2014级二上期末口试准备题目

2014级二上期末口试准备题目
2014级二上期末口试准备题目

2014级二上期末口试准备题目

1.What must parents do in order to prove their love?

In my opinion, parents should give children enough freedom, so that they could have space to do what they are interested in. Second, try to be thoughtful .Being thoughtful simply means thinking of others before yourself. What you say or do will have an eff ect on others. So it is important that you think before you say or do anything. In this way, you can avoi d hurting other’s feelings. Remember these rules. If you don’t have anything nice to say, don’t say anything. Likewise, if you think what you do will hurt others, don’t do it. After all, what goes around comes around. Third, parents should ta lk with children frequently, so that you could have good understanding on children’s t houghts. All in all, love doesn’t mean restrict one’s creativity, so parents should give s uggestions to them, not tell them how to do. I believe the true love could help childre n have a bright tomorrow.

2. Do you prefer to live with your parents or by yourself after graduation?

I prefer live by myself after graduation. My hometown is a small town. There are few good chances and jobs to choose from. I want to work in big cities like Fuzhou, Xiamen and so on. But both my parents have their own career in my hometown. It’s impossible for them to quit their jobs and leave their familiar environment to live with me. And in my opinion, it’s high time that I should earn my own living but not still depend on my parents. But my parents retire I will ask them if they want to live with me because I’m the child in my family. I’m also afraid of their health and spiritual status and living together can make me feel relieved.

3. How can a person keep healthy?

With the development of people's living standard, huge amounts of people have become to focus on balancing diet and keep fit. In my opinion, you can be a healthy person just follow the advices as below: Firstly, we need more vegetable and fruits as well as exercising and having the enough time to sleep. On the contrary, we should also pay attention to something bad, such as excess fat and sugar. Moreover, much coffee is also harmful for us and overwork is a bad behavior. In conclusion, after following the six important rules, you will to be given a sound body and high-level mind totally.

4. Can you list the bad habits that can do harm to our health? What are they? First, pay no attention to keep balanced diet. Like not eating vegetables and fruits but just preferring fat and sugar. As the saying goes, an apple a day keeps the doctor away. Vegetables and fruits can give us enough vitamin what is necessary for our body. Second, overworking. Falling asleep early and getting up early can give us adequate energy to study and work. On the contrary, staying up late will do great harm to our body and mind. Last but not least, excessive drinking, smoking and taking drugs are also dangerous. We should pay attention to our food, sleep and hobbies and draw up strict rules to follow. Then we will be given a sound body and high-level mind totally.

5.What do you think about testing? Is it the best tool to encourage students to learn? Why or why not?

As the saying goes, every coin has two sides. For testing, on the one hand, it allows us to recognize we have some bad places for knowledge. So we can compensate for errors in a timely manner. And teachers can find out which part of our lessons we still haven’t control according to the test. Then they can fasten them. But on the other hand, the test also limits our abilities to think freely, which is very bad for us. I think we should find a better way to improve situation. Don’t judge a student just by his or her marks.

6. Are you satisfied with the educational conditions in your university? Why or why not?

Yes, of course. Firstly, I think teachers in my university are excellent. They have high educational qualifications and they teach us with patience. Secondly, education for the education in my university is advanced, which makes our study more efficient. Thirdly, the atmosphere of study in my university is good. There are various kinds of academic achievements made by students in my university. So, I am satisfied with the educational conditions in your university.

7. What do you think of Hollywood films?

I like Hollywood films very much. My favorite film is “Edward scissor hands”, which tells us a fairy tale about a robot’s love. Edward is a robot but he owns the spirit and the body of human. After his inventor’s death, he lives in the castle alone but dare not communicate with people until Peg, a kind-hearted woman finds him. Peg brings him home and he falls in love with Peg’s daughter, Kim. At the end of the fairy tale, Kim leaves Edward as he isn’t a man, but a robot. “Edward scissor hands” is one of the typical Hollywood films. People can find comedy, fantastic, horror, drama, tragedy and other different things in one film. The director in Hollywood has extraordinary imagination to attract people to be addicted in his film. So I like Hollywood films a lot.

8. What do you think is the symbol of China? Give your reasons.

As the only country in the world whose culture have not been suspended, there are many things can represent China. Once I searched “Chinese symbols” on the Internet. There are plenty of answers; the official bird of China is the crane. The official mammal is the panda. The official historical national emblem of China is the Chinese dragon. But in my opinion, the symbol of China is the Grant Wall. I’m sure that a cultural relic is something that has survived for a long time, often a part of something old that has remained when the rest of it has been destroyed. And it tells people about the past. The Great Wall is one of the seven wonders in the world. It’s the wonder that can be seen from a spaceship in space. The Great Wall has extended more than 2000 years. It’s an integration of the wisdom and perseverance of ancient working people.

9. Should euthanasia(安乐死)be legalized?

Euthanasia, a quiet and easy death, or “mercy killing” as we call it recently has made the headlines frequently. Many people applaud it and argue that euthanasia should be legalized. As is pointed out, to practice euthanasia can benefit both the patient and his family. To a terminally ill person who is suffering excruciating pains day and night or living “like a vege table”, to be allowed to end his life painlessly is a good release. To his family it is also a big relief considering the financial and emotional drain on them that having to sustain his life entails. However, the legalization of euthanasia may also bring with it problems our society has not previously faced. Is it humane, for example that a terminally ill patient is thus caused to feel guilty for remaining alive because he does not want to die? Is it wise that a patient is killed alive simply because of a mistaken terminal diagnosis? And is it possible that euthanasia could be taken advantage of for some ulterior or even criminal purposes? Since the legalization of euthanasia will raise serious moral and social issues, the decision our society makes about euthanasia will undoubtedly have tremendous consequences in society.

