新标准商务英语综合教程
新标准商务英语综合教程 1 Unit 1 A matter of choice 译文
新标准商务英语综合教程1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。
1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。
这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。
他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。
那个世界现在已经不复存在。
美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。
而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。
形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。
第一种观点认为，少数几家大公司正在无声地收购这个世界。
过去几十年中公司兼并的案例比皆是，创下了历史记录。
幸存下的公司比国家政体还要强大许多。
第二种思想学派的的观点却大相径庭。
他们认为大公司已经成为过去。
若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。
单轨公司没有厂房、仓库以及其他任何有形资产。
该公司在亚特兰大一幢写字楼里租了一层办公区。
自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。
第三种观点认为传统公司正在被公司网所取代。
创业团队建立一个网络组织来推销其观点理念。
他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。
另一种展望公司未来的方法是聚焦影响公司发展的外部环境。
这种环境由一件事决定----选择。
科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。
规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。
新标准商务英语综合教程
新标准商务英语综合教程
"新标准商务英语综合教程" 是一本以商务英语为主题的综合
教材。
该教材旨在帮助学习者提高商务英语沟通能力，培养他们在商务环境中进行日常交流、商务谈判、商务会议等活动的能力。
该教材内容丰富，包括商务英语的基本语法知识、商务文书写作、商务会话技巧等方面的内容。
教材提供了大量的实例和练习，帮助学习者运用所学知识进行实践。
同时，教材还结合了商务案例和实际情境，让学习者能够更好地理解和应用所学知识。
教材的编写者团队由具有丰富商务英语教学经验的专业人士组成。
他们根据商务英语的实际需求和学习者的需求，精心设计了教材的内容和教学方法，力求让学习者能够在实际工作中运用所学知识。
"新标准商务英语综合教程" 是一本系统全面的商务英语教材，适用于各个级别的学习者，可以帮助他们提高商务英语水平，为未来的职业发展打下坚实的基础。
外研社2023Unit_9_新标准商务英语综合教程1教师用书
Unit 9: RecruitmentRecruitment involves everything related to finding the right candidates for particular jobs. It can be undertaken by a company’s own HR / personnel department or the function can be outsourced, e.g. to a specialist recruitment agency. In the latter case, the agency generally advertises the job in the media, sorts the responses, identifies potential candidates and provides the client with a shortlist of the best qualified candidates. Sometimes the agency approaches the candidates on behalf of the client, interviews them and then recommends who the company should take on, before handling all negotiations leading up to the start of employment. This process is often called ‘search and selection’. This unit looks only at the internal processes involved in recruitment. HR departments are usually involved in:• drawing up job and person specifications (the skills, experience, qualifications and qualities required or desired for a vacant position)• advertising vacancie s• processing CVs (curriculum vitae—UK / resumé –US)• screening applicants’ CVs and cover letters andselecting candidates for interview• setting up and carrying out interviews in line withcompany / legal policies and procedures• conducting other selection procedures (e.g.assessments to see applicants’ real strengths andweaknesses)• negotiating and drawing up contracts and terms andconditions• putting the chosen applicant(s) onto the payroll.The unit focuses on how one HR department dealt with a huge recruitment challenge: the luxury Las Vegas hotel. The Bellagio recruited 9,600 workers in 24 weeks. It achieved this by developing a streamlined online application system and carrying out 30-minute behavioral interviews.Warming up1personnel; candidates; curriculum vitae; resumé; payrollScripts：Job interviews can generally be divided into three main types. The first is what I would call the ‘traditional interview’. This is usually just a series of standard questions about qualifications, work experience, knowledge and expectations. So what you have here is basically a list of quite straightforward questions, you know, like ‘What duties did you have in your previous job?’ This is still the model for a lot of interviews today. In my view it’s not the best to select staff. In fact I would say that it’s very often quite inappropriate.Then there’s the ‘case interview’ which is particularly challenging. What happens here is that the interviewer presents a problem and then follows this with a series of questions to find out how the candidate would approach the problem. To give you an idea, it might go something like this: ‘Company X wants to increase the number of university graduates that it hires every year by 50 per cent without exceeding its current budget, which is $2m. What would you advise them to do?’ Now this puts the candidate in a pretty uncomfortable position because they’re really being asked to do several things—to demonstrate that they can analyze the problem logically, formulate appropriate questions and communicate effectively with the interviewer. So it’s a pretty stressful form of interview.The third type is what’s known as the ‘behavioral interview’. It’s designed to find out how candidates actually behave in certain situations. The questions are usually based on anecdotes from the candidate’s own past. They’re designed to find out about how the candidates handled tricky situations and relationships in the past. A typical question might be ‘Can you give me an example of a situation where you had to follow orders that you didn’t agree with?’ Now that puts the pressure on the candidate because they have to find a good example and they have to do the talking, so it opens up a lot of information and the interviewer gets to see more of the person who’s sitting opposite.3Open question. Answers may involve:Self-Motivated; Hard working; decisive and effective learner; team-working; Helping others; Honesty; Ethical; Disciplined and punctual…Understanding the text11D 2B 3E 4C 5A2124 weeks: the time available for recruiting new staff2740: the interviews that were carried out320%: the percentage of applicants that were weeded out when applicants completed their online application form430 minutes: the standard length of interview58%: the percentage of applicants that were rejected when their CVs were checked6$1.9m: the fund were saved through this standardized recruitment process31background check and drug test2It could eliminate the files that managers usually keep at their desks3The new approach of employment is a success.4open question. Answers with reasonable explanations are acceptable.5open question.Language work1Applicants:1 appointment2 identity3 computer4 application5 checkout6 interview7 testThe HR team:1deadline 2system 3 screen 4 train 5 conduct 6 backgrounds 7 files22 challenge / challenge / challenger3 interview / interview / interviewee4 design / design / designer5 assess / assessment / assessor6 communicate / communication / communicator7 appoint / appointment / appointee32B 3E 4B 5A 6D42 in3 for 4from 5 to 6 for52 cover letter3 background4 small talk5 database6 payroll61Going online would spare human resources from the process.2As long as you completed the application, your answer would be proceeded to a checkout desk for the review of a staff member.3In the process, files that used to occupy managers’ desks could be eli minated.4Therefore, an electronic personnel file was developed to help transmit the application database to the new-hire database.5However, you should think in a global and strategical way if you want to have a voice.71我告诉经理们，这一技术将给予他们一直想要的雇佣解聘权，以及他们鲜少得到的完整权力。
外研社2023Unit_5_新标准商务英语综合教程1教师用书
Unit 5 DevelopmentThis unit focuses on Washington state’s Initiative 732, which is modeled after neighboring British Columbia’s carbon tax. I-732 is an initiative to create a carbon tax to the Washington State Legislature, which appeared on the November 2016 ballot. The backers of I-732 submitted roughly 350,000 signatures in December 2015 to certify the initiative. It is favored by economists, and with good reason: doing so should encourage markets to find the least costly way to reduce pollution, something governments will struggle to discover themselves. However, many environmentalists oppose it. As in the Canadian province, the proceeds of the carbon tax would be recycled into tax cuts elsewhere. But those left-wing environmentalists are loth to give up the opportunity to use a carbon tax to fund new spending. Their favored projects include ideas to reduce emissions further, such as improving public transport. Left-wing groups also insist that climate policy should include new spending on those worst affected by climate change. In fact, carbon tax offers social and economic benefits. It is a tax that increases revenue without significantly altering the economy while simultaneously promoting objectives of climate change policy. It can also be a regressive tax, in that they may directly or indirectly affect low-income groups disproportionately. Opposition to increased environmental regulation such as carbon taxes often centers on concerns that firms might relocate and/or people might lose their jobs. It has been argued, however, that carbon taxes are more efficient than direct regulation and may even lead to higher employment.Warming up1Ask Ss to read the Task 1 and check they understand the concept of carbon tax. Also check they understand the terms. Ask Ss how do they think about carbon tax, do they oppose it or do they approve of it?1 greenhouse gases 2global warming 3carbon taxes 4 emissions5climate change 6 regulation 7 relocate2Ask Ss to discuss the questions in pairs / small groups and complete the book summary of The Case for a Carbon Tax with phrases.ADBCAsk Ss to read the statements about carbon tax. As they are quite difficult to understand, ask Ss to summarize the viewpoint expressed in each statement, then to say which statement they most agree with. Ask Ss to give reasons for their views. Understanding the text11 A2 C3 A4 A23Ask Ss to think if initiative 732 is possible to be introduced in China and what measures the Chinese government have taken to help overcome the country’s notoriously polluted air. The Chinese Government Ministry of Finance had proposed to introduce a carbon tax from 2012 or 2013, based on carbon dioxide output from hydrocarbon