品牌价值观一致性_研究视角、衡量指标及结果变量

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品牌价值观一致性:研究视角、衡量指标及结果变量

作者：刘家凤

作者单位：西南民族大学外国语学院,四川成都,610064

刊名：

西南民族大学学报（人文社科版）

英文刊名：JOURNAL OF SOUTHWEST UNIVERSITY FOR NATIONALITIES

年，卷(期)：2011,32(5)

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