应，他们不再仅仅偏爱于复杂多动的画面，转为喜欢有一定秩序和逻辑的画面。这一时期的儿童只有短时间的控制注意力的能力，大约为15分钟。在这一时期，他们会表现出强烈的主动性和好奇心，因而这一时期的儿童自主学习能力会大大加强。同时，考虑到儿童的视觉听觉器官机能的发展，新型的儿童电子书具备的文字、语言、图片、动画、音效、音乐多媒体、多点触控等互动性效果说更合适于4-6岁的儿童使用。所以，本文主要对儿童电子书的研究对象设定在4-6岁的儿童群体。

Children at different ages have different cognitive patterns. The foreign Chall six-stage theory divide children’s reading ability into six stages of essential differences, pre-reading stage, initial reading, encoding stage, consolidation and mastery stage, reading stage for attaining new knowledge, multi-view stage and construction and re-construction stage. Children at the age of 6 or before the age of 6 belong to pre-reading stage.

According to psychological and physiological characteristics of children, different reading materials are appropriate for children at different ages and with different cognitive patterns, so preschool children (namely the children at the age of 0-7) can be subdivided into three stages, primary exploration stage (0-2), development stage (3-5) and study starting stage (6-7). After they are at school, children’s word language system begin to develop, so text books attract more of their attention. And children in the preschool stage (4-6) can master correctly the names and application of 12 colors and produce a certain psychological response to the stimulation of bright colors, as well as presenting the corresponding emotions, like pleasure, anger, sorrow and joy. Preschool children have a better development in logic thoughts and can produce thoughts and responses on concrete and signifying life objects. They no longer have preference for complex and varying pictures. Instead, they begin to prefer the pictures with a certain order and logic. What’s more, in the period children can only have the ability to control their attention in a short time, which lasts about 15 minutes and present powerful initiation and curiosity, so their autodidacticism ability will be greatly strengthened. Simultaneously, considering the development of children’s visual and auditory organs function, new-type E-books with the interactive effects, like words, language, pictures, cartoons, sound effects, music, multi-media and multi-touch are more appropriate for children at the age of 4-6. Therefore, the paper set its research object of Children’s E-books as the children at 4-6.

具有关部门统计，我国16岁以下儿童有3.8亿左右，占人口比重约20%。目前中国儿童消费已占到家庭总支出的30%左右，全国0-12岁的孩子每月消费总金额超过数十亿。专家预测，未来几年儿童用品经以每年12.4%的速度递增。国内儿童消费主要集中在服装、玩具、文具盒教育培训等方面。国内儿童消费主要集中在服装、玩具和教育培训等方面。国内儿童消费市场空间巨大，儿童消费增长为市场细分奠定了两的基础。

According to the statistics of related departments, there are about 380 million children under the age of 16, making up about 20 percent of the total population. At present in China children’s consumption has accounted for about 30 percent of the total household expenditure and the monthly total consumption of children at the age of 0-12 surpasses billions of yuan. Experts predict that in the future years children products gradually increase at the rate of 12.4 percent annually. In China, children consumption mainly concentrates in clothes, toys, stationeries, education and training, so the market space of children consumption is great. The growth in children consumption lays a good foundation for market segmentation.

为了研究现阶段对儿童电子书的了解程度和使用情况以及对现阶段我国电子书的满意程程，用调查的方法在全国范围内，从对电子书的了解、关注和使用等方面通过网络对200人进行相关的调查。

To study the understanding level and application of children’s E-books, as well as the satisfaction level for Chinese E-books, we make related investigations on 200 people through Internet in such aspects as the understanding, concern and use of E-books around the whole country.

现如今使用移动终结设备阅读电子书的人较多，且年轻人占了较大的比例，且居住在大城市的人比其他地区的人更多的接触过电子书。了解儿童电子书的人比较少，可以看出我们国家的儿童电子书发展还处于起步阶段，想要被大部分所熟知还需要一个过程。

At present, there are more people using mobile terminal devices to read E-books, among whom young people account for a larger proportion. What’s more, people living in metropolis have more opportunities than those in other regions to be exposed to E-books. However, there are fewer people having an understanding of Children’s E-books, from which we can see the development of children’s E-books in China is still in the initial stage, which requires taking a course to be known intimately.