10. Should the doctor tell truth to seriously ill persons? Why or why not?

In my opinion, the doctor ought to tell the truth. Everyone has right to know the actual condition of his own body. And when death is coming, I’m sure that each person will behave smoothly. It is a part of life, part of destine. Once he knows the truth, he will seize the last opportunity to enjoy his life because he realizes that there’s just little time left, don’t waste crying but just take it easy. With optimistic attitude, miracle will happen.

11. Does Bill Gates’ success prove that a university education is unnecessary?

I don’t think Bill Gates proves that a university education is unnecessary for everyone. It’s clear that a university education does benefit many people, as it teaches students professional skills and the way of communicating with others which they need to know a good job and have a happy life. Bill Gates is just a special case. He gained the skills he needed for success before attending Harvard. He has high-voltage brilliance and multitasking ability. But most people have no talent like him. So I insist that the university education is necessary for us to master more high-technology to ensure a bright future.

12. What sort of successful people do you admire most?

Generally, successful business people are resourceful, optimistic and honest. Businessmen have to face complex situations. They have to be able to make decisions. They must think of many different ways of solving a problem in a short time and then determine which one to use. This is resourcefulness. Businessmen shouldn't feel too much frustration if they encounter a failure. Wise people know that as long as they're alive, they have chance to revive and to succeed again. They won't abandon easily. This is optimism. Last but no least, many people are mistaken. They think all businessmen are deceptive. A man with a long sight will be clear that cheating a time means losing chances for good, so he'll be honest. Consumers buy things that they won't be troubled with, of course.

13. What will you do to prepare for an earthquake?

Firstly, I will regularly check and reinforce my home, place heavy objects in low positions, attach cupboards and cabinets to walls, and fasten doors so that they will not accidentally during an earthquake. Secondly, in terms of general preparation, I will an emergency bag in an accessible place. It should contain, at a minimum, my important documents, a torch, bottled wate r and some food that doesn’t need cooking. And some emergency treatments like first-aid kit. Lastly, I will work out an earthquake emergency plan which includes a meeting point outside of the area and learn some earthquake rescue measures.

14. Should developed countries shoulder more responsibilities for the global warming? Why or why not?

Of course they should. Reviewing the history, most process of developed countries was "treatment after pollution”. Although developed countries does fewer pollution to the earth now because of their maturity of economic and technology, but their former process were at the expense of the environment and they wasted a large number of resources to make progress. And now they have more advanced technologies to use. It’s high time that developed countries should shoulder more responsibilities for the global warming. Both developed countries and developing countries should do their up most to protect our earth.

网络营销期末考试试卷以及答案

一、-单项选择 1,网络营销是1994年发源于美国(B) 2,网络营销产生的现实基础是商业竞争的日益激烈化(A) 3,在网络营销中,数据库是沟通企业与消费者的重要内容和手段,是整个信息系统的基础,也是网络营销市场的调研定量分析工作的基础,(C) 4,网络营销广告效果的最直接评价标准是显示次数和点击率(D) 5,网络营销广告的信息沟通运作模式中,推销员不是它的主体(C) 1,政府是否批准不是组成广告的因素(D) 2,选用多媒体形式不是旗帜广告的制作技巧(B) 3,下面不是网络市场调研的优势(C)即:网络调研的生动性 4,建立企业内部可以不必考虑(A)即:企业的生产 5,网络营销对传统营销冲击(D)即:对企业内部生产的影响 二、判断题 1,网络市场调研人员建立和使用数据库一般有两种途径,即利用因特网上已有的数据库和建立其页面自己的数据库(对) 2,有了网络顾客并不意味着网络营销的成功,网络营销实施的必不可少的基础是外部支持系统,即企业外部网(错)3,内部网和因特网的主要区别在于:前者只限于内部人员使用,后者则是全球公开联网(对) 4,网络营销广告语传统广告最大的不同就在于网络营销广告是双向的沟通,(对) 5,从旗帜广告是否有超级链接的角度,旗帜广告可以分为静态的旗帜广告和动态的旗帜广告(对) 1:网络营销的价值,就在于可以使从生产者到消费者的价值交换更便利,更充分,更有效率(对) 2:现代电子技术和通信技术的应用于发展是网络营销产生的技术基础(对) 3:整合营销已从理论上离开了在传统理论占中心地位的4c’s论,而逐渐转向以4p’s论为基础和前提(错) 4:电子支付的方式是电子货币和电子支票,电子支票主要用于商家与消费者之间的小额支付,(错)

大学英语口语测试试题

大学英语口语测试试题 1.Shopping 1)Do you enjoy shopping? Why or why not? I seldom go shopping. It takes too much time. I like to go shopping very much. It is so interesting. 2) What do you usually buy when you go shopping? I only shop for daily necessities, such as toothbrush, toothpaste, toilet paper, cleansing cream, soap, shampoo, washing powder… I like music/books so sometimes I go to campus bookstores to look for my favorite CDs/the recent bestsellers. 3) Where do you usually go shopping, supermarkets or department stores? Downtown or in campus stores ? I usually do my shopping at large supermarkets/campus stores/shops nearby since they often have good buys/it saves time. I enjoy shopping at supermarkets. I love to see shelf on shelf stacked with all kinds of delicious /nice things. Supermarkets are so convenient. You can get almost everything you want in a big supermarket. I hate shopping in a supermarket. It’s always so crowded/the quality of goods is questionable/not so good/ not guaranteed. I like going shopping in big department stores downtown because I think they offer a better service. 4)When you buy a dress or a coat, which do you give first priority to: color, price, quality, style or brand name? I think price/color/style/quality is the most important. I love to buy clothes that are in fashion but they are mostly too expensive for me. I love buying things when they are on sale and I often manage to get a good deal. 5) Do you enjoy bargaining? Are you good at it? I love sales/enjoy bargaining/am good at bargaining with street peddlers. I always/never ask for a discount. 2. Sports 1) Do you like sports? What is your favorite sport? I like swimming/jogging/fishing/tennis, etc. My favorite sport is basket/volleyball/football, etc. 2)Do you like jogging? Why or why not? Jogging is considered a healthy sport for both the young and the old/for people of all ages. Many people begin jogging because they believe it is a very good form of exercise/can make their hearts stronger / can help them lose weight. Jogging against the cold wind is also a test of one’s will power. 3)Why do people need to play sports? Playing sports can help us to relax. Sitting in a chair all day has made me very lazy. I can get my figure back if I play a sport. I can meet some new friends when I play sports.