fuel sources such as oil and coal. The introduction of a carbon tax in China might affect severely the internal market, as well as many other laws and regulations of the country, but given the size of Chinese economy also contribute importantly to the mitigation of climate change.Language work11 C2 D3 A4 A5 C6 B7 A8 B21 by 2in 3to 4on 5to 6of 7on 8in31 vulnerable 2alienate 3environmentalist 4thwart5 disproportionate 6neutral 7hydroelectric 8placate41B 2E 3D 4A 5F 6C51Economists favor taxing carbon emissions because it can encourage markets to find the least costly way to reduce pollution, and it is also pursued by governments.2Yoram Bauman is the head of the Yes campaign. He proudly notes that three Republican state legislators support I-732, and that the well-funded oil lobby does not oppose this revenue-raising proposal.3Unfortunately, I-732 also carried a price. And left-wing environmentalists insist on using a carbon tax to fund new spending.4It is estimated that I-732 would add 25 cents to the price of a gallon of petrol in 2018 and it seems unlikely to change driving habits.5I-732 might encourage the trade of some businesses. For example, aluminum manufacturers may simply move to a different state to operate.61如果问一位经济学家该如何最好地减少污染，他们会很有可能建议征收碳排放税。
新标准商务英语综合教程 4 Unit 1 (2)
➢ extravagance n. the practice of spending a lot of money, especially more than you should
➢ stringent adj. a stringent law, rule, standard etc. is very strict and must be obeyed ( 法
律、规则、标准等) 严格的
e.g. stringent air quality regulations 严格的空气质量管理条例
Previous page
HOME
Next page
Reading A
Business Knowledge Understanding the text
Language Work
Detailed Study of the
words
➢ complacency n. a feeling of satisfaction with a situation or with what you have achieved, so
e.g. Celebrating a promotion, I took her to a posh hotel for a cocktail. 为庆祝晋升，我带她去一家豪华酒店喝了一杯鸡尾酒。
➢ stiff adj. more severe or difficult than usual 艰难的, 激烈的
Language Work
Detailed Study of the Text
新标准商务英语综合教程 4 Unit 1 (3)
No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.
新标准商务英语综合教程1王立飞unit10答案
新标准商务英语综合教程1王立飞unit10答案1、If it _______ tomorrow, I won’t go there. [单选题] *A. rains(正确答案)B. is rainingC. will rainD. would rain2、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] *A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of3、The manager gave one of the salesgirls an accusing look for her（）attitude towards customers. [单选题] *A. impartialB. mildC. hostile(正确答案)D. opposing4、They returned successfully from ______ moon to _____ earth. [单选题] *A. /; /B. /; theC. the; the(正确答案)D. the; /5、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting6、( ) It ___ the Chinese people 8 years to build the Dam. [单选题] *A. took(正确答案)B. costsC. paidD. spends7、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need8、I paid him 50 dollars for the painting, but its real（）must be about 500 dollars. [单选题] *A. feeB. value(正确答案)C. priceD. fare9、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing10、3．Shanghai is my hometown. It’s ________ China. [单选题] *A．nearB．far away fromC．to the east ofD．in the east of(正确答案)11、When we take a trip,we usually have to _______ a hotel. [单选题] *A. takeB. stayC. book(正确答案)D. bring12、Mr. Bliss became the first person to die in a car accident. [单选题] *A. 事故(正确答案)B. 竞赛C. 检阅D. 交易13、40．Star wars is ______ adventure film and it is very interesting. [单选题] * A．aB．an (正确答案)C．theD．/14、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad15、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges16、______ the morning of September 8th, many visitors arrived at the train station for a tour.（）[单选题] *A. FromB. ToC. InD. On(正确答案)17、29．______ my free time, I like listening to music. [单选题] *A．AtB．OnC．In(正确答案)D．About18、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)19、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着20、24．I often ask my English teacher some questions ________ e-mail. [单选题] * A．by(正确答案)B．inC．forD．with21、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail22、—It’s too noisy outside. I can’t fall asleep.—I can’t, either. We have to ______ new ways to solve the problem.（）[单选题] *A. come up with(正确答案)B. get on withC. make up withD. catch up with23、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for24、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful25、--Do you often go to the cinema _______ Sunday?--No, we _______. [单选题] *A. on; don’t(正确答案)B. on; aren’tC. in; doD. in; don’t26、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings27、13．—Will you come to my party?—I am not ________ . [单选题] *A．mindB．sure(正确答案)C．happyD．Sorry28、Every morning John takes a（）to his office. [单选题] *A. 20-minutes' walkB. 20 minute ' walkC. 20-minutes walkD. 20-minute walk(正确答案)29、_____ of the teachers in this district are women teachers. [单选题] *A. Four fifthB. Four fifths(正确答案)C. Fourth fifthsD. Four five30、43．How much did you ________ the man for the TV? [单选题] * A．pay(正确答案)B．takeC．spendD．buy。