目前的电子书市场基本都是成人为目标消费群，下一波的潮流将会向儿童消费群体方向发展；而儿童电子书则会以丰富多彩的内容，动漫的表现形式，彩色的屏幕显示已经灵活的移动阅读终端体验来吸引更多的家长和少年儿童消费者。具有非常大的发展潜力。

At present, E-book market has adults as the target consumer group and the next tide will develop towards to children consumer group. Wha t’s more, children’s E-books will rely on rich and colorful contents, the form of cartoons, the colorful screen display and flexible mobile reading terminal experience to attract more parents and youngsters, which are of great development potential.

1.3先行的研究和限制

The previous research and restriction

在母丹的论文《基于移动设备的儿童电子书交互性研究》（2013）中，主要研究了以儿童电子书的载体——移动电子设备的产生发展和电子书的产生发展和电子书的产生发展为背景对而已电子书的产生和发展情况进行阐述的梳理，分析现今的儿童电子书的特点和受众群众的需求和特征。但是作者仅仅只是对我国的儿童电子书进行研究，对不同时期的儿童心理和生理特点进行分析，具有图片动画音效等多媒体元素的基于移动设备的交互儿童电子书。并没有分析国外的一些儿童电子书，比如：韩国、日本、德国、美国等等。

In Mu Dan’s thesis, Interactive Research on Children’s E-books Based on Mobile Devices(2013), she mainly studies the appearance and development of mobile electronic devices--carrier of children’s e-books, as well as the appearance and development of e-books, analyzes the characteristics of children’s e-books and the requirements and characteristics of the audience in the present stage. However, in this paper the writer only studies children’s e-books in China and analyzes the psychological and physiological characteristics of children in different periods, as well as interactive e-books for children, with multi-media elements, such as pictures, cartoon and sound effects. However, the

writer doesn’t involve children e-books in foreign countries, such as, Korea, Japan, Germany, America and so on.

在邓诗元的论文《不同年龄阶段儿童的交互电子书界面设计分析》（2010），主要针对不同年龄阶段儿童的交互电子书的界面设计方法。但并没有提到儿童电子书的特点以及设计方面的研究。

In Deng Shiyuan’s thesis, Analysis of Interface Design of Interactive E-books for Children in Different Age Levels (2010), he mainly expounds the approaches of interface design in interactive e-books for children in different age levels, who, however, doesn’t mention the characteristics of children’s e-books and research on design.

在吴慧贤的论文《低幼数字图书设想》（2011），主要研究了低幼时期儿童电子书的发展，但并没有具体提到电子书的构成，以及设计。

In Wu Huixian’s thesis, Imagination of Digital Books for Children (2011), she mainly studies the development of children’s e-books, who doesn’t mention concretely the constitution and design of e-books.

由此调研可以看出，现今儿童电子书存在一些问题，比如；儿童电子书产品内容单一；相对于国外儿童电子书，国产电子书产品数量还是少；儿童电子书过得的声光吸引往往是儿童沉溺于感官的刺激，阻碍了想象力和创造力的发挥；大量动画使得读者胡咧咧故事内容的叙述，降低了阅读理解能力，甚至有的动画设计与故事情节毫不相关，这样的感官刺激在故事内容传递上没有帮助；有些故事书国语偏重于游戏而与儿童理解故事情节并无太大联系；对于儿童电子书的研究，特别是基于设备的儿童电子书的研究还是空白。

From the investigation we can see there are some problems in the present children’s e-books. For example, the content of children’s e-books is too simple. Compared with foreign e-books for children, the number of Chinese e-books is too small. Too much stimulation of sound and light in children’s e-books make children indulged in sensory stimulation, which hinders the exertion of

imagination and creativity. Too many cartoons make readers ignore the relation of story contents and reduce their reading and comprehension ability and even some cartoon designs are irrelevant to plots. Such sensory stimulation is of no help to the expression of story contents. Some story books focus more on games, which have no much relation to children’s comprehension of plots. For the research on Children’s e-books, especially the research on children’s e-books based on devices, there is still a blank.

