商业计划书businessplan模板来自倪云华新知
商业计划书模版businessplan
行业或市场分析
客户需求分析 业务介绍
这部分讲的是我们发现了哪个市场空白点。 大的市场环境、业务规模、潜力、
ቤተ መጻሕፍቲ ባይዱ
这部分要说清楚客户是谁、需求、痛点
我们要做什么，什么解决方案，产品长什么样。
盈利模型
竞争格局及优势 融资计划及预期营收
要说清楚竞争格局什么样，即便没有竞争对手，潜在的/现有 的解决方案都可能是。 我们的竞争优势是什么。
说清预计需要投入的钱数。 有了钱，做下简单的财务分析，有了钱干吗，一年甚 带来回报多少。也可以有个长期规划。
公司或者核心团队介绍
BP(Businessplan)商业计划书范文
产品技术领先，品质保证，服务周到，价格合理。
02
市场分析
目标市场
目标客户群体
明确指出目标客户群体，如年龄段、 性别、职业、消费水平等，以便制定 更有针对性的营销策略。
目标市场定位
根据市场规模、消费需求等因素，确 定企业在目标市场中的定位，如高端 、中端或低端市场。
竞争分析
竞争对手分析
对主要竞争对手进行详细分析，包括产品、价格、渠道、品牌等方面，以找出 自身优势和不足。
08
结论与展望
结论总结
结论
经过详细的市场分析、产品定位和营销策略，本商业计划书认为项目具有可行性和良好 的市场前景。通过实施本计划，预计在未来三年内实现销售收入和利润的稳步增长。
关键成功因素
确保产品质量、加强品牌宣传、拓展销售渠道以及优化供应链管理是实现项目成功的关 键因素。
发展规划
短期目标
中期目标
其他收入
包括投资收益、版权收入等其他来源的收入。
成本分析
直接成本
包括原材料成本、生产成本、人工成本等直接与生产产品或提供服 务相关的成本。
间接成本
包括管理费用、销售费用、财务费用等间接成本，这些费用与日常 运营和管理活动相关。
税收成本
根据国家和地方税收政策，预测未来几年的税收成本。
利润预测
毛利润
经营范围：XXX产品研发、生产和销售
产品与服务
01
产品名称：XXX产品
02
产品特点：高效、安全、环保
03
服务内容：提供XXX产品的技术支持和售 后服务
04
目标客户：企业、政府机构、个人用户等
市场定位
市场概述
XXX行业市场规模不断扩大，竞争激烈，但仍有 较大的发展空间。
businessplan
商业计划1. 引言商业计划是一份详细描述企业目标、策略和实施步骤的文档。
它是制定商业决策、融资和吸引投资者的重要工具。
本文档将提供一个完整的商业计划框架，以帮助您编写一份成功的商业计划。
2. 企业概述在此部分，我们将介绍企业的背景信息、使命和愿景。
2.1 背景信息在这里，我们将提供有关企业的基本信息，如成立日期、所在地和法律地位。
另外，我们还将介绍您的企业所在的行业和市场情况。
2.2 使命和愿景在这一部分，我们将确定企业的使命和愿景。
使命是企业存在和目标的核心陈述，而愿景描述了企业希望在未来实现的状态。
3. 产品或服务描述在这一部分，我们将详细描述您的产品或服务。
我们将提供产品或服务的核心特点、优势和市场需求。
3.1 核心特点在这里，我们将列出产品或服务的核心特点。
这些特点应该是能够满足客户需求的关键因素。
3.2 优势在这一部分，我们将介绍您的产品或服务相对于竞争对手的优势。
这可以包括价格、质量、创新等方面。
3.3 市场需求在这一部分，我们将描述目标市场的需求和趋势。
这可以涵盖市场的规模、增长率和竞争态势。
4. 市场分析在这一部分，我们将对目标市场进行更详细的分析。
我们将探讨目标市场的细分、竞争分析和市场营销策略。
4.1 市场细分在这里，我们将确定目标市场的细分。
细分可以基于地理位置、人口统计数据或行为特征来划分。
4.2 竞争分析在这一部分，我们将描述目标市场的竞争态势。
我们将分析竞争对手的产品、定价策略、分销网络等。
4.3 市场营销策略在这里，我们将介绍您的市场营销策略。
我们将讨论定价、促销和分销计划。
5. 组织和管理在这一部分，我们将描述企业的组织结构和管理团队。
5.1 组织结构在这里，我们将介绍公司的组织结构。
我们将列出核心团队成员和各个部门的职责。
5.2 管理团队在这一部分，我们将详细介绍管理团队的成员和背景。
我们将讨论其在行业中的经验和专业知识。
6. 营销和销售策略在这一部分，我们将详细说明您的营销和销售策略。
商业计划书BusinessPlan
商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。
对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。
至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。
business-plan商业计划书(1)
4.4 The problem need to face and solution
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5.3Marketing Strategy
5.3.1Using WeChat to implement marketing strategy
The registered public WeChat platform, qr code scanning. All printing products printing qr code, regarding the public platform as a "fishpond" . The customers who scan the qr code will become a fish in the pond. Any activity is played at the bar would be put out through WeChat public platform.All people scanned qr code can receive the message. This saves a lot of manpower, financial resources and time consumption.