新标准商务英语综合教程2第三单元
新标准商务英语综合教程2第三单元全文共6篇示例，供读者参考篇1My School LifeHi everyone! My name is Lily and I'm 10 years old. I go to Greenwood Elementary School. Today I want to tell you all about my regular school day and the different subjects I study. Get ready for an exciting journey into a kid's life!Every morning, my mom wakes me up at 7am. I get dressed in my uniform - a white shirt, blue skirt, and black shoes. Then I eat a yummy breakfast, usually cereal or toast with jam. At 8am, the school bus arrives to pick me and my neighborhood friends up.The first class is English. I love learning new words and reading stories. My favorite book is Charlotte's Web - it's about a spider named Charlotte who is really smart and helps her friend Wilbur the pig. In English, we also practice writing sentences and paragraphs.Next up is math. I'll be honest - math isn't my favorite subject. It's kind of hard remembering all the formulas and doing calculations. But my teacher Mr. Park makes it fun by letting us use colorful counting blocks and playing number games. I really enjoy the word problems though, because they are like little stories.After math, we have science class. Science is awesome! We get to do lots of cool experiments. Last week, we made little volcanoes erupt by mixing baking soda and vinegar. We've also learned about the human body, planets, and different types of animals. My best friend Sarah wants to be a scientist when she grows up to study dinosaurs.Around noon, we go to the cafeteria for lunch. My favorite meal is spaghetti and meatballs. I usually buy milk or juice to drink. After lunch, we have recess for an hour. Everyone runs around playing tag, jumping rope, or kicking a soccer ball. Recess is a nice break to get some energy out.In the afternoon, we have history class. We are learning about ancient civilizations like Rome, Greece, Egypt, and China. It's mind-blowing that people lived so long ago and built amazing structures without modern technology! My least favorite part of history is memorizing all the dates though.After history is my favorite class - art! We get to draw, paint, make pottery, and all sorts of creative projects. Last month, we learned about famous artists like Van Gogh and made paintings in his unique style. I dream of becoming a famous artist one day and having my own art gallery.Finally, the school day ends at 3pm. I take the bus home, have a snack, play outside, and do my homework. Mondays are the worst because I have spelling and multiplication tests to study for. But I try my best and my parents are always proud of me.Evenings are my free time to read books, color, play games, or watch shows. I go to bed around 9pm to rest up for another fun day at school tomorrow!Well, that's what a typical day is like for this fourth grader. Being a kid is hard work with all the learning and activities we pack in. But I enjoy school a lot and love seeing my friends every day. Maybe someday I'll be a grown-up like you reading this essay! Until then, I've got more homework to do. Stay awesome!篇2My Amazing Business AdventureHi there, everyone! I want to tell you about my incredible adventure in the world of business. It all started when my teacher introduced us to the exciting world of commerce. I learned that business is all about buying and selling things to make money. I was so curious to know more and decided to embark on my own business venture.My first step was to decide what I wanted to sell. I thought hard about it and finally settled on selling homemade cookies. Who can resist the delicious smell of freshly baked cookies, right?I knew it would be a hit!Next, I had to come up with a plan. I wrote down all the steps I needed to take, just like a recipe. First, I had to gather the ingredients – flour, sugar, butter, and chocolate chips. Then, I had to mix them all together and shape the dough into small balls. After that, I put them in the oven and waited patiently for them to bake. The smell was heavenly!Once the cookies were ready, I packaged them in colorful boxes with a cute ribbon. Presentation is key, you know! Then, I made some flyers with mouth-watering pictures of my cookies and handed them out to my friends, family, and neighbors. I also created a little sign that said, "Delicious Homemade Cookies for Sale!" and put it in front of my house.The response was amazing! People started coming to my house, eager to try my cookies. They loved them so much that they told their friends, who told their friends, and soon I had a steady stream of customers. It was so exciting to see people enjoying something I had made.But running a business wasn't just about making cookies. I had to handle money too. I created a little cash register with colored paper and practiced giving change. I learned how to count money and make sure I was giving the right amount back. It was like a fun math lesson!As