2.儿童电子书的一般理论

The common theory on children’ e-books

2.1E-book的概念

Concept of E-book

电子书是指将文字、图片、声音、影像等讯息内容数字化的出版物和植入或下载数字化文字、图片、声音、影像等讯息内容的集存储和显示终端于一体的手持阅读器。代表人们所阅读的数字化出版物，区别于以纸张为载体的传统出版物。电子书通过数码方式记录在以光、电、磁为介质的设备中，必须借助于特定的设备来读取、复制和传输。电子书又称为E-book。简单地说，所谓的电子书是，必须透过特殊的阅读软件，以电子文件的型式，透过网络连结下载至一般常见的平台，例如：PC、Note-book，PDA、WAP，或是任何可大量储

存digi-tal reading material的阅读器上阅读的书籍，是一种传统纸质图书的可选替代品。

E-books are the digitalized publications containing words, pictures, sounds and videos and the handheld readers with implanting and downloaded digitalized words, pictures, sounds and videos, as well as other information contents integrating store and display, which represent the digitalized publications people read and differ from the traditional publications with paper as the carrier. E-books make records by means of numerical codes in the devices with light, electricity and magnetism as the medium and must rely on specific devices to read, copy and transmit the contents. Electronic books are also E-books. Simply speaking, the so-called e-books must rely on special reading software to connect and download to common platforms through Internet in the form of electronic files, such as PC, Note-book, PDA, WAP and any reader which can store large quantities of digital reading materials, which is the optional in replace of traditional paper books.

电子图书作为一种新形式的书籍，又拥有许多与传统书籍不同的或者是传统书籍不具备的特点：必须通过电子计算机设备读取并通过屏幕显示出来；具备图文声像结合的优点；可检索；可复制；有更高的性价比；有更大的信息含量；有更多样的发行渠道等等。列举如下：方便信息检索。提高资料的利用率；存储介质相较传统书籍而言容量更大，可以容纳更多的信息量；成本更低。相同的容量比较，存储体的价格可以是传统媒体价格的1/10-1/100甚至更低；内容更丰富。数字化资料可以包含图文声像等各种资料。增强可读性。可以以更灵活的方式组织信息，方便读者阅读。降低了工作量。在电脑上处理各种资料，可以更方便。更具系统性。将各种资料有机组合，互相参照，能更好地理解资料。新的方式方法、工具手段、形式内容。

Being a new-type books, e-books possess characteristics which are different from traditional books or traditional books don’t possess, which must be read through computer devices or displayed by screens. E-books are usually possessed with advantages integrating pictures, words, sounds

and images, which can be searched and copied, with a higher price-quality ratio, a greater quantity of information content and more various distribution channels. They are listed below: being convenient for information retrieval; enhancing the utilization ratio of information; compared with traditional books, the storing media have a greater content and can contain more information contents. A lower cost; for the same contents, the price of the storage module can be one tenth to one percent of that of traditional media and even lower. More abundant contents; digitalized information can contain various information, like pictures, words, sounds and images. Strengthening readability; organize information in a more flexible way, which make it more convenient for readers to read. Reducing workload; dealing with various information on computers can be more convenient; more systemized; organize various information organically and make cross references, which can help readers comprehend the information better. It can provide new means and approaches, tools and means, as well as forms and contents.

儿童电子书就是利用计算机技术将传统的儿童书籍重新制作，形成有文字、有图像、有声音的数字化出版物，储存在相关设备中，借助于互联网或特定的设备来读取、复制和传输。

Children’s e-books utilize computer technology to re-produce traditional children books and form digitized publications with words, pictures and sounds, which are stored in related devices to be read, copied and transmitted by means of Internet and specific devices.

2.2E-book的特征

Characteristics of E-books

近年来,伴随着互联网技术和移动通信技术的提高和应用的普及,各种信息进入了数码电子化存储传递新时代,人们不在满足于坐在固定的台式电脑面前获取信息,也不再满足于传统的移动数码设备只能拍照、打电话、发送短信息,而是需要随时随地获取更多所需资讯,

在这种需求的驱使下, 更先进更便捷的移动设备孕育而生。在移动技术的引领下,各种信息的数字化进程速度也更加猛烈了。其中尤其是出版行业所受到的冲击尤为明显。我国的数字出版产业在短短几年内产值突飞猛进,实现了跨越式发展,电子阅读器风生水起,国民阅读习惯和环境产生了明显变化。

In recent years, with the improvement of Internet and mobile communication technology and the popularization of application, various information enter the new era of digitized and electronic storing and transmission, when people no longer satisfy with sitting before the fixed desktop computers to acquire information or the limited functions of traditional digital devices, which can only take photos, make calls and send short messages. They now need acquire more information required anytime and anywhere. Urged by the requirement, more advanced and convenient mobile devices emerge as the times require. Led by mobile technology, the digitalization of various information proceeds more rapidly, among which the publishing industry get the more obvious impact. In China, the digital publishing industry has made a spurt of progress in a few years and achieved great-leap-forward development. The prosperity of e-readers results in obvious changes in national reading habits and environment.

