商务英语综合教程(第二版) Unit 7
商务英语综合教程第二册unit 7 Team Spirit
to instill eyewash into one's eyes 将眼药水滴入某人眼中 2. enter drop by drop逐渐灌输(常与in，into连用)：
to instill an idea into somebody's mind 把思想灌输到某人头脑中 to some degree在某种程度上；有点，稍微
2. V-T If a group of people or organizations pool their money, knowledge, or equipment, they share it or put it together so that it can be used for a particular purpose. 集中(资金、知识或设备，供大家分享) 例：We pooled ideas and information. 我们汇集了意见和信息。
What makes the team cohesive: each person’s trust in the others and in
the ability of the team as a whole:
共同语言
互利Feeling of mutual benefit
Common language
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。
体验商务英语综合教程4(第二版)电子教案Unit 7
Internet terms
talk about e-commerce. Check that you understand their meaning. Use a dictionary to
site: a series of related screens with information about a subject, organisation, etc.
surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.
2. People will still want to go to shops to touch
and feel products.
False
3. Advances in technology will encourage
people to shop online.
True
D Do you agree with the statements in Exercise C above?
Listening A 7.1 Listen to the first part of the interview with
Success online
Jeff Kimbell, Marketing Director Europe, for
Dell, and complete the sentences below.
3.Are there any things which could not or should not be sold on the Net?
商务英语综合教程Unit 7 Methods of Payment for Imports and Exports
Text
Unit 7 Payments for imports and exports
12 It should be noted that the drawing of a bill of exchange on
the buyer does not guarantee payment and the seller has lost control of the goods to some extent as they are out of his country. Moreover, he may have to arrange for storage and insurance or even re-shipment. Under such circumstances, there arises “international factoring”. When making payment by collection, open account, etc. an arrangement is made between a supplier, especially an exporter of textiles, and a special kind of finance house called a factor or factoring company, by which the supplies sells to the factor the right to collect amounts payable to the supplier by approved customers at some future date. Thus the supplier receives payment immediately he supplies the goods, the factor’s taking full responsibility for collecting the accounts and bearing all losses from bad debts. The factor’s charges consist of a fee based on the rate of discount for bills of exchange and an added small percentage for collecting the accounts. In Britain, factoring companies are owned by commercial banks, merchant banks and some export houses.
《商务英语综合教程》 Unit (7)
Barriers to Effective Communication
Many things may interfere with or block communication. Please list six barriers to communication at work according to the following four examples.
《商务英语综合教程》（基础）
Unit 7 Relationships
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Communication is an important part of our daily life. We express our thoughts and feelings and convey messages by communication. To have a co-operative, positive working environment, communication must be effective and efficient.
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
英语综合教程2unit7
英语综合教程2unit7Unit 7: The EnvironmentIn Unit 7 of our English Integrated Coursebook 2, we delve into the theme of the environment. This unit focuses on raising awareness about environmental issues and exploring ways in which individuals can make a positive impact on the world around them. In this unit, we will cover the importance of sustainability, the impact of pollution on the environment, and the significance of wildlife conservation.The first section of this unit tackles the concept of sustainability. It emphasizes the need for individuals to adopt sustainable practices in order to preserve the Earth for future generations. The reading passages introduce us to various sustainable actions, including reducing waste, recycling, using renewable energy sources, and supporting eco-friendly products. By highlighting these practices, the unit encourages students to reflect on their own behaviors and make conscious efforts to reduce their ecological footprint.The second part of Unit 7 focuses on pollution and its detrimental effects on the environment. The readings shed light on different types of pollution, such as air, water, and soil pollution, and the ways in which they harm ecosystems and human health. The unit also explores the causes of pollution, including industrialization, deforestation, and the excessive use of fossil fuels. Through these readings, students gain a deeper understanding of the scope and consequences of pollution, inspiring them to become advocates for environmental protection.The final section of this unit delves into wildlife conservation. It highlights the importance of preserving biodiversity