市场营销学期末考试试题及答案

市场营销学期末考试试 题及答案 Company number:【WTUT-WT88Y-W8BBGB-BWYTT-19998】

中国矿业大学市场营销学期末考试试题五一、简答题(每题6分,共30分) 1.简述成熟期的市场特点与营销策略。 2.简述需求差别定价法的类型。 3.人口老龄化问题在大中城市日益突出,我国也将在21世纪步入老龄化社会,请列举出这一变化所形成的三个方面的市场机会。 4. 市场细分对企业市场营销有何积极意义 5.班尼路、佐丹奴等休闲服装品牌采用专卖店的形式销售产品。在进入S市时,班尼路选择了火舞贸易商行作为其代理商,在S市建立了8家班尼路的专卖店,这种方式属于渠道宽度决策中的哪一种为什么他们要采用这种方式呢二、单项选择题(每题1分,共20分) 1.人员推销的缺点主要表现为( d )。 A.成本低,顾客量大 B.成本高,顾客量大 C.成本低,顾客有限 D.成本高,顾客有限 2.以广告为主的促销组合适用于( a )市场。 A.顾客分布范围大的产品 B.顾客分布范围小的产品 C.工业品 D.潜在顾客数量少的产品 3.顾客总价值与顾客总成本之间的差额就是( b )。A.企业让渡价值B.企业利润 C.顾客让渡价值D.顾客利益 4.在企业的价值链中,真正创造价值的经营活动,就是企业价值链的( c )。A.供 销环节B.战略环节C.生产环节 D.研发环节5.“酒香不怕巷子深”、“一招鲜、吃遍天”等说法,反映了企业的( d )。 A.市场营销观念 B.生产观念 C.推销观念 D.产品观念 6.与企业紧密相联,直接影响企业营销能力的各种参与者,被称为( c )。A.营销环境B.宏观营销环境C.微观营销环境D.营销组合 7.旅游业、体育运动消费业、图书出版业及文化娱乐业争夺消费者一年内的支出而相互竞争,它们彼此之间是(a )。A.愿望竞争者B.类别竞争者C.产品形式竞争者 D.品牌竞争者 8.威胁水平和机会水平都高的业务,被叫做( b )。A.理想业务B.冒险业务C.成熟业务 D.困难业务 9.渠道流程中,( c )为双向流程。 A.实物流

二上语文期末复习提纲

第一单元知识点整理 第一课《小蝌蚪找妈妈》 1:(大大)的脑袋(黑灰色)的身子(甩着长长)的尾巴 2:荷叶上蹲着一只大青蛙(披)着(碧绿)的衣裳( 露 )着(雪白)的肚皮( 鼓)着(大大的)的眼睛。 3:看见鲤鱼阿姨在教小鲤鱼捕食就(迎)上去,看见一只乌龟(摆动)着四条腿在水里游,连忙(追)上去。 4:小蝌蚪变青蛙的顺序:只有长长的尾巴的小蝌蚪―-长后退---长前腿--尾巴变短了-----尾巴不见了,长成青蛙。 第二课《我是什么》 4:太阳一(晒)我就变成(汽) 5:有时穿着(白衣服)有时穿着(黑衣服)早晨和傍晚我又把(红袍披在身上)人们叫我:“云” 6:无数的小水滴聚在一起(落)下来,人们管我叫“雨”。 7有时候我变成小硬球(打)下来,人们就叫我“冰雹”。 8到了冬天,我变成小花朵(飘)下来,人们又叫我“雪”。 9:水变成了(气、云、雨、冰雹、雪) 10:(灌溉田地)(发动机器)(淹没庄稼)(冲毁房屋)(滋润土壤)(冲毁河堤) 第三课《植物妈妈有办法》

11:蒲公英靠(风传播)苍耳妈妈靠(挂住动物的皮毛)豌豆妈妈靠(太阳晒)如果考试遇到要写其他的植物:莲子、椰子靠水传播,杨树柳树靠风传播,板栗靠太阳晒炸开传播。 园地一:12《梅花》作者是(宋)代(王安石)墙角数枝梅,凌寒独自开。遥知不是,为有暗香来。 13:有时候...有时候:我放假时真忙,有时候学写字,有时候学画画。(爸爸有时候暴躁,有时候温和。) 14:在...在...在...在... 春天来了,你听春天在唱歌,泉水在唱歌,小鸟在唱歌,小朋友在唱歌。(花园里小蜜蜂在花间采蜜,在小草间飞舞,在天空中飞翔,在手拉手跳舞。) 15:特别注意:迎和追的区别。早晨,我看见老师(迎)上去打招呼。 我从地上捡到一个钱包,发现是前面叔叔掉的,赶忙(追)上去把钱包还给他。 16:观察大自然的时候要准备(水壶、手电筒、指南针等)生字要特别注意的地方 第一课: 两(独体字,部首“一”) 皮(独体字,部首“皮”) 灰(半包围部首“火”) 第二课: 片(独体字,部首“片”) 带(上下,部首“巾”) 奔(上下,部首“大”)

