Samsung Electronics Co

Samsung Electronics is an industry leader in semiconductor industry, telecommunication industry, digital media industry and digital convergence technologies industry. Samsung Electronics’ parent company sales were $56.7 billion and net income was $7.5 billion in 2005. Samsung Electronics employing approximately 128,000 people and has over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance department, Digital Media department, LCD department, Semiconductor department and Telecommunication Network department. Now Samsung Electronics is growing global famous brands, Samsung Electronics main product are digital TVs, memory chips, mobile phones, and TFT-LCD.

S: Superior technology innovation

Good international brand image

Strange strategy to attract talent

Professional marketing team, strong customer base and thousands of loyal users

Industry leader in electron industry

W: Sony is still a relative to the challenger brand; Samsung was the pressure from Sony and its allies and unfair treatment.

Low advanced technology in digital camera industry.

Not have very superiority technology in some or other industry.

O: Following technology advancement, digital technology will be greater

development.

China further deepens the reform and opening up with economy development for the Samsung has brought more opportunities.

China has large market; Chinese consumer consuming ability is higher. T: From the threat of peer-known brands.

South Korean domestic political instability, fetters of the development of the enterprise.

Samsung's enterprise management disorder and low research new technology capability will be low brand image.

Samsung's products not only cheap goods, but also taken over the pursuit of large-scale production in pursuit of winning the price of operation, nothing in the international market position and influence. Over the past ten years, insisted on the introduction of Samsung sets of technology, but through multiple channels of non-complete sets of technology, and sent engineers to the world advanced enterprises in many countries for technical learning.

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