and protecting endangered species. Students learn about the threats facing wildlife, such as habitat loss, illegal hunting, and climate change. The unit raises awareness about the role individuals can play in wildlife conservation, such as participating in community projects, supporting conservation organizations, and promoting sustainable tourism.To reinforce the knowledge acquired throughout this unit, students engage in various activities, including group discussions, presentations, and research projects. These activities enable students to delve deeper into the topics and develop critical thinking skills. Additionally, the unit includes vocabulary and grammar exercises that further reinforce students' language proficiency.In conclusion, Unit 7 of our English Integrated Coursebook 2 provides comprehensive coverage of the environment and its related issues. By delving into sustainability, pollution, and wildlife conservation, this unit fosters a deeper understanding of the importance of protecting our planet. Through engaging readings, activities, and exercises, students are equipped with the knowledge and skills necessary to become active participants in environmental protection.。
商务英语综合教程第二版王立非课后答案unit7
商务英语综合教程第二版王立非课后答案unit7一、Listen to a conversation and choose the best answers.1、Neil asks Tina a question from _________（）. [单选题] *A、a market researchB、 an investment projectC、a sales report(正确答案)2、Neil doesn’t understand _____. （）. [单选题] *A、the meaning of B2B(正确答案)B、an Internet jargonC、an abbreviation on page 163、Tina tells Neil _____. （）. [单选题] *A、how to speak business abbreviationsB、where he can find the answer(正确答案)C、how to use the Internet4. “Netlingo” is a ______. （）. [单选题] *A、 website(正确答案)B、 jargonC、 dictionary二、Listen to a conversation and choose the best answers.5、The products at the factory in Munich are made from ___________.（）. [单选题] *A、aluminum(正确答案)B、 steelC、iron6、Their supplier is an importer in ____________.（）. [单选题] *A、Hamburg(正确答案)B、UKC、China7、The steel comes from _____________.（）. [单选题] *A、HamburgB、GermanyC、China(正确答案)8、They have customers in __________. （）. [单选题] *A、GermanyB、 15 countriesC、22 countries(正确答案)9、Besides Germany, ___________of their products are sold in other countries .（）. [单选题] *A、13 percentB、15 percent(正确答案)C、85 percent三、Listen and decide whether these sentences are true (T) or false (F)?10、People in Spain have dinner late. They eat at about 9 am to 10 am. (B). [单选题] *A、True(正确答案)B、False11、 People in the UK have a light breakfast, with bacon and eggs.（）. [单选题] *A、TrueB、False(正确答案)12、French workers have lunch for 1-2 hours, and they have a long lunch break. （）. [单选题] *A、True(正确答案)B、False13、 In the USA, people have half an hour for lunch, and eat a pizza in the office. （）. [单选题] *A、TrueB、False(正确答案)14、 In Switzerland, people start work at 7.00 am and have breakfast in the office. （）. [单选题] *A、TrueB、False(正确答案)15、 In Japan, a lot of managers go back to work after having lunch.（）. [单选题] *A、TrueB、False(正确答案)四、阅读Multi millionaire Goran Tatic is just 36 years old. He comes from Split in Croatia, but today he lives in Victoria, Australia, and has Australian nationality. Mr Tatic owns half of the Orion Group. His colleague, James Bernard, owns the other 50%. Orion companies have total sales of about $3 billion a year, and about 50,000 people work for the group. Orion Group companies buy steel from suppliers in Russia, Eastern Europe and Korea and sell it all over the world. They buy and sell 2.5 million tonnes a year. They also make steel in a number of factories in Russian.16. Goran becomes an Australian after living in Victoria. [单选题] *True(正确答案)False17、 Goran owns 50% of the Group and his colleague Bernard owns the other half..（）. [单选题] *A、True(正确答案)B、False18、Orion Group has about 3 billion employees. （）. [单选题] *A、TrueB、False(正确答案)19、They sell and buy 2.5 million tonnes of steel all over the world. （）. [单选题] *A、TrueB、False(正确答案)20. The steel products they make are from the Korean factories. （）. [单选题] *A、TrueB、False(正确答案)五、完成对话1. A: ____________________________, Tina ? B: Yes, please. I would like a bottle of mineral water. [填空题] *_________________________________(答案：Would you like a drink|Would you like some drinks|Would you like something to drink)2、A: __________________________?B: There are flights to Guangzhou at 8:45 am, 9:45 am, and 10:45am. [填空题] *_________________________________(答案：Could you tell me the times of the flights to Guangzhou|Could you tell me the times of the planes to Guangzhou|What time are the flights to Guangzhou)3、 A: ______________________________________?B: We buy steel from suppliers in European countries. [填空题] *_________________________________(答案：Where do you buy the steel|Where do you buy your steel|Where do you buy steel|Where does the steel come from|Where