《网络营销》期末考试试卷A卷答案

2010-2011学年度第二学期 09 级《网络营销》期末考试试卷( A 卷 ) 一、单选题(每空 2 分,共 40 分) 1.企业可借助互联网将不同的营销活动进行统一规划和协调,以统 一的资信向消费者传达信息,这体现 了网络营销的(C )特点。 A 、互动性 B 、整合性 C 、跨时空性 D 、成长性 2.网络营销与传统营销相 比,以下说法错误的是( A ) C 、决策速度不同 D 、促销力度不同 B 、大多数网民不希望在网上购物 D 、上网购物的人大多数是高收入者 4.迅速、灵敏地收集市场发展各方面的最新动态是网络商务信息的( A ) A 、及时性 B 、准确性 C 、适度性 D 、经济 5.下列调查问卷中的问题最恰当的是( D ) A 、这种酱油很润口吧? B 、最近两个月你从这家电器商店购买了什么家电产品? C 、请冋你每天看杂志的平均时间为( )小时( )分? D 、你的教育程度:(1)不识字(2)小学(3)中学(4)大学(5)大学以上 6.网络商务信息可以方便地下载到本地计算机上管理,在原有各个网站上也有信息存储系统,可以到原有 信息源中再次查找,说明的是网络商务信息的( C ) A 、加工筛选难度高 B 、准确性高 C 、便于存储 D 、时效性强 7.E-mail 之所以能够成为一种流行的营销工具,主要是因为 E-mail (C ) A 、宣传面广 B 、具有简单性 C 、廉价 D 、具有独立性 8.下列哪个是 E-mail 营销的缺点( B ) A 、满足用户个性化需求 B 、垃圾邮件问题 C 、保密性相对好 D 、促进顾客关系 9. 下列(B )不属于企业创建网站的途径。 A 、自建 B 、购买商品网站 C 、委托开发商建站 D 、使用开发网站 10. 网站在(D )之后进入正常运行期。 A 、网站实现 B 、网页调试 C 、网页维护 D 、网页发布 A 、目标不同 B 、销售方式不同 3.以下叙述中正确的是( A ) A 、大多数网民希望在网上购物 C 、大多数网民现在在网上购物

大学英语3口语测试方案(草拟)

重庆邮电大学移通学院14-15学年第一学期 大学英语3期末口语考试命题原则 1.命题标准 大学英语(3)课程是本科非英语专业大学一年级第一学期开设的一门公共基础课程,共4学分,理论学时64学时。根据重邮移通学院应用性人才的培养目标,大学英语课程注重知识到能力的转化,强调英语综合应用能力的培养,实施过程评价与终结评价的结合。由此,本学期大学英语2课程拟在学生学期成绩评定方面尝试变革,加入口试部分。考试命题标准参照全日制普通高校同层次、同课程的本科水平,并体现三本学生培养应用型人才为主要目标的特点。在口试难度上保证中等水平的考生能够在规定的考核时间内完成全部口试任务。 2.考试依据和范围 以《大学英语课程教学要求》以及课程组制定的课程教学大纲和考试大纲为依据,题目涵盖本学期教学计划规定的课堂教学内容和学生课外自主学习内容,包括全新版大学英语(第二版)综合教程3的1-4单元、全新版大学英语(第二版)听说教程3的1-6单元的关键话题和对话内容。 3.知识与能力的关系 大学英语(3)课程教学既要注重对词汇和语言点的理解和掌握,又要注重语言实际应用能力的培养。本次口试命题以语言实际应用为考查点,测试了学生对英语口语的掌握情况和语言的灵活运用能力,包括两个部分:小型演讲和生生 对话。每个部分具体的考查范围和分值如下: 第一部分:小型演讲(Mini-speech)(50分):测试时间2到3分钟。要求两名学生分别就以下题目进行小型演讲,每位同学演讲时间不超过1.5分钟: 1.Which do you prefer, urban life or rural life? 2.Which one you prefer, high school life or university life? 3.What do you need to prepare before a job interview? 4.Do you agree with the death penalty? Why? 5.What is the role of creativity in children’s education? 第二部分:生生对话(Conversation)(50分):两位同学共同的测试时间不超过3分钟。4个对话题目,对话可以情景式、辩论式、访谈式等类型进行。(准备题目详见附件一) 4. 考试形式 学生两人一组接受测试,如遇班级总人数为奇数时,最后一组可以为三人一组。分组由班级学生代表通过随机抽签确定,最终分组情况应在15周前交任

市场营销期末考试题附答案

市场营销期末考试题附答案 时间:2016-05-21 市场营销期末考试题附答案 (一)单项选择题(在下列每小题中,选择一个最合适的答案。) 1.促销工作的核心是 ? ? ? ? ? ? ? ?。 A.出售商品 ? ? B.沟通信息 C.建立良好关系 ? ? D.寻找顾客 2.促销的目的是引发刺激消费者产生 ? ? ? ? ? ? ? ?。 A.购买行为 ? ? B.购买兴趣 C.购买决定 ? ? D.购买倾向 3.下列各因素中,不属于人员推销基本要素的是 ? ? ? ? ? ? ? ?。A.推销员 ? ? B.推销品 C.推销条件 ? ? D.推销对象 4.对于单位价值高、性能复杂、需要做示范的产品,通常采 用 ? ? ? ? ? ? ? ?策略。 A.广告 ? ? B.公共关系 C.推式 ? ? D.拉式 5.公共关系是一项 ? ? ? ? ? ? ? ?的促销方式。 A.一次性 ? ? B.偶然 C.短期 ? ? D.长期 6.营业推广是一种 ? ? ? ? ? ? ? ?的促销方式。 A.常规性 ? ? ? ? B.辅助性 C.经常性 ? ? ? ? D.连续性 7.人员推销的缺点主要表现为 ? ? ? ? ? ? ? ?。 A.成本低,顾客量大 ? ? B.成本高,顾客量大 C.成本低,顾客有限 ? ? D.成本高,顾客有限