电子书的特征：获取与携带方便透过网络下载或很小的电子设备就能有大量的阅读资料。易于检索与互动电子书可全文检索，作者与读者能透过网路互动。个人订制读者可根据需要订制电子书。个人出版成为可能。使用方便，可透过网路超连结的特性获得更进一步资料。多元化，多媒体可供阅读的平台越来越多源化，电子书内容亦呈现多媒体影音资料。阅读感受与阅读传统纸张几乎相同。功耗低，续航时间超长。无背光不伤眼。

Characteristics of e-books:

Easy to get and carry; it can be downloaded through the network or a lot of reading materials can be gained through very small electronic devices.

Easy to search and interact; the full text e-book can be retrieved and the author and readers can interact through the network. Individual customization; readers can get customized e-books according to their needs. Personal publishing has become possible. Easy to use; readers can obtain further information based on the characteristics of the hyperlink of Internet. Diversified and multi-media; platforms for reading have more and more sources and the contents of e-book also presents the multimedia audio and video information. Reading experience is almost the same as that of reading traditional paper. Low power consumption; long life time; without backlight, so it does not hurt eyes.

(1) 方便性，可搜索内容，改变字体大小及字形，还可随身携带。

Convenience; contents can be searched; font-size and font style can be changed; it is easy to carry.

（2）时间上，容量大，随时可网络下载，不受地域限制，传播速度快，搜索内容速度比以往人眼搜索或书签搜索快，节省时间。

In time; great capacity; internet download at any time without being restricted by areas; high speed of transmission; searching contents is faster than manual search or bookmark search; saving time;

（3）体力上，无论增加多少本电子书重量都一样，比纸质书在重量上占优势。

In weight; no matter how many e-books are added, the weight remains the same; it has an advantage over paper books in weight;

（4）金钱上，降低图书成本，价格便宜。看的时间越长用的电费越多。

In money; reducing the cost of books; a low price; the longer you read, the more electric charge you will pay;

（5）空间上，节省保存书本所需空间。

In space; saving the space required to save books;

（6）使用寿命上，可保存时间比纸质书长久。

In service life; e-books can be preserved longer than paper books;

（7）设计精美，灵活多样，有多媒体功能。

Exquisite design; non-institutionalized; with multi-media function;

（8）电子书实现了产品零库存，全球同步发行，购买方便快捷。

E-books realize zero inventory of products, synchronous distribution globally, as well as convenient and efficient purchase.

（9）节省纸张，减轻地球负担，零伐木砍伐量，真正的环保低碳。

Saving paper and reducing load for the earth; zero woodcutting; the genuine environmental protection and low carbon;

儿童的电子书更加注重的是在图画和文字方面的编辑，图画颜色鲜亮，卡通可爱，文字方面要通俗易懂，容易理解，且具有教育意义。方便性，可搜寻内容，改变字体大小及字型，还可随身携带。时间上，容量大，随时可网络下载，不受地域限制，传播速度快，搜寻内容速度比以往人眼搜索或书签搜索快，省去大量时间。体力上，无论增加多少本电子书都是一样的重量，比过往纸质书重量上有优势。金钱上，降低图书成本，价格便宜。看的时间越长用的电费越多。空间上，节省保存书本所需空间。寿命上，可保存时间比纸质书长久。内容上，书本内容可更新，不像纸质书破损、污损后或残旧后，而使内容不完整；内容的复制比纸质书容易。体积上，增加大量电子书后，都不会使知识载体的体积产生膨胀。容量上，单位体积字数容量比纸质书大。资料利用率上，电子书比纸质书高。设计精美，灵活多样，有多媒体功能。电子书实现了产品零库存，全球同步发行，购买方便快捷。节