are the steel from|Where are your steel from|)4、A: ______________________________________?B: About 50,000 people working for the Group. [填空题] *_________________________________(答案：How many people work for theGroup|How many people are there in the Group|How many people are working for the Group|How many people are there in your Group)5、A: Shenzhen? __________________?B: It’s in the south of China, near Hong Kong. [填空题] *_________________________________(答案：Where is it|Where is that|Where is Shenzhen)6、A: ___________________________________________ in France?B: A Big Mac is two euros eighty-two. [填空题] *_________________________________(答案：How much is a big mac|How much is a Big Mac)7、A: _____________________________?B: She is a technician. [填空题] *_________________________________(答案：What does she do?|Where is her job) 8、A: _______________________ ?B: Sorry. Beats me. I don’t understand the new word too. [填空题] *_________________________________(答案：What does the new word mean|What does the word mean|What is the meaning of the new word|What is the meaning of the word)9、A: _______________________B: OK. J-O-N-S-O-N. Jonson. [填空题] *_________________________________(答案：Could you spell your name,please|Could you spell your name|Could you say that again|Can you speel that|Can you spell your name, please)10、A: __________________________?B: It stands for ‘United Kingdom’. [填空题] *_________________________________(答案：What does UK stand for|Whatdoes“UK”stand for|What does it stand for)翻译1.technician [填空题]_________________________________(答案：技师|技术员)2.colleague [填空题]_________________________________(答案：同事)3.Holdings Co., Ltd [填空题]_________________________________(答案：控股有限公司)4.consulting company [填空题]_________________________________(答案：咨询公司)5.daily routines [填空题]_________________________________(答案：日常生活)6.保险 [填空题]_________________________________(答案：insurance)7.会计 [填空题]_________________________________(答案：accountant|accounting) 8.硬盘 [填空题]_________________________________(答案：hard drive|hard disc)9.设备 [填空题]_________________________________(答案：equipment|device|facility) 10.保存文件 [填空题]_________________________________(答案：save files|save documents)。
《商务英语综合教程》 Unit (7)
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
体验商务英语综合教程4(第二版)电子教案Unit 7
2. People will still want to go to shops to touch
and feel products.
False
3. Advances in technology will encourage
people to shop online.
True
D Do you agree with the statements in Exercise C above?
site: a series of related screens with information about a subject, organisation, etc.
surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.
Max Frisch was a Swiss playwright and novelist. Frisch's works focused on problems of identity, individuality, responsibility, morality, and political commitment. His use of irony is a significant feature of his post-war publications. Frisch was one of the founders of Gruppe Olten. He was awarded the Neustadt International Prize for Literature in 1986.
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Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
商务英语综合教程
Unit 7 Strategies of Transnational Corporations
Introduction
Most transnational corporations are confronted with an array of strategy options. Like domestic companies, transnational corporations use three basic strategies : generic, competitive and diversification. However, if transnational corporations want to gain advantages internationally, they are supposed to lean toward domestic strategy and global strategy.
New Words
compete confront bewildering array strategy option conceptualize hierarchy corporate coordinate position executive generic diversification
v.竞争 v. 使面临 adj.令人困惑的 n.排列，编队 n. 战略 n.选择 v.构思；使概念化 n.层次，层级 adj.公司的 v.协调
Notes
1.It is in determining how to compete that most TNCs have run into problems. 这句话是一个强调结构，被强调对象是介词短语in determining how
to compete。 2. market share 市场份额，指在一特定的时期内，某公司的产品销售额与该地 工业部门总销售额之比。 3.GБайду номын сангаасneric strategies represent very basic ways that both domestic and transnational companies keep and achieve competitive advantage.
普通战略是国内公司和跨国公司都采用的基本方法以获取竞争优势。 这句话包含一个关系代词that引导的定语从句。 在英语中，作者经常用定语从 句来界定概念。 panies that adopt a differentiation strategy find ways to provide superior value to customers.
v.定位 n.管理人员 adj.一般的，普通的 n.多样化
New Words
solely rival identify differentiation adopt superior exceptional consequently offset sacrifice offensive defensive capture
adj.抢先的 n.收购 adj.原来的 n.两难选择 v.为顾客定制 n.变量 v. 追求 n. 子公司，附属机构 n.复制 n. 自制 adj. 标准化的
New Words
oriented integrate subsidize conceive outset launch revert
adj.以….为方向的 v. 集成 v. 资助 v. 想到，理解 n. 开端，开始 v. 发起 v. 恢复
adv.完全 n.对手 v.识别 n.差别化 v.采用 adj.较高的，出众的
adj.例外的，异常的 adv.从而，因此 v.弥补，抵消 v. 牺牲 n.进攻 adj.防御性的 v. 抓住
New Words
preemptive acquisition original dilemma customize variation pursue affiliate duplication autonomy standardized