8.企业广告又称 ? ? ? ? ? ? ? ?。 A.商品广告 ? ? B.商誉广告 C.广告主广告 ? ? D.媒介广告 9.在产品生命周期的投入期,消费品的促销目标主要是宣传介绍产品,刺激购买欲望的产生,因而主要应采用 ? ? ? ? ? ? ? ?促销方式。 A.广告 ? ? B.人员推销 C.价格折扣 ? ? D.营业推广 10.收集推销人员的资料是考评推销人员的 ? ? ? ? ? ? ? ?。 A.核心工作 ? ? B.中心工作 C.最重要工作 ? ? D.基础性工作 11.人员推销活动的主体是 ? ? ? ? ? ? ? ?。 A.推销市场 ? ? B.推销品 C.推销人员 ? ? D.推销条件 12.公关活动的主体是 ? ? ? ? ? ? ? ?。 A.一定的组织 ? ? B.顾客 C.政府官员 ? ? D.推销员 13.公共关系的目标是使企业 ? ? ? ? ? ? ? ?。 A.出售商品 ? ? B.盈利 C.广结良缘 ? ? D.占领市场 14.一般日常生活用品,适合于选择 ? ? ? 媒介做广告。 A.人员 ? ? B.专业杂志 C.电视 ? ? D.公共关系 15.公共关系 ? ? ? ? ? ? ? ?。 A.是一种短期促销战略 ? ? B.直接推销产品 C.树立企业形象 ? ? D.需要大量的费用 16.开展公共关系工作的基础和起点是 A.公共关系调查 ? ? B.公共关系计划 C.公共关系实施 ? ? D.公共关系策略选择 17.在广告本身效果的测定中,价值序列法是一种 ? ? ? ? ? ? ? ?。 A.事前测定法 ? ? B.事中测定法 C.事后测定法 ? ? D.事外测定法

二上语文期末试卷1

※※※※※※※ ※※※※※※※ ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ ※※※※※※※ 乡镇 学校 姓名 考号 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 江陵县2017-2018学年度第一学期期末考试 二年级语文试题 (时限:60分钟分数:100分) 题号一二三四五六七八九十十一总分 得分 小朋友,让我和你一起走进语文趣味园,共同分享语文带给我们的快乐吧!姿势要端正, 书写要认真些,做完后别忘了仔细检查哟! 一、看拼音写词语,相信你一定能写得非常好看。(8分) hǎi yáng xīn kǔzhǎn x iàn nán dào hàn shuǐshíwùzhīsh i zhǐchuán 二、比一比,组词语。(8分) 公工论轮 ()园()作车()言() 活话而面 说()生()里()()且 江小—语文第1页(共4页) 三、填空补充词语,我能行。(9分) 一()扁担()的老师()地奔跑 一()队旗()的阳光()地散步 一()翠竹()的风光()地歌唱 四、照样子,写词语。(9分) 狼吞虎咽(含动物名) 三言两语(“×言×语”式) 风调雨顺(含“风”“雨”) 五、用部首查字法查出下面的字。(8分) 要查的字部首除去部首有几画读音组词 亏 申 葡 狸 六、选词填空。(7分) 热爱喜爱 1、到了八九月份,人们()的葡萄成熟了。 2、我们()祖国,就像()自己的母亲一样。 只有......才......只要......就...... 3、()明天是晴天,我们()去打篮球。 4、大自然有很多奥秘,()仔细观察()能有所发现。 七、按要求写句子。(6分) 1、大雾把海岸藏了起来。 改为“被”字句:________________________________________ 2、荷花开在荷叶间。 把句子写具体:________________________________________ 3、你不好好学习,怎么会考出好成绩呢? 给句子换个说法,不改变句意:___________________________ 1江小—语文第2页(共4页)

网络营销期末考试题

2017年-2018年度网络营销期末考试试卷姓名考号 一、单选题(每题2分,共20分) 1.消费者购买过程是消费者把购买动机转化为()的过程。 A购买心理 B 购买意志C购买行为 D 购买者消费者 2.网络市场与现实市场的根本区别是() A.全球性 B.即时性 C.虚拟性 D.开放性 3.以下哪个不是网络营销的特点() A 跨时空 B 互动式C发展性D个性化 4.下面属于网络营销的微观环境的是() A 经济环境 B 人口因素 C 营销中介 D 科技教育水平 5.下列属于无站点网络营销方法的是() A免费发布供求信息 B 网上拍卖 C 在线黄页服务 D 许可e-mail 营销 6.下面不属于网络营销产品的策略是() A产品定位策略 B 新产品开发策略 C 产品组合策略 D 缩减产品组合策略 7.网络消费者的心理动机主要表现在哪些方面() A 自我实现的动机 B 理智动机 C 感性动机 D 惠顾动机 8.以下属于网上直接市场调研方法的是() A 专题讨论法 B 网上搜索法 C 网站跟踪 D 数据库查找法 9.在线调查问卷的基本结构主要由哪些部分组成() A 感谢语 B 主体 C 附录D前言 10.在线调查问卷的问题题型属于开放型问题的是() A 是否式 B 填空式 C 选择式 D 评判式 二、多选题(至少一个选项,多选或少选不得分,每题2分,共20分) 1.网络商务信息的特点有哪些() A 时效性强 B 准确性高 C 便于存储 D 信息量大 2.网络商务信息收集的基本要求有哪些() A 及时 B 准确 C 适度 D 经济 3.网络商务信息的整理分为哪几个步骤() A 明确信息来源 B 添加文件名 C 信息分类 D 初步筛选 4.影响网络消费者购买行为的因素都有哪些() A 消费者的经济状况 B 消费者的职业和地位 C 消费者的年龄和性别 D 消费者的家庭成员 5.属于网络经济特征的是() A 消费个性化 B 社会网络化 C 经济数字化D竞争全球化