• After have a certain
商业计划书Business-Plan
商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。
对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。
至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。
商业计划书Business Plan
商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。
对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。
至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。
business plan商业计划书
商业计划书1. 简介商业计划书是一份详细描述商业活动的文件，用于规划和管理企业的发展。
本文将介绍一个商业计划书的基本结构和内容要点。
2. 项目概述在此部分，我们将介绍商业计划书所涉及的具体项目。
包括项目名称、目标市场、产品或服务、竞争优势等。
2.1 项目名称给出项目的名称，并解释其含义和背后的理念。
2.2 目标市场描述目标市场的特征，包括人口统计数据、消费习惯、市场规模等。
分析目标市场的增长趋势和机会。
2.3 产品或服务详细描述产品或服务的特点和功能。
解释为什么该产品或服务能够满足目标市场的需求，并提供与竞争对手相比的优势。
2.4 竞争优势列举并分析竞争对手，并说明本项目相对于竞争对手的优势。
这些优势可以是技术上的、价格上的、品牌上的或其他方面。
3. 市场分析在此部分，我们将深入研究目标市场的细节，包括市场规模、增长趋势、竞争格局等。
3.1 市场规模通过研究市场数据和行业报告，估计目标市场的规模。
可以使用图表和图形来直观地展示数据。
3.2 增长趋势分析目标市场的增长趋势，包括过去几年的增长率和未来几年的预测。
解释这种增长趋势的原因和影响因素。
3.3 竞争格局调查竞争对手的数量、规模、市场份额等。
分析竞争格局对本项目的影响，并提出应对策略。
4. 营销策略在此部分，我们将阐述如何推广和销售产品或服务，并吸引目标市场的客户。
4.1 定位策略确定产品或服务在目标市场中的定位。
例如，高端市场、大众市场还是专业领域。
4.2 渠道策略描述产品或服务的销售渠道，如线上销售、线下零售或经销商渠道。
解释为什么选择这些渠道，并提供支持性数据和论据。
4.3 促销策略说明如何进行促销活动，包括广告、促销活动、公关等。
解释每种促销手段的优势和预期效果。
5. 经营模式在此部分，我们将介绍项目的经营模式和运营方式。
5.1 生产/服务流程描述产品或服务的生产或提供流程。
包括原材料采购、生产过程、质量控制等。
5.2 成本结构列举和分析项目的各项成本，包括固定成本和变动成本。
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
business plan商业计划书
Business Plan商业计划书概述本商业计划书旨在提供一个全面的、详细的和深入的了解所提出的商业计划，以满足市场需求，并实现持续的商业增长。
1. 项目背景在本节中，我们将讨论该项目的背景、目标和目的，以及与项目相关的市场趋势和机会。
1.1 背景简要介绍项目的背景信息。
例如，说明项目是什么，为什么选择该项目，以及有关该项目的任何其他重要信息。
1.2 目标和目的明确项目的目标和目的。
确保这些目标和目的是具体、可衡量和可实现的。
1.3 市场分析在此部分中，提供有关所针对市场的详细信息，包括市场规模、增长趋势、竞争对手和潜在机会等方面的分析。
2. 产品/服务描述在本节中，详细描述产品或服务的特点、功能和优势。
还可以包括有关产品或服务的研发、测试和生产计划等方面的信息。
2.1 产品特点描述产品或服务的关键特点和功能，并解释其优势和价值。
2.2 产品生命周期讨论产品或服务的生命周期，包括研发、引入市场、成长和成熟阶段等方面的信息。
2.3 高级产品路线图提供产品或服务的高级路线图，描述未来发布的版本和功能。
3. 市场策略在本节中，讨论市场策略和推广计划，以确保产品或服务在目标市场中取得成功。
3.1 目标市场确定和描述目标市场，并提供与该市场相关的详细信息，例如市场规模、增长率等。
3.2 市场定位描述如何在目标市场中定位产品或服务，并解释为什么选择这种定位策略。
3.3 渠道策略解释产品或服务的分销策略，包括直销、代理商、在线渠道等。
3.4 品牌建设讨论品牌建设计划，包括品牌定位、品牌推广和品牌保护等方面的信息。
3.5 市场推广描述市场推广策略，并提供详细的市场推广计划，包括广告、促销、公关和市场活动等。
4. 组织与管理在本节中，讨论组织结构、管理团队和人力资源计划，以确保项目的有效管理和运作。
4.1 组织结构提供项目的组织结构图，并解释各个职能部门的角色和职责。
4.2 管理团队介绍管理团队的成员及其背景信息，包括专业知识、经验和技能。
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Don't aim for success if you want it; just do what you love and believe in, and it will come naturally.
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Don't aim for success if you want it; just do what you love and believe in, and it will come naturally.
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