my business grew, I realized that I needed to expand. I started taking orders for special occasions like birthdays and parties. I even created a website where people could place their orders online. It was like having my own little bakery!Through my business adventure, I learned many important skills. I learned about responsibility by making sure I had enough ingredients and delivering orders on time. I learned about communication by talking to customers and taking their feedback. Most importantly, I learned about the value of hard work and perseverance.Now, my cookie business has become a big success. I have even started thinking about expanding into other delicious treatslike cakes and pastries. Who knows, maybe one day I'll have my own bakery chain!So, my fellow adventurers, don't be afraid to dream big and start your own business. It may seem like a big challenge, but with passion and determination, anything is possible. Who knows, you might just create something amazing like I did. Good luck on your own business adventures!篇3My Exciting Adventure at the SupermarketHi everyone! Today I want to share an amazing adventure I had at the supermarket. It was so much fun! Let me tell you all about it.Last weekend, my mom took me to the supermarket. As soon as we walked in, I was amazed by the size of the place. It was huge, with colorful signs and shelves full of all kinds of things. I felt like I was in a wonderland!We started our adventure in the fruit and vegetable section. There were rows and rows of fresh fruits and vegetables neatly arranged. The colors were so vibrant and appetizing. I saw juicy red apples, shiny yellow bananas, and plump oranges. I evenspotted some exotic fruits like dragon fruits and kiwis! I learned about the importance of eating healthy and how fruits and vegetables keep us strong and energetic.Next, we moved on to the bakery section. The smell of freshly baked bread filled the air, making my tummy rumble with hunger. The shelves were filled with different types of bread, cakes, and cookies. I was tempted to try them all! My mom explained the importance of moderation and how treats like these should be enjoyed occasionally.After the bakery, we headed to the dairy section. It was like a treasure trove of milk, cheese, and yogurt. There were so many choices! I learned that dairy products are rich in calcium, which helps us have strong bones and teeth. I even got to taste some samples of delicious cheese. Yum!As we continued our adventure, we reached the meat and seafood section. It was a bit cold there, but I was fascinated by the variety of meats and fishes. I saw juicy steaks, fresh chicken, and even live lobsters! My mom explained the importance of protein for our muscles and how different types of meat and seafood provide us with essential nutrients.Next, we explored the household section. It had everything we needed for our home. From cleaning supplies to kitchenutensils, it was like a mini department store. I learned about the importance of keeping our surroundings clean and organized. We even bought some eco-friendly products to help protect the environment.Finally, it was time to check out. We went to the cashier, and the friendly cashier scanned all our items. I was amazed by how fast she could do it! My mom paid for our groceries, and we left the supermarket with bags full of goodies.This adventure at the supermarket taught me so much. I learned about healthy eating, the importance of moderation, and how to take care of our home. It was a fun and educational experience. I can't wait to go back to the supermarket and explore more aisles!That's all for my exciting adventure at the supermarket. I hope you enjoyed hearing about it as much as I enjoyed experiencing it. Remember, learning can happen anywhere, even at the supermarket!篇4Unit 3 - It's a Small World After AllHey guys! Today we're gonna learn about something really cool - how businesses work all around the world! It's like a tiny little planet where everyone is connected.First up, we have to talk about globalization. That's a big word, but it just means that the whole world is becoming more and more connected. Companies can buy and sell stuff anywhere on Earth now! Isn't that wild?My dad works for this huge company that makes toys. They have factories in China that make the toys, but then they ship them all over - to the US, Europe, Africa, you name it! The toys go on airplanes and ships and trains to get to stores everywhere. That's global trade!But it's not just products that go global. Services can too! Like if you call the customer support line for your computer game, you might be talking to someone reaaaally far away, maybe even on the other side of the world! Those people have to learn amazing languages to be able to help customers from everywhere.Companies also hire people from all over to work at their offices in different