大学英语口语考试试题及答案

以下为爱麟霖/(Curlylin)倾情奉献,需要的朋友可以参考一下 7. Friendship (Listening and Speaking Course, Unit 3; Integrated Course, Unit 2) 1) Do you have many friends? What kind of people do you want to make friends with? Why? Yes. I’d like to make friends with loyal people. In my opinion,a friend is a person who can share his/hers happiness with you, who can lend you a shoulder when you cry,who can give you a hand when you are in trouble without asking for anything in return. In a word,a friend in need is a friend indeed, I think a loyal people can do the things which were mentioned above for his/hers true friend. So I prefer to make friends with loyal people, and I also believe I am a loyal people who you can make friends with. 2) How do you make friends? Please comment on “a friend you buy isn’t worth the price”. First,I’d like to talk to him to find out whether we have the same interest with each other. If the answer is YES,then we have the foundation to develop a friendship. The next days, all we need to do is to treat each other by heart and soul. 3) How valuable is friendship in a person’s life? How can we keep friendship alive? As for me, I regard friendship as a very important part in my life.Just imagine a life,there’s no one to be your friend. What life could be if you had no friend to talk to , no friend to comfore you and cheer you up when you were having a hard time,no friend to lend you a hand when you needed help …… Life without friends is unthinkable ... We have to do hard work to build up and sustain our friendship. First, let your friends know that you really care about them.It’s important to give some cues to your friends. Be sure your friend knows that she is cared about.Second,try to be with your friends when they are in trouble when they need you. Keeping friendship alive is not only to say some sweet words,but need some real action. 4) What does friendship mean to you? What kind of friends do you think are true friends? It's a fantastic experience in whole of my life. Friendship to me is what water to fish.I can't live without a real friend. 2问见(1) 5) How can we get along well with other people? To begin with, we need to be honest with others and always say what we mean. Lies will surely make people stay far away from us in the long run. After all,honesty is the best policy. Second, we have to be humble enough. If we are proud in public, we can hardly win other's respect, not to mention "friendship" . Finally, we must not be selfish. We should learn how to show concern for others. As long as we abide[?'ba?d] by what is mentioned above, we will find it easy to get along well with others.

市场营销学期末考试试卷及其答案

一、单项选择题(本大题共20小题,每小题1.5分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选或未选均无分。 1.某葡萄酒厂拟开发新市场,但调研结果表明该地的消费者不喜欢喝葡萄酒,此时该企业应采取的调节市场需求的策略是( ) A.维持营销策略 B.改变营销策略 C.降低营销策略 D.刺激营销策略 2.“酒香不怕巷子深”所体现出的企业市场营销哲学是( ) A.生产观念 B.市场营销观念 C.销售观念 D.产品观念 3.某类业务市场销售增长率大于10%,市场份额与最大竞争对手的市场份额比值大于1.0,该类业务属于( ) A.问号类 B.金牛类 C.明星类 D.瘦狗类 4.最富有灵活性,但是花费成本较高的调查方法是( ) A.电话访问 B.邮寄问卷 C.人员访问 D.试验法 5.进行市场预测时,首先由销售人员根据自己的判断,做出自己认为可靠的销售预测,然后再由主要部门加以综合的定性预测方法是( ) A.购买者意见法 B.销售人员意见综合法 C.专家意见法 D.市场试销法 6.房地产公司和汽车制造公司之间互为( ) A.愿望竞争者 B.平行竞争者 C.品牌竞争者 D.形式竞争者 7.广告公司在市场营销中介中属于( ) A.供应商 B.商人中间商 C.代理中间商 D.辅助商 8.按照马斯洛的需要层次理论,最高层次的需要是( ) A.生理需要 B.安全需要 C.自我实现需要 D.社会需要 9.市场补缺者的制胜之道是( ) A.有效的分销策略 B.专业化经营 C.产品创新 D.促销创新 10.美国A时装公司生产妇女时装,分别设计成“朴素型”、“时髦型”、“知识型”和“优雅型”等不同款式,该市场细分的依据是心理细分,具体是( ) A.生活方式 B.人格 C.社会阶层 D.使用者情况 11.无差异目标市场战略主要适用的情况是( ) A.企业实力较弱 B.市场同质性 C.市场竞争者多 D.消费需求复杂

二年级上册语文期末考试试卷附答案

2018-2019学年第一学期末考试试卷答案一、肚皮松柏队伍难忘果然 往常急忙城市知识带领 二、报纸杨树圆形跑步 低头广场花园火炮 一支笔桐油现在被子 一枝花铜号观看泼水 三、道片条支 块封阵幅 四、1、( wèi wéi√ ) ( wèi√ wéi ) 2、( zhāo cháo√ ) ( zhāo√ cháo ) 3、( zhuǎn zhuàn√ ) ( zhuǎn√ zhuàn ) 4、( jiāo jiào √) ( jiāo√ jiào ) 5、( chóng√ zhòng )( chóng zhòng √) 五、1、白日依山尽 2、言而有信 3、十里稻花香 4、苍苍;风吹草低见牛羊 5、事竟成 六、1、爸爸一边刮胡子,一边逗我玩。 2、大象到底有多重呢? 3、有时候我很温柔,有时候我却很暴躁。