省纸张，减轻地球负担，零树木砍伐量，真正的环保低碳。永远不会缺货。缺点上，一旦电子载体坏了，电子书将没法看。

Children’s e-books pay more attention to editing in pictures and texts. Pictures are characterized by bright colors and cute cartoons, and texts are popular and easy to understand, which are simultaneously of educational significance. Convenience; contents can be searched; font-size and font style can be changed; it is easy to carry; In time; great capacity; internet download at any time without being restricted by areas; high speed of transmission; searching contents is faster than manual search or bookmark search; saving a lot of time; In weight; no matter how many e-books are added, the weight remains the same; it has an advantage over paper books in weight; In money; reducing the cost of books; a low price; the longer you read, the more electricity is used; in space; saving the space required to save books; In service life; e-books can be preserved longer than paper books; in contents; the contents of e-books can be updated; unlike paper books, which will be not complete once damaged, defiled, or worn out; the contents of e-books are easier to be copied than those of paper books; in volume; the increase of a large number of e-books will not make the volume of the knowledge carrier expand; in capacity, the word number capacity of unit volume is larger than that of paper books; in data utilization, e-books are higher than paper books; Exquisite design; non-institutionalized; with multi-media function; E-books realize zero inventory of products, synchronous distribution globally, as well as convenient and efficient purchase; Saving paper and reducing load for the earth; zero woodcutting; the genuine environmental protection and low carbon; as for disadvantages, once the electronic carrier is broken, the e-book will not be read.

2.3 儿童E-book的构成要素

Components of children’s e-books

有不少学者对儿童电子书的发展和变化作了一系列探索和研究。大部分学者认为新型的儿童电子书应该是增强型电子书,以电子媒体为媒介和载体,综合运用文字、语音、图片、动画、音效、音乐等来表达某一故事中的情节。目前,国内也陆续出现了结合多种多媒体元素出版的儿童电子书,特别近几年,不管是就数量还是质量来说都在不断发展,已受到广泛关注。如图为国内公司制作发行的儿童电子故事书《神笔马良》的英文版本。这本儿童电子书不仅有语音阅读、自动阅读模式,更增添了录音功能和游戏功能,并可以通过连接互联网给其他朋友发送分享邮件和找到其他的相关或相似的儿童电子书。主要构成要素有：

There are a number of scholars having made a series of explorations and researches on the development and changes of children’s e-books. Most scholars believe that the new-type children e-books should be enhanced e-books, with electronic media as the media and carrier, integrating the use of texts, voices, pictures, cartoons, sound effects, music, and so on to express the plot of a story. At present, in China there have also appeared children’s books combining a variety of multimedia elements in succession, which, especially in recent years, whether in quantity or quality, have experienced continuous development and attracted wide attention. As is shown in the figure for, it is the English version of Ma Liang’s Magic Brush, the children’s electronic story book produced and issued by domestic companies. It not only possesses modes of phonetic reading and automatic reading, but has the game and recording function added. What’s more, it can be connected to the Internet to send other friends sharing messages and find other related or similar children’s books. The main components are:

（1）date，儿童电子书的设备通常是一种口袋大小的计算设备，通常有一个小的显示屏，触控输入，代表性设备是：智能手机、平板电脑等。以及存档大小。

Devices of children’s e-books are usually pocket-sized, usually with a small display screen and touch input. The representative devices are: smart phones, tablet PCs, as well as archive size.

（2）design，在色相的选择上要有鲜明性，在色调的选用上应多选择暖色调。版面上适量的添加文字和数字，以有利于之一时期儿童的大脑智力发育。主题大多选用具有教育意义的主题。

Bright colors should be chosen, especially warm colors. An appropriate quantity of texts and numbers should be added to the space of a whole page, aiming to be of benefit to the intelligence development of children’s brain in the period. Themes of educational significance are usually selected.

（3）size，主屏7寸，高清彩屏电子书，分辨率在800*480，主屏13寸，分辨率1200*1600是最适合的。

If the home screen is 7 inches, for a high-definition e-book with a color screen, the resolution ratio should be 800*480; if the home screen is 13 inches, 1200*1600 is the most suitable resolution ratio.