countries. My aunt is a manager for a big restaurant chain, and she's lived in Thailand, France, and Brazil for her job! How cool is that?Like, my dad's company has different toy designers make the dolls and action figures for different countries and cultures. They want to make sure the toys are fun AND respectful for all the kids who might play with them. It's a tricky balance!Then there are things like languages and currencies to figure out. Most big companies will have departments that just focus on translation and money exchange rates. My dad's best friend is a professional money converter guy - he gets paid to keep track of how much money is worth what in different countries! Crazy, right?Another huge part of global business is technology. With smartphones, video calls, and fast internet, companies can coordinate their operations across the entire planet much more easily now. Managers use virtual meetings and messaging apps to stay in touch with teams on the other side of the world. It's like magic!I think the coolest technology for global business is definitely 3D printing though. My dad's friend's company can just email a design file from Germany to their factory in South Korea, and BOOM - out pops a new product sample! No more waiting months to ship prototypes back and forth. The future is now, my friends!Okay, okay, I could go on and on about global business operations and international management strategies. But I'll spare you the details - that stuff is pretty boring unless you're a real enterprise guru like my dad.The main point is this: The world has never been so connected before! Companies today have the whole planet as their marketplace and workforce. If you work hard, study those languages, and stay tech-savvy, you could end up working for an awesome global business too when you grow up. Then you'll get to travel everywhere! Doesn't that sound like fun?But for now, I gotta bounce. My dad's taking me and my friends to his company's headquarters downtown to see how they develop the new toy lines. Hopefully they'll let us play test some prototypes! A kid's job is never done. Until next time, stay globalized, my friends!篇5Unit 3: Working with PeopleHi friends! Today we're going to learn about something super important - working with other people! It's a big part of being a grown-up and having a job. Get ready for some fun stories and lessons!First up, we need to talk about teams. A team is a group of people working together towards the same goal. It's kind of like when you play soccer or basketball with your buddies. You all have to cooperate and do your part to win the game, right? Well, teams at work are just like that, but instead of scoring goals, you're trying to get projects done or make the company successful.Now, being part of a team can be awesome because you get to make new friends and learn from different people. But it's not always easy! Sometimes team members disagree or have different ideas about how to do things. That's when you need good communication skills.Communication is how we share information and understand each other. There are lots of ways to communicate, like talking, writing emails or texts, giving presentations, or even just using body language and facial expressions. The important thing is to be clear, respectful, and a good listener.Let me give you an example. Say your team is working on designing a new video game. Some people want to make it really challenging with tons of levels, but others think it should be more relaxed and fun. Instead of arguing, you could have a team meeting where everyone shares their ideas calmly and listens toeach other. Then you might be able to come up with a plan that makes everyone happy - maybe the game could have different difficulty modes!Good communication also helps you avoid misunderstandings. Like if your team leader asks you to "submit the report by Friday," you'd want to clarify whether that means before work on Friday morning or by the end of the day. Otherwise, you might turn it in late accidentally.Another important part of working with people is managing conflict. Conflicts are disagreements or tensions between people. They can happen when people have different personalities, goals, or opinions. Maybe your teammate loves working at night but you're a morning person. Or maybe you both really want to be in charge of the new project.The key to managing conflict is staying calm, seeing the other person's perspective, and finding a compromise that works for everyone. You could take turns being the leader, or decide who is best for each role based on their strengths. As long as you communicate openly and respectfully, most conflicts can be resolved.Finally, we need to talk about diversity and inclusion. A diverse team has people with different backgrounds, cultures,abilities, and perspectives. An inclusive team makes everyone feel