4、因为小明生病了,所以他今天没来学校。 七、1、又大又红又白又胖又甜又香 2、斤斤计较落落大方井井有条 3、一个个一条条一双双 八、1、嘀嗒,滴滴嗒嗒;哗啦,哗啦哗啦 2、四;四 3、(1)阴;低;躲起来;掠过树梢;跳出水面; 交头接耳 (2)敲小鼓;池水笑起朵朵花;银线;喝醉了酒在跳舞九、1、妈妈: 我想去朋友亮亮家玩,可能晚点儿才能回来,您别担心,我会尽早回来。 ××× ×月×日 2、元元: 明天早上十点我们要去艺术中心参加节目表演,请记得穿演出服,我们明天见。 ××× ×月×日

沙雅县2018-2019学年第一学期二年级语文期末考试试卷 (考试时间:60分钟分值:100 分) 一、看拼音,写词语。(10分) dù pí sōng bǎi duì wǔ nán wàng guǒ r án ( ) ( ) ( ) ( ) ( ) wǎng cháng jí máng chéng shì zhī shī dài lǐng ( ) ( ) ( ) ( ) ( ) 本部分出题意图:重视学生基础知识的积累,不仅考察学生看拼音写汉字的能力,并且检测了学生对生字新词的掌握与否。 二、比一比,再组词。(16分) 纸()杨()圆()跑()低()场()园()炮()支()桐()现()被() 枝()铜()观()泼()本部分出题意图:本道题对学生进行了识字能力和词语积累的考察,让学生在理解词义的基础上能准确区分外形相似的汉字。 三、我会填量词。(8分)

《网络营销》期末考试试卷B卷答案

2010-2011 学年度第二学期09级《网络营销》期末考试试卷( B 卷) 一、单选题(每空2 分,共40分) 1.企业可借助互联网将不同的营销活动进行统一规划和协调,以统一的资信向消费者传达信息,这体现了网络营销的(C)特点。 A、互动性 B 、整合性C 、跨时空性 D 、成长性 2.网络营销与传统营销相比,以下说法错误的是(A) A、目标不同B 、销售方式不同 C 、决策速度不同 D 、促销力度不同 3.以下叙述中正确的是(A) A、大多数网民希望在网上购物 B 、大多数网民不希望在网上购物 C、大多数网民现在在网上购物 D 、上网购物的人大多数是高收入者 4.提供信息要针对性和目的性,不要无的放矢是网络商务信息的(C) A、及时性 B 、准确性C 、适度性 D 、经济性 5.下列调查问卷中的问题最恰当的是(D) A、这种酱油很润口吧? B、最近两个月你从这家电器商店购买了什么家电产品? C、请问你每天看杂志的平均时间为()小时()分? D、你的教育程度:(1)不识字(2)小学(3)中学(4)大学(5)大学以上 6.网络商务信息可以方便地下载到本地计算机上管理,在原有各个网站上也有信息存储系统,可以到原有信息源中再次查找,说明的是网络商务信息的(C) A、加工筛选难度高 B 、准确性高 C 、便于存储 D 、时效性强 7.E-mail 之所以能够成为一种流行的营销工具,主要是因为E-mail (C) A、宣传面广B 、具有简单性C 、廉价D 、具有独立性

、按商品分类 (D )不是构建网站内容设计的依据。 A 、按主题分类 B 、按性质分类 C 、按企业组织分类 卜列(B )不属于企业创建网站的途径。 ?网络营销导向的网站坚持以(A 为中心。 ? ( A )是任何要建立网站的企业必须要做的第一步 A 、与其他网站进行互换链接的操作 、人工登录到搜索引擎的信息库中 .下列哪个商品更适合于进行网络营销( ? ( A )地位的下降和职能的改变是网络营销最突出的特点。 ? ( D )不属于经济性风险。 (D )不是根据评价的主体不同进行的网络营销评价。 8. 9. 10 11 12 13 14 15 16 17 18 A 、自建 B 、购买商品网站 C 、委托开发商建站 、使用开发网站 A 、消费者 B 、成本 C 、便利 D 、沟通 A 、网站的规划 B 、网站的建设 、注册域名 、服务器托管 .为使企业站点容易被搜索到,应该( D ) A 、经常投放广告 B 、及时更新 、提高访问速度 、准确选择并放置关键字 .为某个网站进行推广的方法,不包括( D ) C 、设置网站主页的 Meat 项和Title 、更新网页 .适合于网络营销的产品主要有软件产品、 实体产品以及( D ) A 、有形产品 B 、无形产品 C 、硬件产品 、在线服务 A 、生鲜食品 B 、保健食品 C 、膨化食品 、调味品 A 、中间商 B 、供应商 C 、批发商 、零售商 A 、市场风险 B 、效益风险 C 、政府风险 D 、计算机病毒引起的风险

大学英语一级口语考试题型及样题

大学英语一级口语考试题型及样题 1、试卷构成 大学英语一级口语考试由四个部分构成: Part I Read aloud (20%) Part II Describe pictures (20%) Part III State opinions (30%) Part IV Answer questions (30%) 2、试卷各部分所考核的内容、答题方式及评分标准 1)Read aloud 第一部分的内容共5句话,其中3句话选自一级综合教程《新视野大学英语读写教程》,2句话涉及英语绕口令与名人名言,总长度为100个词左右。要求学生用正确的语音语调流利地进行朗读。评分标准为:语音占5%;语调占5%;流利程度占10%。 2)Describe pictures 第二部分给考生1分钟思考所给图片的内容,然后在2分钟内描述该图片。主要考查学生《新视野大学英语听说教程》与《Inside out》教材中某一单元的内容掌握情况,鼓励学生将所学内容运用于实践。评分标准为:词汇结构占5%;语言连贯占5%;内容完整占10%。 3)State opinions (30%) 第三部分要求学生基于所提供的关键词,就某个话题阐述自己的观点。要求学生的回答能围绕关键词,表达完整,观点明晰。评分标准为:词汇结构占5%;语言连贯占5%;内容完整占10%,观点明晰占10%。4)Answer questions (30%) 第四部分的内容选自听说教程的某一单元,或某几个单元。就这(些)单元的主题提出问题供学生回答。学生的回答必须切题、清楚、具有逻辑性。评分标准为:词汇结构占5%;语言连贯占5%;内容完整占10%,观点明晰占10%。

