简历模板06高端专业个人求职中英文应届生简约

Shan Wei

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North Qing University | Marketing (Bachelor) SEP 2007 - JUL 2011 Major: Management, Management Information System, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Marketing WORKING EXPERIENCE

An Ran China | Marketing Manager JUN 2012 – JUL 2019 ● Develop marketing communication strategy according to global marketing guidance of the products flagship model ● Organize the team to conduct marketing research, learn consumer needs, study on competitors and work with products team to dig out POD

● Involve with other marketing functions to lead marketing campaigns successfully to support sales

● Marketing budget allocation and maintain the relationship with media.

An Ran China | Assistant Brand Manager MAR 2010 - MAR 2012 ● Build deep channel understanding from customer and consumer perspective. Ensure this understanding is shared and developed throughout the sales organization

● Develop and implement portfolio strategy and innovation plan according to channel insight, market dynamic and competitor ● Develop channel strategy including channel drivers, job to be done, issues and opportunities.

● Develop annual activity plan and relevant marketing campaigns, and manage implementation as well as measurement. Ensure integrated effort with cross-function teams.

● Design and execute channel specific selling stories

● Manage product portfolio mix, including regular business performance tracking and category monitoring (internal performance & external market), develop in-depth understanding of regional markets – the business environment in which the brands compete including category segments and channels, and be an expert of owned category ● Work with BG and upstream functions to identify China market needs and as a stakeholder into portfolio pipeline ● Responsible for sub-categories sales growth, business case achievement, gross margin, A&P spending and effectiveness, and sales/operating margin

Awards and Certificates

CET-6 SOCIAL EXPERIENCE

The Centre of Creativity | Leader MAR 2009 – JUN 2011 ● Brainstorm creative ideas on Network Product like the 3D search software, Know Everything in Your University ● Accomplish the project plan and keep updating the product through analyzing campus questionnaires

Garbage Classification at Primary Schools | Leader MAR 2009 - JUN 2011 ● Select and communicate with primary school and first launch a pilot program in fourth grade

● Develop the habit of garbage classification by pep talks, trash bin design and performance evaluation