welcome, valued, and able to fully participate. Companies care a lot about diversity and inclusion because it helps them be more creative, understand different customers better, and treat everyone fairly.For example, if you're designing a new app, having a diverse team with people of different ages, ethnicities, and abilities can help make sure the app works well for all kinds of users. And if your workplace feels inclusive and respectful, employees will be more motivated, loyal, and willing to contribute their unique ideas.Phew, that was a lot to cover! As you can see, working well with others is a crucial skill for any job or team. Remember to communicate clearly, manage conflicts calmly, and celebrate the diversity of your teammates. If you can master all that, you'll be an awesome coworker and leader when you grow up!篇6A Fun Business JourneyHi there, friends! Today I'm going to share with you about an awesome book called the New Standard Business English Integrated Course 2. It's all about learning cool business stuff inEnglish! The third unit is super fun and interesting. Let me tell you what it's all about.The unit is called "Marketing Strategies" and it teaches us how companies decide the best ways to sell their products or services. It's kind of like thinking about how to make people want to buy your lemonade at a lemonade stand! You have to come up with good ideas to get people interested.One big part is something called the "marketing mix." It has four main things – the 4 Ps! The first P is "product." This means the actual thing you're selling, like a toy or a video game. Companies have to make their products look great and work really well so people will want to buy them.The second P is "price." If something costs too much money, people might not want to get it. But if it's too cheap, they might think it's not good quality. Setting the right price is really important!Then there's the third P – "place." This is about where the product is sold. Is it in a store? Online? Both? Companies have to pick the best places to reach their customers.Finally, the fourth P is "promotion." This means advertising and getting the word out about your product so people knowabout it and want it. TV commercials, websites, billboards – those are all promotions!The book talks about different promotion strategies companies can use. One is called the "pull strategy" where they advertise directly to customers to make them want to buy the product. Another is the "push strategy" where they encourage stores and salespeople to promote and sell the product. There are pros and cons to each way.It's also super important for companies to do good market research first before making any big decisions about marketing. They have to understand what customers want and who their biggest competitors are. Sometimes companies will pay people to test out new products and give feedback too.A big part of marketing is having a strong brand identity. That means creating a recognizable name, logo, slogan, and image for your company or product. Like how everyone knows McDonald's golden arches or Nike's "Just Do It" slogan! Building a popular brand makes people more likely to buy from you.The textbook has lots of examples of real companies and their marketing plans. It talks about marketing strategies for big companies like Apple and Coca-Cola, but also smaller businessestoo. There are practice activities where you can come up with your own marketing ideas. It's a very hands-on way to learn!Overall, I think learning about marketing strategies is fascinating. It makes you think about all the thought and planning that goes into getting us to buy certain products or use certain services. Companies have to be super creative and smart about their marketing. It's not just about making commercials!When I grow up, maybe I'll work in marketing and get to design awesome ad campaigns. Or maybe I'll start my own company and get to decide on the pricing, branding, and promotions myself. Learning this stuff now will definitely help prepare me for business careers in the future. Who knows, I could become the next big marketing genius!Well, that's a quick overview of what the "Marketing Strategies" unit covers. Doesn't it sound like a lot of fun? I can't wait to learn more marketing tips and maybe even launch my own lemonade brand one day. Thanks for reading, friends! Let's continue our business English journey together.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
新标准商务英语综合教程
《新标准商务英语综合教程》是一本适用于商务英语学习的综合教材。
该教材主要分为听力、口语、阅读、写作等几个部分，旨在帮助学习者提高商务英语的听说读写能力。
本教材的特点有以下几点：
1. 实用性强：教材内容紧密围绕商务场景，涵盖了常见的商务英语词汇、商务礼仪、商务谈判等方面的知识，能够帮助学习者更好地应对商务沟通需求。
2. 增加练习：教材配有大量的练习题，包括听力练习、口语练习、阅读理解、写作等，学习者可以通过练习提高自己的语言技能。
3. 多媒体支持：该教材配套有CD和网络资源，学习者可以通
过听力录音和在线学习平台进一步巩固所学知识。
4. 跨文化交际：教材涉及了跨文化交际的内容，帮助学习者了解不同国家与地区的商务文化差异，为跨国企业的商务活动提供必要的背景知识。
总的来说，《新标准商务英语综合教程》是一本内容丰富、实用性强的商务英语教材，适合有一定英语基础的学习者使用，帮助他们提高商务英语能力。