3.中国儿童E—book Design分析

Analysis of design of E-books for Chinese children

早在电脑技术发展的二十一世纪初就已经产生的儿童电子书同其他电子电子出版物一并经历了演变发展。现今的儿童电子书已经不单单只是以PC机等传统设备为平台而存在,更多地出现在了更为方便的移动设备上。基于移动设备的儿童电子书是指以智能手机、平板电脑等移动设备为载体,以文字、语音、图片、动画、音效、音乐等多因素为手段,以交互性为特点的新型电子书。智能手机、平板电脑的普及让更多儿童开始接触以移动设备为载体的儿童电子书,并使得更多的家长和相关业内人员开始关注这类新型的电子书对于儿童的发展影响。通过分析比较研究能找到一些基于移动设备的儿童电子书交互性新的发展特点和方向,同时切实地考虑到儿童的健康发展,为中国

儿童电子书的发展提供一份建议,给儿童电子书交互设计者带来启发。为基于移动设备的儿煮电子书开发找到更合适的交互性体验和更健康的设计。虽然大部分被调查者都希望以后能给自己的孩子看儿童电子书

Children’s electronic books appearing as early as at the beginning of 21st century when the computer technology developed, as well as other electronic publications, have experienced evolution and development. Today’s children’s books don’t just exist with PC and other traditional devices as the platform, which in most circumstances appear in the more convenient mobile devices. Children’s e-books based on mobile devices refer to the new type of e-books with smart phones, tablet computers and other mobile devices as the carrier, with texts, voices, pictures, animations, sound effects, music and other multi factor as the means and with interactivity as characteristics. The popularity of smart phones and tablet PCs enables more children to begin to be exposed to children’s books with mobile devices as the carrier of the and simultaneously makes more parents and other related personnel in the industry begin to pay attention to the influence of the new-type e-books on the children’s development. Through comparison, analysis and research, we can find new characteristics and directions of the interactive development of some children’s books based on mobile devices and at the same time take the children’s healthy development into consideration and provide a proposal for the development of Chinese e-books, inspiring interactive designers of children’s e-books and finding the more appropriate interactive experience and healthier design for the development of the e-books based on mobile devices. Most of the respondents expect to be able to provide e-books for their children to read.

3.1 主题分析

Theme analysis

在主题分析中，主要分为4种主题，爱的主题、友谊的主题、教训的主题，神话故事的主题。

As for theme analysis, the themes can be divided into four categories, love, friendship, lessons and fairy tales.

3.1.1 爱的主题

The theme of love 亲情——情感源。儿童对母亲的依恋是最核心的情感。由母爱可以衍生出各种亲情，是经典的幼儿教育中由来已久的主题。

亲情是万物情感之源。《小蝌蚪找妈妈》的故事已经家喻户晓。小蝌蚪一路找妈妈的历程，简短的几句话，把爱的主题体现的淋漓尽致。

Family love-- source of emotions; Children's attachment to the mother is the core of all the emotions. A variety of family love can be derived from the maternal love, which is the long-standing theme in the classic infant education. Family love is the source of all of the emotions. The story, “Little Tadpoles Looking for Their Mother”, has been widely known. The journey of small tadpoles finding their mother reflects the theme of love most vividly with a few brief words.

There are a group of tadpoles, with big heads and black-gray bodies. Swaying their long tails, they are swimming here and there happily.

3.1.2 友情的主题

友情——原动力（平等，宽容，合作，分享的稳定伙伴关系）随着生活范围和认识视野的拓展，儿童必须认识和逐步建立彼此的平等，宽容，合作，分享的稳定伙伴关系。如《伯牙绝弦》是讲述知音难求的一个故事，伯牙与钟子期是一对千古传诵的至交典范。伯牙善于演奏，钟子期善于欣赏。这就是“知音”一词的由来。后钟子期因病亡故，伯牙悲痛万分，认为这世上再也不会有知音了，天下再不会有人像钟子期一样能体会他演奏的意境。所以就把自己最心爱的琴摔碎，终生不再弹琴。

Friendship -- the original power (equality, tolerance, cooperation, sharing and stable partnership) with the expansion of life scope and cognition horizon, children must know and gradually establish equal, tolerant, cooperative, sharing and stable partnership between each other. For example, “Bo Ya Casts the String” is a story relating that bosom friends are hard to find. Bo Ya and Zhong Ziqi were the best models of the most intimate friends widely read for thousands of years. Bo Ya was good at playing and Zhong Ziqi was expert in enjoying music. It is the origin of the word “bosom friend”. After Zhong Ziqi died of illness, Bo Ya was deeply grieved, thinking that there was no bosom friends any more in the world and never would be someone like Zhong Ziqi, who could experience the artistic conception of the music he played. So he broke his favorite qin into pieces and he never played the qin.