市场营销学考试题答案

1. 自本世纪50年代起,市场营销观念已是企业活动的指南,但这并不意味着在以前没有存在过。1908年初,美国福特汽车公司按照大众,尤其是广大农场主的要求,作出了一种决策:生产统一规格、大众需要而且买得起的“T”型车。此后10年,由于福特车适销对路,销量迅速增加,最高一年达100万辆。到1925年10月30日,福特公司平均每10秒就制造一辆T型车,成为当时最大、收入最高的汽车公司。可是,到了20年代中期,随着美国经济的增长和人们收入水平、生活水平的提高,消费者开始追求时髦,简陋的T型车虽然价格低廉却已不能招徕顾客,销量开始下降。然而福特不愿面对现实,仍自以为是,一意孤行,并顽固宣称:“不管顾客需要什么颜色的汽车,我只有一种黑色。”而美国通用汽车公司却时刻注意市场的动向。通用公司发现良机,于是便适应需求,每年不断创新,增加新颜色、新式样的汽车。通用的雪弗莱开始排挤T型车。到1927年5月,福特不得不停止生产T型车,改产A型车。改产不仅耗资一亿美元,而且通用汽车公司乘虚而入,占领了福特车市场的大量份额。 分析:1、T型车成功的原因是什么 答:(1)、生产方式的创新,开创大工业生产之先河,1921年,T型车的产量占世界汽车总产量的%。T型车的最终产量超过了1500万辆;(2)、将有钱人的奢侈品变成普通人买得起的消费品;(3)、价格低廉,每辆定价只有几百美元(850—260美元)。 2、T型车由盛到衰的原因是什么 答:(1)、拒绝其他创新,只生产单一的T型车;(2)、只注重生产效率的提高,忽视需求的变化和个性化;(3)、偏执狂,只提供一种颜色——黑色!(1927年停产!) 3、雪弗莱为什么能排挤T型车 答:通用公司发现良机,于是便适应需求,每年不断创新,增加新颜色、新式样的汽车。 4、从这个案例中,你得到什么认识(12分) 答:市场环境的变化和战略的改变成就了通用,而固守僵化的理念却使福特遭受了沉重的打击。从福特T型车的兴衰史可以看出,企业战略必须随环境变化而做出相应的改变。战略应“随机应变”,企业战略需要随时改变,企业应该最大限度地利用环境所的机会,同时使环境对企业的威胁降到最低。而这些机会通常是稍纵即逝的。 中国入世后,国内企业所面临的环境也发生了变化,企业战略也需相应调整。虽然现在中国市场经济已经进入了微利时代,但超额利润依然存在,这来源于市场经济的不完美。企业既要学会把握微利时代的管理模式,又要能把握市场的不完美瞬间,从而抓住超额利润。 1 案例展示 日本泡泡糖市场年销售额约为740亿日元,其中大部分被“劳特”所垄断。可谓江山唯“劳特”独坐,其他企业再想挤进泡泡糖市场谈何容易。但江崎糖业公司对此却不畏惧。公司成立了市场开发班子,专门研究霸主“劳特”产品的不足和短处,寻找市场的缝隙。 经过周密的调查分析,终于发现“劳特”的四点不足:第一,以成年人为对象的泡泡糖市场正扩大,而“劳特”却仍旧把重点放在儿童泡泡糖市场上;第二,“劳特”的产品主要是果味性泡泡糖,而现在消费者的需求正在多样化;第三,“劳特”多年来一直生产单调的条板泡泡糖;缺乏新型式样;第四,“劳特”产品的价格是110日元,顾客购买时需多掏10日元的硬币,往往感到不便。 通过分析,江崎糖业公司决定以成人泡泡糖市场为目标市场,并制定了相应的市场营销策略。不久便推出了功能性泡泡糖四大产品:司机用泡泡糖,使用了高浓度薄荷和天然牛黄,以强烈的刺激消除司机的困倦;交际用泡泡糖,可清洁口腔,祛除口臭;体育用泡泡糖,内含多种维生素,有益于消除疲劳;轻松性泡泡糖,通过添加叶绿素,可以改变人的不良情绪。并精心设计了产品的包装和造型,价格为50日元和100日元两种,避免了找零钱的麻烦。功能性泡泡糖问世后,像飓风一样席卷全日本。江崎公司不仅挤进了由“劳特”独霸的 泡泡糖市场,而且占领了一定市场份额,从零猛升到25%,当年销售额175亿日元。 2 探讨问题 分析江崎公司营销策划的成功之处 3 问题分析 我把江崎公司营销策划的成功原因归纳成以下两个方面来回答: 精准有效的市场调查 江崎公司市场调查的过程是具有高度的专业性和高效性。 首先,江崎公司很明确的指示了此次市场调查的目的。第一,寻找竞争对手的弱点和不足。第二,寻找泡泡糖市场的空白点。这两个目的并不是空穴来风,而是为接下来制定营销策略做准备的,营销策略的制定需要以事实资料为依据,并且,营销策略要解决的问题是如

相关文档
最新文档