国际企业管理课后习题作业

English name: Grin

Chinese name: Gu Lingling

Tomas ID: A0000026242

Chapter 7

A. If my company’s product is mobile phones, I think it would make better strategic sense to employ a transnational strategy. Because it would be very difficult for a mobile phone company to change or customize its phones to meet different target markets taste and preferences. Using this strategy would allow the company to sell their products in multiple countries. Our company would implement a transnational strategy with mass-customization techniques that enable them to address local preferences in an efficient, semi-standardized manner.

B. The best strategy for this type of company would be a multidomestic strategy. Because no one customer likes the same thing, they all have different taste when we produce dry soup mixes and canned soups. Using this strategy would be based on differentiating products and services on 50 countries basis to meet differing buyer needs and to address divergent local market conditions. A think-local, act-local approach to strategy making is most appropriate when the need for local responsiveness is high due to significant cross-country differences in 50 countries conditions. The soups would be tailored to the local domestic territory, taking into account the different preferences and local customs.

C. The global strategy would be best served in this situation. The global strategy allows you get sell your product in all country markets. The cost of large home

appliances is too high to meet every customer needs. A global strategy cannot accommodate varying local needs, it is an appropriate strategic choice when there are pronounced efficiency benefits from standardization and when buyer needs are relatively homogeneous across 50 countries. It allows you to offer the same product to customers worldwide, while only making minor changes for each country.

D. A transnational strategy is preferred since apparel and footwear items can reflect global fashion trends while being customized as needed because of 50 countries differences in customer. We would adapt elements of this strategy to accommodate local preferences based on the demand for country-to-country market conditions. Chapter 8

Base d on the above listing, I would say that Walt Disney’s business lineup reflects a combination of related and unrelated diversification. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. There are the value chains of different business, the theme parks, Disney Cruise Line, and movie, video and theatrical production, which is using of a potent brand name, Walt Disney.

There are some strong links, also, between TV broadcasting, radio broadcasting, and musical recordings. Publishing and ownership of Internet sites and software are also related in terms of the editing function, and administrative functions, including marketing as a value chain activity. Lastly, the sports franchises provide Disney with

another means to generate growth and revenues from the day-to-day entertainment needs of the public. Combination related-unrelated diversification strategies have particular appeal for companies with a mix of valuable competitive assets, covering the spectrum from generalized to specialized resources and capabilities. The Walt Disney is building stronger competitive capabilities through cross-business collaboration.

Chapter 9

I would not sell the inventories of banned pajamas and flameproof materials to East European distributors. Even though the material might cause cancer can be sold in certain East European countries where there are no restrictions against the material’s use. We all need to follow the business ethics and CSR when we consider the business. If we sell it, we just meet short-term earnings targets in which called short-termism. It is the tendency for managers to focus excessive attention on short-term performance objectives at the expense of longer-term strategic objectives. It has negative implications for the likelihood of ethical lapses as well as company performance in the long run. More seriously, shareholders suffer major damage when unethical behavior of selling the banned pajamas to East European countries is discovered. While companies are conducting business in an ethical fashion is not only morally right but also is in a company’s enlightened self-interest.